Paul Kemp-Robertson's Books

The Contagious Commandments

Ten Steps to Brand Bravery

By: Paul Kemp-Robertson,Chris Barth

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The Contagious Commandments

Ten Steps to Brand Bravery

By: Paul Kemp-Robertson,Chris Barth

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.

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Page Count

325

Publisher

Penguin UK

Published Date

ISBN 10

0241328985

ISBN 13

9780241328989

Pioneers of Digital

Success Stories from Leaders in Advertising, Marketing, Search and Social Media

By: Mel Carson,Paul Springer

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Pioneers of Digital

Success Stories from Leaders in Advertising, Marketing, Search and Social Media

By: Mel Carson,Paul Springer

Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists. The 20 digital entrepreneurs profiled span the globe; some performed their ground-breaking work in environments like Google, Facebook, Microsoft, Victors & Spoils, OgilvyOne, R/GA, AKQA, Sapient Nitro and Apple, while others performed digital miracles all on their own. Together these stories expose the secrets of success from pioneers that everyone can learn from. Packed full of unique insight, Pioneers of Digital provides advice and inspiration for readers interested in twenty-first century commercial online thinking. More at www.PioneersOfDigital.com The pioneers: Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign June Cohen Hotwired and TED.com Denzyl Feigelson iTunes Advisor and Artists Without A Label Vanessa Fox Google and Nine By Blue Gurbaksh Chahal ClickAgents and BlueLithium Jaron Lanier Virtual reality and Microsoft Research Angel Chen OgilvyOne China John Winsor Victors & Spoils Danny Sullivan Search Engine Land Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken Avinash Kaushik Digital marketing evangelist, Google Carolyn Everson MTV Networks and Facebook Malcolm Poynton Dove Campaign for Real Beauty Qi Lu Yahoo!, Microsoft and Bing Ajaz Ahmed AKQA Martha Lane Fox Lastminute.com and the UK government's digital champion Kyle MacDonald One Red Paperclip Jess Greenwood Contagious Magazine and R/GA Zhang Minhui Sohu.com.cn Stephen Fry

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Page Count

232

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749466057

ISBN 13

9780749466053

The Contagious Commandments

Ten Steps to Brand Bravery

By: Paul Kemp-Robertson,Chris Barth

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Contagious Commandments

Ten Steps to Brand Bravery

By: Paul Kemp-Robertson,Chris Barth

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

325

Publisher

Penguin UK

Published Date

ISBN 10

0241328985

ISBN 13

9780241328989

Book's by Paul Kemp-Robertson

The Contagious Commandments

The Contagious Commandments

Pioneers of Digital

Pioneers of Digital

The Contagious Commandments

The Contagious Commandments

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