Fallstudie aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Cologne Business School Köln, Sprache: Deutsch, Abstract: Marketing strategies in terms of loyalty programs are very often launched by corporations that employ a specialized team of project managers and data analysts who lead the complex program. The loyalty programs are typically driven by bigger companies due to the technical costs related to the implementation. In fact it is a very popular market for corporations in order to achieve a competitive advantage whether it is highly competitive by virtue of changing conditions in price and customer loyalty. The following paper exhibits the Hhonors loyalty program in which the Hilton Group tried to achieve a competitive advantage while concentrating on its “double dipping” strategy which other competitors lacked at this time. Therefore the paper starts with a brief explanation of the research question which is related to the strengths Hhonors loyalty program displays. In the following the general marketing strategy of Hilton is declared and evaluated. According to this the main guiding questions are based on the theoretical background and analysed by a service marketing approach. Subsequently the most important issues of the case are stated and summarized. Furthermore, recommendations on the loyalty program have been made.
Surgery is a core element of the clinical practice of gynaecology. Bonney's Gynaecological Surgery has been a firm favourite for gynaecological surgical practice since 1911. Specifically tailored for trainees in obstetrics and gynaecology, the text focuses on the most commonly performed procedures. The 12th edition will include a colour photo section. With greater emphasis on fundamental clinical skills and major updates on laparoscopic and robotic surgery, this classic text will be brought right up to date for the current trainee or junior consultant physician. Each chapter follows a consistent plan, guiding the reader through each procedure from anatomy and indications to post-op considerations and complications. The text is also accompanied by surgical illustrations of unparalleled quality, ensuring that this volume will remain a valuable resource for all clinicians specializing in gynaecological surgery.
THIS BOOK OF GRAPHIC PHOTOGRAPHS ENDEAVOURS TO SHOW THE DESPERATE SITUATION OF THE HOMELESS AND THE INFLUX OF REFUGEES LIVING ON THE STREETS OF MADRID, SALAMANCA AND SEVILLE (a must see photo book
With original artworks throughout, an extraordinary fusion of memoir and artistic biography from the acclaimed artist and author of Self-Portrait. Dearest Gwen, I know this letter to you is an artifice. I know you are dead and that I’m alive and that no usual communication is possible between us but, as my mother used to say, “Time is a strange substance” and who knows really, with our time-bound comprehension of the world, whether there might be some channel by which we can speak to each other, if we only knew how. Celia Paul’s Letters to Gwen John centers on a series of letters addressed to the Welsh painter Gwen John (1876–1939), who has long been a tutelary spirit for Paul. John spent much of her life in France, making art on her own terms and, like Paul, painting mostly women. John’s reputation was overshadowed during her lifetime by her brother, Augustus John, and her lover Auguste Rodin. Through the epistolary form, Paul draws fruitful comparisons between John’s life and her own: their shared resolve to protect the sources of their creativity, their fierce commitment to painting, and the ways in which their associations with older male artists affected the public’s reception of their work. Letters to Gwen John is at once an intimate correspondence, an illuminating portrait of two painters (including full-color plates of both artists’ work), and a writer/artist’s daybook, describing Paul’s first exhibitions in America, her search for new forms, her husband’s diagnosis of cancer, and the onset of the global pandemic. Paul, who first revealed her talents as a writer with her memoir, Self-Portrait, enters with courage and resolve into new unguarded territory—the artist at present—and the work required to make art out of the turbulence of life.
Surely the most wanton act of revisionism upon the chronicles and legends of the British Isles since Geoffrey of Monmouth, Caryddwen's Cauldron achieves in fiction what Schopenhauer applauds Shakespeare for perfecting drama: a sublime free flight of the intellect.
A rich, penetrating memoir about the author's relationship with a flawed but influential figure—the painter Lucian Freud—and the satisfactions and struggles of a life lived through art. One of Britain's most important contemporary painters, Celia Paul has written a reflective, intimate memoir of her life as an artist. Self-Portrait tells the artist's story in her own words, drawn from early journal entries as well as memory, of her childhood in India and her days as a art student at London's Slade School of Fine Art; of her intense decades-long relationship with the older esteemed painter Lucian Freud and the birth of their son; of the challenges of motherhood, the unresolvable conflict between caring for a child and remaining commited to art; of the "invisible skeins between people," the profound familial connections Paul communicates through her paintings of her mother and sisters; and finally, of the mystical presence in her own solitary vision of the world around her. Self-Portrait is a powerful, liberating evocation of a life and of a life-long dedication to art.
HPI International (Halo Paranormal Investigations) sets out for the unknown. Their cases are recognized by Travel Channel's Ghost Bait and Travel Channel's Ghost Adventures in the episode called Crisis in Oakdale. HPI with Paul and Deanna are now in Facebook commercials, Facebook advertisements and on Regional Transit lightrails and billboards in the Sacramento area.
A Sprinkling of Stardust over the Outhouse is the long-awaited follow-up to Paul Brogan’s highly successful first book, Was That a Name I Dropped? released in 2011. Paul came out as gay when he was ten in the early 1960s and faced a number of obstacles for doing so. He approached them without losing sight of who he was, eventually winning over the naysayers who urged him to be someone other than himself. A Sprinkling of Stardust is a true story that is rich in detail as it tells Paul’s story with humor and heart as well as harsh and sometimes shockingly brutal reality. In the 1980s, playing the starring role in a musical production of Peter Pan, Paul Brogan sang the song “Never Never Land.” The lyrics “I have a place where dreams are born, and time is never planned. It’s not on any chart. You must find it with your heart. Never Never Land” had a great deal of meaning to Paul. Frequently he found himself getting choked up as he sang them. After coming out at the age of ten, Paul created his own Never Never Land. It represented a safe haven, a refuge where he could do and be himself. It was a place to which he escaped after being sexually abused, raped, and suffering a series of life-threatening health issues. His latest book is not a sequel to his 2011 best-seller, Was That a Name I Dropped? Instead, it is the rest of the story told in the same frank and honest manner that earned him kudos for the first book. It is funny, sexy, insightful, moving, and will have the viewer turning away in shock and horror in some instances. Ultimately, it is life. Enthusiastic Response to Paul Brogan’s Writing Was That a Name I Dropped? is even more rare. It is a must-read, and incredible journey and the fastest and most enticing 532 pages I have enjoyed in years. (Tommy Lightfoot Garrett, Canyon News, June 19, 2011) Paul has now written a top-flight memoir, which has the narrative flow of a Dickensian novel. (David Kaufman, celebrated New York author of Ridiculous! The Theatrical Life and Times of Charles Ludlam [2002] and Doris Day: The Untold Story of the Girl Next Door [2008], May 30, 2011) It was a nice mixture of personal tragedy and high-octane gossip, and of course we all love titillation.” (Rex Reed, columnist, June 8, 2011) I also HIGHLY recommend Was That a Name I Dropped? by Paul Brogan. Paul has known EVERYONE in Hollywood. It is an incredible memoir accounting an incredible journey! (Richard Skipper; celebrated producer, performer, and writer; December 10, 2011)
Praise for WINNERS ARE DRIVEN "The basic principles in becoming a world champion automobile racer, successful businessman, and human being are exactly the same principles that must be utilized by anyone in order to attain success. The many examples of good sportsmanship, the emphasis on family, the importance of customers, and good customer relationships are so very important in life today. Unser is a man who has lived his life to the fullest, accomplished so very, very much, and yet been true to his friends, his family, his competitors, and is the epitome of success." -Barron Hilton, Chairman, Hilton Hotels "A wild ride with a racing legend. Bobby is still going 100 mph as he shares his life strategy for success. Nothing fancy, just good ol' Unser common sense." -Doug Sellars, Coordinating Producer, Fox Sports Net "As a member of a family involved in American automobile racing for over 80 years, I find Bobby Unser's Winners Are Driven unique in comparing what it takes to be successful in the racing world and how it applies to one's business and personal life. . . . With Bobby's insight and gut instincts he effortlessly crosses over from racing to life in general." -William D. Loadvine, Executive Director of Advancement, University of Southern California "Bobby's drive and passion have fueled his incredible success both on and off the track, and his story translates into invaluable life lessons for us all." -Jeff Bliss, President, The Javelin Group Former President/CEO Sara Lee Olympic Partnership "This book depicts the life of Bobby Unser from his humble beginnings in the heartland to his many accomplishments. It spells out the philosophy of the great American spirit, the driving force of professional sports, and the necessity of having the presence of outstanding leaders and human beings throughout the world today." -Gregory R. Dillon, Vice Chairman and Director Emeritus, Hilton Hotels "Over thirty-five years ago, early in my ABC Sports career, I first met Bobby Unser. As one of this country's premier drivers, Bobby seemed to be at or near the front of each race. While attaining renown on the track, off the track he was gracious to the media and racing fans. When he retired, we hired Bobby as ABC Sports's color commentator for Indianapolis-car racing. For nine years he performed very professionally and very colorfully. Bobby Unser, successful on the track and off . . . still going strong." -Dennis Lewin, Senior Vice President Broadcast Planning The National Football League
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