Paul Harley's Books

Alle Thyng Hath Tyme

Time and Medieval Life

By: Gillian Adler,Paul Strohm

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Alle Thyng Hath Tyme

Time and Medieval Life

By: Gillian Adler,Paul Strohm

An insightful account of how medieval people experienced time. Alle Thyng Hath Tyme recreates medieval people’s experience of time as continuous, discontinuous, linear, and cyclical—from creation through judgment and into eternity. Medieval people measured time by natural phenomena such as sunrise and sunset, the motion of the stars, or the progress of the seasons, even as the late-medieval invention of the mechanical clock made time-reckoning more precise. Negotiating these mixed and competing systems, Gillian Adler and Paul Strohm show how medieval people gained a nuanced and expansive sense of time that rewards attention today.

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248

Publisher

Reaktion Books

Published Date

ISBN 10

1789147220

ISBN 13

9781789147223

Literary Sociability in Early Modern England

The Epistolary Record

By: Paul Trolander

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Literary Sociability in Early Modern England

The Epistolary Record

By: Paul Trolander

This study represents a significant reinterpretation of literary networks during what is often called the transition from manuscript to print during the early modern period. It is based on a survey of 28,000 letters and over 850 mainly English correspondents, ranging from consumers to authors, significant patrons to state regulators, printers to publishers, from 1615 to 1725. Correspondents include a significant sampling from among antiquarians, natural scientists, poets and dramatists, philosophers and mathematicians, political and religious controversialists. The author addresses how early modern letter writing practices (sometimes known as letteracy) and theories of friendship were important underpinnings of the actions and the roles that seventeenth- and early eighteenth-century authors and readers used to communicate their needs and views to their social networks. These early modern social conditions combined with an emerging view of the manuscript as a seedbed of knowledge production and humanistic creation that had significant financial and cultural value in England’s mercantilist economy. Because literary networks bartered such gains in cultural capital for state patronage as well as for social and financial gains, this placed a burden on an author’s associates to aid him or her in seeing that work into print, a circumstance that reinforced the collaborative formulae outlined in letter writing handbooks and friendship discourse. Thus, the author’s network was more and more viewed as a tightly knit group of near equals that worked collaboratively to grow social and symbolic capital for its associates, including other authors, readers, patrons and regulators. Such internal methods for bartering social and cultural capital within literary networks gave networked authors a strong hand in the emerging market economy for printed works, as major publishers such as Bernard Lintott and Jacob Tonson relied on well-connected authors to find new writers as well as to aid them in seeing such major projects as Pope’s The Iliad into print.

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305

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1611494982

ISBN 13

9781611494983

The Arizona Highway Patrol as I Disremember It

By: Paul E. Palmer Jr.

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The Arizona Highway Patrol as I Disremember It

By: Paul E. Palmer Jr.

Author Paul Palmer first began idolizing highway patrolmen when he was a boy living in Gila Bend, Arizona. As the patrolmen stopped by to visit his father, Paul soon realized that these brave men were true heroes. He had no idea then that one day he would work with the same men he held in such high esteem. As he shares a chronological glimpse into the life and career of an Arizona patrolman, Paul begins with his first job in 1966 as a dispatcher in Holbrook, Arizona, where he jokes his best view of the town was in his rearview mirror. While providing amusing portrayals of the men and women he worked with, Paul relies on slightly exaggerated real-life experiences to depict the wonderful, wild, and wacky people who made up the Arizona Highway Patrol. Paul shares his experiences of the next 40 years, serving in both civilian and sworn capacities and how he developed lasting friendships with the heroes who put their lives on the line every day to ensure the safety of others. The Arizona Highway Patrol as I Disremember It provides an unforgettable look at the humorous side of law enforcement through the eyes of one of its own.

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228

Publisher

iUniverse

Published Date

ISBN 10

1462068847

ISBN 13

9781462068845

Strategic Management

By: Jeffrey H. Dyer,Paul C. Godfrey,Robert J. Jensen,David J. Bryce

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Strategic Management

By: Jeffrey H. Dyer,Paul C. Godfrey,Robert J. Jensen,David J. Bryce

Students enjoy the concise and approachable style of Strategic Management: Concepts and Cases, 5th Edition. Written in an accessible Harvard Business Review style with lots of practical examples and strategy tools, this course engages students with an easy-to-understand learning experience to strategic management concepts that will help them succeed in today's workplace. The newest edition of Strategic Management sparks ideas, fuels creative thinking, and discussion, while engaging students via contemporary examples, outstanding author-produced cases, unique Strategy Tool Applications, and much more!

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514

Publisher

John Wiley & Sons

Published Date

ISBN 10

1394161905

ISBN 13

9781394161904

Customer Connections

New Strategies for Growth

By: Robert Edwin Wayland,Paul Michael Cole

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Customer Connections

New Strategies for Growth

By: Robert Edwin Wayland,Paul Michael Cole

Management consultants in highly successful separate firms, Wayland and Cole collaborate to offer a comprehensive system for putting customer relationships at the center of a business and give managers the tools for implementing customer-based strategies to improve profitability and growth.

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290

Publisher

Harvard Business Press

Published Date

ISBN 10

0875847994

ISBN 13

9780875847993

The Vigilante God

By: Paul R. Meredith

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The Vigilante God

By: Paul R. Meredith

The accidental hunting death of his eight-year-old son caused attorney Paul Dixon to go off on a wild tangent, costing him his marriage, his law career, and much, much more. He quit his position at the law firm where he was employed and left town after his divorce was final. He went into seclusion, changed his identity to Sam Little, and carefully conceived a plan to seek out the family members of those victims whose loved ones had suffered violence at the hands of the criminals in our society—criminals who had not received the full punishment of the justice system due to technicalities, loop holes in the law, crooked police, crooked judges, or slick-talking lawyers. Dixon's plans would be financed by those family members who felt they were cheated by the system, and the custom plans would be carried out by Sam Little's select few hand-chosen associates. This is a Meredith story of such mystery, suspense, and intrigue, that the reader will find it difficult to lay it aside.

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Page Count

324

Publisher

iUniverse

Published Date

ISBN 10

0595233546

ISBN 13

9780595233540

Crazy Quilt

By: Paula G. Paul

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Crazy Quilt

By: Paula G. Paul

Cancer treatment has ravaged Flora Adams's body, not to mention her marriage and her spirit. She plans a visit with her aging aunt to recuperate, but a chance detour introduces her to Mac McIlhaney, an old man who both aggravates and mesmerizes her. Crazy Quilt, set in desolate west Texas, is peopled with a palette of interesting characters including James Willie, the sheriff who wants to rekindle his old love affair with Flora; Jill, a young punk-rocker who thinks she has all the answers; Shorty, the dog with a fondness for wigs; and Lucy Martinez, who is willing to risk everything for Mac and Flora. This detour turns into a labyrinth of emotions that seems to have as little cohesion as an old-fashioned crazy quilt. But what Flora discovers in the end is an oasis of healing that, like love, has turned up in the most unexpected of places. "I wait for morning, sitting on the couch, wondering what I have done. But the thought that seems most profound to me is that we had not said everything that needed to be said, nor done everything that needed to be done. We are right in the middle of things. Living until the end."--from Crazy Quilt

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236

Publisher

UNM Press

Published Date

ISBN 10

082633704X

ISBN 13

9780826337047

Field Guide to the Moths of Great Britain and Ireland

Third Edition

By: Paul Waring,Martin Townsend

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Field Guide to the Moths of Great Britain and Ireland

Third Edition

By: Paul Waring,Martin Townsend

Third edition of the most comprehensive and authoritative guide to the larger moths of Great Britain and Ireland. This latest edition of the Field Guide to the Moths of Great Britain and Ireland has been fully revised, updated and restructured, bringing it in line with the latest thinking in taxonomy. Moths are illustrated in their natural resting postures, and there are also paintings of different forms, underwings and other details to help with identification. New descriptions and illustrations have been included for species that have been newly recorded in Britain and Ireland since the last edition of the guide was published. The text descriptions of all other species – covering field characters and similar species, flight season, life cycle, larval foodplants, and habitat – have been revised and updated where necessary, and particular attention has been paid to updating the distribution information, which is now supported by maps. The revised general introduction explains how the methods of identifying and recording moths have evolved over recent years with the advent of new technologies and as a result of data analysis.

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Page Count

1412

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1472930320

ISBN 13

9781472930323

This House of Women

Paul Scott Malone

By: Paul Scott Malone

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This House of Women

Paul Scott Malone

By: Paul Scott Malone

Fleeing his sure wrath and her Houston home, Hannah heads for Karankawa, "the prettiest little town east of Austin," Virgil had assured her, the closest of the only two places he ever spoke of returning to.".

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364

Publisher

Texas Tech University Press

Published Date

ISBN 10

0896724581

ISBN 13

9780896724587

Hero Dogs

How a Pack of Rescues, Rejects, and Strays Became America's Greatest Disaster-Search Partners

By: Wilma Melville,Paul Lobo

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Hero Dogs

How a Pack of Rescues, Rejects, and Strays Became America's Greatest Disaster-Search Partners

By: Wilma Melville,Paul Lobo

Lola was a buckshot-riddled stray, lost on a Memphis highway. Cody was rejected from seven different homes. Ace had been sprayed with mace and left for dead on a train track. They were deemed unadoptable. Untrainable. Unsalvageable. These would become the same dogs America relied on when its worst disasters hit. In 1995, Wilma Melville volunteered as a canine search-and-rescue (SAR) handler with her Black Labrador Murphy in the aftermath of the Oklahoma City bombing. At the time, there were only fifteen FEMA certified SAR dogs in the United States. Believing in the value of these remarkable animals to help save lives, Wilma knew many more were needed in the event of future major disasters. She made a vow to help 168 dogs receive search-and-rescue training in her lifetime—one for every Oklahoma City victim. Wilma singlehandedly established the National Disaster Search Dog Foundation (SDF) to meet this challenge. The first canine candidates—Ana, Dusty, and Harley—were a trio of golden retrievers with behavioral problems so severe the dogs were considered irredeemable and unadoptable. But with patience, discipline, and love applied during training, they proved to have the ability, agility, and stamina to graduate as SARs. Paired with a trio of firefighters, they were among the first responders searching the ruins of the World Trade Center following 9/11—setting the standard for the more than 168 of the SDF’s search-and-rescue dogs that followed. Beautiful and heart-wrenching, Hero Dogs is the story of one woman’s dream brought to fruition by dedicated volunteers and firefighters—and the bonds they forged with the incredible rescued-turned-rescuer dogs to create one of America’s most vital resources in disaster response.

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301

Publisher

Macmillan + ORM

Published Date

ISBN 10

1250179920

ISBN 13

9781250179920

Republics Ancient and Modern, Volume II

New Modes and Orders in Early Modern Political Thought

By: Paul A. Rahe

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Republics Ancient and Modern, Volume II

New Modes and Orders in Early Modern Political Thought

By: Paul A. Rahe

This is a work vast in scale, soaring in its scholarly ambition, and magnificent . . . in its achievement. The author's command of the primary sources is staggering in breadth and depth, deftly orchestrated and rich with insight. . . . Deploying an avalanche of evidence. . . Rahe shows how alien the modern project, in all its diverse versions, was to the classics as well as the Bible.--Thomas L. Pangle, Political Theory

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Page Count

465

Publisher

UNC Press Books

Published Date

ISBN 10

1469621525

ISBN 13

9781469621524

Critical Companion to Jonathan Swift

A Literary Reference to His Life and Work

By: Paul J. DeGategno,R. Jay Stubblefield

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Critical Companion to Jonathan Swift

A Literary Reference to His Life and Work

By: Paul J. DeGategno,R. Jay Stubblefield

Provides a comprehensive alphabetical reference to the life and work of Jonathan Swift.

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Page Count

481

Publisher

Infobase Publishing

Published Date

ISBN 10

1438108516

ISBN 13

9781438108513

Pioneers of Digital

Success Stories from Leaders in Advertising, Marketing, Search and Social Media

By: Mel Carson,Paul Springer

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Pioneers of Digital

Success Stories from Leaders in Advertising, Marketing, Search and Social Media

By: Mel Carson,Paul Springer

Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists. The 20 digital entrepreneurs profiled span the globe; some performed their ground-breaking work in environments like Google, Facebook, Microsoft, Victors & Spoils, OgilvyOne, R/GA, AKQA, Sapient Nitro and Apple, while others performed digital miracles all on their own. Together these stories expose the secrets of success from pioneers that everyone can learn from. Packed full of unique insight, Pioneers of Digital provides advice and inspiration for readers interested in twenty-first century commercial online thinking. More at www.PioneersOfDigital.com The pioneers: Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign June Cohen Hotwired and TED.com Denzyl Feigelson iTunes Advisor and Artists Without A Label Vanessa Fox Google and Nine By Blue Gurbaksh Chahal ClickAgents and BlueLithium Jaron Lanier Virtual reality and Microsoft Research Angel Chen OgilvyOne China John Winsor Victors & Spoils Danny Sullivan Search Engine Land Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken Avinash Kaushik Digital marketing evangelist, Google Carolyn Everson MTV Networks and Facebook Malcolm Poynton Dove Campaign for Real Beauty Qi Lu Yahoo!, Microsoft and Bing Ajaz Ahmed AKQA Martha Lane Fox Lastminute.com and the UK government's digital champion Kyle MacDonald One Red Paperclip Jess Greenwood Contagious Magazine and R/GA Zhang Minhui Sohu.com.cn Stephen Fry

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Page Count

232

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749466057

ISBN 13

9780749466053

Fevers, Feuds, and Diamonds

Ebola and the Ravages of History

By: Paul Farmer

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Fevers, Feuds, and Diamonds

Ebola and the Ravages of History

By: Paul Farmer

“Paul Farmer brings his considerable intellect, empathy, and expertise to bear in this powerful and deeply researched account of the Ebola outbreak that struck West Africa in 2014. It is hard to imagine a more timely or important book.” —Bill and Melinda Gates "[The] history is as powerfully conveyed as it is tragic . . . Illuminating . . . Invaluable." —Steven Johnson, The New York Times Book Review In 2014, Sierra Leone, Liberia, and Guinea suffered the worst epidemic of Ebola in history. The brutal virus spread rapidly through a clinical desert where basic health-care facilities were few and far between. Causing severe loss of life and economic disruption, the Ebola crisis was a major tragedy of modern medicine. But why did it happen, and what can we learn from it? Paul Farmer, the internationally renowned doctor and anthropologist, experienced the Ebola outbreak firsthand—Partners in Health, the organization he founded, was among the international responders. In Fevers, Feuds, and Diamonds, he offers the first substantive account of this frightening, fast-moving episode and its implications. In vibrant prose, Farmer tells the harrowing stories of Ebola victims while showing why the medical response was slow and insufficient. Rebutting misleading claims about the origins of Ebola and why it spread so rapidly, he traces West Africa’s chronic health failures back to centuries of exploitation and injustice. Under formal colonial rule, disease containment was a priority but care was not – and the region’s health care woes worsened, with devastating consequences that Farmer traces up to the present. This thorough and hopeful narrative is a definitive work of reportage, history, and advocacy, and a crucial intervention in public-health discussions around the world.

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Page Count

429

Publisher

Macmillan + ORM

Published Date

ISBN 10

0374716986

ISBN 13

9780374716981

Commercial Law

By: Alan Paul Dobson,Jo Reddy

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Commercial Law

By: Alan Paul Dobson,Jo Reddy

Part of the successful Routledge-Cavendish Q&Aseries, which provides students with essential advice and guidance for essay and exam success, Q&A Commercial Law 2007-2008has been fully updated and revised to incorporate new developments in commercial law, including the Consumer credit Act 2006. Incorporating all the main areas of the subject from sale of goods through consumer credit to agency and international trade, it contains a range of pedagogical features including: fifty questions on topics commonly found on exam papers comprehensive suggested answers. Written by lecturers who are also examiners, this book gives students an important insight into exactly what examiners are looking for in an answer, making it an excellent revision and practice guide.

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Page Count

296

Publisher

Psychology Press

Published Date

ISBN 10

185941740X

ISBN 13

9781859417409

Born to Be Wild

A History of the American Biker and Bikes 1947-2002

By: Paul Garson,Editors of Easyriders

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Born to Be Wild

A History of the American Biker and Bikes 1947-2002

By: Paul Garson,Editors of Easyriders

Take an exhilarating ride through the history of the American bike, biker, and the biker nation in this fascinating and comprehensive chronicle of the biker era and today's ever-expanding legion of motorcycle enthusiasts. Impassioned, idiosyncratic, and razor sharp, Born to Be Wild traces a century's worth of the culture, the bikers, and the bikes themselves. Who are these bikers? Are they those hard-living, leather-clad, tattooed guys often associated with images of the Hells Angels and Satan's Sinners? Or are they those clean-cut, suit-and-tie wearing riders with the sporty helmets you pass on your daily commute? In fact, they are both, for what began as a subculture of misfits and outlaws has grown into a flourishing society of men and women who celebrate the freedom of the open road and the brotherhood they find among bike enthusiasts of all stripes. Today's biker has evolved from the rough-and-tumble antihero to a vast and vibrant biker culture populated by a new breed of rider including the RUBs, or Rich Urban Bikers, and championed by everyone from titans of industry like the late Malcolm Forbes to media celebrities like Jay Leno. And while elements of rebellion still remain intrinsic to the biker mystique, the culture has in fact expanded to include a plethora of riders from the American mainstream -- doctors, lawyers, and executives -- who love the freedom they find on their bikes and the camaraderie they find with their fellow devotees. It is also a multibillion-dollar industry that draws hundreds of thousands of participants and spectators to its annual events. Born to Be Wild, written by motorcycle journalist Paul Garson and the editors of Easyriders magazine, captures as never before the spirit and evolution of the biker era. Beginning in 1895, Born to Be Wild traces the development of the modern bike, with special attention to Harley-Davidson's supreme contributions to the quality of the machines as well as the aesthetics of biker society. Featuring numerous fascinating sidebars that highlight the particular characteristics of the culture, the book also explores the socio-political events that have culminated in the great biker nation that we know today. With more than two hundred photographs of bikes and bikers across the decades, Born to Be Wild is a definitive work that will open readers' eyes to a thriving society, one whose celebration of freedom and the open road precisely reflects what is best about our country as a whole.

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Page Count

462

Publisher

Simon and Schuster

Published Date

ISBN 10

1451603614

ISBN 13

9781451603613

Plumage from Pegasus

By: Paul Di Filippo

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Plumage from Pegasus

By: Paul Di Filippo

In this collection of short, sharp, satirical gems, Paul Di Filippo-noted for his own fiction and criticism, which gives him an insider's perspective-turns a keen eye on the foibles, fallacies, fads and failures of science fiction the industry, mining comedic gold from the gaffes, pomposities and pretensions of authors, publicists, reviewers, publishers, editors, fans, librarians and bookstore owners.

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Page Count

282

Publisher

Wildside Press LLC

Published Date

ISBN 10

0809556103

ISBN 13

9780809556106

She's the First

By: Paul T. Blanchett

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She's the First

By: Paul T. Blanchett

I never set out to write a book of poetry. Between the covers of this book, you will find poetry ranging from the silly to the serious, the trivial of life to the profound. In short, it's a journal in meter and rhyme of some of my experiences and interpretations of my ride through time on this spinning big blue marble we all live on. In the end, I decided to title the book She's the First. I did so in dedication to my mother, who is without a doubt the kindest, most thoughtful, patient, and loving person I ever knew. Having read a lot of poetry myself, I know it can be difficult just to sit down and burn through a volume. Therefore, I have prefaced every poem with a brief narrative and, a simple image to help the reader understand what may have motivated a particular work. The character Forrest Gump told us "Life is like a box of chocolates, you never know what you're going to get." I believe the exact same can be said for poetry. I hope I can make you smile, maybe laugh, maybe cry, and hopefully reflect.

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Page Count

172

Publisher

Christian Faith Publishing, Inc.

Published Date

ISBN 10

1638447950

ISBN 13

9781638447955

The Promise of Light

A Novel

By: Paul Watkins

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The Promise of Light

A Novel

By: Paul Watkins

In The Promise of Light by Paul Watkins, it is 1921, and young Ben Sheridan's Irish-American father mysteriously dies in their small Rhode Island town. Determined to learn the truth about his family's cloudy past, he sets sail for Ireland, and quickly becomes involved in a struggle between soldiers of the newly formed Irish Republican Army and the brutal British troops. Amidst the lush and rugged Irish countryside, and the horrible violence unfolding across it, Ben must search for the truth of his identity, and the ties of his family's blood.

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285

Publisher

Picador

Published Date

ISBN 10

1466887664

ISBN 13

9781466887664

Interpreting and Responding to Classroom Behaviors

A Guide for Early Childhood Educators

By: Michael O. Weiner,Les Paul Gallo-Silver,Tal D. Lucas

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Interpreting and Responding to Classroom Behaviors

A Guide for Early Childhood Educators

By: Michael O. Weiner,Les Paul Gallo-Silver,Tal D. Lucas

I spend all my time with this kid!" is a typical teacher complaint when challenged by a young child who disrupts the classroom with rebellious, impulsive, worrisome or odd behaviors. It is vital that teachers gain the skills to holistically decipher and respond to these complex classroom situations. By addressing the underlying meanings that motivate children's behaviors, teachers increase the opportunity for change within the classroom setting. Focusing on communication, this book discusses practical ways to apply child developmental theories to help address common classroom situations, problems, and worries. It identifies new frameworks and rationales, such as the troubling child, the testing child, the worrying child, and the hiding child; describes the unique aspects of these children's communication; and offers an easy-to-use language for successful teacher intervention. It also provides an adaptable, week-by-week planning and intervention structure as a way of creating some balance between practicality and theory.

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Page Count

400

Publisher

McFarland

Published Date

ISBN 10

1476642737

ISBN 13

9781476642734

Historical Dictionary of Romanticism in Literature

By: Paul Varner

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Historical Dictionary of Romanticism in Literature

By: Paul Varner

The Historical Dictionary of Romanticism in Literature provides a large overview of the Romantic Movement that seemed at the time to have swept across Europe from Russia to Germany and France, to Britain, and across the Atlantic to the United States. The Romantics saw themselves as inaugurating a new era. They frequently referred to themselves or their contemporaries as Romantics and their art as Romantic. From the early stirrings in Germany, to the last decade of the eighteenth century in England with the political radicals and the Lake Poets, to the Transcendental Club in Massachusetts, the leaders of the age acknowledged their new Romantic attitudes. This volume takes a close and comprehensive look at romanticism in literature through a chronology, an introductory essay, appendixes, and an extensive bibliography. The dictionary section has over 800 cross-referenced entries on the writers and the poems, novels, short stories and essays, plays, and other works they produced; the leading trends, techniques, journals, and literary circles and the spirit of the times are also covered. This book is an excellent access point for students, researchers, and anyone wanting to know more romanticism in literature.

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Page Count

549

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0810878860

ISBN 13

9780810878860

Typologies in England, 1650-1820

By: Paul J. Korshin

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Typologies in England, 1650-1820

By: Paul J. Korshin

Professor Korshin delineates the development of typology from the theological to the secular sphere through a study of abstracted typology, or types that writers transferred from their customary religious contexts and put into various genres of literature, from poetry and fables to novels and histories. Originally published in 1983. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

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489

Publisher

Princeton University Press

Published Date

ISBN 10

1400855721

ISBN 13

9781400855728

Create the Perfect Brand

A practical guide to branding your business, from creation and vision to protection and delivery

By: Paul Hitchens,Julia Hitchens

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Create the Perfect Brand

A practical guide to branding your business, from creation and vision to protection and delivery

By: Paul Hitchens,Julia Hitchens

Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. All aspects of branding are covered including: - what is a brand and why it is heart, soul and core of a business - brands in a recession, including the success stories - methods to value a brand - brand focus - brand creation and structure - brand audience and brand vision -importance of creativity - brand implementation - personal branding - brand protection- trademark, intellectual property - brand delivery Throughout the book the authors include their own extensive experiences and guidance. A multitude of fascinating case studies include Harley Davidson, IKEA, Aldi, Lego, Cadbury and the Apple iPod plus the disaster stories such as Woolworths and MFI are given throughout the book to nail the advice given in the real world. Even examples of branding behaviour such as Susan Boyle, banks and MPS are analysed! NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of computing. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

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146

Publisher

Teach Yourself

Published Date

ISBN 10

1444131427

ISBN 13

9781444131420

Orange County Choppers (TM)

The Tale of the Teutuls

By: Paul M. Teutul,Michael Teutul,Keith and Kent Zimmerman

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Orange County Choppers (TM)

The Tale of the Teutuls

By: Paul M. Teutul,Michael Teutul,Keith and Kent Zimmerman

In the year 2003, Lady Luck reached out to a hard-living, hard-working family in a small town in Orange County, New York. That was when a team from the Discovery Channel began filming the custom chopper shop of Paul "Senior" Teutul, his son Paulie, and the rest of their highly dysfunctional, totally authentic crew as they did what they do best: make great custom-crafted bikes from the ground up. Within a few episodes, the Teutuls were famous: for their hilarious head-butting, their outrageous yelling, their amazing designs, and, most of all, for being real every step of the way. With their hit show American Chopper turning into the Discovery Channel's top-rated program, the Teutuls became unlikely national icons. Now the Teutuls tell their story as it has never been told before. Senior chronicles his harrowing journey from a hell-raising teen to a star-crossed businessman desperately trying to keep his demons at bay. And Paulie remembers working by his father's side in their ironworks shop-and the bond that developed between them when they first built an EVO-powered custom chopper from scratch. From youngest son Mikey's entrance into the shop to all the other members of the extended OCC family, this is a chronicle of Panheads and Softails turned into gleaming works of art, of Old School design versus Paulie's amazing theme bikes that took custom biking by storm-and earned the Teutuls some of the most famous clients in the world. With over 60 family archive photos that capture this true rags-to-riches saga, Orange County Choppers is the raw, honest story of a family that was born to be wild, how they came together around a shared passion and skill-and how they captured the heart of America.

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193

Publisher

Grand Central Publishing

Published Date

ISBN 10

0446553859

ISBN 13

9780446553858

International Management

Strategic Opportunities & Cultural Challenges

By: Dean McFarlin,Paul D. Sweeney

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International Management

Strategic Opportunities & Cultural Challenges

By: Dean McFarlin,Paul D. Sweeney

McFarlin and Sweeney provide students with an accessible, application-oriented approach to international management, focusing on key challenges including motivation, leadership, and communication across cultural boundaries. The book gives students a global perspective on the process of hiring, training, and developing employees, as well as strategic decision making in relation to foreign markets. Questions, case studies, examples of creative problem solving, and testimonials from real-world managers operating in the international arena are just a few of the tactics McFarlin and Sweeney use to help students begin to think about applied theory on a global level. All chapters have been updated with recent articles from leading business sources and academic journals, and new case studies have been incorporated.

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574

Publisher

Routledge

Published Date

ISBN 10

1135965390

ISBN 13

9781135965396

Blazing Trails

Finite Element Pioneers in Milwaukee

By: Vern Overbye,Paul Bodine

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Blazing Trails

Finite Element Pioneers in Milwaukee

By: Vern Overbye,Paul Bodine

During the late 1950s and the 1960s, Vern Overbye and John Brauer joined with four other engineers of diverse backgrounds at A.O. Smith's corporate headquarters in Milwaukee to embark on an unprecedented and unanticipated path of innovation. Each had an advanced degree and, more importantly, each had an entrepreneurial spirit. With their forward-looking, optimistic manager at Smith's Data Systems Division, Robert Y. Bodine, they built a path-breaking business in the fledgling technology of finite element analysis that is still impacting the fortunes of the companies that became their customers. Together they helped transform a rarefied aerospace technology into a design tool now used to design in a staggering variety of applications and industries. "I will propose that Data Systems should be particularly bullish in adaptive creative technology-it simply pays, but, in fact, growth, not to say survival, depends on it." Robert Y. Bodine, January 1978

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203

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iUniverse

Published Date

ISBN 10

0595248217

ISBN 13

9780595248216

The Doctor Satan MEGAPACK®

The Complete Series from Weird Tales

By: Paul Ernst

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The Doctor Satan MEGAPACK®

The Complete Series from Weird Tales

By: Paul Ernst

Originally published in WEIRD TALES magazine in the 1930s, here is the complete Doctor Satan series -- fascinating tales about that weird genius of crime who calls himself Doctor Satan. He is no madman, but is as sane as you or I. An immensely rich man, he has turned to crime for the thrill of it, and strikes down those in his path ruthlessly, heartlessly, and thoroughly. He is master of amazing powers that make him the world's weirdest criminal. If you have not yet made the acquaintance of this fearsome master of crime, meet him today in THE DOCTOR SATAN MEGAPACK!

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233

Publisher

Wildside Press LLC

Published Date

ISBN 10

1479429899

ISBN 13

9781479429899

Cafe Racers

Speed, Style, and Ton-Up Culture

By: Michael Lichter,Paul d'Orleans

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Cafe Racers

Speed, Style, and Ton-Up Culture

By: Michael Lichter,Paul d'Orleans

DIVIn Café Racers, master photographer Michael Lichter and motorcycle culture expert Paul d’Orléans visually trace café racer motorcycles from their origins in the mid-twentieth century all the way into modern times. /div

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227

Publisher

Motorbooks International

Published Date

ISBN 10

0760345821

ISBN 13

9780760345825

The Oxbow Revelation

By: Paul R Gibson

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The Oxbow Revelation

By: Paul R Gibson

Religious philosophy for the common man. You can focus on reason, ignoring every religious reference within the book and the self-evident values remain. But don't ignore too much; this is cutting-edge religious scholarship . . . An opening salvo for a new religious realism." ..".The Oxbow Revelation reads like Zen and the Art of Motorcycle Maintenance crossed with East of Eden-with shades of American Graffiti as its backdrop." ..". A serious, mysterious and sometimes sexy book about finding morality.

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178

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PAUL GIBSON

Published Date

ISBN 10

0557068460

ISBN 13

9780557068463

Marketing Communications Management

Analysis, Planning, Implementation

By: Paul Copley

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Marketing Communications Management

Analysis, Planning, Implementation

By: Paul Copley

Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.

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481

Publisher

SAGE

Published Date

ISBN 10

1473908345

ISBN 13

9781473908345

Book's by Paul Harley

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