Paul Golin's Books

The N-Vortex Problem

Analytical Techniques

By: Paul K. Newton

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This text is an introduction to current research on the N- vortex problem of fluid mechanics. It describes the Hamiltonian aspects of vortex dynamics as an entry point into the rather large literature on the topic, with exercises at the end of each chapter.

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430

Publisher

Springer Science & Business Media

Published Date

ISBN 10

146849290X

ISBN 13

9781468492903

Digital Health Information for the Consumer

Evidence and Policy Implications

By: David Nicholas,Paul Huntington,Peter Williams

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Digital Health Information for the Consumer

Evidence and Policy Implications

By: David Nicholas,Paul Huntington,Peter Williams

This unique book draws on research that constituted the first major nationwide evaluation of the use and impact of key digital health information platforms which were provided to thousands of health consumers in the UK. The authors offer the first comprehensive and detailed comparison of usage and impact of the three major ICT platforms delivering health information - the internet, touch-screen kiosks and digital interactive television. It provides an extensive reference source on how health consumers behave when online, whether this differs according to digital platform or type of user, how users perceive digital health services and what health benefits these services deliver. The book will be invaluable reading for all those interested in digital health information - students, academics, health policy-makers and information managers.

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273

Publisher

Routledge

Published Date

ISBN 10

1317150821

ISBN 13

9781317150824

Twenty Things for Grandparents of Interfaith Grandchildren to Do (and Not Do) to Nurture Jewish Identity in Their Grandchildren

By: Kerry M. Olitzky,Paul Golin

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Twenty Things for Grandparents of Interfaith Grandchildren to Do (and Not Do) to Nurture Jewish Identity in Their Grandchildren

By: Kerry M. Olitzky,Paul Golin

It isnt easy being a grandparent, but grandparents are pivotal in the identity development of grandchildren. This book provides punchy, pithy, practical and often provocative wisdom for grandparents of grandchildren who live in an interfaith family.

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116

Publisher

Torah Aura Productions

Published Date

ISBN 10

1891662899

ISBN 13

9781891662898

Public Education, Neoliberalism, and Teachers

New York, Mexico City, Toronto

By: Paul Bocking

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Public Education, Neoliberalism, and Teachers

New York, Mexico City, Toronto

By: Paul Bocking

From pressure to "teach to the test" and the use of quantitative metrics to define education "quality," to the rise of "school choice" and the shift of principals from colleagues to managers, teachers in New York, Mexico City, and Toronto have experienced strikingly similar challenges to their professional autonomy. By visiting schools and meeting teachers, government officials, and union leaders, Paul Bocking identifies commonalities that are shaping how teachers work and public schools function. While arguing that neoliberal education policy is a dominant trend transcending the realities of school districts, states, or national governments, Bocking also demonstrates the importance of local context to explain variations in education governance, especially when understanding the role of resistance led by teachers’ unions.

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316

Publisher

University of Toronto Press

Published Date

ISBN 10

1487534515

ISBN 13

9781487534516

Poetry in the Museums of Modernism

Yeats, Pound, Moore, Stein

By: Catherine E. Paul

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Poetry in the Museums of Modernism

Yeats, Pound, Moore, Stein

By: Catherine E. Paul

How modernist writers experienced the Louvre, the British Museum, and the Museum of Natural History-and how these museums influenced their writing

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320

Publisher

University of Michigan Press

Published Date

ISBN 10

0472112643

ISBN 13

9780472112647

Everything I Know About Business I Learned at McDonalds

By: Paul Facella,Adina Genn

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Everything I Know About Business I Learned at McDonalds

By: Paul Facella,Adina Genn

What is it about McDonald's that has enabled it to produce more millionaires from within its ranks than any company in history? What earns the undying respect and loyalty of its franchisees, vendors, and 47 million customers served daily, from Moscow to Evansville to Rio de Janeiro? And how does it continue to expand its products, retool its image, and become more popular with each passing year? Few authors are as qualified to answer those questions as company insider Paul Facella. Beginning behind the counter at age 16, Paul literally grew up at McDonald's. From counter, to grill, to Regional Vice President, he has, over the course of his distinguished 34-year career, developed an intimate knowledge of the fast-food giant's management practices and culture. He's also forged personal ties to its legendary leaders, including founder Ray Kroc and CEOs Fred Turner, Mike Quinlan, Jack Greenberg, former President Ed Rensi, and current CEO Jim Skinner. Everything I Know Ab out Business I Learned at McDonald's delivers an up-close-and-personal look at a company where talent is cultivated and encouraged to thrive, from the individual restaurant to the corner office. With the help of in-depth interviews and “in their own words” commentaries from company executives, franchisees, and vendors, he explores McDonald's result-driven culture, and reveals the core principles, first laid down by founder Ray Kroc in 1955, that have successfully guided the company for more than five decades. Finally, Paul distills all that knowledge and experience into powerful lessons on teamwork, leadership, integrity, communication, and relationship building that you'll use to achieve stellar results in your company-whether your goal is to build an international business empire of your own, or just the best darned shop in town.

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256

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071601422

ISBN 13

9780071601429

Y Tu Mamá También

By: Paul Julian Smith

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Y Tu Mamá También

By: Paul Julian Smith

Y Tu Mamá También (2001), an intelligent and sensual road movie directed by Alfonso Cuarón and co-written by him and his brother Carlos, is both an acclaimed feature by a director who would go on to win Oscars and a box office success abroad and in its native Mexico, where it was the biggest grossing local film of all time. Its teenage protagonists Gael García Bernal and Diego Luna went on to be major stars of global cinema. Yet on its release the film was vilified by established Mexican critics as a coarse comedy and 'Penthouse fantasy' of youthful lust for an older woman. Paul Julian Smith's lucid study of the film argues that Y Tu Mamá También not only addresses with playful seriousness such major issues as gender, race, class, and space, which are yet more urgent now than they were on its release; but that the film's apparently casual aesthetic masks a sophisticated audiovisual style, one which brings together popular genre film and auteurist experiment. Smith suggests Y Tu Mamá También remains an example for world cinema of how a very local film can connect with a global audience that is ignorant of such niceties. Combining production and distribution history, based on unexplored material held in Mexico City archives, with close textual analysis, Smith makes an argument for Cuarón's film as an enduring masterpiece that hides in plain sight as an ephemeral teen movie.

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Page Count

105

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1839025212

ISBN 13

9781839025211

Improving Low-Reading Ages in the Secondary School

Practical Strategies for Learning Support

By: Paul Blum

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Improving Low-Reading Ages in the Secondary School

Practical Strategies for Learning Support

By: Paul Blum

This highly practical guide shows how learning support teachers and assistants can work effectively with secondary school pupils who are struggling with their reading. It relates directly to the working practices of teachers, steering them through issues such as: assessing the low-age reader working with reading withdrawal groups finding and creating resources for low-age readers constructing spelling strategies to support reading understanding the emotional dimension to being a poor reader how to effectively involve parents. Paul Blum offers valuable advice on how to make challenging mainstream subject textbooks accessible to low-aged readers and help on where to find good free resources as well as commercial materials to suit them. Exploring the vital relationship between the mainstream and learning support function, he also outlines the ways in which the two can be harnessed to make a significant difference to reading improvement.

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135

Publisher

Routledge

Published Date

ISBN 10

1134332181

ISBN 13

9781134332182

Essentials of Programming in Mathematica®

By: Paul Wellin

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Essentials of Programming in Mathematica®

By: Paul Wellin

This book covers Mathematica® for beginners. An example-driven text covering a wide variety of applications, containing over 350 exercises with solutions available online.

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439

Publisher

Cambridge University Press

Published Date

ISBN 10

110711666X

ISBN 13

9781107116665

Fugue in the Sixteenth Century

By: Paul Walker

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Fugue in the Sixteenth Century

By: Paul Walker

Examining the roots of the classical fugue and the early history of non-canonic fugal writing, Paul Walker's Fugue in the Sixteenth Century explores the three principal fugal genres of the period: motet, ricercar, and canonza. The volume treats each genre in turn, tracing the fugue's development throughout the century and highlighting important moments and trends along the way. Taking a two-tiered approach, Walker, on one level, examines fugue from the perspective of contemporary musicians, and on another level, takes into account fugue's later history and the elements that came to play a significant role in its formation. Walker is the first scholar to successfully tie together the various strands of the "pre-Bach fugue" thanks to the growing availability of editions of the repertories involved. He also takes account of recent work elucidating the change in compositional approach around 1500 from a basis in cantus firmus and canon to one favoring non-canonical, fugal imitation. Featuring well-chosen musical examples to illustrate the compositional developments of the sixteenth century, Fugue in the Sixteenth Century is a definitive study for both specialist musicologists and organists and harpsichordists alike.

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385

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0190056193

ISBN 13

9780190056193

Public Relations

Contemporary Issues and Techniques

By: Paul Baines,John Egan,Frank William Jefkins

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Public Relations

Contemporary Issues and Techniques

By: Paul Baines,John Egan,Frank William Jefkins

Offering a comprehensive guide to public relations management, this text provides analysis and explanation of a range of modern PR techniques, spanning both inhouse and agency practice. This third edition includes updates and case studies including the 2002 football World Cup.

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453

Publisher

Routledge

Published Date

ISBN 10

0750657243

ISBN 13

9780750657242

The Essential James Garner

By: Stephen H. Ryan,Paul J. Ryan

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The Essential James Garner

By: Stephen H. Ryan,Paul J. Ryan

Since his television debut in the mid-1950s, James Garner entertained millions of fans on screens both big and small. From supporting roles in memorable films like Sayonara and The Notebook to leading roles in box office hits including The Great Escape, Victor / Victoria, and the feature film version of Maverick, the actor appeared in some of the most entertaining movies of all time. In The Essential James Garner, Stephen H. Ryan and Paul J. Ryan consider the prolific output of one of America’s most beloved actors. This book looks at the key feature films, made-for-television movies, and television episodes of Garner’s career. The authors discuss each of the actor’s most well-known films—The Great Escape, The Americanization of Emily, Support Your Local Sheriff! and Murphy’s Romance, among others—as well as critically acclaimed television movies including Barbarians at the Gate, Breathing Lessons, Decoration Day, Heartsounds, My Names Is Bill W., and Promise. Each entry provides details about the film’s production, critical reception, and commercial success. The best episodes of Garner’s two iconic television, Maverick and The Rockford Files—as well as his highly regarded but little seen series Nichols—are also identified. The authors make clear why these choices are indispensable viewings, not only for those already familiar with Garner, but also for those who have yet to enjoy the work of this Oscar nominee and multiple Emmy winner. A tribute to the career of a Hollywood legend, The Essential James Garner will appeal to anyone wanting to know more about the actor’s best films and programs.

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303

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1442278218

ISBN 13

9781442278219

Marketing Strategy from the Masters (Collection)

By: Philip Kotler,Nancy Lee,Paul W. Farris,Neil Bendle,Phillip Pfeifer,David Reibstein,Larry Light,Joan Kiddon,Monique Reece

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Marketing Strategy from the Masters (Collection)

By: Philip Kotler,Nancy Lee,Paul W. Farris,Neil Bendle,Phillip Pfeifer,David Reibstein,Larry Light,Joan Kiddon,Monique Reece

Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon

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1468

Publisher

FT Press

Published Date

ISBN 10

0132617609

ISBN 13

9780132617604

Institutional Analysis and Economic Policy

By: Marc R. Tool,Paul Dale Bush

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Institutional Analysis and Economic Policy

By: Marc R. Tool,Paul Dale Bush

The purpose of this volume is to demonstrate how contemporary institutional economic analysis can be applied to the resolution of economic problems. All of the essays in this book challenge the conventional wisdom in the problem areas addressed. They advocate policy positions that often run contrary to views widely held by academic economists and policy makers alike. The general literature of institutional economics is unorthodox, beginning with its methodological foundations and continuing through the kind of policy analysis found in these pages. The orthodox tradition in economics is commonly characterized as "neoclassical economics." Neoclassical economics fosters the myth that only "the market" can efficiently allocate a society's economic resources and equitably distribute its income. It provides the intellectual defense for in which "free markets" are championed over democratic capitalist ideology policy formation, which it contends is neither efficient nor equitable. For both professional economists and policy makers of a conservative political persuasion, neoclassical economics writes the script for a morality play in which the market is the "good guy" and the government is the "bad guy." As such, it undermines the belief that free societies can enhance economic welfare through the use of democratic processes in the formulation of economic policies.

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769

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1461502616

ISBN 13

9781461502616

Strategic Sport Communication

By: Paul M. Pedersen,Pamela Laucella,Andrea Geurin,Edward Kian

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Strategic Sport Communication

By: Paul M. Pedersen,Pamela Laucella,Andrea Geurin,Edward Kian

This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--

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474

Publisher

Human Kinetics Publishers

Published Date

ISBN 10

1492594490

ISBN 13

9781492594499

Adverse Events, Stress, and Litigation

A Physician's Guide

By: Sara C. Charles M.D.,Paul R. Frisch J.D.

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Adverse Events, Stress, and Litigation

A Physician's Guide

By: Sara C. Charles M.D.,Paul R. Frisch J.D.

What is it like to be sued for medical malpractice? Bad medical outcomes traumatize patients but they also traumatize physicians. The litigation that often follows is a profoundly human, rather than just a legal experience. Although every physician's case is different, this book shows how each case goes through the same judicial stages of complaint, discovery, depositions, motions, and delays that lead to trial, settlement, or being dropped. It also gives doctors an understanding of how lawyers think and work to help defendants. Written by a physician and a lawyer, the book provides unique insights - through real-life stories - into the personal experience of litigation as well as recommendations for dealing with each of the legal process. It also includes up-to-date reviews of HIPAA legislation, the controversial subject of disclosure, and recent developments in the law affecting medical practitioners. Only about thirty percent of plaintiffs win their cases against doctors, but the journey from bedside to witness stand tests both the personal character and the professional skills of those accused. This well-documented book will help doctors understand and navigate the legal system while honoring their own ideals and emerging changed but stronger from the experience.

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288

Publisher

Oxford University Press

Published Date

ISBN 10

019029132X

ISBN 13

9780190291327

Comprehensive Textbook of AIDS Psychiatry

A Paradigm for Integrated Care

By: Paul Volberding

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Comprehensive Textbook of AIDS Psychiatry

A Paradigm for Integrated Care

By: Paul Volberding

The 'Comprehensive Textbook of AIDS Psychiatry' provides insight into the interface between the psychiatric, medical, and social dimensions of HIV and AIDS and the need for a compassionate, integrated, and approach to the HIV pandemic with an emphasis on humanizing destigmatizing HIV

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709

Publisher

Oxford University Press

Published Date

ISBN 10

0199392749

ISBN 13

9780199392742

Sport Public Relations and Communication

By: Maria Hopwood,James Skinner,Paul Kitchin

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Sport Public Relations and Communication

By: Maria Hopwood,James Skinner,Paul Kitchin

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

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Page Count

277

Publisher

Routledge

Published Date

ISBN 10

1136435522

ISBN 13

9781136435522

Programming with Mathematica®

An Introduction

By: Paul Wellin

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Programming with Mathematica®

An Introduction

By: Paul Wellin

Starting from first principles, this book covers all of the foundational material needed to develop a clear understanding of the Mathematica language, with a practical emphasis on solving problems. Concrete examples throughout the text demonstrate how Mathematica can be used to solve problems in science, engineering, economics/finance, computational linguistics, geoscience, bioinformatics, and a range of other fields. The book will appeal to students, researchers and programmers wishing to further their understanding of Mathematica. Designed to suit users of any ability, it assumes no formal knowledge of programming so it is ideal for self-study. Over 290 exercises are provided to challenge the reader's understanding of the material covered and these provide ample opportunity to practice using the language. Mathematica notebooks containing examples, programs and solutions to exercises are available from www.cambridge.org/wellin.

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731

Publisher

Cambridge University Press

Published Date

ISBN 10

1139619454

ISBN 13

9781139619455

The Marketing Agency Blueprint

The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

By: Paul Roetzer

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The Marketing Agency Blueprint

The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

By: Paul Roetzer

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.

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262

Publisher

John Wiley & Sons

Published Date

ISBN 10

111817688X

ISBN 13

9781118176887

John Dahl and Neo-Noir

Examining Auteurism and Genre

By: Paul Monaco

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John Dahl and Neo-Noir

Examining Auteurism and Genre

By: Paul Monaco

In John Dahl and Neo-Noir: Examining Auteurism and Genre, Paul Monaco provides a focused inquiry into the first three feature films that director John Dahl made for theatrical release: Kill Me Again (1989), Red Rock West (1993), and The Last Seduction (1994). The importance of these three films, and Monaco's investigation of them, is how they illuminate a modern director's creative process in relation to the emerging genre of neo-noir.

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162

Publisher

Lexington Books

Published Date

ISBN 10

0739133330

ISBN 13

9780739133330

Unlocking Precision Medicine

By: Paul Howard,Peter Huber

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Unlocking Precision Medicine

By: Paul Howard,Peter Huber

New medicines in the pipeline can extend lives, save money, and even help prevent disease before symptoms appear – if we don’t discourage their innovators and investors by trying to lower drug prices artificially. Unlocking Precision Medicine explores the environment necessary for creation of these health care game-changers, and explains how the marketplace can effectively make them more affordable to all without killing the golden goose.

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Encounter Books

Published Date

ISBN 10

1594039186

ISBN 13

9781594039188

That Fall

New & Selected Poems

By: Paul Genega

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That Fall

New & Selected Poems

By: Paul Genega

This is the fourth collection from this award-winning poet and his second title from the Irish publisher, Salmon. The "fall" of the title is really many falls. It is the season, of course, but also the runway approach of an airplane, the setting of the sun, the steady beat of rain, the fall from innocence, from health, from grace. Here too is the plunge of the Coney Island parachute ride, pratfall down steep stairs, descent into silence, madness, and sleep. These fifty-six poems display an extraordinary range of texture, tone, and subject matter, from passionate poems about childhood and AIDS to sardonic, surreal snapshots of our times.

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112

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Salmon Publishing

Published Date

ISBN 10

1903392160

ISBN 13

9781903392164

Pulmonary Embolism

By: Paul D. Stein

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Pulmonary Embolism

By: Paul D. Stein

A must have resource for clinicians and investigators interested in pulmonary embolism and deep venous thrombosis Highly illustrated with numerous tables and graphs alongside clear concise text Includes chapters addressing pulmonary embolism (PE) and deep venous thrombosis (DVT) in relation to diseases and disorders such as; chronic heart failure, cancer, diabetes, stroke, chronic obstructive pulmonary disease (COPD) and many more Discusses the role the different tools offered in imaging for PE, including echocardiography, multidetector computed tomography (CT), single photon emission computed tomography (SPECT), ventilation-perfusion (V-Q) imaging, dual energy CT, and magnetic resonance angiography Contains 29 new chapters and includes new content on epidemiology of deep venous thrombosis; use of the new anticoagulants (dabigatran, rivaroxaban, and apixaban) for DVT and PE; indications and results with thrombolytic therapy and with vena cava filters; and information and indications for invasive mechanical thrombectomy and thrombolysis Written by an internationally recognized and respected expert in the field

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688

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119039096

ISBN 13

9781119039099

Introduction to Programming with Mathematica®

Includes diskette

By: Richard J. Gaylord,Samuel N. Kamin,Paul R. Wellin

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Introduction to Programming with Mathematica®

Includes diskette

By: Richard J. Gaylord,Samuel N. Kamin,Paul R. Wellin

An Introduction to Programming with Mathematica is the first book published expressly to teach Mathematica as a programming language to scientists, engineers, mathematicians, and computer scientists. This text may be used in a first or second course on programming at the undergraduate level or in a Mathematica-related course in engineering, mathematics, or the sciences. It is also intended for individual study by students and professionals. The text does not assume familiarity with Mathematica nor does it require any prior programming experience. The book and diskette contain over 200 exercises drawn from many areas of science, engineering, mathematics, and computer science. The 3 1/2'' diskette included with this book can be read by UNIX, IBM-compatible, NeXT, and Macintosh computers. The diskette includes Notebooks and packages containing the code for all of the examples and exercises in the text, as well as additional material extending many of the ideas in the text. The packages will run on any computer running Mathematica and the Notebooks will run on any computer that supports Mathematica Notebooks. Version 2.0 or later of Mathematica is recommended for maximum use of the diskette.

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Page Count

315

Publisher

Springer

Published Date

ISBN 10

1475711328

ISBN 13

9781475711325

Mary Douglas

By: Paul Richards,Perri 6

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Mary Douglas

By: Paul Richards,Perri 6

This handy, concise book covers the life of Mary Douglas, one of the most important anthropologists of the second half of the 20th century. Her work focused on how human groups classify one another, and how they resolve the anomalies that then arise. Classification, she argued, emerges from practices of social life, and is a factor in all deep and intractable human disputes. This biography offers an introduction to how her distinctive approach developed across a long and productive career and how it applies to current pressing issues of social conflict and planetary survival. From the Preface: The influence of Professor Dame Mary Douglas (1921-2007) upon each of the social sciences and many of the disciplines in the humanities is vast. The list of her works is also vast, and this presents a problem of choice for the many readers who want to get a general idea of what she wrote and its significance, but who are somewhat baffled about where to begin. Our book offers a short overview and suggests why her key writings remain significant today.

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164

Publisher

Berghahn Books

Published Date

ISBN 10

180073980X

ISBN 13

9781800739802

Evaluating Public Relations

A Guide to Planning, Research and Measurement

By: Tom Watson,Paul Noble

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Evaluating Public Relations

A Guide to Planning, Research and Measurement

By: Tom Watson,Paul Noble

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.

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208

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749468904

ISBN 13

9780749468903

Developmental-Behavioral Pediatrics: Evidence and Practice E-Book

By: Mark Lee Wolraich,Paul Howard Dworkin,Dennis D. Drotar,Ellen C. Perrin

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Developmental-Behavioral Pediatrics: Evidence and Practice E-Book

By: Mark Lee Wolraich,Paul Howard Dworkin,Dennis D. Drotar,Ellen C. Perrin

Based on the Diagnostic and Statistical Manual for Primary Care: Child and Adolescent Version (DSM-PC), this state-of-the-art reference expertly guides you through normal and abnormal development and behavior for all pediatric age groups. See how neurobiological, environmental, and human relationship factors all contribute to developmental and behavioral disorders and know how to best diagnose and treat each patient you see. Accurately identify developmental and behavioral problems using the Diagnostic and Statistical Manual for Primary Care criteria, and evidence-based guidelines. Gain a clear understanding of the "normal" boundaries and variations within specific disorders. Make informed therapeutic decisions with the integration of basic science and practical information and recommendations from the Society of Developmental and Behavioral Pediatrics and the American Academy of Pediatrics. Avoid legal and ethical implications by consulting the Law, Policy, and Ethics chapter.

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995

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Elsevier Health Sciences

Published Date

ISBN 10

0323070701

ISBN 13

9780323070706

Sande's HIV/AIDS Medicine

Medical Management of AIDS 2013

By: Paul Volberding,Warner Greene,Joep M. A. Lange,Joel E. Gallant,Nelson Sewankambo

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Sande's HIV/AIDS Medicine

Medical Management of AIDS 2013

By: Paul Volberding,Warner Greene,Joep M. A. Lange,Joel E. Gallant,Nelson Sewankambo

Access the latest information available in the challenging area of HIV/AIDS management with Sande's HIV/AIDS Medicine, 2nd Edition. Authored by a veritable "who's who" of current global experts in the field, this medical reference book will provide you with all the practical, indispensable guidance you'll need to offer your patients the best possible care. Access reliable, up-to-the-minute guidance that addresses the realities of HIV/AIDS management in your geographical region, thanks to contributions from a global cast of renowned expert clinicians and researchers. Locate the clinically actionable information you need quickly with an organization that mirrors the current state of the AIDS epidemic and the different needs of Western vs. developing-world patients and clinicians. Diagnose AIDS manifestations confidently by comparing them to clinical images. Improve patient outcomes with the latest findings on the management of AIDS as a chronic illness. Efficiently review essential data through numerous at-a-glance tables. Get the most relevant information available on pediatric HIV and AIDS issues; anti-retroviral drugs, including integrase inhibitors; and the use of second- and third-line anti-retroviral drugs in resource-poor settings. Stay current on the latest actionable information, such as using antiretroviral therapy in patients with tuberculosis and drug-resistant tuberculosis; antiretroviral therapy; immune reconstitution inflammatory syndromes (IRIS); and implementation of the HPV vaccine.

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598

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Elsevier Health Sciences

Published Date

ISBN 10

1455706957

ISBN 13

9781455706952

The Bonus Army

An American Epic

By: Paul Dickson,Thomas B. Allen

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The Bonus Army

An American Epic

By: Paul Dickson,Thomas B. Allen

Based on extensive research, this highly praised history recounts the 1932 march on Washington by 15,000 World War I veterans and the protest's role in the transformation of American society. "Recommended." — Library Journal.

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387

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Courier Dover Publications

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ISBN 10

0486848353

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9780486848358

An Introduction to Programming with Mathematica®

By: Paul R. Wellin,Richard J. Gaylord,Samuel N. Kamin

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An Introduction to Programming with Mathematica®

By: Paul R. Wellin,Richard J. Gaylord,Samuel N. Kamin

Ideal for those wishing a deeper understanding of Mathematica programming, with software support and solutions to exercises available on the web.

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580

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Cambridge University Press

Published Date

ISBN 10

0521846781

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9780521846783

Rioting in America

By: Paul A. Gilje

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Rioting in America

By: Paul A. Gilje

. . . a sweeping, analytical synethsis of collective violence from the colonial experience to the present." —American Studies "Gilje has written 'the book' on rioting throughout American history." —The Historian ". . . a thorough, illuminating, and at times harrowing account of man's inhumanity to man." —William and Mary Quarterly " . . . fulfills its title's promise as an encyclopedic study . . . an impressive accomplishment and required reading for anyone interested in America's contentious past." —Journal of the Early Republic "Gilje has written a thought-provoking survey of the social context of American riots and popular disorders from the Colonial period to the late 20th century. . . . a must read for anyone interested in riots." —Choice In this wide-ranging survey of rioting in America, Paul A. Gilje argues that we cannot fully comprehend the history of the United States without an understanding of the impact of rioting. Exploring the rationale of the American mob brings to light the grievances that motivate its behavior and the historical circumstances that drive the choices it makes. Gilje's unusual lens makes for an eye-opening view of the American people and their history.

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260

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Indiana University Press

Published Date

ISBN 10

0253212626

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9780253212627

Clinical Assessment of Child and Adolescent Personality and Behavior

By: Paul J. Frick,Christopher T. Barry,Randy W. Kamphaus

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Clinical Assessment of Child and Adolescent Personality and Behavior

By: Paul J. Frick,Christopher T. Barry,Randy W. Kamphaus

Psychologists offer an increasing variety of services to the public. Among these services, psychological assessment of personality and behavior continues to be a central activity. One main reason is that other mental health professionals often do not possess a high level of competence in this area. And when dealing with children and adolescents, psychological assessment seems to take on an even greater role. Therefore, it follows that comprehensive graduate-level instruction in assessment should be a high priority for educators of psychologists who will work with these youth. This textbook is organized into three sections, consistent with the authors’ approach to teaching. Part I provides students with the psychological knowledge base necessary for modern assessment practice, including historical perspectives, measurement science, child psychopathology, ethical, legal, and cultural issues, and the basics of beginning the assessment process. Part II gives students a broad review of the specific assessment methods used by psychologists, accompanied by specific advice regarding the usage and strengths and weaknesses of each method. In Part III, we help students perform some of the most sophisticated of assessment practices: integrating and communicating assessment results and infusing assessment practice with knowledge of child development and psychopathology to assess some of the most common types of behavioral and emotional disorders in youth. A text focusing on assessment practices must be updated every four to six years to keep pace with advances in test development. For example, several of the major tests reviewed in the text, such as the Behavioral Assessment System for Children and the Child Behavior Checklist, have undergone major revisions since the publication of the last edition making the current content outdated. Further, another major test, the Conners’ Rating Scales, is undergoing substantial revisions that should be completed before publication of the next edition. Finally, the evidence for the validity of the tests and the recommendations for their appropriate use evolve as research accumulates and requires frequent updating to remain current. For example, there was a special issue of the Journal of Clinical Child and Adolescent Psychology published focusing on evidenced-based assessment of the major forms of childhood psychopathology that will need to be integrated into the chapters in Part 3. This latter point reflects an important trend in the field that should influence the marketing of the book. That is, there are several initiatives being started in all of the major areas of applied psychology (e.g., school, clinical, and counseling) to promote evidenced-based assessment practices. These initiatives have all emphasized the need to enhance the training of graduate students in this approach to assessment. This has been the orientation of this textbook from its first edition: that is, Clinical Assessment of Child and Adolescent Personality and Behavior has focused on using research to guide all recommendations for practice. The ability of the textbook to meet this training need should be an important focus of marketing the book to training programs across all areas of applied psychology.

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512

Publisher

Springer Science & Business Media

Published Date

ISBN 10

144190641X

ISBN 13

9781441906410

A Communion of Subjects

Animals in Religion, Science, and Ethics

By: Paul Waldau,Kimberley Christine Patton

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A Communion of Subjects

Animals in Religion, Science, and Ethics

By: Paul Waldau,Kimberley Christine Patton

A Communion of Subjects is the first comparative and interdisciplinary study of the conceptualization of animals in world religions. Scholars from a wide range of disciplines consider how major religious traditions have incorporated animals into their belief systems, myths, rituals, and art. Their findings offer profound insights into humans' relationships with animals and a deeper understanding of the social and ecological web in which we all live." "Contributors examine Judaism, Christianity, Islam, Hinduism, Buddhism, Jainism, Daoism, Confucianism, African religions, traditions from ancient Egypt and early China, and Native American, indigenous Tibetan, and Australian Aboriginal traditions, among others. They explore issues such as animal consciousness, suffering, sacrifice, and stewardship in innovative methodological ways. They also address contemporary challenges relating to law, biotechnology, social justice, and the environment. By grappling with the nature and ideological features of various religious views, the contributors cast religious teachings and practices in a new light. They reveal how we either intentionally or inadvertently marginalize "others," whether they are human or otherwise, reflecting on the ways in which we assign value to living beings.

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732

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Columbia University Press

Published Date

ISBN 10

0231136420

ISBN 13

9780231136426

The Neurology of AIDS

By: Howard E. Gendelman, MD,Igor Grant, MD,Ian Paul Everall, MD, PhD,Howard S. Fox, MD, PhD,Harris A. Gelbard, MD, PhD,Stuart A. Lipton, MD, PhD,Susan Swindells, MBBS

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The Neurology of AIDS

By: Howard E. Gendelman, MD,Igor Grant, MD,Ian Paul Everall, MD, PhD,Howard S. Fox, MD, PhD,Harris A. Gelbard, MD, PhD,Stuart A. Lipton, MD, PhD,Susan Swindells, MBBS

From basic science to clinical care, to epidemiological disease patters, The Neurology of AIDS is the only complete textbook available on AIDS neurology and the only one comprehensive enough to stand alone in each segment of study in brain disorders affected by the human immunodeficiency virus. It is an indispensable resource for students, resident physicians, practicing physicians, and for researchers and experts in the HIV/AIDS field. Oxford Clinical Neuroscience is a comprehensive, cross-searchable collection of resources offering quick and easy access to eleven of Oxford University Press's prestigious neuroscience texts. Joining Oxford Medicine Online these resources offer students, specialists and clinical researchers the best quality content in an easy-to-access format.

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1156

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Oxford University Press

Published Date

ISBN 10

0199875553

ISBN 13

9780199875559

Book's by Paul Golin

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