Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed ""The New Influencers: A Marketer's Guide to the New Social Media,"" this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.
Describing the exciting and adventurous world surrounding geocaching--a worldwide hunt in which treasures are located using global positioning system (GPS) devices--this book offers an understanding and application of the principles and best practices of the game. What's different is that the authors wrap this knowledge in a tapestry of human stories that range from hilarious to touching. Paul and Dana Gillin interviewed 40 of the world's 50 most prolific geocachers as well as experts in container design, "extreme" geocaching and other dimensions of the game. They tell how this global activity inspires passion that has helped people heal frayed marriages, establish new friendships--and even save lives.
Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed ""The New Influencers: A Marketer's Guide to the New Social Media,"" this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
Describing the exciting and adventurous world surrounding geocaching--a worldwide hunt in which treasures are located using global positioning system (GPS) devices--this book offers an understanding and application of the principles and best practices of the game. What's different is that the authors wrap this knowledge in a tapestry of human stories that range from hilarious to touching. Paul and Dana Gillin interviewed 40 of the world's 50 most prolific geocachers as well as experts in container design, "extreme" geocaching and other dimensions of the game. They tell how this global activity inspires passion that has helped people heal frayed marriages, establish new friendships--and even save lives.
Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.
While most abnormal psychology texts seem to aim solely for breadth, the acclaimed Oxford Textbook of Psychopathology aims for depth, with a focus on adult disorders and special attention given to the personality disorders. Almost a decade has passed since the first edition was published, establishing itself as an unparalleled guide for professionals and graduate students alike, and in this second edition, esteemed editors Paul H. Blaney and Theodore Millon have once again selected the most eminent researchers in abnormal psychology to cover all the major mental disorders, allowing them to discuss notable issues in the various pathologies which are their expertise. This collection exposes readers to exceptional scholarship, a history of psychopathology, the logic of the best approaches to current disorders, and an expert outlook on what future researchers and mental health professionals will be facing in the years to come. With extensive coverage of personality disorders and issues related to classification and differential diagnosis, this volume will be exceptionally useful for all mental health workers, clinical psychologists, psychiatrists, and social workers, and as a textbook focused on understanding psychopathology in depth, as well as a valuable guide for graduate psychology students and psychiatric residents.
Depression: The Evolution of Powerlessness offers a fresh perspective on research, theory and conceptualisations of the depressive disorders, derived from evolution theory and arguing for the adoption of the biopsychosocial model. The book is split into three parts. Part I explores the major distinctions between all types of depression and Part II offers an overview of evolution theory and its application to depression. Part III covers the major theories of depression; theories are compared and contrasted, highlighting controversies, weaknesses and strengths, and where cross fertilisation of ideas may be beneficial. The final chapter outlines why simple theories of aetiology are inadequate and explores the role of culture and social relationships as elicitors of many forms of depression. This Classic Edition, with a new introduction from the author, brings Paul Gilbert's early work to a new audience, and will be of interest to clinicians, researchers and historians in the field of psychology.
Human Nature and Suffering is a profound comment on the human condition, from the perspective of evolutionary psychology. Paul Gilbert explores the implications of humans as evolved social animals, suggesting that evolution has given rise to a varied set of social competencies, which form the basis of our personal knowledge and understanding. Gilbert shows how our primitive competencies become modified by experience - both satisfactorily and unsatisfactorily. He highlights how cultural factors may modify and activate many of these primitive competencies, leading to pathology proneness and behaviours that are collectively survival threatening. These varied themes are brought together to indicate how the social construction of self arises from the organization of knowledge encoded within the competencies. This Classic Edition features a new introduction from the author, bringing Gilbert's early work to a new audience. The book will be of interest to clinicians, researchers and historians in the field of psychology.
Offering comprehensive coverage of the clinical, physical, and technical aspects of radiation treatment planning, Khan’s Treatment Planning in Radiation Oncology, Fifth Edition, provides a team approach to this complex field. Drs. Paul W. Sperduto and John P. Gibbons are joined by expert contributing authors who focus on the application of physical and clinical concepts to solve treatment planning problems—helping you provide effective, state-of-the-art care for cancer patients. This unique, well-regarded text has been updated throughout to reflect the most current practices in today’s radiation oncology treatment.
What I am offering is a critical overview of ideas about depression, some new, some old, which fall under the discipline of 'evolutionary psychology'(EP). Do most types of depression represent an adaptation - an evolved mechanism which has improved our survival and reproductive value in our ancestral environment? Has depression been selected? Coul
This book offers a comprehensive overview of recent COVID-19 associated challenges posed in relation to mental health and well-being. An understanding of the topics covered in the book is essential in the context of designing strategies to protect our mental health and well-being from further harm due to the pandemic. Not only can professionals in the fields of psychiatry, counselling and education benefit from this book but so can the public and private sectors and the general public.
In Motor Activity and Movement Disorders thirteen state-of-the-art articles explicate forefront research methodologies for measuring and interpreting motor activity in animals, as well as their applications to preclinical and clinical research involving motor disorders. The contributors emphasize motor asymmetries, turning behavior, and dyskinetic movements. They also present a variety of quantitative approaches designed to assess specific aspects of motor activity and illustrate numerous computerized measuring techniques that permit detailed and objective approaches to quantifying motor behavior. Motor Activity and Movement Disorders will contribute to a greater understanding of brain-behavior relationships through its focus on methodology and its application to current animal models and to human disorders.
This volume reviews the current state of research within the behavioral pharmacology of 5-HT. The book opens exciting new approaches to the interdisciplinary study of behavior and pharmacology with special reference to ethology, endocrinology, neuroanatomy and comparative aspects of drug action, and notes new developments in therapeutic drugs of the future.
Why did so many distinguished Western Intellectuals from G.B. Shaw to J.P. Sartre, and. closer to home, from Edmund Wilson to Susan Sontag admire various communist systems, often in their most repressive historical phases? How could Stalin's Soviet Union, Mao's China, or Castro's Cuba appear at one time as both successful modernizing societies and the fulfillments of the boldest dreams of social justice? Why, at the same time, had these intellectuals so mercilessly judged and rejected their own Western, liberal cultures? What Impulses and beliefs prompted them to seek the realization of their ideals in distant, poorly known lands? How do their journeys fit into long-standing Western traditions of looking for new meaning In the non-Western world?These are some of the questions Paul Hollander sought to answer In his massive study that covers much of our century. His success is attested by the fact that the phrase "political pilgrim" has become a part of intellectual discourse. Even in the post-communist era the questions raised by this book remain relevant as many Western, and especially American intellectuals seek to come to terms with a world which offers few models of secular fulfillment and has tarnished the reputation of political Utopias. His new and lengthy introduction updates the pilgrimages and examines current attempts to find substitutes for the emotional and political energy that used to be invested in them.
The Survival of the Adversary Culture shows that contrary to much popular and journalistic opinion, the rejection of American society conceived during the 1960's has not substantially declined but has taken root and endured despite surface changes. These writings represent the insights and observations of an author who has long been a commentator and student of social scientitsts who have examined American institutions and social problems in comparative context.
This book reviews the recent advances and current technologies used to produce microelectronic and optoelectronic devices from compound semiconductors. It provides a complete overview of the technologies necessary to grow bulk single-crystal substrates, grow hetero-or homoepitaxial films, and process advanced devices such as HBT's, QW diode lasers, etc.
Discover how to leverage the power of the Facebook community to achieve your business marketing goals Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing. Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook. A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment Shares strategies for successful Facebook advertising campaigns Demonstrates how to create widgets and Facebook applications Face it: this essential book contains everything you need to know for your foray into Facebook marketing. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
In this superbly researched, accessible text, Paul Bennett delivers a novel and much sought-after approach to clinical psychology: lifespan perspective. Addressing the issues that contribute to psychopathology throughout the lifespan, he explores interventions that can be applied in each phase, before addressing the aetiology and treatment of key problems within each age range. With a clear 3-part structure, the book explores the key factors that contribute to psychological disorders in each of three broad age groups; young people, adults, and older adults. It then covers a range of clinical approaches such as behavioural, CBT and humanistic models that are used in clinical practice. Clinical problems that are particularly relevant to each developmental stage, in particular how they present, their aetiology, and how they are treated from both psychological and pharmacological perspectives, are addressed in the final part of the book. Each chapter includes the following features: Chapter summaries - outline the chapter content to aid navigation through the book Learning outcomes – highlight the key learning points Clinical examples – bring clinical practice alive Case histories – include family or individual accounts of the therapy process to illustrate practice Synthesising and summary links – aid learning 'What do you think?' boxes - invite the reader to consider a key issue in the chapter Research studies – introduce the latest research in the field Clinical Psychology is a must have text for undergraduate students of clinical psychology, mental health nursing and those studying for their postgraduate and professional qualifications in Counselling and Clinical psychology. It will also be for mental health practitioners working in the NHS, including clinical psychologists and assistant psychologists.
The fifth volume in The History of Wisconsin series covers the years from the outbreak of World War I to the eve of American entry into World War II. In between, the rise of the woman's movement, the advent of universal suffrage, and the "great experiment" of Prohibition are explored, along with the contest between newly emergent labor unions and powerful business and industrial corporations. Author Paul W. Glad also investigates the Great Depression in Wisconsin and its impact on rural and urban families in the state. Photographs and maps further illustrate this volume which tells the story of one of the most exciting and stressful eras in the history of the state.
Since the 1990 publication of Goodwin and Jamison's classic text on mania and bipolar and unipolar depression, Manic-Depressive Illness, there have been a number of significant advances in the research, diagnosis, and treatment of mania and bipolar disorder. Developed and written by experts at the forefront of these advances, Mania: Clinical and Research Perspectives provides a comprehensive overview of all recent developments on all aspects of mania. Mania is divided into three sections: diagnostic considerations, biological aspects, and treatment. "Diagnostic Considerations" includes coverage of the diagnostic revisions in DSM-IV, special comorbidity issues in children and substance abuse, the differentiation of mood swing from bipolar disorder, and generational change and genetic linkage. "Biological Aspects" reviews the current state of knowledge in biochemistry and biological techniques such as gamma-aminobutyric acid (GABA) and brain imaging. "Treatment" thoroughly surveys all major treatment regimens for mania, including new drug therapies such as carbamazepine, valproate, clozapine, risperidone, verapamil, and nimodipine. This section also details new findings on the use of lithium and the risks for pregnant women and advances in psychotherapy. The book concludes with a summary that provides a historical perspective and directions for further research. With the comprehensive coverage provided in Mania: Clinical and Research Perspectives, readers will be able to improve patient care through advanced diagnosis and treatment.
Now in a new edition – the leading Australian community pharmacy guide, covering common conditions seen by community pharmacists throughout Australia and New Zealand. Fully revised and now in its second edition, Community Pharmacy: Symptoms, Diagnosis and Treatment 2e is an essential pharmacy resource. Ideal for both pharmacy students and practicing pharmacists, Community Pharmacy provides a guide to differential diagnosis of symptoms commonly seen by community pharmacists throughout Australia and New Zealand. Organised by body system, Community Pharmacy provides symptom-specific pharmaceutical questions and algorithms for the purposes of differential diagnosis. More than 12 new treatment medicines have been added to this new edition, along with eight new case studies. All conditions, products and recommendations have been revised to reflect current local drug scheduling and clinical practice, and the book’s evidence base has been updated in line with sources including the National Prescribing Service, Australian Prescriber, Australian Medicines Handbook, the Therapeutic Guidelines and Pharmaceutical Society of Australia guidelines. Community Pharmacy: Symptoms, Diagnosis and Treatment 2nd edition incorporates evidence-based practice into every chapter, and addresses current issues like alternative treatments and complementary therapies, weight loss products and pre-quit nicotine use. This full-colour pharmacy text also offers students and instructors additional web-based resources through Elsevier’s Evolve online platform including additional images for dermatology and ophthalmology, additional case studies and an additional chapter on Evidence-Based Practice. This new edition also has the added benefit of providing online activities for practicing pharmacists undertaking essential Continuing Professional Development. These activities have been accredited for 10 hours of Group 2 CPD (or 20 CPD credits) suitable for inclusion in an individual pharmacist’s CPD plan and have been accredited by the Australian Pharmacy Council. • covers the most common conditions seen in community pharmacies • evidence base for over-the-counter (OTC) recommendations for each condition • provides symptom-specific questions and algorithms for the purposes of differential diagnosis • discusses prevalence and epidemiology of each condition • practical prescribing summary tables • Hints and tips boxes covering product use advice • self-assessment – multiple choice questions, review questions and case studies • full-colour throughout, with colour photographs of important conditions • Helpful abbreviations • Glossary of terms • Useful websites • Online Evolve resources for students and instructors • Online activities for Continuing Professional Development (CPD)
What ails people at the present time in Western and especially American society is an inexhaustible subject. Discussion of these discontents in the United States in the last decade of the twentieth century leads to an obvious question: How much and what kind of discontents are possible in a society that has experienced over a decade of economic growth, close to full employment, hardly any inflation, falling crime rates, declining teenage pregnancies, and other good things? Is there anything to worry about in a country that has become the undisputed superpower of the world and no longer faces another hostile superpower such as the Soviet Union used to be? Paul Hollander wrestles with these and other questions in seeking to understand conditions and developments within American culture and society in the context of their relationship to political systems, movements and ideas critical of the United States and Western values. Hollander examines disparate phenomena, such as the O.J. Simpson case, the banning of West Side Story in Amherst, Massachusetts, the popularity and expos of Rigoberta Menchu, and the appeal of sports utility vehicles, which shed light on the major themes of the volume. Topics include conflicts among American intellectuals (including disputes over the Kosovo intervention), the impact of postmodernism on higher education, the persisting appeal of victimhood in American society, the flaws of American sociology, academic specialists' failure to anticipate the collapse of the Soviet Union, and the new anti-Americanism in postcommunist societies. Among topics of historical interest are a survey of Western judgments and misjudgments of the communist systems; examination of the relative neglect of political violence in communist states, and analysis of officially enforced, secular-religious cult of communist rulers. Many of these writings are linked to the author's longstanding interest in why people accept or reject particular political systems and in the contradictory human needs and desires which condition and limit the pursuit of social and political ends. Sociologists, political scientists, and the general reader will find this book of great interest. Paul Hollander is professor emeritus of sociology at the University of Massachusetts, Amherst, and a fellow of the David Center for Russian Studies at Harvard University. His books include Soviet and American Society, Political Pilgrims, The Survival of the Adversary Culture, and Anti-Americanism.
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