Throughout the Cold War Paul Dibb worked with the highest levels of Australian and American intelligence, and was one of very few Australian officials to be given the top-secret security clearance for access to Pine Gap. Only the most senior intelligence officers in both the US and Australia held this clearance--and even then on a strict 'need to know' basis. Inside the Wilderness of Mirrors is Paul's unique insight into how Australia saw the threat from the Soviet Union during the Cold War era and beyond. This insider's account of Australian defence strategy reveals the crucial importance of the US-Australian base at Pine Gap and why Moscow targeted it for nuclear attack, and how it felt to be an expert on the Soviet Union at a time when those who dared to study the Soviet Union were necessarily subject to suspicion from their Australian colleagues. Inside the Wilderness of Mirrors concludes by examining the ways in which contemporary Russia presents a continuing threat to the international order.
About national and international power in the "modern" or Post Renaissance period. Explains how the various powers have risen and fallen over the 5 centuries since the formation of the "new monarchies" in W. Europe.
Now updated to the Gorbachev era, this book is an examination of the state of the Soviet Union today. One of its main aims is to highlight the weaknesses of this faltering empire.
Supplementing the CIM Workbook series, this Exam Practice Kit has a bank of additional questions to help you focus on applying your knowledge to passing the exam. It is ideal for independent study or tutored revision courses, helping you to prepare with confidence for exam day. This kit looks at each of the subjects within the diploma level giving examples of different formats of questions. There is also a revision checklist for each module so you can check wihci subjects you need to cover
To the Islands offers a unique perspective on the evolution of economic, social and political interconnections between Australia and its island region spanning two centuries, from the early years of British colonization to the present day. The book advances the argument that globalizing processes are drawing Australia incrementally closer to modern day South East Asia and the wider Asia Pacific. While globalization is a term commonly associated with the twentieth century world, this study traces the history of Australia's regionalisation back to the nineteenth century; to the lived experiences of Australian travelers, tourists, prospectors, mining entrepreneurs in the Netherlands Indies, Malaya and Siam or Thailand as it is known today. To the Islands challenges the orthodox view that Australia's relations with its regional neighbors were insignificant before the outbreak of war in the Pacific in 1941. By the early 1900s, Java was a popular tourist destination for Australians while Malaya and Siam were emerging as major Australian foreign investment destinations. In placing economic and social interactions ahead of political and security concerns in the analysis of Australia's regional relations, the book highlights the role of non-state actors and people-to-people connections in shaping the contours of Australian diplomatic engagement with South East Asia and the South West Pacific. To the Islands is an essential book for advanced students and researchers of the history and politics of the Asia Pacific and Australia.
How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view intothe fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley and Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting theopportunity for students to take their learning further.An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses intothe professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.Marketing is the complete package for any introductory marketing module.This book is accompanied by the following online resources.For everyone:Bank of case studiesPractitioner insight videosCareer insight videosLibrary of video linksFor students:Key concept videosAuthor audio podcastsMultiple-choice questionsFlashcard glossaryInternet activitiesResearch insightsWeb linksFor lecturers:PowerPoint slidesTest bankEssay questionsTutorial activitiesDiscussion question pointersFigures and tables from the book
Principles of Agricultural Economics, now in its fourth edition, continues to showcase the power of economic principles to explain and predict issues and current events in the food, agricultural, and agribusiness sectors. This key text introduces economic principles in a succinct and reader-friendly format, providing students and instructors with a clear, up-to-date, and straightforward approach to learning how a market-based economy functions and how to use simple economic principles for improved decision-making. The field of agricultural economics has expanded to include a wide range of topics and approaches, including macroeconomics, international trade, agribusiness, environmental economics, natural resources, and international development, and these are all introduced in this text. For this edition, new and enhanced material on agricultural policies, globalization, welfare analysis, and explanations of the role of government in agriculture and agribusiness is included. Readers will also benefit from an expanded range of case studies and text boxes, including real-world examples such as the Ukraine conflict, the Coronavirus pandemic, and immigration. The work is supported by a companion website, including flash cards, study guides, PowerPoint presentations, multiple choice questions, essay questions, and an instructor’s manual. This book is ideal for courses on agricultural economics, microeconomics, rural development, and environmental policy.
This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together. Unlike the current offering available on the subject, this book provides a uniquely applied approach, linking the theory of marketing practice to the Higher Education sector through real life case studies and examples. Each topic is covered in depth, including marketing segmentation, pricing, location, brand management, internationalization, and expansion. Overarchingly, the book considers how to develop and promote the university as a product and as a brand. Two case studies from real life universities in a broad range of locations are provided at the end of each chapter, alongside questions to aid understanding and application. Holistic and practical, Marketing Higher Education is an ideal guide for academics and students studying services marketing, Higher Education management and leadership, and marketing in the public sector. It will also be an invaluable resource for professionals working in Higher Education administration looking to develop their skills and understanding of marketing and brand building.
In the turbulent decade since the ending of the Cold War in Europe, a new element of the international relations of Asia and the Pacific has been the emergence of multilateral security dialogues. Both in governmental arenas such as the ASEAN Regional Forum and numerous "track two" channels including the Council for Security Co-operation in Asia-Pacific, it has been a decade of creative interaction and new thinking. The Asia-Pacific Security Lexicon identifies the key phrases and ideas that have been the foundation of these dialogues, looking at their origins in international diplomacy and tracing their specific adaptation and modification to the conditions of a trans-Pacific setting. Of interest to both theoreticians and practitioners, the Lexicon is at once a handbook for regional diplomacy and an assessment of the factors that have shaped regional discussions.
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.
Australia's place in the global economy is linked to South East Asia. Recent conflicts highlight a clash between countries that do not share common values about individuals' political and civil rights as the legitimate basis for their sovereignty.
A critical analysis of Australia's neoliberal state and role in the American imperial project in Asia. In exposing the causal mechanisms for violence and prospects for more wars it argues for emancipatory alternatives to the existing dominant and anti-democratic neoliberal governmentality.
An exciting account of revolutionary new discoveries for understanding the earth's climate, and their implications for future scientific research and global environmental policy.
The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.
Structured around the author's tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture. You will learn how organisations and entrepreneurs address issues via real life case insights and quotes, while fictional case studies are presented to explore how you might choose ways forward in your entrepreneurial journey. The popular and effective Workbook, which enables you to work through your thoughts and ideas on business development and construct a profile of your new venture, is now presented in a digital format. A new Digital links booklet directs to company websites and interviews with entrepreneurs, and these resources are designed so that they can be used concurrently with the book. This edition includes new material on the importance of anticipating new challenges and the need for re-strategizing and building resilience, while sustainability and diversity have been foregrounded in a re-examination of the case studies. New Venture Creation is the essential textbook for preparing for real-life entrepreneurial experience: accessible, practical and grounded in academic insight.
The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to: * develop a business strategy * devise a marketing strategy * implement a marketing strategy Providing a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike.
Global projects bring many advantages and challenges. Cultural Imperatives in Perceptions of Project Success and Failure is one of the few, if not the first, reports of research that examines the interaction of culture and views of project success in a comprehensive way. In this highly complex issue, the authors lay out their research and results in a logical, deliberate manner that does much to ease the way along the path to understanding. There is much to be learned by all in the study background and the data analysis itself.
The very best business isn’t born out of hunches, macho tactical skirmishing or simply ‘being busy’, but is the product of careful calculation and understanding customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included throughout are the wise words of a choice selection of history’s masters, depicted on the book’s front cover. Aimed at professional marketing managers, business development managers and students, this real and practical masterclass is an indispensable reference for use on its own or alongside Marketing Strategy, 3rd edition, also published by Butterworth-Heinemann. ABOUT THE AUTHOR Paul Fifield has been extensively involved in strategic marketing training and education since 1980. His professional assignments have ranged from marketing strategy development for some of the UK’s largest companies through to projects in market segmentation and branding to top level in-company strategy development programmes and workshops. He has advised clients in a wide range of industries including aviation, banking, brewing, business services, computing and software, construction, economic development, housing, hotels and catering, insurance, publishing, retailing, household appliances, telecommunications, tourism and utilities. Paul is also Visiting Professor of Marketing at the University of Southampton and at the Collège des Ingénieurs in Paris.
Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.
Kennedy's groundbreaking book The Rise and Fall of the Great Powers helped to reorder the current priorities of the United States. Now, he synthesizes extensive research on fields ranging from demography to robotics to draw a detailed, persuasive, and often sobering map of the very near future--a bold work that bridges the gap between history, prophecy, and policy.
First published 1983. Aimed at improving agricultural production by providing a better under· standing of the interaction between crops and the environment, this book presents the latest research findings on the effects of water and temperature stresses on plants in humid temperate regions. It also covers management practices and breeding programs that may reduce crop sensitivity to the vagaries of weather.
The benefits of modern technology often involve health, safety and environmental risks that produce public suspicion of technologies and aversion to certain products and substances. Amplified by the pervasive power of the media, public concern about health and ecological risks can have enormous economic and social impacts, such as the 'stigmatization' experienced in recent years with nuclear power, British beef and genetically modified plants. This volume presents the most current and comprehensive examination of how and why stigma occurs and what the appropriate responses to it should be to inform the public and reduce undesirable impacts. Each form of stigma is thoroughly explored through a range of case studies. Theoretical contributions look at the roles played by government and business, and the crucial impact of the media in forming public attitudes. Stigma is not always misplaced, and the authors discuss the challenges involved in managing risk and reducing the vulnerability of important products, industries and institutions while providing the public with the relevant information they need about risks.
This book explores Australia's role as a US client state and the subsequent consequences for Australian democracy. Examining whether neoliberal and neoconservative interests have hijacked democracy in Australia, Paul questions whether further de-democratisation will advance US economic and military interests.
Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: • advice on launching digital start-ups; • how to use key analytics to track and focus readership; • engaging with mobile journalism by utilising smartphone and app technology; • developing revenue streams that can make digital journalism sustainable; • legal and ethical dilemmas faced in a modern newsroom; • the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.
Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student · provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study · has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues 'Marketing: The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.
This is a comprehensive and highly emotive volume, borne of years of intensive research and many trips to the battlefields of the Great War. It seeks to humanise the Lijssenthoek Military Cemetery, to offer the reader a chance to engage with the personal stories of the soldiers whose names have been chiseled there in stone. Poignant stories of camaraderie, tragic twists of fate and noble sacrifice have been collated in an attempt to bring home the reality of war and the true extent of its tragic cost. It is hoped that visitors to the battlefields, whether their relatives are listed within or not, will find their experience enriched by having access to this treasure trove of stories.
Street processions were a defining feature of life in the Victorian town. They were diverse in character and took place regularly throughout the year in all towns. They provided opportunities for men and women to display themselves in public, carrying banners and flags and accompanied by musical bands. Much of the history of nineteenth-century Wales has been written around political demonstrations and revolt, but this book examines how urban communities in Victorian Wales created inclusive civic identities by using the streets for peaceful processions.
Over one hundred and fifty years ago, on 1st August 1871, the Colony of New South Wales raised its first permanent Battery, known as the New South Wales Artillery. This battery complemented existing colonial volunteer batteries. The previous year, the last British forces had departed for England, leaving the young, dynamic colonies across Australia to uphold their own defences. This occasion marked the origins of the substantive, permanent presence of professional Australian artillery soldiers – a presence that endures to this day as the Royal Regiment of Australian Artillery. In the years that have followed, Australian Gunners have served their country in war and in peace; abroad, and in the defence of their homeland, with honour and dedication, and will continue to do so into the future. 1st August 2021 marked a century and a half of unbroken dedication in the service of our community and the Nation by Australia’s Gunners – Volunteer, Militia, Reserve, Permanent and Regular; at home, and in far-off lands; defending assaults from the sea, in the sky, and on land; and advising, defending and supporting our comrades-in-arms through summoning and orchestrating devastating fires and effects that are accurate, responsive, dependable & joint. These are, and will remain, the tenets of the Royal Regiment of Australian Artillery in all its forms. This is the story of Australia’s Gunners – so far.
This timely work examines the scale and root causes of terrorism across Southeast Asia, including the role of al-Qaeda's ascendancy in the region. It begins with an overview of the analytical and theoretical framework for discussing the subject. Individual chapters then examine terrorist activities from both functional and country-specific perspectives. The book traces fundamental linkages between terrorism and security issues, such as illegal immigration, narcotics trafficking, and other criminal activity. In addition, it considers the issue of convergence - the growing connection between criminal groups and terrorism, and how this may facilitate future violence. Written by a range of experts in the field, the individual chapters reflect a variety of perspectives. The contributions fall into two broad categories - chapters that directly address terrorism (the groups, their ideologies, their modus operandi, their origins, and state responses to them); and chapters that address the "enabling environment" that exists in Southeast Asia (the role of transnational crime, porous borders, convergence between terrorism and crime).
This introductory text on basic marketing concepts and techniques covers developments in marketing thinking such as Internet marketing, CRM, and b2b marketing. Case studies of marketing success stories and failures are also included.
This book argues that Australia is vital to the US imperial project for global hegemony in the struggle among great powers, and why Australia’s deep dependency on the US is incompatible with democracy and the security of the country. The Australian continent is increasingly a contestable geopolitical asset for the US grand strategy and for China’s economic and political expansionism. The election of Donald Trump to the US presidency is symptomatic of the US hegemonic crisis. The US is Australia’s dangerous ally and the US crisis is a call for Australia to regain sovereignty and sever its military alliance with the US. Political realism provides a critical paradigm to analyse the interactions between capitalism, imperialism and militarism as they undermine Australian democracy and shift governmentality towards new forms of authoritarianism.
This book focuses on current trends in development, arguing that the digital revolution will shape today’s race for global supremacy. The volume explores how the technological race, driven by AI advances, will decisively contribute to shaping a new world order. Every leap in technological advancement changes the rules of the game and initiate new cycles of economic growth. The main argument of the authors is that these changes are particularly intense in Eurasia, the main geopolitical hotspot at the moment. Starting from recent statistical data, the authors underline this new ascent of the Asian continent - a shift that can be best described as a historical change of relay not between two countries, but between two continents. Lastly, the volume discusses the consequences of these shifts in power and influence, by reflecting on the possible new world order to follow. Effectively providing an overview of the challenges that will decisively shape future geopolitical relations, this volume will be of use to researchers and students interested in globalization studies, international relations, geopolitics, and development.
Today, arguably more than at any time in the past, media are the key players in contributing to what defines reality for the citizens of Europe and beyond. This book provides an introduction to the way that the media occupy such a position of prominence in contemporary human existence. This expanded and fully updated third edition of the bestselling The Media: An Introduction collects in one volume thirty-six specially commissioned essays to offer unrivalled breadth and depth for an introduction to the study of contemporary media. It addresses the fundamental questions about today’s media – for example, digitisation and its effects, new distribution technologies, and the implications of convergence, all set against the backdrop of a period of profound social and economic change in Europe and globally. Key features: Expert contributions on each topic Approachable, authoritative contributions provide a solid theoretical overview of the media industry and comprehensive empirical guide to the institutions that make up the media. Further Reading and related web-resource listings encourage further study. New to this edition: New five part structure provides a broad and coherent approach to media: Part 1 Understanding the Media; Part 2 What Are the Media?; Part 3 The Media Environment; Part 4 Audiences, Influences and Effects; Part 5 Media Representations. Brand new chapters on: Approaches to Media; Media Form; Models of Media Institutions; The Media in Europe; Photography; Book Publishing; Newspapers; Magazines; Radio; Television; The Internet and the Web; News Media; Economics; Policy; Public Service Broadcasting in Europe; Censorship and Freedom of Speech; Audience Research; Sexualities; Gender; Social Class; Media and Religion; The Body, Health and Illness; Nationality and Sex Acts. Other chapter topics from the last edition fully updated A wider, more comparative focus on Europe. The Media: An Introduction will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, journalism, film studies, the sociology of the media, popular culture and other related subjects.
This first full-length biography of crime novelist Elmore "Dutch" Leonard in more than a decade includes in-depth interviews with Leonard himself, as well as academics who have studies Leonard and his place in the literary world. Photos.
Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.
Critical approaches to leadership studies have sought to challenge the normative position of leadership as residing solely within the formal leader and have gone as far as to undermine the traditionally held assumption of leadership as a "real" phenomenon. The book offers a critical account of the nature of leadership and management in modern organizations. Specifically it examines the forces that affect the influence relationships between leaders and followers in public sector organizational settings and thus, how these relationships inform social influence processes. Although the book focuses on the case of a public sector organization in the UK, the findings are placed in the context of both leadership theory and research across the globe and the dissemination of 'new public management' worldwide. By acknowledging the criticisms concerning the weaknesses of conventional or mainstream leadership study and through the adoption of a critical perspective, Critical Leadership provides a deep and rich interpretation of the empirical material on leadership, thus making an outstanding contribution to the current literature.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.