A career in sales can be like an amusement park ride; it's riddled with daily ups and downs. In A Salesman Walks into a Classroom, author Paul D. Barchitta presents a wide range of information about what a professional career in sales actually entails. Meant as a roadmap for success, this guide discusses getting back to the basics. It provides an overview of what the life of a salesperson is all about, from finding your passion to gaining the freedom and independence that a career in sales can offer. It offers specific details and recommendations about time management, including how to prioritize sales calls, where a career in sales can lead you, and how to prepare yourself to get the sales job you want. It also addresses compensation and commission plans and underscores the value of sales training and development. Barchitta focuses on the significance of ethical behavior among salespeople and discusses the evolution from short-term transaction selling to long-term relationship selling. He provides understanding of the magnitude of who the customer is and outlines a model of the steps in the selling process. A Salesman Walks into a Classroom presents a step-by-step guide to help you navigate the often rocky career of sales by learning to identify customers, make the sale, and foster long-term relationships.
One of the core courses that I teach is Management 101. Introduction to business. The discipline of Management has evolved over time and the current trend in Corporate America is how does an organization morph from Management into Coaching. Society has become sensitive, and if you were to ask me, too sensitive, where the emotional wellbeing of the employee has been thrust to center stage. Corporate America has realized that you are not just an employee anymore, you are a resource, hence the change from “Personnel” to “Human Resource Management”. If we are going to view the employee more as a resource and less as a disposable component of an organization. Hence, the need for coaching. The need for the metamorphosis and paradigm shift away from management towards coaching is front and center. A goal of this book is to identify the foundations of management, the backbone of my management lectures every day in my management classes, and infuse the wisdom of the greatest coaches in the history of team sports. This book chronicles the foundations, concepts and theories of management and sprinkles in the quotes from coaches whether they were famous or not and explain how that quote relates to the management theories identified in the book.
When it comes to marketing, the biggest myth may be that it’s deceptive, misleading, and unethical. Paul D. Barchitta highlights the foundation and building blocks that anchor a solid marketing strategy in this guide that answers questions such as: • What is marketing all about? • Why is it such an exciting time to be a marketer? • What are the four P’s of marketing? • Why you must think like the customer! The author also examines topics that can serve as a blueprint for success from defining who is your customer, when and why they adopt your innovation, to the decision making process that the customer goes through. Why taking a snapshot of your product offerings, why new products are the lifeblood of an organization, and the importance of developing a brand are analyzed as well. Dissecting the methods of how products are promoted, from why advertising is a mentality to the effectiveness of the relationship that a salesperson can have with a customer are reviewed. How the distribution of products has evolved along with the importance of developing a global vision and more. Get a broad understanding of marketing and discover the methods, techniques, and theories that will convert your idea, your brand, or yourself into a success with the lessons in Market Me.
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