The human body is a likeness of God, its design revealing insights into the church, the “body of Christ” For bestselling author Philip Yancey, the late Dr. Paul Brand—the brilliant hand surgeon who devoted his life to the poorest people of India and Louisiana—was also a likeness of God, living the kind of Christian life that exemplified what God must have had in mind. In the Likeness of God combines the complete texts of Fearfully and Wonderfully Made and In His Image—both Gold Medallion Award–winners which together have sold more than half a million copies—into one volume. Also included for the first time are eight beautiful litanies of praise on the human body by Dr. Brand. In Fearfully and Wonderfully Made, Dr. Paul Brand and bestselling writer Philip Yancey explore the wonder of the human body and uncover the eternal statements that God has made in the very structure of our bodies. Their remarkable journey through inner space—the world of cells, systems, and chemistry—points to a still deeper unseen reality of God’s work in our lives. In His Image takes up where the first book leaves off. In five sections—Image, Blood, Head, Spirit, and Pain—the authors unlock the remarkable living lessons contained in our physical makeup.
THE VOICE OF GOD IS A HEARTBEAT AWAYIn Fearfully & Wonderfully Made, Philip Yancey and Dr. Paul Brand revealed how God’s voice is encoded in the very structure of our bodies. In His Image takes up where its predecessor left off, beckoning us once again inward and onward to fresh exploration and discovery.Yancey and Brand show how accurately and intricately the human body portrays the Body of Christ. In five sections—Image, Blood, Head, Spirit, and Pain—the acclaimed surgeon and the award-winning writer unlock the remarkable, living lessons contained in our physical makeup. This Gold Medallion Award-winning book will open your eyes to the complex miracle of the human body, and the even more compelling spiritual truths that it reflects.
Mysterious, intricate, pulsing with energy...The human body is an endlessly fascinating repository of secrets. The miracle of the skin, the strength and structure of the bones, the dynamic balance of the muscles . . .your physical being is knit according to a pattern of incredible purpose. In Fearfully and Wonderfully Made, renowned surgeon Dr. Paul Brand and best-selling writer Philip Yancey explore the human body. Join them in a remarkable journey through inner space -- a spellbinding world of cells, systems, and chemistry that bears the impress of a still deeper, unseen reality. This Gold medallion Award-winning book uncovers eternal statements that God has made in the very structure of our bodies, presenting captivating insights into the Body of Christ.
Pain is not something that most of us would count as a blessing; however, renowned surgeon Dr. Paul Brand and award-winning writer Philip Yancey shed fresh light on the purpose of our pain. Wouldn't it be nice to never experience pain or never have to take drugs to deal with pain? Many people think so, but they're missing one key piece of information: Pain is the body's built-in warning system that something is wrong and needs to be fixed. Follow world-renowned physician and surgeon Dr. Paul Brand around the world as he shares his humble beginnings as the son of medical missionaries in India to his medical training in London during the Blitz to his groundbreaking medical research with leprosy patients in the United States and India. His work with leprosy patients is what convinced him that pain truly is one of God's great gifts to us. In these pages he shares what he's learned about pain, its purpose in our lives, the impact it has on our daily lives and overall health, and how we can better respond to it. Perfect for those in the medical field or those looking for a firsthand look into the mystery of pain, this book will give you a new perspective on the gift that none of us want and none of us can do without. You'll never look at pain the same way again. Spanish edition also available. Note: The book includes some frank descriptions of medical procedures, illnesses, and diseases
Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can’t afford to be without Advanced Brand Management.
The human body is a window into the very structure of God's creation and a testament to God's glory. Renowned leprosy surgeon Dr. Paul Brand and bestselling writer Philip Yancey offer a new audience timeless reflections on the body in this updated and combined edition of the award-winning books Fearfully and Wonderfully Made and In His Image.
Advanced Brand Management: Managing Brands in a Changing World (Second Edition) is a complete guide to managing the most valuable assets in the business world--brands. In this exciting second edition, Paul Temporal, a world-renowned brand expert, explains how to develop and manage sophisticated strategies that will ensure sustainable brand value. Dr. Temporal addresses issues such as: How to gain and use valuable consumer insights How to use emotion to secure brand success How to create a brand vision How to create a power brand strategy How to develop positioning strategies that bring outstanding results How to respond to brand architecture challenges What to consider in extending, revitalizing, repositioning, and deleting brands How to build a brand culture, engage employees, and carry out internal branding How to create a total communications strategy How to address critical issues in brand management, and the role of speed, agility, and innovation How to structure brand guardianship and management How to track brand success More than 40 case studies, including both successful and unsuccessful international brand management initiatives, illustrate practical applications of the topics covered. New cases include: Google; Twitter; MySpace; Facebook; Zara; Opus; Chivas Regal; MTV; P&G; Coca-Cola; Absolut; Nike; LG; Apple; The Obama presidential campaign Plus more... This stimulating book also features a brand management toolkit--an invaluable collection of questions, exercises, and notes culled from Dr. Temporal's wealth of experience. The toolkit will provide you with your own personal consultancy checklists and support, helping to improve and secure your brand equity. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand in a particular industry or sector, Advanced Brand Management is an indispensable resource.
This autobiography is of an elder statesman in the field of reconstructive surgery, Paul Brand. The son of missionary doctors in India, he became acquainted with leprosy and its appalling effects in his early life. He trained and qualified in London, and became one of the world's leading leprosy authorities. He was awarded a CBE for his pioneering work. Now retired and living in North America, he reflects on his career. The title refers to pain and the relentless efforts of people to avoid it - and yet, it is the one gift that would have transformed for the better the lives of Dr Brand's leprosy patients, preventing further damage to affected limbs. The book provides insights into the life-giving role that pain plays in people's lives. Paul Brand is the co-author of Fearfully and Wonderfully Made. Philip Yancey is the author of Where is God When it Hurts.
It's hard to imagine pain as a "gift," but that's the compelling conclusion of Dr. Paul Brand, who has spent his remarkable life studying pain and its implications for medical treatment, overall health, and human happiness. From Paul Brand, M.D., and Philip Yancey, who have collaborated on the bestselling Fearfully and Wonderfully Made and In His Image, here is the inspiring story of Dr. Brand's fifty-year career as a healer. Born to missionary parents in India, Paul Brand grew up in exotic circumstances that helped to form his view of the key role pain plays in human health. We follow Dr. Brand from his early years in India, where physical pain is expected and tolerated much more so than in the West, through his almost accidental medical training in wartime England, and then on to his return to India, where his work as a hand surgeon led to astonishing breakthroughs in the treatment of leprosy. Most of the ravages of that disease, he found, trace back to the simple loss of pain sensation: without the protection of pain, leprosy patients were destroying themselves. Dr. Brand's career carried him next to America's famous Carville, Louisiana, leprosarium, where his pioneering work also provided fascinating insights into treatment for other more common ailments, such as diabetes. From a lifetime of discoveries about the sensation of pain, Dr. Brand has come to an unusual acceptance of pain as a necessary part of our lives and an important ally in medical treatment and true health. In this provocative book, Dr. Brand discusses eloquently the personal and societal implications of this country's inability to accept or deal with pain, and provides a strong case for each individual to learn how to make a friend of pain. "For good and for ill," he concludes, "the human species has among its priviledges the preeminence of pain ... feats of consciousness make it possible for suffering to loiter in the mind long after the body's need for it has passed. Yet they also give us the potential to attain an outlook that will change the very landscape of the pain experience. We can learn to cope, and even to triumph.
Your personal brand is commonly thought to be composed of your skills and values in general. The important part often overlooked is how we personally communicate whatever that brand is at work, at home, at play, and socially. Improving a brand also involves improving the communication skills that present our brand. Improving communication effectiveness can foster the quickest noticeable enrichment of a brand. When communication skills improve, as part of a brand, so will other abilities and values. Almost automatically, these skills will convert your proactive efforts into a continuous and enjoyable improvement venture. Personal brands are important to everyone—men and women of all cultures and ages, and not just to the entrepreneur. A personal brand is like the secret sauce that can make you stand out as a person who can accomplish anything you set out to do. It works for a homemaker who manages the household and family affairs as well as for a person with a corporate job, young and old alike. If you do not develop your own personal brand, others will do it for you.
Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. All aspects of branding are covered including: - what is a brand and why it is heart, soul and core of a business - brands in a recession, including the success stories - methods to value a brand - brand focus - brand creation and structure - brand audience and brand vision -importance of creativity - brand implementation - personal branding - brand protection- trademark, intellectual property - brand delivery Throughout the book the authors include their own extensive experiences and guidance. A multitude of fascinating case studies include Harley Davidson, IKEA, Aldi, Lego, Cadbury and the Apple iPod plus the disaster stories such as Woolworths and MFI are given throughout the book to nail the advice given in the real world. Even examples of branding behaviour such as Susan Boyle, banks and MPS are analysed! NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of computing. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
This book is a study of two important and related pieces of thirteenth-century English legislation - the Provisions of Westminster of 1259 and the Statute of Marlborough of 1267 - and is the first on any of the statutes of this period of major legislative change.
Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. All aspects of branding are covered including: - what is a brand and why it is heart, soul and core of a business - brands in a recession, including the success stories - methods to value a brand - brand focus - brand creation and structure - brand audience and brand vision -importance of creativity - brand implementation - personal branding - brand protection- trademark, intellectual property - brand delivery Throughout the book the authors include their own extensive experiences and guidance. A multitude of fascinating case studies include Harley Davidson, IKEA, Aldi, Lego, Cadbury and the Apple iPod plus the disaster stories such as Woolworths and MFI are given throughout the book to nail the advice given in the real world. Even examples of branding behaviour such as Susan Boyle, banks and MPS are analysed! NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of computing. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
In an easy-to-follow guide to automotive maintenance and repair, a noted expert shares the simple steps that can add years to the life of a car and save a driver thousands of dollars in repair costs, focusing on post-1985 cars as he discusses the various automotive systems, common problems that occur in each, and fifty do-it-yourself projects to care for a car's interior and exterior. Original. 100,000 first printing.
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
The human body is an endlessly fascinating repository of secrets. The miracle of the skin, the strength and structure of the bones, the dynamic balance of the muscles...your physical being is knit according to a pattern of incredible purpose. In Fearfully & Wonderfully Made, best-selling writer Philip Yancey and renowned surgeon Dr. Paul Brand explore the human body. Join them in a remarkable journey through inner space -- a spellbinding world of cells, systems, and chemistry that bears the impress of a still deeper, unseen reality. This Gold Medallion Award-winning book uncovers eternal statements that God has made in the very structure of our bodies, presenting captivating insights into the Body of Christ. Book jacket.
How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector. Presents strategies and actions for building a powerful, memorable public sector brand Explains why the public sector will be the next huge growth sector in branding Explores the competencies needed to successfully manage a public sector brand
Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can’t afford to be without Advanced Brand Management.
Brand management just got easier Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders. Building a strong brand takes much more than a week: it requires an on-going commitment to excellence. This updated second edition of Brand Management In A Week provides a proven seven-day program on the principles of brand management. It takes you from the conceptual and planning stage through to implementation and sustainability. It's packed with tips and insights gained from decades of industry experience to help you jump-start your brand and give you the tools and confidence to manage it through the hurdles of the business landscape. Each of the seven chapters in Brand Management In A Week covers a different aspect: - Sunday: Determine your brand focus - Monday: Define your brand strategy - Tuesday: Express your brand through its identity - Wednesday: Evolve your brand culture - Thursday: Build your employer brand - Friday: The importance of design - Saturday: Sustaining the brand
Advanced Brand Management: Managing Brands in a Changing World (Second Edition) is a complete guide to managing the most valuable assets in the business world--brands. In this exciting second edition, Paul Temporal, a world-renowned brand expert, explains how to develop and manage sophisticated strategies that will ensure sustainable brand value. Dr. Temporal addresses issues such as: How to gain and use valuable consumer insights How to use emotion to secure brand success How to create a brand vision How to create a power brand strategy How to develop positioning strategies that bring outstanding results How to respond to brand architecture challenges What to consider in extending, revitalizing, repositioning, and deleting brands How to build a brand culture, engage employees, and carry out internal branding How to create a total communications strategy How to address critical issues in brand management, and the role of speed, agility, and innovation How to structure brand guardianship and management How to track brand success More than 40 case studies, including both successful and unsuccessful international brand management initiatives, illustrate practical applications of the topics covered. New cases include: Google; Twitter; MySpace; Facebook; Zara; Opus; Chivas Regal; MTV; P&G; Coca-Cola; Absolut; Nike; LG; Apple; The Obama presidential campaign Plus more... This stimulating book also features a brand management toolkit--an invaluable collection of questions, exercises, and notes culled from Dr. Temporal's wealth of experience. The toolkit will provide you with your own personal consultancy checklists and support, helping to improve and secure your brand equity. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand in a particular industry or sector, Advanced Brand Management is an indispensable resource.
Marieke Stockmann is een talentvol onderzoeker. Ze werkt aan een spectaculair promotieonderzoek, dat veel opzien zal baren in de medische wereld. Op een congres in Texas, waar ze haar onderzoek voor het eerst presenteert, beleeft ze een gepassioneerde nacht met Jay, een jonge Amerikaanse collega. Juist als ze denkt dat ze de liefde van haar leven gevonden heeft, slaat het noodlot toe: haar onderzoeksgegevens blijken gestolen van haar computer. Als Marieke samen met haar promotor Jolijn Sinnema de zaak onderzoekt, belanden ze in een wespennest van fraude, farmaceutische grootmachten en concurrerende onderzoeksgroepen.
ASIA'S STAR BRANDS Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap, with a series of practical 'brand biographies' which chart both the growing pains and the growth potential of the new contenders from the East. It's vital reading for anyone committed to doing business in Asia. - Miles Young, Chairman, Ogilvy & Mather, Asia Pacific China and Japan, as well as India and the Emirates, suggest remarkable achievements by local companies in the field of branding and brands. Such a revolution shall impact not only the regional markets but also the world economy and non-Asian firms. Paul Temporal's book provides spectacular business cases and broader key lessons. it should become a major reference for any practitioner and scholar, whether Asian or not. I rank it in my short list of relevant texts about competition and success in the coming years. - Professor Jean-Claude Thoenig, INSEAD A well-managed brand is the lifeline of any successful company. this helpful book explains how Asian companies have built their brands to create sustainable competitive advantage. Using up-to-date Asian case studies, it will help readers have a better understanding of the creation, management and evolution of brands. - Professor John Quelch, Harvard Business School It is often said that the 21st Century is Asia's. It is very encouraging to see many Asian brands succeeding, as wonderfully showcased by Paul Temporal, both regionally and globally. Branding is investment for the future.
Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service -- until now. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions. Yet, brands are a complex intangible asset, and their valuation is a difficult task requiring a variety of expertise: legal, economic, financial, sector-specific and marketing. Using rigorous methodologies, an analysis of the world of the new economy and an inquiry into the limits of modern valuation technics, this book offers empirical and theoretical background to the key issue of brand valuation. It provides answers to the many questions that arise when attempting to value a brand: How to understand the origin of brand value? How to assess its value objectively? Why valuations of some brands by consulting firms differ so widely? How to understand that some brands are valued millions of euros when the companies that own them are losing money? Brand Valuation explains the economics and finance factors explaining the value and volatility of brands and presents the most commonly used methodologies to value brands such as the cost methods, the excess earnings approach, the relief-from-royalty method or the excess revenue approach. The methodologies covered are illustrated with numerous examples allowing the reader to grasp the advantages and limits of each valuation techniques. The book presents the relevant context of brand valuation including the applicable existing accounting and valuation standards and also discusses the models developed by consulting firms.
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