Patrizia Cherubino's Books

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

By: Giovanni Vecchiato,Patrizia Cherubino,Arianna Trettel,Fabio Babiloni

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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

By: Giovanni Vecchiato,Patrizia Cherubino,Arianna Trettel,Fabio Babiloni

In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. When engineering techniques, neuroscience concepts and marketing stimuli converge in one research field, known as neuromarketing, various theoretical and practical aspects need to be considered. The book introduces and discusses those aspects in detail, while showing several experiments performed by the authors during their attempts to measure both the cognitive activity and emotional involvement of the test subjects. In these experiments, the authors apply simultaneous EEG, galvanic skin response and heart rate monitoring, and show how significant variations of these variables can be associated with attention to, memorization or enjoyment of the presented stimuli. In particular, this book shows the central role of statistical analysis in recovering significant information on the scalp and cortical areas involved, along with variations of activity in the autonomous nervous system. From an economic and marketing perspective, the aim of this work is to promote a better understanding of how mass consumer advertising of (established) brands affects brain systems. From a neuroscience perspective, the broader goal is to provide a better understanding of both the neural mechanisms underlying the impact of affect and cognition on memory, and the neural correlates of choice and decision-making. => Please download the extra material for this book http://extras.springer.com

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Page Count

150

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3642380646

ISBN 13

9783642380648

Painting as Business in Early Seventeenth-century Rome

By: Patrizia Cavazzini

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Painting as Business in Early Seventeenth-century Rome

By: Patrizia Cavazzini

Painting as Business in Early Seventeenth-Century Rome offers a new perspective on the world of painting in Rome at the beginning of the Baroque, from both an artistic and a socioeconomic point of view. Biased by the accounts of seventeenth-century biographers, who were often academic painters concerned about elevating the status of their profession, art historians have long believed that in Italy, and in Rome in particular, paintings were largely produced by major artists working on commission for the most important patrons of the time. Patrizia Cavazzini&’s extensive archival research reveals a substantially different situation. Cavazzini presents lively and colorful accounts of Roman artists&’ daily lives and apprenticeships and investigates the vast popular art market that served the aesthetic, devotional, and economic needs of artisans and professionals and of the laboring class. Painting as Business reconstructs the complex universe of painters, collectors, and merchants and irrevocably alters our understanding of the production, collecting, and merchandising of painting during a key period in Italian art history.

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Page Count

258

Publisher

Penn State Press

Published Date

ISBN 10

0271032154

ISBN 13

9780271032153

Regesto dei documenti di Giulia Farnese

By: Danilo Romei,Patrizia Rosini

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Regesto dei documenti di Giulia Farnese

By: Danilo Romei,Patrizia Rosini

Raccolta completa dei documenti originali concernenti Giulia Farnese, l'amante di papa Alessandro sesto che ha fondato la fortuna di casa Farnese. - Complete collection of original documents relating to Giulia Farnese, the mistress of Pope Alexander the sixth, who founded the fortune of the Farnese family.

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Page Count

416

Publisher

Lulu.com

Published Date

ISBN 10

1291001204

ISBN 13

9781291001204

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

By: Giovanni Vecchiato,Patrizia Cherubino,Arianna Trettel,Fabio Babiloni

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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

By: Giovanni Vecchiato,Patrizia Cherubino,Arianna Trettel,Fabio Babiloni

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

150

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3642380646

ISBN 13

9783642380648

Book's by Patrizia Cherubino

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Painting as Business in Early Seventeenth-century Rome

Painting as Business in Early Seventeenth-century Rome

Regesto dei documenti di Giulia Farnese

Regesto dei documenti di Giulia Farnese

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

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