Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.
Readers who don't want to spend another hour at work, or plan another meal, or run another errand without screaming for more time in your day, will want to read this book. Anyone who wants to organize their day, increase their effectiveness, and become smarter about their life, will want to read this book. Dr. Patrick Georges is a busy man--a neurosurgeon who operates on patients, teaches class, spends time with his family, and travels for business all without fatigue, stress, or spinning in circles. This book shows readers how he does it and gives readers the checklists to keep their busy life at bay. This book will increase productivity at work by 5 to 15 percent and gives specific techniques and advice to help readers achieve this goal through better organization, through better communications, and with smarter choices. Dr. Georges outlines practical tools that can be used by anyone to increase their intelligence through better organization and offers the 10 most common personal organization errors people make everyday. He gives readers the tools they can use to improve their physical and mental health and workspace. It will their work day more effective, set goals and priorities, and organize any busy family's agenda.
Measuring performance and improving profitability are essential for successful business growth. However, authors Patrick M. Georges, who created the widely used Management Cockpit system, and Josephine Hus demonstrate clearly that standard key performance indicators can be overly complex and therefore ineffective in managing productivity. In Six Figure Management Method Georges and Hus show that if you measure and improve just six well-selected KPIs, each of them simple to understand and easy to calculate, the profitability of your unit or business will soar. Based around these six measures of performance, this practical handbook for managers presents a streamlined, straightforward framework for managing your activities effectively on a day-to-day basis, while remaining directed towards achieving long-term strategy and goals. Growing sales, managing customers, managing productivity and profitability, motivating personnel, project management and overall organization design are consistent business challenges. This guide cuts through the noise with easy-to-apply, down-to-earth tips, and a new perspective that managers will find useful as they pursue enduring business growth. Based on survey results from interviews with hundreds of executives from around the world, Six Figure Management Method provides the information executives, entrepreneurs, and business people of all types need to systematically deliver long-term success.
Measuring performance and improving profitability are essential for successful business growth. However, authors Patrick M. Georges, who created the widely used Management Cockpit system, and Josephine Hus demonstrate clearly that standard key performance indicators can be overly complex and therefore ineffective in managing productivity. In Six Figure Management Method Georges and Hus show that if you measure and improve just six well-selected KPIs, each of them simple to understand and easy to calculate, the profitability of your unit or business will soar. Based around these six measures of performance, this practical handbook for managers presents a streamlined, straightforward framework for managing your activities effectively on a day-to-day basis, while remaining directed towards achieving long-term strategy and goals. Growing sales, managing customers, managing productivity and profitability, motivating personnel, project management and overall organization design are consistent business challenges. This guide cuts through the noise with easy-to-apply, down-to-earth tips, and a new perspective that managers will find useful as they pursue enduring business growth. Based on survey results from interviews with hundreds of executives from around the world, Six Figure Management Method provides the information executives, entrepreneurs, and business people of all types need to systematically deliver long-term success.
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.
The definitive biography of the father of modern Turkey, a powerful figure in the still-unfolding drama of the Middle East. With the collapse of the Ottoman Empire after the First World War came the emergence of new nations, chief among them Turkey itself. It was the creation of one man, the soldier-statesman Mustafa Kemal, who dragged his country from the Middle Ages to the twentieth century, and in defeating Western imperialists inspired 'the cause of the East'. Lord Kinross writes of the intrigues of empires, the brutalities of civil war, personal courage - showing us Ataturk, the incarnation of glory - as well as of Kemal's youthful ambition, and his problems with his wife.
Drawing on the same standards of accuracy as the acclaimed DK Eyewitness Travel Guides, DK Top 10 Montreal & Quebec City uses exciting colorful photography and excellent cartography to provide a reliable and useful travel. Dozens of Top 10 lists provide vital information on each destination, as well as insider tips, from avoiding the crowds to finding out the freebies, The DK Top 10 Guides take the work out of planning any trip.
In popular discourse, tropical forests are synonymous with 'nature' and 'wilderness'; battlegrounds between apparently pristine floral, faunal, and human communities, and the unrelenting industrial and urban powers of the modern world. It is rarely publicly understood that the extent of human adaptation to, and alteration of, tropical forest environments extends across archaeological, historical, and anthropological timescales. This book is the first attempt to bring together evidence for the nature of human interactions with tropical forests on a global scale, from the emergence of hominins in the tropical forests of Africa to modern conservation issues. Following a review of the natural history and variability of tropical forest ecosystems, this book takes a tour of human, and human ancestor, occupation and use of tropical forest environments through time. Far from being pristine, primordial ecosystems, this book illustrates how our species has inhabited and modified tropical forests from the earliest stages of its evolution. While agricultural strategies and vast urban networks emerged in tropical forests long prior to the arrival of European colonial powers and later industrialization, this should not be taken as justification for the massive deforestation and biodiversity threats imposed on tropical forest ecosystems in the 21st century. Rather, such a long-term perspective highlights the ongoing challenges of sustainability faced by forager, agricultural, and urban societies in these environments, setting the stage for more integrated approaches to conservation and policy-making, and the protection of millennia of ecological and cultural heritage bound up in these habitats.
This book represents a classic compilation of current knowledge about mouse development and its correlates to research in cell biology, molecular biology, genetics, and neuroscience. Emphasis is placed on the research strategy, experimental design, and critical analysis of the data, disguishing this from other books that only focus on protocols for mouse developmental research. Selected chapters are indexed to electronic databases such as GeneBank, GenBank, Electronic Mouse Atlas, and Transgenic/Knockout, further increasing the utility of this book as a reference. *Broad-based overview of mouse development from fundamental to specialist levels*Extensive coverage of a wide range of developmental mutations of the mouse*Excellent benchmark illustrations of brain, craniofacial, gut and heart development*In-depth experiment-based assessment of concepts in mammalian development*Focus on models of specific relevance to human development*Comprehensive reference to key literature and electronic databases related to mouse development*High-quality full-color production
Written in both English and French, The 9.5mm Vintage Film Encyclopaedia provides a single-volume, comprehensive catalogue of all known 9.5mm film releases, including: Films: Comprising 12,460 individual entries, this A-Z reference index provides the main listing for each film and its origin where known, along with additional information including cast and crew, and cross references to other relevant material. People: This index of all known actors and film crew, comprising over 12,000 names, provides a listing which is cross referenced to the main entry for each original film they worked on. Numbers: Pathé-Baby/Pathéscope and other distributors’ catalogue numbers, film length, release dates (where known) and the series in which the films were organised, are set out in detail. With a foreword from eminent film historian and filmmaker, Keith Brownlow, this extensively researched text explains the importance of the 9.5mm film, from its beginnings in the early 1920s to becoming synonymous with Home Cinema throughout Europe. Readers will also find a brief technical explanation on how 9.5mm films were produced, along with relevant images.
Suspicious of what he called the spectator's “sticky” adherence to the screen, Roland Barthes had a cautious attitude towards cinema. Falling into a hypnotic trance, the philosopher warned, an audience can become susceptible to ideology and “myth”. In this book, Patrick Ffrench explains that although Barthes was wary of film, he engaged deeply with it. Barthes' thought was, Ffrench argues, punctuated by the experience of watching films – and likewise his philosophy of photography, culture, semiotics, ethics and theatricality have been immensely important in film theory. Focusing particularly on the essays 'The Third Meaning' and 'On Leaving the Cinema' and the acclaimed book Camera Lucida, Ffrench examines Barthes' writing and traces a persistent interest in films and directors, from Fellini and Antonioni, to Eisenstein, the Marx Brothers and Hitchcock. Ffrench explains that although Barthes found pleasure in “leaving the cinema” – disconnecting from its dangerous allure by a literal exit or by forcefully breaking the trance – he found value in returning to the screen anew. Barthes delved beneath the pull of progressing narrative and the moving image by becoming attentive to space and material aesthetics. This book presents an invaluable reassessment of one of the most original and subtle thinkers of the twentieth-century: a figure indebted to the movies.
On October 16, 1943, the Jews of Rome were targeted for arrest and deportation. The Nazis, the Vatican, and the Jews of Rome examines why—and more importantly how—it could have been avoided, featuring new evidence and insight into the Vatican’s involvement. At the time, Rome was within reach of the Allies, but the overwhelming force of the Wehrmacht, Gestapo, and SS in Rome precluded direct confrontation. Moral condemnations would not have worked, nor would direct confrontation by the Italians, Jewish leadership, or even the Vatican. Gallo underscores the necessity of determining what courses of actions most likely would have spared Italian Jews from the gas chambers. Examining the historical context and avoiding normative or counterfactual assertions, this book draws upon archival sources ranging from diaries to intelligence intercepts in English, Italian, and German. With antisemitism on the rise today and the last remaining witnesses passing away, it is essential to understand what happened in 1943. The Nazis, the Vatican, and the Jews of Rome grapples with this particular, awful episode within the larger, horrifying story of the Holocaust. Despite the inadequacy of memory, we must continue to attempt to make sense of the inexplicable.
Located at the confluence of Wills Creek and the Potomac River, Cumberland, Maryland, is known as the Queen City of the Alleghenies. Because of the unique geography of the mountain passes, Cumberland became a transportation nexus between the Eastern Seaboard and the inland bounty of the United States. The National Road, a federal project initiated by Pres. Thomas Jefferson, passes through Cumberland, as does the Chesapeake and Ohio Railroad and Canal. Rail lines and roads stretch out west, south, and north to industrial, agricultural, and natural resource areas. Regional short-line railroads served to move coal to the loading docks of the canal in Cumberland. Today the Western Maryland Scenic Railroad features steam-power excursions from the old Western Maryland Station next to the canal basin, while 6,000-horsepower diesels haul heavy freight through the CSX Yards in South Cumberland.
Written for high school or beginning undergraduate students, this four-volume reference valiantly attempts to provide a historical framework for the perhaps overly broad concept of world trade. Entry topics were selected on trade organizations, influential people, commodities, events that affected trade, trade routes, navigation, religion, communic
How to Be French is a magisterial history of French nationality law from 1789 to the present, written by Patrick Weil, one of France’s foremost historians. First published in France in 2002, it is filled with captivating human dramas, with legal professionals, and with statesmen including La Fayette, Napoleon, Clemenceau, de Gaulle, and Chirac. France has long pioneered nationality policies. It was France that first made the parent’s nationality the child’s birthright, regardless of whether the child is born on national soil, and France has changed its nationality laws more often and more significantly than any other modern democratic nation. Focusing on the political and legal confrontations that policies governing French nationality have continually evoked and the laws that have resulted, Weil teases out the rationales of lawmakers and jurists. In so doing, he definitively separates nationality from national identity. He demonstrates that nationality laws are written not to realize lofty conceptions of the nation but to address specific issues such as the autonomy of the individual in relation to the state or a sudden decline in population. Throughout How to Be French, Weil compares French laws to those of other countries, including the United States, Great Britain, and Germany, showing how France both borrowed from and influenced other nations’ legislation. Examining moments when a racist approach to nationality policy held sway, Weil brings to light the Vichy regime’s denaturalization of thousands of citizens, primarily Jews and anti-fascist exiles, and late-twentieth-century efforts to deny North African immigrants and their children access to French nationality. He also reveals stark gender inequities in nationality policy, including the fact that until 1927 French women lost their citizenship by marrying foreign men. More than the first complete, systematic study of the evolution of French nationality policy, How to be French is a major contribution to the broader study of nationality.
“A rich study of the role of personal psychology in the shaping of the new global order after World War I. So long as so much political power is concentrated in one human mind, we are all at the mercy of the next madman in the White House.” —Gary J. Bass, author of The Blood Telegram The notorious psychobiography of Woodrow Wilson, rediscovered nearly a century after it was written by Sigmund Freud and US diplomat William C. Bullitt, sheds new light on how the mental health of a controversial American president shaped world events. When the fate of millions rests on the decisions of a mentally compromised leader, what can one person do? Disillusioned by President Woodrow Wilson’s destructive and irrational handling of the 1919 Treaty of Versailles, a US diplomat named William C. Bullitt asked this very question. With the help of his friend Sigmund Freud, Bullitt set out to write a psychological analysis of the president. He gathered material from personal archives and interviewed members of Wilson’s inner circle. In The Madman in the White House, Patrick Weil resurrects this forgotten portrait of a troubled president. After two years of collaboration, Bullitt and Freud signed off on a manuscript in April 1932. But the book was not published until 1966, nearly thirty years after Freud’s death and only months before Bullitt’s. The published edition was heavily redacted, and by the time it was released, the mystique of psychoanalysis had waned in popular culture and Wilson’s legacy was unassailable. The psychological study was panned by critics, and Freud’s descendants denied his involvement in the project. For nearly a century, the mysterious, original Bullitt and Freud manuscript remained hidden from the public. Then in 2014, while browsing the archives of Yale University, Weil happened upon the text. Based on his reading of the 1932 manuscript, Weil examines the significance of Bullitt and Freud’s findings and offers a major reassessment of the notorious psychobiography. The result is a powerful warning about the influence a single unbalanced personality can have on the course of history.
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