This book addresses disaster risk reduction (DRR) policies, focusing on reducing the paradox that exists between the compulsory implementation of DRR policies and continuing limitations The authors use their knowledge of the ever-evolving threats associated with disasters and their prevention to investigate this famous paradox and propose solutions that will help readers understand and reconsider its existence. The authors also discuss conditionings behind this paradox, helping readers understand the existing solutions, also suggesting how to reduce the limitations of DRR policies. - Offers a fresh perspective on the assessments currently available on disaster and DRR policies - Provides insight based on examples of DRR policies taken from Latin American, Asian, and European cases - Focuses on reducing the paradox that exists between the compulsory implementation of DRR policies and continuing limitations
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
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