So youve just come up with a new ad campaign. Love the spots! Too bad no one will ever see themeven worsetoo bad no one cares! Why is it that so much of that stuff we immediately recognize as advertising is so bad? Its not just badwellit sucks. The reason: even though its 2010, most ad agencies and the practitioners who run them are still doing things the same way as Don Draper and the guys from Sterling Cooper on Mad Men, the hit AMC series that depicts Madison Avenue in the 60s. The problem today? Gone are the chain-smoking, bourbon-slugging, secretary-assaulting ad men of the 60s. Newspapers and radio are dying. Commercial TV is losing its audience to subscription-based content. Todays consumer of advertising content is mobile, prepared to DVR through commercials, and watch content on their terms online, on a hand-held device, or a Smartphone. In Pay No Attention to that Man behind the Curtain, Patrick Griffin and Kevin Flynn dissect mass media advertising at an historic crossroads and explain what no longer works. Through real-world examples and biting humor, they show how to market in ways that are both creative and smart.
Griffin's book reviews a collection of blog posts, op-eds, musings and rants. Primary Columns follows the candidates, debates, campaigns and events leading up to the all-important first-in-the-nation New Hampshire presidential primary.
Rosa Sweetnail has a heart. The problem is, her neighbor wants it. Really really wants it. The neighbor is Griffin McXain. Rosa lives in a walnut orchard across from the retirement community in which McXain lives with his wife, whose own heart is failing fast. Failing almost as fast are Rosa's twin careers as a walnut farmer and wood sculptor, and McXain's stint as a winery owner. Both Rosa and McXain have plans to stay their descents. And both of these plans intersect at Rosa's heart. Obsession and intrigue are the main ingredients that form the base of Harvesting Rosa Sweetnail. Added to it are dollops of bankruptcy, desperation, undying love, and perhaps that most elusive of all spices: cannibalism.
Synopsis: A group of suburban neighbors are strangers to each other until an alien space ship crashes into their back yards. After its arrival, they get to know each other a lot better, and faster, than they ever expected (or wanted). "Distant Neighbors" is a space-age love story about loneliness and longing, and the barriers we set up between us. It looks at the possibility for wonder, not just at the skies and the universe and the thought of unknown life forms, but also at the person living right next door. Cast Size: 3 Males, 2 Females
Amid all the stories of tragedy and heroism on September 11, there is one tale that has yet to be told–the gripping account of ordinary men and women braving the inferno at the Pentagon to rescue friends and co-workers, save the nation’s military headquarters, and defend their country. Pentagon firefighters Alan Wallace and Mark Skipper had just learned the shocking news that planes had struck the World Trade Center when they saw something equally inconceivable: a twin-engine jetliner flying straight at them. It was American Airlines Flight 77, rushing toward its target. In his Pentagon office, Army major David King was planning a precautionary evacuation when the room suddenly erupted in flames. Arlington firefighters Derek Spector, Brian Roache, and Ron Christman, among the first responders at the scene, were stunned by the sight that met them: a huge flaming hole gouged into the Pentagon’s side, a lawn strewn with smoking debris, and thousands of people, some badly injured, stumbling away from what would become one of the most daunting fires in American history. For more than twenty-four hours, Arlington firefighters and other crews faced some of the most dangerous and unusual circumstances imaginable. The size and structure of the Pentagon itself presented unique challenges, compelling firefighters to devise ingenious tactics and make bold decisions–until they finally extinguished the fire that threatened to cripple America’s military infrastructure just when it was needed most. Granted unprecedented access to the major players in the valiant response efforts, Patrick Creed and Rick Newman take us step-by-step through the harrowing minutes, hours, and days following the crash of American Airlines Flight 77 into the Pentagon’s western façade. Providing fascinating personal stories of the firefighters and rescuers, a broader view of how the U.S. national security command structure was held intact, and a sixteen-page insert of dramatic photographs, Firefight is a unique testament to the fortitude and resilience of America.
The 3rd edition of this introduction to and analysis of contemporary concepts of curriculum that emerged from the Reconceptualization of curriculum studies brings readers up to date on the major research themes within the historical development of the field.
A history of the Continental Congress focuses on its presidents, from the American Revolution through the years under the Articles of Confederation, and ending with the establishment of the Constitution of the United States.
This Georgia Rising is a study of Georgia's political changes in the decade of the Second World War and in the postwar years of the 1940s. Georgia's political establishment underwent challenges in the 1940s in everything from Georgians defending the state's university system from attacks by Governor Eugene Talmadge to challenges by Georgia's larger cities and towns to the state's county unit system to the early postwar stirrings of the modern civil rights movement. An array of progressive forces--including Georgia's veterans of the Second World War, college and university students, newspaper editors and reporters in the state's larger circulating newspapers and smaller town newspapers--fought for change in some of the state's political institutions, culminating in the 1942 election of Governor Ellis Arnall and in 1945 the changes to the state constitution. This Georgia Rising is a detailed study of the gubernatorial races of the 1940s as they are interwoven with the larger political and social changes of wartime and then postwar Georgia. This book draws not only from Georgia's larger circulation newspapers but also focuses on its smaller circulation newspapers and especially its African-American newspapers, including The Atlanta Daily World and The Savannah Tribune. This Georgia Rising offers a detailed and rich narrative of a decade of far-reaching change in twentieth-century Georgia. --Publisher description.
A provocative chronicle of the guerilla art movement that changed comics forever, this comprehensive book follows the movements of 50 artists from 1967 to 1972, the heyday of the underground comix movement. With the cooperation of every significant underground cartoonist of the period, including R. Crumb, Gilbert Shelton, Bill Griffith, Art Spiegelman, Jack Jackson, S. Clay Wilson, Robert Williams and many more, the book is illustrated with many neve-before-seen drawings and exclusive photos.
In 1947, the University of California and Yale University baseball teams took the field in Kalamazoo, Michigan, to play the first-1ever NCAA Division I College World Series. It was a two-day, three-game series with an attendance of fewer than 4,000. Today, it is a weeklong series held in Omaha, Nebraska, with eight teams, tens of thousands of fans and millions more watching on television. This book covers each College World Series from 1947 through the 2003 series. For Division I, the authors devote a chapter to each decade, and then richly cover each game of each series. They also provide information on standout players' careers (in baseball and other professions). The NCAA Division II and III team championships are also covered comprehensively if briefly, and an appendix features short profiles of great college coaches.
Millions of Americans suffer from indifferent, outdated health care; an estimated 40,000 incidents of medical harm happen every day. The good news is that you can prevent this from happening to you or a family member. Better yet, you can find the very best care in the world. Patrick Malone's sensible advice and real-life anecdotes will inspire you to take charge of your own health care, make the best choices, and avoid serious harm. With the ''Necessary Nine'' - the essential steps to finding the best medical care - The Life You Save offers vital information such as: ; The single most important question you can ask your doctor ; When to know you have symptoms your doctor should not shrug off ; Checklists to help you get out of the hospital in one piece ; Where to locate the best surgeons and safest hospitals.
The most comprehensive and up-to-date guide to modern corporate restructuring techniques Mergers and acquisitions are two of today's most important competitive tools used by corporations in a rapidly changing global business landscape. In this new updated and revised Third Edition of his groundbreaking book-winner of the Book of the Year Award in its category from the Association of American Publishers-author, business valuations expert, and professor Patrick Gaughan illustrates how mergers, acquisitions, and other vital forms of restructuring can work for corporations. This University Edition includes review questions specifically designed for finance students and those studying for the MBA degree. Packed with helpful advice and proven strategies, this book: * Explains virtually every type of corporate restructuring, including mergers and acquisitions, divestitures, reorganizations, joint ventures, leveraged buyouts, and more * Details the latest trends and delivers a modern, international perspective on the field * Integrates the latest relevant research in the field of mergers into the book's pragmatic treatment of the subject * Offers comprehensive coverage of the latest methods and techniques for business valuations of both public and closely held companies * Looks at the key strategies and motivating factors that arise during the course of restructurings * Analyzes and incorporates necessary legal, economic, and corporate finance considerations * Offers the best offensive and defensive tactics for hostile takeovers
This comprehensive four-volume set reviews all four parts of the CPA exam. With more than 3,800 multiple-choice questions over all four volumes, these guides provide everything a person needs to master the material.
While history has painted most pirates as abominable brutes, capable of the worst cruelties and driven by insatiable greed, the author of this study insists that pirates have gotten a lot of bad press, mainly by popularizing writers who were trying to sell books. He notes, for example, that Henry Morgan always carried privateering commissions signed by the Governor of Jamaica, and that many pirates bought commissions and pardons from one or other of the governors of the American colonies. With this in mind, Mr. Pringle tries to separate fact from fiction in chronicling the activities of the infamous men and women who sailed under the black flag during the great age of piracy. Starting with Sir Francis Drake, the "Father of Modern Piracy, " he examines the lives and deeds of such criminals as Morgan, Kidd, Blackbeard, and Mary Read, as well as lesser-known scoundrels, finding, for the most part, that the myths about these maritime marauders are largely overblown.
Two romantic comedy novellas where the couples are snowbound for the holiday. All Through the Night by Maggie Robinson Neither snow nor rain nor heat nor gloom of night stays personal assistant Carrie Moore from the swift completion of her appointed rounds. She is used to delivering for the rich and famous. Can she mend a hunky English lord’s heart and not get him deported? While It Was Snowing by Elyssa Patrick Felicity Evans and Harry Walsh have been best friends forever, but lately, Felicity has noticed the looks Harry has been giving her and she’s going to do something about it. Being snowbound in a Vermont cabin is the perfect opportunity to put herself out there in the most imaginative way impossible. Three words: whipped cream bikini.
The epic, middle grade fantasy continues in Book Two of the Songs of Magic trilogy! Having upset the Hamelyn Piper's dastardly plan to build an army through songs of mind control, 13-year-old Piper, Patch Brightwater, must foil the escaped villain's next sinister plot: assembling a suit of immortal armor. Accompanied by Wren, a girl cursed to live as a rat, and Barver, a fire-breathing dracogriff, Patch seeks the aid of old friends, legendary heroes, and a near-dead sorcerer. Embark on another adventure with the motley trio as they clash with pirates of the Eastern Seas, uncover secrets of the griffins, and dabble with magic to undo past wrongs and forge their own offense before it's too late. S. A. Patrick’s Songs of Magic trilogy is a brilliant retelling of one of the darkest legends of all time, "The Piper of Hamelyn." Combining folklore with the very best of modern storytelling, the books will delight young fantasy fans who are hungry for perilous quests, friendships forged on the road, and an inventive magic system that thrills the imagination.
He who can change the Constitution controls the Constitution. So who does control the Constitution? The answer has always been: “the people.” The people control the Constitution via the Article V amending process outlined in the Constitution itself. Changes can only be made through Article V and its formal procedures. Article V has always provided a means of perfecting the Constitution in an explicit, democratically authentic, prudent, and deliberative manner. In addition to changing the Constitution Article V also allowed the people to perfect and preserve their Constitution at the same time. In recent years Article V has come under attack by influential legal scholars who criticize it for being too difficult, undemocratic, and too formal. Such scholars advocate for ignoring Article V in favor of elite adaptation of the Constitution or popular amendment through national referendums. In making their case, critics also assume that Article V is an unimportant and expendable part of the Constitutional structure. One notable scholar called the Constitution “imbecilic” because of Article V. This book shows that, to the contrary, Article V is a unique and powerful extension of the American tradition of written constitutionalism. It was a logical extension of American constitutional development and it was a powerful tool used by the Federalists to argue for ratification of the new Constitution. Since then it has served as a means of “perfecting” the US Constitution for over 200 years via a wide range of amendments. Contrary to contemporary critics, the historical evidence shows Article V to be a vital element in the Constitutional architecture, not an expendable or ancillary piece. This book defends Article V against critics by showing that it is neither too difficult, undemocratic, nor too formal. Furthermore, a positive case is made that Article V remains the most clear and powerful way to register the sovereign desires of the American public with regard to alterations of their fundamental law. In the end, Article V is an essential bulwark to maintaining a written Constitution that secures the rights of the people against both elites and themselves.
This wickedly witty, urbane novel tackles the ups and downs of female friendship, and the ultimate question for every young woman searching for the perfect job, apartment, and man--or woman--in the big city: What's a nice girl like you doing with a life like this? Gina knows there are worse things than being dateless for her ten-year high school reunion--for example, being dateless at yet another wedding. But after witnessing one lavish nuptial too many, she wonders if it's time to give up on Mr. Right, and settle for Mr. Maybe. . .. A chic, African-American woman, Cheryl loves the diversity of city life. But despite her open mind and free spirit, she still longs for a husband. And she's willing to break every rule of online dating to find him. . .. When Linda meets Rosa, she's sure the beautiful Latina is her future--even though she's soon reminded that everyone has a past. . . Between personal misadventures and professional mishaps, all three women will find that when the going gets tough what you need most is your sense of humor--and your girlfriends. . . "Clearly taking his cue from Candace Bushnell (Sex and the City) and Helen Fielding (of Bridget Jones fame), Sanchez's style is light and entertaining." --Publishers Weekly
For a variety of reasons—including cultural norms, a man’s traditional role in the family, and lack of support—a father’s grief often fades into the background when his child dies. The Grief of Dads was written by Catholic fathers just like you who have lost a child at any age and from any circumstance. These dads offer the support, spiritual guidance, and companionship you need as you make your way through grief. The Grief of Dads is an important resource to help you know that you are not alone and to work through loss and the upheaval of deep grieving with help from men who have been there, too. Authors Patrick O’Hearn and Bryan Feger, along with Ryan Breaux of Red Bird Ministries—an organization that guides individuals and couples through the trauma of losing a child—want to normalize conversations about men’s grief. Drawing on the richness of the Catholic faith, they offer stories from the men in the Bible and from male saints who knew the pain of losing a child and yet found hope and healing in God. The authors share their own stories and the experiences of seven other fathers who lean on their faith and seek healing with help from the sacraments, the Bible, fellow Catholics, and the devotional practices of the Church. The book includes resource lists, journaling space, prayers, spiritual reflections, and letters of spiritual support, as well as guidance for friends, family, and pastors of grieving fathers. Kelly Breaux, cofounder and president of Red Bird Ministries, wrote a chapter for wives as well.
The dark and bloody ground of the frontier during the years of the American Revolution created much that we associate with the idea of America. Between 1763 and 1795, westerners not only participated in a war of independence but also engaged in a revolution that ushered in fundamental changes in the relationship between individuals and society. In the West, the process was stripped down to its essence: uncertainty, competition, disorder, and frenzied and contradictory attempts to reestablish order. The violent nature of the contest to reconstitute sovereignty produced a revolutionary settlement, riddled with what we would regard as paradox, in which new notions of race went hand in hand with new definitions of citizenship. In the almost Hobbesian state of nature that the West had become, westerners created a liberating yet frightening vision of what society was to be. In vivid detail, Patrick Griffin recaptures a chaotic world of settlers, Indians, speculators, British regulars, and American and state officials vying with one another to remake the American West during its most formative period.
The aim of this book is to assess the moral permissibility of corporal punishment and to enquire into whether or not it ought to be legally prohibited. Against the widespread view that corporal punishment is morally legitimate and should be legally permitted provided it falls short of abuse, Patrick Lenta argues that all corporal punishment, even parental spanking, is morally impermissible and ought to be legally proscribed. The advantages claimed for corporal punishment over alternative disciplinary techniques, he contends, are slight or speculative and are far outweighed by its disadvantages. He presents, in addition, a rights-based case against corporal punishment, arguing that children possess certain fundamental rights that all corporal punishment of them violates, namely the right to security of the person and the right not to be subjected to degrading punishment. Lenta’s approach is unique in that it engages with empirical literature in the social sciences in order to fully examine the emotional and psychological effects of corporal punishment on children. Corporal Punishment: A Philosophical Assessment is a philosophically rigorous and engaging treatment of a hitherto neglected topic in applied ethics and social philosophy.
To date, no book has systematically examined the theological writings of LGBT people of color. Nor has any book explored how such writings might actually transform contemporary theological reflections on race and sexuality. This book remedies these gaps by constructing a rainbow theology around the theme of bridging or mediation. Rainbow Theology is the first book to reflect upon the theological significance of the intersections of race and queer sexuality across multiple ethnic and cultural groups. This is particularly important in light of the current polarizing debates over issues of race, sexuality, and religion within churches and communities of faith around the world.
Audisee® eBooks with Audio combine professional narration and sentence highlighting for an engaging read aloud experience! What if a boxer and a wrestler fought? Who would win? What if a fighter skilled in Brazilian Jiu-Jitsu tangled with a foe trained in traditional judo? These were questions that fans of combat sports asked for years, but how to settle it? The answer: mixed martial arts. In this action-packed book, you'll meet the superstars and record holders of mixed martial arts, get behind-the-scenes details about some of its most dramatic moments, and find out what the future holds for this radical hybrid sport.
Patrick Riordan takes a different approach to the questions of global ethics by following the direction of questioning initially pioneered by Aristotle; for him the most basic question of ethics is 'what is the good life'? So in the context of contemporary global ethics the Aristotelian questioner wonders about the good life on a global scale. Global Ethics and Global Common Goods fills the gap in existing literature caused by the neglect of the topic of the good in global ethics. Beginning by outlining answers to questions such as 'what is good?' and 'is there a highest good?' Riordan demonstrates the value of a common good perspective in matters of universal human rights and their institutions and practices, the study of international relations and the construction of global institutions, and debates about global justice between cosmopolitanism, nationalism and economic globalization. Philosophical questions provoked by these debates are identified and pursued, such as the question of a common human nature which seems presupposed by the language of universal rights. For experienced students of political philosophy and international relations this is a crucial text in the literature exploring the possibilities for politics on a world scale, while the perspective of the common good adds a new and distinctive dimension to current debates on global security and the challenges of managing conflict.
The #1 CPA exam review self-study leader The CPA exam review self-study program more CPA candidates turn to take the test and pass it, Wiley CPA Exam Review 39th Edition contains more than 4,200 multiple-choice questions and includes complete information on the Task Based Simulations. Published annually, this comprehensive two-volume paperback set provides all the information candidates need to master in order to pass the new Uniform CPA Examination format. Features multiple-choice questions, new AICPA Task Based Simulations, and written communication questions, all based on the new CBT-e format Covers all requirements and divides the exam into 47 self-contained modules for flexible study Offers nearly three times as many examples as other CPA exam study guides With timely and up-to-the-minute coverage, Wiley CPA Exam Review 39th Edition covers all requirements for the CPA Exam, giving the candidate maximum flexibility in planning their course of study—and success.
Tales of Horror by Ten Masters of Suspense Leave the lights on with this limited time collection of short stories about fear and how far folks will go to survive in a terrifying world. The Barrens by F. Paul Wilson. New York Times Bestselling Author. A cosmic horror tale in the New Jersey Pine Barrens. Genuine pinelands lore painted with a Lovecraftian palette. Creighton reenters his old girlfriend's life, saying he's researching the myth of the Jersey Devil. But he has a much darker agenda. Control+Alt+Delete by Rachel Aukes. Amazon Bestselling Author. In the near-future where we are monitored every minute of every day, a law is passed that grants an Artificial Intelligence system the power to instantly "reform" anyone deemed a threat to society. The Agent by Michael Koogler. Up-and-Coming Author. What would you give to have it all? What would you offer up for fame and fortune? Would you give up your very soul? Would you give up even more? Andre Rossell is an aspiring horror writer with a problem. He hasn't published anything. His life is a waste. He's going nowhere. Until his agent calls... The Girl Next Door by E. McCarthy. New York Times Bestselling Author. In the old yellow fever wing of a female dorm in New Orleans, an empty sealed room holds nothing but a chair. Or does it? Student Sadie is determined to find out, at the risk of her own sanity... and her boyfriend's life. Taps by Patrick Freivald. Bram Stoker Award-Nominated Author. A series of mysterious tapping sounds leads Molly into a darkness from which she may never emerge. Forward Base Fourteen by Patrick Freivald. Bram Stoker Award-Nominated Author. One of the last survivors of an outpost on the alien world of New Phoenix, Sarah DeSouza fights on against the Takers, who kill, reanimate and control their victims. Funeral March of a Marionette by Lance Taubold. Award-Winning Author. Fourteen-year old Corey has always been picked on ... and worse by other kids and his stepfather. Through the magic of music Corey's nutcracker doll collection comes to life to do his bidding and to enact his revenge. Gris Gris by Kathy Love. USA Today Bestselling Author. Elizabeth visits Madame Lucrece Dumas, New Orleans' most powerful Voodoo priestess, certain the Creole voodooiene can conjure a spell to protect her from a terrifying curse. But Elizabeth soon discovers there is something stronger than Voodoo magic. Revenge. Where Billy Monasco Lay by Paul Mannering. Award-Winning Author. A band of outlaws making a run for Mexico wait by the Penasco River for the rest of their gang. Plagued by guilt after the horrific deaths of a bank full of innocent townsfolk, they meet God's justice in the form of a dead boy. Alabaster Nights by Elle J. Rossi. Up-and-Coming Author. A Vampire with a soul. A Huntress with a knife. In Nashville, Blood equals Power. Will one taste of Josie Hawk cost Keller everything? Snapped! by Richard Devin. USA Book Award Winner and Debut Author. No one knew where or when or how... it just happened. They Snapped. That's what people said. They Snapped. There wasn't any single sign, like you might expect there to be. No twitching or dying or convulsing. No outbreak of flu or some wide-spread contagious disease. Snap. They were human ... and then ... they were not.
Published annually, this comprehensive four-volume paperback reviews all four parts of the CPA exam. Many of the questions are taken directly from previous CPA exams. With 3,800 multiple-choice questions, these study guides provide all the information candidates need to master in order to pass the computerized Uniform CPA Examination.
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