Patrick Garrigan's Books

Guerrilla Marketing For Dummies

By: Jonathan Margolis,Patrick Garrigan

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Guerrilla Marketing For Dummies

By: Jonathan Margolis,Patrick Garrigan

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to: Reach customers wherever they are Develop a cohesive guerilla-marketing campaign Capitalize on the hottest trends Cut through the constant marketing clutter Make products and brands stand out Use buzz, viral, grassroots, and experiential marketing Write a great press release Create opportunities for partnership and tie-ins Find budget-friendly ways to go guerilla Build a powerful online presence Work with existing contacts, publicists, and the press You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.

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Page Count

386

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470457805

ISBN 13

9780470457801

Catholic Converts

British and American Intellectuals Turn to Rome

By: Patrick Allitt

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Catholic Converts

British and American Intellectuals Turn to Rome

By: Patrick Allitt

From the early nineteenth to the mid-twentieth century, an impressive group of English speaking intellectuals converted to Catholicism. Outspoken and gifted, they intended to show the fallacies of religious skeptics and place Catholicism, once again, at the center of western intellectual life. The lives of individual converts—such as John Henry Newman, G. K. Chesterton, Thomas Merton, and Dorothy Day—have been well documented, but Patrick Allitt has written the first account of converts' collective impact on Catholic intellectual life. His book is also the first to characterize the distinctive style of Catholicism they helped to create and the first to investigate the extensive contacts among Catholic convert writers in the United States and Britain. Allitt explains how, despite the Church's dogmatic style and hierarchical structure, converts working in the areas of history, science, literature, and philosophy maintained that Catholicism was intellectually liberating. British and American converts followed each other's progress closely, visiting each other and sending work back and forth across the Atlantic. The outcome of their labors was not what the converts had hoped. Although they influenced the Catholic Church for three or four generations, they were unable to restore it to the central place in Western intellectual life that it had enjoyed before the Reformation.

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Page Count

361

Publisher

Cornell University Press

Published Date

ISBN 10

1501720538

ISBN 13

9781501720536

City of Tiny Lights

By: Patrick Neate

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City of Tiny Lights

By: Patrick Neate

***Now a film starring Riz Ahmed, James Floyd, Billie Piper, Cush Jumbo, Roshan Seth and Antonio Aakeel*** Meet Tommy Akhtar, Ugandan Asian cricket fan, devoted son, and not very successful private investigator with offices over his brother Gundappa's mini-cab firm in deepest West London. He's just woken up from his hangover (combing the parting on his toungue) when his next case comes through the door. It looks like just another investigation when hooker Melody comes into his office asking him to find her co-worker, Natasha, last seen meeting new client at a bar in Shepherd's Market. But as the search for Natasha intensifies, Tommy's world becomes increasingly sinister. He is drawn into a murder investigation, the criminal underworld, the world of fundamentalist religion and maybe even terrorist activities. Neate brilliantly explores the oddball underbelly and wierd cultural mix of London - The City of Tiny Lights - today and questions just what it really means to be British now. . .

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Page Count

322

Publisher

Penguin UK

Published Date

ISBN 10

0141906057

ISBN 13

9780141906058

Guerrilla Marketing For Dummies

By: Jonathan Margolis,Patrick Garrigan

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Guerrilla Marketing For Dummies

By: Jonathan Margolis,Patrick Garrigan

Guerrilla Marketing For Dummies' provides organisations with cutting-edge solutions that achieve maximum results from minimal resources.

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Page Count

386

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470289678

ISBN 13

9780470289679

Book's by Patrick Garrigan

Guerrilla Marketing For Dummies

Guerrilla Marketing For Dummies

Catholic Converts

Catholic Converts

City of Tiny Lights

City of Tiny Lights

Guerrilla Marketing For Dummies

Guerrilla Marketing For Dummies

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