Patricia L Sunderland's Books

Doing Anthropology in Consumer Research

By: Patricia L Sunderland,Rita M Denny

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Doing Anthropology in Consumer Research

By: Patricia L Sunderland,Rita M Denny

Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its foundations. In response, they reframe the field by re-attaching ethnography to theoretically robust and methodologically rigorous cultural analysis. The engrossing text draws on decades of the authors’ own eclectic research—from coffee in Bangkok and boredom in New Zealand to computing in the United States—using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography. Five provocative forewords by leaders in consumer research further push the boundaries of the field and challenge the boundaries of academic and applied work. In addition to reorienting the field for academics and practitioners, this book is an ideal text for students, who are increasingly likely to both study and work in corporate environments.

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Page Count

383

Publisher

Routledge

Published Date

ISBN 10

1315430150

ISBN 13

9781315430157

The Oxford Handbook of Qualitative Research

By: Patricia Leavy

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The Oxford Handbook of Qualitative Research

By: Patricia Leavy

The Oxford Handbook of Qualitative Research, Second Edition presents a comprehensive, interdisciplinary overview of the field of qualitative research. Divided into eight parts, the forty chapters address key topics in the field such as approaches to qualitative research (philosophical perspectives), narrative inquiry, field research, and interview methods, text, arts-based, and internet methods, analysis and interpretation of findings, and representation and evaluation. The handbook is intended for students of all levels, faculty, and researchers across the disciplines, and the contributors represent some of the most influential and innovative researchers as well as emerging scholars. This handbook provides a broad introduction to the field of qualitative research to those with little to no background in the subject, while providing substantive contributions to the field that will be of interest to even the most experienced researchers. It serves as a user-friendly teaching tool suitable for a range of undergraduate or graduate courses, as well as individuals working on their thesis or other research projects. With a focus on methodological instruction, the incorporation of real-world examples and practical applications, and ample coverage of writing and representation, this volume offers everything readers need to undertake their own qualitative studies.

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1279

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0190847387

ISBN 13

9780190847388

Tapping the Green Market

Management and Certification of Non-timber Forest Products

By: Abraham Guillen,Sarah A Laird,Alan R Pierce,Patricia Shanley

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Tapping the Green Market

Management and Certification of Non-timber Forest Products

By: Abraham Guillen,Sarah A Laird,Alan R Pierce,Patricia Shanley

There is a rapidly growing interest in, and demand for, non-timber forest products (NTFPs). They provide critical resources across the globe fulfilling nutritional, medicinal, financial and cultural needs. However, they have been largely overlooked in mainstream conservation and forestry politics. This volume explains the use and importance of certification and eco-labelling for guaranteeing best management practices of non-timber forest products in the field. Using extensive case studies and global profiles of non-timber forest products, this work not only seeks to further our comprehension of certification processes but also broaden understanding of non-timber forest product management, harvesting and marketing. It should be useful to forest managers, policy-makers and conservation organizations as well as for academics in these areas.

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Page Count

470

Publisher

Routledge

Published Date

ISBN 10

1136555250

ISBN 13

9781136555251

Doing Anthropology in Consumer Research

By: Patricia L Sunderland,Rita M Denny

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Doing Anthropology in Consumer Research

By: Patricia L Sunderland,Rita M Denny

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

383

Publisher

Routledge

Published Date

ISBN 10

1315430150

ISBN 13

9781315430157

Book's by Patricia L Sunderland

Doing Anthropology in Consumer Research

Doing Anthropology in Consumer Research

The Oxford Handbook of Qualitative Research

The Oxford Handbook of Qualitative Research

Tapping the Green Market

Tapping the Green Market

Doing Anthropology in Consumer Research

Doing Anthropology in Consumer Research

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