Patricia J. Parsons's Books

Ethics in Public Relations

A Guide to Best Practice

By: Patricia Houlihan Parsons,Patricia J. Parsons

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Ethics in Public Relations

A Guide to Best Practice

By: Patricia Houlihan Parsons,Patricia J. Parsons

Praise and Reviews "This book on ethics is long overdue. Thoughtful yet thoroughly practical, it will help public relations professionals tussling with ethical dilemmas. The ethical decision-making models will be especially useful."Mike Granatt, FIPR, Partner, Luther Pendragon; former Director General of the Government Information and Communications Service (GICS), CanadaEthical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications.Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather a clear insight into the personal and professional issues that affect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behaviour. Overall, the purpose of Ethics in Public Relations is threefold:to provide a framework for understanding important ethical issues in public relations and corporate communications now and in the futureto help develop an attitude that supports the concept that ethics are key to professionalism and credibility in the fieldto assist in everyday ethical decision-makingWritten by a leading academic in the field, this practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues.

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Page Count

216

Publisher

Kogan Page Publishers

Published Date

ISBN 10

074944276X

ISBN 13

9780749442767

Ethics in Public Relations

A Guide to Best Practice

By: Patricia J Parsons

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Ethics in Public Relations

A Guide to Best Practice

By: Patricia J Parsons

The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book, written by a leading academic in the field and recommended for PR students and practitioners alike. Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Face the ethical questions and dilemmas that are inherent to public relations and ensure you practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide, packed with useful tools and insights to support those in PR and corporate communications. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today, written by an accredited academic with over 26 years' professional experience in the field. Fully updated, this third edition includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

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Page Count

192

Publisher

Kogan Page Publishers

Published Date

ISBN 10

074947727X

ISBN 13

9780749477271

A Manager's Guide To PR Projects

A Practical Approach

By: Patricia J. Parsons

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A Manager's Guide To PR Projects

A Practical Approach

By: Patricia J. Parsons

This workbook provides a practical step-by-step guide through the phases of managing a public relations project. For undergraduate and graduate public relations students.

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Routledge

Published Date

ISBN 10

1135624771

ISBN 13

9781135624774

Beyond Persuasion

Communication Strategies for Healthcare Managers in the Digital Age

By: Patricia J. Parsons

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Beyond Persuasion

Communication Strategies for Healthcare Managers in the Digital Age

By: Patricia J. Parsons

Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.

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Page Count

217

Publisher

University of Toronto Press

Published Date

ISBN 10

1442615346

ISBN 13

9781442615342

Antimicrobial Resistance in the Environment

By: Patricia L. Keen,Mark H. M. M. Montforts

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Antimicrobial Resistance in the Environment

By: Patricia L. Keen,Mark H. M. M. Montforts

Examines effects of the environmental distribution of antimicrobial resistance genes on human health and the ecosystem Resistance genes are everywhere in nature—in pathogens, commensals, and environmental microorganisms. This contributed work shows how the environment plays a pivotal role in the development of antimicrobial resistance traits in bacteria and the distribution of resistant microbial species, resistant genetic material, and antibiotic compounds. Readers will discover the impact of the distribution in the environment of antimicrobial resistance genes and antibiotics on both the ecosystem and human and animal health. Antimicrobial Resistance in the Environment is divided into four parts: Part I, Sources, including ecological and clinical consequences of antibiotic resistance by environmental microbes Part II, Fate, including strategies to assess and minimize the biological risk of antibiotic resistance in the environment Part III, Antimicrobial Substances and Resistance, including antibiotics in the aquatic environment Part IV, Effects and Risks, including the effect of antimicrobials used for non-human purposes on human health Recognizing the intricate links among overlapping complex systems, this book examines antimicrobial resistance using a comprehensive ecosystem approach. Moreover, the book's multidisciplinary framework applies principles of microbiology, environmental toxicology, and chemistry to assess the human and ecological risks associated with exposure to antibiotics or antibiotic resistance genes that are environmental contaminants. Each chapter has been written by one or more leading researchers in such fields as microbiology, environmental science, ecology, and toxicology. Comprehensive reference lists at the end of all chapters serve as a gateway to the primary research in the field. Presenting and analyzing the latest findings in a field of growing importance to human and environmental health, this text offers readers new insights into the role of the environment in antimicrobial resistance development, the dissemination of antimicrobial resistant genetic elements, and the transport of antibiotic resistance genes and antibiotics.

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Page Count

634

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470905425

ISBN 13

9780470905425

A Manager's Guide to PR Projects

A Practical Approach

By: Patricia Parsons

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A Manager's Guide to PR Projects

A Practical Approach

By: Patricia Parsons

A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives. This fully revised second edition offers PR students and practitioners new material that includes the following: The impact of social media on each phase of the planning process. Digital approaches to strategic and summative research, message dissemination and public engagement. Strategies to enhance accountability. Ethics considerations in the planning process. Updated print and web-based resources for PR managers.

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Page Count

200

Publisher

Routledge

Published Date

ISBN 10

1351596322

ISBN 13

9781351596329

Aging Brilliantly

How to Eat, Move, Rest, and Socialize Your Way to Long Life

By: Dr. Patricia Pimentel Selassie

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Aging Brilliantly

How to Eat, Move, Rest, and Socialize Your Way to Long Life

By: Dr. Patricia Pimentel Selassie

Live well. Age slow. Aging doesn't have to mean getting old. There's mounting evidence that particular behaviors and lifestyles seem to lead to "more life." Aging Brilliantly is a guide to proven habits you can adopt at any age to help achieve not only longevity but also a happier, healthier existence. Inspired by studies of the longest living people in the world, Aging Brilliantly offers specific approaches to exercise, food, relationships, and relaxation that can greatly enhance vitality. Each chapter includes action plans and quick tips for you to apply these new principles swiftly so you can begin living better—today. Learn the secrets of healthy living: Super-aging action plan—After you learn the pillars, set up a step-by-step plan to help you define your personal goals and implement them. Self-assessment—Score yourself at the end of each chapter to evaluate where you fall in the spectrum of healthy aging. Become a master ager—With a small amount of daily practice, you'll master aging and become proficient in living a life that leads to vitality and longevity. Use the research-backed, self-care solutions in Aging Brilliantly to make age just a number.

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Page Count

186

Publisher

Sourcebooks, Inc.

Published Date

ISBN 10

1646113713

ISBN 13

9781646113712

Human Geography In Action

By: Michael Kuby,John Harner,Patricia Gober

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Human Geography In Action

By: Michael Kuby,John Harner,Patricia Gober

This book/CD package takes an active learning approach to human geography. Computerized activities expose readers to GIS, spreadsheets, simulation and graphing—without having to learn four different complex software packages. The exercises explore AIDS, population growth, jobs, environmental change, baseball and other interesting topics. This book teaches readers how to collect, analyze, interpret and present information.

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Page Count

280

Publisher

Wiley

Published Date

ISBN 10

0471181706

ISBN 13

9780471181705

World Painting Index: Second Supplement 1980-1989

Bibliography, Paintings by Unknown Artists, Painters and Their Works; Volume II: Titles of Works and Their Painters

By: Patricia Pate Havlice

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World Painting Index: Second Supplement 1980-1989

Bibliography, Paintings by Unknown Artists, Painters and Their Works; Volume II: Titles of Works and Their Painters

By: Patricia Pate Havlice

A monumental reference work designed to eliminate many of the problems encountered in the search for a reproduction of a particular painting. Indexes 697 art books and catalogs published in the U.S. and abroad from 1980 to 1989.

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Page Count

822

Published Date

ISBN 10

0810830205

ISBN 13

9780810830202

Religion, Society, and Culture in Colombia

Medellín and Antioquia, 1850-1930

By: Patricia Londoño-Vega

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Religion, Society, and Culture in Colombia

Medellín and Antioquia, 1850-1930

By: Patricia Londoño-Vega

This is the first detailed scholarly study of culture and sociability in Colombia during the period c. 1850 and 1930. Patricia Londoño-Vega gives a vivid picture of some of the factors that reduced social distances in the province of Antioquia during this period of relative harmony and prosperity. She examines hundreds of the groups and voluntary associations which flourished at this time and which brought a growing number of Antioqueños of different social backgrounds together around religious practices and societies, the exercising of charity, a concern for education, and the pursuit of cultural progress. The book describes the crucial role played by religion and the Catholic Church, which underwent considerable growth after the turbulent period of mid-nineteenth century liberal reforms until the end of the conservative era in 1930, and traces the progress of parishes, devotional associations, religious communities, private and public religiosity, and numeros pilanthropic societies, all of which brought about the bonds between the classes. The author examines achievements in education and the emergence of a thriving gamut of literary groups, public libraries, social clubs, and other assciations created to promote public instuction, pedagogy, manners, temperance, 'cultivated' music, and moral improvement. These cultural associations strove towards the longed-for civilisation, as percieved in its prevalent Western connotations. The social intermingling brought about by all these forms of sociability did not of course abolish class distinctions, but did generate a complex and closely integrated society, with an optimistic and constructive view of itself. The description of social and cultural dynamism, set against the background of growing religiiosity, challenges the seldom-discussed assumption that religion slowed down social and cultural modernisation. Primary evidence, drawn from extensive researh in proceedings and reports by groups, associations, periodical publications, statistics, diaries and memoirs, travellers' accounts, books of etiquette, genre literature and other contemporary publications, as well as visual images, particulary photographs, document important topics which have in the past attracted little attention from scholars.

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Page Count

416

Publisher

Clarendon Press

Published Date

ISBN 10

0191554669

ISBN 13

9780191554667

Hillcrest Medical Center

By: Mary A. Novak,Patricia A. Ireland

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Hillcrest Medical Center

By: Mary A. Novak,Patricia A. Ireland

This best selling learning package uses a simulation approach to provide students with a working knowledge of the most common medical reports. Reports transcribed include history and physical examination, operative, pathology, radiology, and discharge summary.

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Page Count

244

Publisher

Delmar Thomson Learning

Published Date

ISBN 10

0766803244

ISBN 13

9780766803244

Ethics in Public Relations

A Guide to Best Practice

By: Patricia Houlihan Parsons,Patricia J. Parsons

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Ethics in Public Relations

A Guide to Best Practice

By: Patricia Houlihan Parsons,Patricia J. Parsons

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Page Count

216

Publisher

Kogan Page Publishers

Published Date

ISBN 10

074944276X

ISBN 13

9780749442767

Ethics in Public Relations

A Guide to Best Practice

By: Patricia J Parsons

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Ethics in Public Relations

A Guide to Best Practice

By: Patricia J Parsons

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

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Page Count

209

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749455675

ISBN 13

9780749455675

A Manager's Guide to PR Projects

A Practical Approach

By: Patricia Parsons

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A Manager's Guide to PR Projects

A Practical Approach

By: Patricia Parsons

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Page Count

200

Publisher

Routledge

Published Date

ISBN 10

1351596322

ISBN 13

9781351596329

Book's by Patricia J. Parsons

Ethics in Public Relations

Ethics in Public Relations

Ethics in Public Relations

Ethics in Public Relations

A Manager's Guide To PR Projects

A Manager's Guide To PR Projects

Beyond Persuasion

Beyond Persuasion

Antimicrobial Resistance in the Environment

Antimicrobial Resistance in the Environment

A Manager's Guide to PR Projects

A Manager's Guide to PR Projects

Aging Brilliantly

Aging Brilliantly

Human Geography In Action

Human Geography In Action

World Painting Index: Second Supplement 1980-1989

World Painting Index: Second Supplement 1980-1989

Religion, Society, and Culture in Colombia

Religion, Society, and Culture in Colombia

Hillcrest Medical Center

Hillcrest Medical Center

Ethics in Public Relations

Ethics in Public Relations

Ethics in Public Relations

Ethics in Public Relations

A Manager's Guide to PR Projects

A Manager's Guide to PR Projects

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