Praise and Reviews "This book on ethics is long overdue. Thoughtful yet thoroughly practical, it will help public relations professionals tussling with ethical dilemmas. The ethical decision-making models will be especially useful."Mike Granatt, FIPR, Partner, Luther Pendragon; former Director General of the Government Information and Communications Service (GICS), CanadaEthical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications.Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather a clear insight into the personal and professional issues that affect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behaviour. Overall, the purpose of Ethics in Public Relations is threefold:to provide a framework for understanding important ethical issues in public relations and corporate communications now and in the futureto help develop an attitude that supports the concept that ethics are key to professionalism and credibility in the fieldto assist in everyday ethical decision-makingWritten by a leading academic in the field, this practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues.
Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
Part memoir, part mentor, PERMISSION TO WRITE: HOW TO WRITE A BOOK AND OTHER MYTHS FROM THE REAL WORLD OF WRITING AND PUBLISHING is a cautionary tale for writers toiling away, all alone (except for those damned online writers' groups), checking the best-seller lists every day and noting that their names are not there. Unknown writers have always been writing: they just haven't been seeing their words in print. The awful truth is that the digital age has made it much easier to have a book published - and much more difficult in so many ways. Indeed, it is truly disheartening for both writers and readers to think that publishing a book is so easy (digital self-publishing anyone?), but ensuring its quality is truly problematic. PERMISSION TO WRITE does just that: gives aspiring writer permission to write - if and only if they manage to improve their writing, take a more realistic approach to the fact that they probably don't write as well as they think, and disabuse themselves of the notion that just because they can publish their books, they should. This book chronicles author Patricia J. Parsons's journey through a quarter of a century of slogs with traditional publishers (including Doubleday Canada, the now-defunct NC Press, the University of Toronto Press, Kogan Page, London), as well as her romps through the increasingly convoluted corridors of the Wild, Wild West of the burgeoning digital-self-publishing world. The purpose of this book is to entertain everyone who ever thought that he or she could write a book - possibly a majority of the population - and to provide a bit of tough-love, "mentorly" advice along the way. ABOUT THE AUTHOR: Patricia J. Parsons has been a writer and writing teacher for over 30 years. With a background in medical communication, she took her first foray into writing books with a nonfiction trade book on the ethics and politics of organ transplantation, an area in which she had worked in medical communication. That first book was published by a now-defunct Toronto publishing house. After a few years writing for magazines and corporate entities, she wrote several more nonfiction books for large publishing companies in Canada, the US and the UK. Since then she has branched out and has written several novels and a memoir. She began her academic career teaching corporate writing at Mount Saint Vincent University in Halifax, Canada, where she then spent 26 years teaching, researching and writing in the area of corporate communication strategy and ethics. She retired as a full Professor, taking early retirement to pursue her passion for writing.
A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives. This fully revised second edition offers PR students and practitioners new material that includes the following: The impact of social media on each phase of the planning process. Digital approaches to strategic and summative research, message dissemination and public engagement. Strategies to enhance accountability. Ethics considerations in the planning process. Updated print and web-based resources for PR managers.
What is something more than love? It's complicated. While teaching at a Canadian university, ex-pat American English professor Sean O'Hara stumbles on the diary of his great-great-great-grandmother, Bridget Ryan. With a doctorate in English literature based on the work of Edgar Allan Poe, Sean is deeply drawn into Bridget's story when he discovers that she and Poe were contemporaries, friends and perhaps...something more?When the diary begins in 1825, 16-year-old Bridget's one passionate desire is to follow her widowed father's footsteps into medicine. The medical school, however, has never admitted a woman and has no intention of changing that policy for Bridget. Thus, Bridget is faced with discovering another path for her life, a path that leads her to her life's work with impoverished women in early-twentieth-century Baltimore and an abiding link to Edgar Poe. Bridget's story sweeps us into her life in Boston and Baltimore, as we begin to unravel the mystery that, to this day, continues to surround the final few days of Poe's life. Haunted by a medical journal article titled "The Life and Addictions of Edgar Allan Poe" author Patricia J. Parsons conjures a story of what might have been. Rich in carefully researched historical detail, this book is one answer to what really might have happened to Poe in those last, lost days of his life - and the identity of the mysterious stranger who, even now, places three roses and a bottle of cognac on Poe's grave every year in the wee hours of the morning on January 19, his birthday.
A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.
Praise and Reviews "This book on ethics is long overdue. Thoughtful yet thoroughly practical, it will help public relations professionals tussling with ethical dilemmas. The ethical decision-making models will be especially useful."Mike Granatt, FIPR, Partner, Luther Pendragon; former Director General of the Government Information and Communications Service (GICS), CanadaEthical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications.Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather a clear insight into the personal and professional issues that affect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behaviour. Overall, the purpose of Ethics in Public Relations is threefold:to provide a framework for understanding important ethical issues in public relations and corporate communications now and in the futureto help develop an attitude that supports the concept that ethics are key to professionalism and credibility in the fieldto assist in everyday ethical decision-makingWritten by a leading academic in the field, this practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues.
A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives. This fully revised second edition offers PR students and practitioners new material that includes the following: The impact of social media on each phase of the planning process. Digital approaches to strategic and summative research, message dissemination and public engagement. Strategies to enhance accountability. Ethics considerations in the planning process. Updated print and web-based resources for PR managers.
Live well. Age slow. Aging doesn't have to mean getting old. There's mounting evidence that particular behaviors and lifestyles seem to lead to "more life." Aging Brilliantly is a guide to proven habits you can adopt at any age to help achieve not only longevity but also a happier, healthier existence. Inspired by studies of the longest living people in the world, Aging Brilliantly offers specific approaches to exercise, food, relationships, and relaxation that can greatly enhance vitality. Each chapter includes action plans and quick tips for you to apply these new principles swiftly so you can begin living better—today. Learn the secrets of healthy living: Super-aging action plan—After you learn the pillars, set up a step-by-step plan to help you define your personal goals and implement them. Self-assessment—Score yourself at the end of each chapter to evaluate where you fall in the spectrum of healthy aging. Become a master ager—With a small amount of daily practice, you'll master aging and become proficient in living a life that leads to vitality and longevity. Use the research-backed, self-care solutions in Aging Brilliantly to make age just a number.
Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
A struggling writer, an enigmatic shop clerk, an old sewing machine and an inspirational journey of discovery - where every dress is more than it appears to be. Charlotte "Charlie" Hudson is a thirty-something underachiever, at least according to her over-achieving sister, Evelyn. When their mother dies unexpectedly, Evelyn pressures Charlie into moving back into the old family home to clear it out and prepare it for sale. Charlie's mom had always been supportive, in more ways than one, of Charlie's passion for being a writer, a passion that took her through graduate school and onto a non-existent career. Evelyn graduated from law school, clearing the way for her to a career as a well-regarded litigator. So, it seemed natural for Charlie to move in and look after their mother's affairs. When she discovers a dusty, old sewing machine and boxes filled with sewing-related items Charlie has never seen before in the basement, hidden among the detritus that makes up a life, Charlie embarks on a journey of self-discovery. Aided and abetted by Al, the fabric whisperer/sales clerk, Charlie learns not only about the fine art of sewing dresses, but also the fine art of understanding families, and way more about her mother than she ever dreamed she didn't already know - one dress at a time. Along the way, Charlie begins to see herself and her life in unexpected ways. With an old sewing machine as her guide, Charlie takes us on an "Eat, Pray Love" kind of journey for the rest of us without ever having to leave home. Join Charlie and Al on their inspirational journey of discovery where every dress is more than it appears to be
“The definitive work on the gifted, haunted actor” (Los Angeles Times) and “the best film star biography in years” (Newsweek). From the moment he leapt to stardom with the films Red River and A Place in the Sun, Montgomery Clift was acclaimed by critics and loved by fans. Elegant, moody, and strikingly handsome, he became one of the most definitive actors of the 1950s, the first of Hollywood’s “loner heroes,” a group that includes Marlon Brando and James Dean. In this affecting biography, Patricia Bosworth explores the complex inner life and desires of the renowned actor. She traces a poignant trajectory: Clift’s childhood was dominated by a controlling, class-obsessed mother who never left him alone. He developed passionate friendships with Marilyn Monroe and Elizabeth Taylor in spite of his closeted homosexuality. Then his face was destroyed after a traumatic car crash outside Taylor’s house. He continued to make films, but the loss of his beauty and subsequent addictions finally brought the curtain down on his career. Stunning and heartrending, Montgomery Clift is a remarkable tribute to one of Hollywood’s most gifted—and tormented—actors.
A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.
The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age. Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media. In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.
This is the first detailed scholarly study of culture and sociability in Colombia during the period c. 1850 and 1930. Patricia Londoño-Vega gives a vivid picture of some of the factors that reduced social distances in the province of Antioquia during this period of relative harmony and prosperity. She examines hundreds of the groups and voluntary associations which flourished at this time and which brought a growing number of Antioqueños of different social backgrounds together around religious practices and societies, the exercising of charity, a concern for education, and the pursuit of cultural progress. The book describes the crucial role played by religion and the Catholic Church, which underwent considerable growth after the turbulent period of mid-nineteenth century liberal reforms until the end of the conservative era in 1930, and traces the progress of parishes, devotional associations, religious communities, private and public religiosity, and numeros pilanthropic societies, all of which brought about the bonds between the classes. The author examines achievements in education and the emergence of a thriving gamut of literary groups, public libraries, social clubs, and other assciations created to promote public instuction, pedagogy, manners, temperance, 'cultivated' music, and moral improvement. These cultural associations strove towards the longed-for civilisation, as percieved in its prevalent Western connotations. The social intermingling brought about by all these forms of sociability did not of course abolish class distinctions, but did generate a complex and closely integrated society, with an optimistic and constructive view of itself. The description of social and cultural dynamism, set against the background of growing religiiosity, challenges the seldom-discussed assumption that religion slowed down social and cultural modernisation. Primary evidence, drawn from extensive researh in proceedings and reports by groups, associations, periodical publications, statistics, diaries and memoirs, travellers' accounts, books of etiquette, genre literature and other contemporary publications, as well as visual images, particulary photographs, document important topics which have in the past attracted little attention from scholars.
A History of the Women's FA Cup Final is an exhaustive account of fifty finals, from the first (on a bumpy field inside an athletics stadium) to the fiftieth (at Wembley, televised to millions), complete with match reports and interviews with some of the greatest players ever to grace the pitch. Every women's FA Cup Final goal scorer can be confirmed in one place for the first time, and the achievements of previously unknown record holders can at last be fully recognised. But this is more than just a stats book; it is a tribute to the pioneers of the game, who fought to overturn a fifty-year ban on female players and who paved the way for the incredible game we have today.
This book/CD package takes an active learning approach to human geography. Computerized activities expose readers to GIS, spreadsheets, simulation and graphing—without having to learn four different complex software packages. The exercises explore AIDS, population growth, jobs, environmental change, baseball and other interesting topics. This book teaches readers how to collect, analyze, interpret and present information.
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