Patricia Esgate's Books

Your Guide To Entertainment Marketing and Performance (Collection)

By: Al Lieberman,Patricia Esgate,Paul W. Farris,Neil Bendle,Phillip E. Pfeifer,David Reibstein

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Your Guide To Entertainment Marketing and Performance (Collection)

By: Al Lieberman,Patricia Esgate,Paul W. Farris,Neil Bendle,Phillip E. Pfeifer,David Reibstein

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…in The Definitive Guidce to Entertainment Marketing . ¿ Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition , is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.

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Page Count

774

Publisher

FT Press

Published Date

ISBN 10

0133742857

ISBN 13

9780133742855

The Entertainment Marketing Revolution

Bringing the Moguls, the Media, and the Magic to the World

By: Al Lieberman,Patricia Esgate

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The Entertainment Marketing Revolution

Bringing the Moguls, the Media, and the Magic to the World

By: Al Lieberman,Patricia Esgate

Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks--and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.

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Page Count

388

Publisher

FT Press

Published Date

ISBN 10

0130293504

ISBN 13

9780130293503

The Definitive Guide to Entertainment Marketing

Bringing the Moguls, the Media, and the Magic to the World

By: Al Lieberman,Patricia Esgate

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The Definitive Guide to Entertainment Marketing

Bringing the Moguls, the Media, and the Magic to the World

By: Al Lieberman,Patricia Esgate

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.

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Age

Page Count

305

Publisher

Pearson Education

Published Date

ISBN 10

0133092089

ISBN 13

9780133092080

Book's by Patricia Esgate

Your Guide To Entertainment Marketing and Performance (Collection)

Your Guide To Entertainment Marketing and Performance (Collection)

The Entertainment Marketing Revolution

The Entertainment Marketing Revolution

The Definitive Guide to Entertainment Marketing

The Definitive Guide to Entertainment Marketing

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