Holy Hype: Religious Fervor in the Advertising of Goods and the Good News defines and explores the intersection of the sacred—religious symbols, themes, and rhetoric—within the profane realm of advertising and promotion. Susan H. Sarapin and Pamela L. Morris trace the historical overlap of consumer and religious ideologies in society, offering detailed examples of its use throughout history through analyses of over a hundred collected advertisements, from monks selling copiers, to billboard messages from God, to angels and the worship of vodka. Throughout the book, the authors continually evaluate if and when the technique of ‘holy hype’ is effective through its use of recognizable sacred symbols that capture audiences’ attentions and inspire both positive and negative emotions. Scholars of communication, media studies, religion, advertising, and cultural studies will find this book particularly useful.
Building on the success of the second edition, Criminology: A Sociological Introduction offers a comprehensive overview of the study of criminology, from early theoretical perspectives to pressing contemporary issues such as the globalization of crime, crimes against the environment and state crime. Authored by an internationally renowned and experienced group of authors in the Sociology department at Essex University, this is a truly international criminology text that delves into areas that other texts may only reference. This new edition will have increased coverage of psychosocial theory, as well as more consideration of the social, political and economic contexts of crime in the post-financial-crisis world. Focusing on emerging areas in global criminology, such as green crime, state crime and cyber crime, this book is essential reading for criminology students looking to expand their understanding of crime and the world in which they live.
Two noted researchers explain scientific evidence that shows why certain experiential and lifestyle factors may promote and maintain cognitive vitality in older adults. Although our physical abilities clearly decline as we age, cognitive decline in healthy old age is neither universal nor inevitable. In Nurturing the Older Brain, Pamela Greenwood and Raja Parasuraman show that scientific research does not support the popular notion of the inexorable and progressive effects of cognitive aging in all older adults. They report that many adults maintain a high level of cognitive function into old age and that certain experiential and lifestyle factors--including education, exercise, diet, and opportunities for new learning--contribute to the preservation of cognitive abilities. Many popular accounts draw similar conclusions and give similar lifestyle advice but lack supporting scientific evidence. Greenwood and Parasuraman offer a comprehensive review of research on cognitive and brain aging. They show that even the aged brain remains capable of plasticity--the ability to adapt to and benefit from experience--and they summarize evidence that brain plasticity is heightened by certain types of cognitive training, by aerobic exercise, and by certain diets. They also report on the somewhat controversial use of estrogen and cognition-enhancing drugs, on environmental adaptations (including "virtual assistants") that help older adults "age in place," and on genetic factors in cognitive aging. The past twenty years of research points to ways that older adults can lead rich and cognitively vital lives. As millions of baby boomers head toward old age, Greenwood and Parasuraman's accessible book could not be more timely.
The power of the mind to influence the physical world has long been debated, debunked, studied for military applications, and used in science fiction. This historical and theoretical study of mind-matter interaction, or MMI, explores the phenomena of levitation, stigmata, inedia, paranormal activity, bilocation, fire immunity, luminosity, and the teleportation of matter. The results of more than a century of formal experimental research are discussed, as are resultant training techniques, theories, and controlled experiments used to test or bolster psychokinetic abilities.
Introduction to Criminal Justice: Practice and Process, Second Edition uses a proven problem-based learning approach to enhance the critical thinking and analytic skills of students. Best-selling authors Kenneth J. Peak and Pamela M. Everett explain the importance of criminal justice and show students how key trends, emerging issues, historical background, and practical lessons apply to their future careers. Students learn core topics—policing, corrections, criminal behavior, criminal law, and courts—as well as special topics such as ethics, juvenile justice, terrorism, and the changing war on drugs, while learning how to solve problems they are likely to face as criminal justice practitioners. Packed with new examples and drawing on the authors’ years of experience in the field, this student-friendly book offers a palpable, real-world flavor typically missing in other texts for the course.
Veterinary medicine has long been recognized as one of the more neglected areas of medical history. One of the main stumbling blocks to research is the lack of comprehensive information regarding the survival and availability of primary source material. Veterinary Medicine: A Guide to Historical Sources redresses these issues for the first time, offering researchers an unparalleled tool with which to approach the subject. The book opens with a brief history of veterinary medicine and the veterinary profession from the fourteenth to the beginning of the twenty first centuries, identifying the key dates and events that shaped their development. There then follows a chapter on the nature and uses of the records covered by the book, outlining the types of records found, the type of information they contain and their likely uses by different types of researcher. A brief user's guide then explains how to use the book. After these preliminary sections, comes the main body of the book, the lists of records. It is here that the various practices and institutions covered by the book are listed, together with the types of records they hold, the dates they cover and where they are kept. A short biographical history is also included with each entry where appropriate. Taken as a whole this volume will prove to be an invaluable aid for any scholar, researching the history of veterinary medicine in Britain.
Supporting People with Dementia at Home details a groundbreaking study of an intensive care management scheme designed for older people with dementia that are at risk of entry into residential care. The authors use a quasi-experimental approach to compare how the individuals on the mental health team in one community were matched to a similar community without the service. They analyze the evidence focusing on the eventual placement of the individual suffering, the quality of care they receive, and also the needs of their carers. This book offers valuable evidence about the factors which can maximize the independence and well being of older people with dementia, from the perspective of older people and their carers. For those who commission services, it is highly relevant to service models for the National Dementia Strategy in England.
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