Paddy Rangappa's Books

Been There Bungled That

At College, Consulting, Marketing, Advertising, And Life

By: Paddy Rangappa

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Been There Bungled That

At College, Consulting, Marketing, Advertising, And Life

By: Paddy Rangappa

Jagannath Srinivasan, also referred to as Jags, is a bright albeit, highly confused, upwardly mobile male armed with an enviable IIT+IIM education. He drifts through life in benign auto pilot, easily swayed by things he reads, people he meets, and advice he receives. One day while trying to break into his professor’s house to submit a late assignment he chances upon a girl who he ultimately marries. Armed with a wife, he is let loose to make his mark on the world. Step aboard as Jags goes from one job to another and one country to another with his self-deprecating humour and idiosyncratic view of cultures. Life is infinitely happier when you can laugh at yourself—experience it with the lovable Jags as he bungles and stumbles through it.

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Page Count

256

Publisher

Random House India

Published Date

ISBN 10

8184004990

ISBN 13

9788184004991

Spark

The Insight to Growing Brands

By: Paddy Rangappa

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Spark

The Insight to Growing Brands

By: Paddy Rangappa

From a marketing expert with nearly three decades of worldwide brand development experience working with some of today’s most recognizable and successful brands—including Dove, McDonald’s, and Vicks—comes a comprehensive and accessible guide to brand-building in today’s global marketplace. Spark demystifies the process of building a brand in today’s increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brands—including Dove, McDonald’s, and Vicks—this book provides a practical framework to help readers navigate the various stages of brand-building, including: — How to cultivate insight to address a specific business challenge — How to construct a full business plan around that challenge — How to leverage a plan for revenue growth Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand.

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Page Count

219

Publisher

Simon and Schuster

Published Date

ISBN 10

8193355237

ISBN 13

9788193355237

Been There Bungled That

At College, Consulting, Marketing, Advertising, And Life

By: Paddy Rangappa

Write a review Read reviews Take a Quiz Solve Book Puzzle

Been There Bungled That

At College, Consulting, Marketing, Advertising, And Life

By: Paddy Rangappa

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

256

Publisher

Random House India

Published Date

ISBN 10

8184004990

ISBN 13

9788184004991

Book's by Paddy Rangappa

Been There Bungled That

Been There Bungled That

Spark

Spark

Been There Bungled That

Been There Bungled That

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