P.R. Kumar's Books

Malaysia & Bengali Doctors 1907-2012 a Personal Perspective

By: Dr. P. R. Sengupta

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Malaysia & Bengali Doctors 1907-2012 a Personal Perspective

By: Dr. P. R. Sengupta

The past century has been an exciting era for the Bengalis in Malaysia attempting to preserve our identity and cultural heritage. However with the dilution of the community the radar for the coming years is misty. In the course of our efforts to uphold our identity and provide services to the public and be counted, we have not lost sight of our primary professional responsibility as doctors. Many have contributed towards the advancement of the profession by actively participating in research as well as providing financial grants. It is an opportune time to write this book. Our identity might be totally lost in the next 100 years except for the imposing edifice of Bengal House in Port Dickson, Negri Sembilan to bear testimony to the once thriving, vibrant proud Bengali community. The publication would be collecting dust and cobwebs and would be useful only to historians possibly excavating into our possible extinct past. Since commencing this book, two very prominent senior members have passed away, and it is most unfortunate that they have not seen this humble effort. We live in a global world transcending geographical boundaries and preservation of the last vestiges of our heritage should be the responsibility of each and every one of us. The objectives of undertaking this Herculean task which hopefully have been fulfilled were an attempt to: Compile a list of Bengali doctors since their first arrival more than 100 years ago in what was then Malaya together with the subsequent 2nd & 3rd generation doctors born here. Some names might have been left out inadvertently for which sincere apologies are extended while a handful had not responded to repeated efforts to contact them or their next of kin. Explore the reasons for their migration. Many who were from the same district of East Bengal as Rai Bahadur Dr Sarojininath Bardhans and were related to him through his marriages were probably influenced by his success. Some arrived to avoid political persecutions. Global conditions such as World Wars I &II and the Great Depression of the 1930s obviously played an important part in the decision making process. The Post World War II years witnessed the return of local doctors whose studies were interrupted and a couple had harrowing experiences to narrate. Some contract doctors were also recruited directly by private local clinics. Highlight the decades of the 50&60s which could be rightly considered as the golden era for the Bengali doctors. There were insufficient numbers of local graduates to fill the posts as most of the Chinese doctors went into the vast lucrative private sector while very few Malays had taken up Medicine. Although a large number had applied from Bengal, only about 35-40 doctors including a few with post graduate qualifications were recruited. Some climbed up the ranks and became senior administrative officers, appointed not on the basis of availability but because of their capability and proven track records. In the1960s, the Medical Faculty of University of Malaya was established in Kuala Lumpur and some Calcutta graduates with post graduate qualifications from the United Kingdom were offered key posts to help jump start certain disciplines. This was an excellent testimony of the academic standards of Calcutta University graduates. These two decades also witnessed the successes of the 2nd generation Bengalis with a couple completing their post graduate medical studies in double-quick time. The first Malaysian Radiologist to start Angiographic studies and to be awarded a neuro-vascular fellowship in Sweden in 1968/69 was a Bengali. In view of the limited number of super scale posts, many however were given glorified titles of State Physicians or Surgeons despite being only Clinical Specialists! Reiterate the contributions of Bengali doctors towards the Malayanisation of the medical and health services in the two states of Sabah & Sarawak in early 1970s. The efforts of Dr. Rabindranath Roy in unifying

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263

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Xlibris Corporation

Published Date

ISBN 10

1479757675

ISBN 13

9781479757671

eMarketing eXcellence

By: PR Smith,Dave Chaffey

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eMarketing eXcellence

By: PR Smith,Dave Chaffey

eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design.

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358

Publisher

Routledge

Published Date

ISBN 10

1136003371

ISBN 13

9781136003370

Historical Dictionary of the Arab-Israeli Conflict

By: P R Kumaraswamy

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Historical Dictionary of the Arab-Israeli Conflict

By: P R Kumaraswamy

Competing Jewish and Arab national claims over the Holy Land form the core of the Arab–Israeli conflict, thereby transforming it into the most intensely-fought struggles in the history of humanity. The conflict evokes unparalleled passion and hostility not only among its immediate participants and neighbors but also in the wider international community. The involvement of three principal monotheistic religions makes the conflict a truly universal contestation. As a result, it often contributes to bouts of violence, turmoil and terrorism in the Middle East and beyond. This second edition of Historical Dictionary of the Arab-Israeli Conflict covers the history through a chronology, an introductory essay, appendixes, and an extensive bibliography. The dictionary section has over 600 cross-referenced entries important events, key personalities, official positions of principal states and the UN and other efforts to find a peaceful settlement.. This book is an excellent access point for students, researchers, and anyone wanting to know more about this conflict.

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629

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1442251700

ISBN 13

9781442251700

Illustrated Pediatric Dentistry

By: PR Chockalingam

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Illustrated Pediatric Dentistry

By: PR Chockalingam

This book is an attempt to present the subject of Paediatric Dentistry in an illustrated manner which emphasises on broad understanding and clarity of concepts of the science. The book is divided into 15 units, focusing on developmental psychology and assessment and clinical management of children in the dental operatory. the chapters are presented in a format with a distinct illustrative approach to make undergraduate and basic postgraduate learning simpler and interesting.

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617

Publisher

Wolters kluwer india Pvt Ltd

Published Date

ISBN 10

9351290492

ISBN 13

9789351290490

Swami Vivekananda

Messiah of Resurgent India

By: P. R. Bhuyan

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Swami Vivekananda

Messiah of Resurgent India

By: P. R. Bhuyan

The Book Is A Comprehensive Account Of Swami Vivekananda S Nationalism That Went A Long Way In Proliferating National Energy Against The British Imperialism In India In Particular And The Western Imperialism In Other Parts Of The Globe In General. History Witnessed The Beginning Of The Great End Of Century-Long Hibernation Of The Indian Masses Under The Foreign Domination.Humanism And Universalism, The Two Cardinal Features Of Indian Spiritual Culture, Are The Bedrock Upon Which His Nationalism Is Based. Hence, The Book Highlights His Message For The Promotion Of International Unity And Integrity Through Religion And Spiritualism To Achieve The Grand Ideal Of Universal Brotherhood And Goodwill To Ensure Peaceful Co-Existence To Avert Wars.His Nationalism Also Seeks To Project India As A Stage For The Whole World And Fervently Calls Upon His Compatriots To Play The Traditional Role Of A Spiritual Guide What India Calls Her Spiritual Mission In All Ages Of History.Man-Making And Character-Building Are The Two Vital Aspects Of Swami Vivekananda S Nationalism, The Book Vigorously Spotlights Upon, Keeping In View The Present Scenario Of The Depletion Of The Ethical Values And The Erosion Of The Social Sanctity Leading To The Deterioration In The Quality Of Life Of Man In India And Abroad.A Sincere Adherence To The Nationalism Of Swami Vivekananda Is Sure To Usher In A New Era Of Efflorent Renaissance And Resurgence Leading The Whole Mankind Along The Path Of Supreme Peace And Progress Towards The Divinity In The Long Run.

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Page Count

420

Publisher

Atlantic Publishers & Dist

Published Date

ISBN 10

8126902345

ISBN 13

9788126902347

Energy-Emissions Trends and Policy Landscape for India

By: P.R. Shukla,Amit Garg,Hem H. Dholakia

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Energy-Emissions Trends and Policy Landscape for India

By: P.R. Shukla,Amit Garg,Hem H. Dholakia

India’s energy system has evolved around domestic coal, sizable imports of oil and LNG, moderate contribution of hydro power, declining and yet sizable use of traditional biomass as cooking fuel by rural households and growing attention to modern renewable, nuclear and energy efficient technologies. India’s per-capita GHG emissions are below the global average and far below those in the developed countries. Notwithstanding the inherited fossil based energy system and high economic growth expectations, India voluntarily committed to reduce GHG emissions intensity of the economy by 20-25 per cent from 2005 to 2020. This book details inventory of energy and emissions at national and sector levels. It maps firm and locale level energy use and emissions and their impacts such as on the urban air pollution. The future energy and emissions trends are analyzed following scenarios analysis using integrated assessment modelling framework that aligns India’s national development goals with global climate change actions. The analysis shows that the global 2˚C temperature stabilization target shall require fundamental transformation of India’s energy system, both on demand and supply sides. The book demonstrates the necessity and validity of following a long-term development-centric perspective; even while delineating near-term energy and emissions policies, programs and targets such as those needed to delineate the Intended Nationally Determined Contributions (INDCs). The book, while illustrating the best practice modeling, scenarios development and policy assessment for India, provides insights into the mode and means of navigating the energy and emissions policy landscape for India. The complexity of the policymaking notwithstanding, the book is intended to demystify the methods and means for delineating the policies. The book, we hope demonstrates the need to use best practice methodologies for national assessments and also the existence of the scientific capacity in the country to carry out such assessments.

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162

Publisher

Allied Publishers

Published Date

ISBN 10

8184249675

ISBN 13

9788184249675

Jumbos and Jumping Devils

A Social History of Indian Circus

By: Nisha P.R.

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Jumbos and Jumping Devils

A Social History of Indian Circus

By: Nisha P.R.

Jumbos and Jumping Devils is a pioneering exploration of the social history of circus in India over the last 150 years. It presents a wide variety of amazing tales ranging from the blooming and evolution of circus acrobatics in early twentieth-century Malabar to the sensational legal battles following the ban of wild animals and children from the circus ring in the twenty-first century. Alongside extensive fieldwork and interviews, the author has used memorabilia including photographs, notices, posters, letters, diaries, unpublished autobiographies, private papers, and recollections of the circus community to chronicle the hitherto untold story of the Indian circus. The book paves the way for a new sociocultural analysis of performance genres and popular culture in the subcontinent against several overlapping contexts. These include the remaking of caste and gender identities, transformation of physical cultures and bodies, interventions of the colonial and postcolonial states, and emergence of new transregional and transnational spaces.

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Page Count

320

Publisher

Oxford University Press

Published Date

ISBN 10

0190992077

ISBN 13

9780190992071

India's Israel Policy

By: P. R. Kumaraswamy

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India's Israel Policy

By: P. R. Kumaraswamy

India's foreign policy toward Israel is a subject of deep dispute. Throughout the twentieth century arguments have raged over the Palestinian problem and the future of bilateral relations. Yet no text comprehensively looks at the attitudes and policies of India toward Israel, especially their development in conjunction with history. P. R. Kumaraswamy is the first to account for India's Israel policy, revealing surprising inconsistencies in positions taken by the country's leaders, such as Mahatma Gandhi and Jawaharlal Nehru, and tracing the crackling tensions between its professed values and realpolitik. Kumaraswamy's findings debunk the belief that India possesses a homogenous policy toward the Middle East. In fact, since the early days of independence, many within India have supported and pursued relations with Israel. Using material derived from archives in both India and Israel, Kumaraswamy investigates the factors that have hindered relations between these two countries despite their numerous commonalities. He also considers how India destabilized relations, the actions that were necessary for normalization to occur, and the directions bilateral relations may take in the future. In his most provocative argument, Kumaraswamy underscores the disproportionate affect of anticolonial sentiments and the Muslim minority on shaping Indian policy.

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377

Publisher

Columbia University Press

Published Date

ISBN 10

0231525486

ISBN 13

9780231525480

Indonesia

Peoples and Histories

By: Jean Gelman Taylor,Yale Univ Pr

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Indonesia

Peoples and Histories

By: Jean Gelman Taylor,Yale Univ Pr

Sociale geschiedenis van Indonesië.

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446

Publisher

Yale University Press

Published Date

ISBN 10

0300097093

ISBN 13

9780300097092

Climate Change and India

Vulnerability Assessment and Adaptation

By: P. R. Shukla

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Climate Change and India

Vulnerability Assessment and Adaptation

By: P. R. Shukla

Contributed articles on climate change.

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Page Count

526

Publisher

Universities Press

Published Date

ISBN 10

8173714711

ISBN 13

9788173714719

Transfer of Agricultural Technology

By: R.R. Chole,P.R. Deshmukh,P.S. Kapse

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Transfer of Agricultural Technology

By: R.R. Chole,P.R. Deshmukh,P.S. Kapse

The course 'Extension Methodologies for Transfer of Agricultural Technology' has been introduced recently at undergraduate level in the faculty of agriculture in all agricultural universities in India. We are very happy to let our readers know that the book has been planned to cover the contents of this course in the new curriculum so that this can serve as a text book for the UG agricultural students. This could also be used as reference book by students at post graduate level in agricultural universities as well as the students in traditional universities under-going courses on extension education.

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Page Count

235

Publisher

Scientific Publishers

Published Date

ISBN 10

9387307972

ISBN 13

9789387307971

Sodium Fast Reactors with Closed Fuel Cycle

By: Baldev Raj,P. Chellapandi,P.R. Vasudeva Rao

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Sodium Fast Reactors with Closed Fuel Cycle

By: Baldev Raj,P. Chellapandi,P.R. Vasudeva Rao

Sodium Fast Reactors with Closed Fuel Cycle delivers a detailed discussion of an important technology that is being harnessed for commercial energy production in many parts of the world. Presenting the state of the art of sodium-cooled fast reactors with closed fuel cycles, this book:Offers in-depth coverage of reactor physics, materials, design, s

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Page Count

901

Publisher

CRC Press

Published Date

ISBN 10

1466587695

ISBN 13

9781466587694

Marketing Communications

Integrating Online and Offline, Customer Engagement and Digital Technologies

By: PR Smith,Ze Zook

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Marketing Communications

Integrating Online and Offline, Customer Engagement and Digital Technologies

By: PR Smith,Ze Zook

Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer. The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook. Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data. New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies. This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.

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Page Count

761

Publisher

Kogan Page Publishers

Published Date

ISBN 10

1398611727

ISBN 13

9781398611726

Key to Success in Agriculture: Objective (MCQ's for JRF, SRF, NET & Other Competitive Exams)

By: B.N. Kalsariya,P.R. Kanani

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Key to Success in Agriculture: Objective (MCQ's for JRF, SRF, NET & Other Competitive Exams)

By: B.N. Kalsariya,P.R. Kanani

The knowledge on Agriculture is continuously improved, updated, and disseminated. It is also important that the review and inventory of the ‘State of the Art’ in agriculture objectives questions and best practices should be shared widely among agriculture practitioners, educators and scholars. Through Competitive Examinations, there is direct recruitment for admission and high position in our education system; the pattern followed is M.C.Q’s or Objective type questions in such examinations. The book is a repository of more than 6,000 objective questions; which calls for quick answering for success within a specified period in the examinations. A sincere effort has been made by different authors to present them in most easy, short and understandable language for the benefit of students, teachers and those who are interested in Agriculture and Agricultural Extension. Majorly, all different aspects of Agriculture Discipline are provided in the book, which are a part of various Agricultural Universities syllabi. This book will be of great service, to the students aiming for higher level competitive examination such as NET, ARS, JRF, SRF, UG and PG entrance examinations.

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374

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Scientific Publishers - Competition Tutor

Published Date

ISBN 10

9387869725

ISBN 13

9789387869721

Squaring the Circle

Mahatma Gandhi and the Jewish National Home

By: P.R. Kumaraswamy

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Squaring the Circle

Mahatma Gandhi and the Jewish National Home

By: P.R. Kumaraswamy

The centrality of the book is Gandhi's disposition and orientation towards the idea of Jewish homeland. When it comes to Jews, Jewish nationalism and their aspirations in Palestine, even Mahatma Gandhi was not infallible. His abiding empathy for the Jews was negated by his limited understanding of Judaism and Jewish history. His perception of the Palestine issue and his support for the Arabs was rooted in the domestic Indian context. The conventional understanding that Gandhi was ‘consistently’ opposed to Zionism and the Jewish aspirations for a national home in Palestine does not correspond with his later remarks. While demanding Jewish non-violence both against Hitler and in Palestine, Mahatma was prepared to understand, the ‘excesses’ of the Arabs who were facing ‘overwhelming odds.’ His position on the domestic situation largely influenced his stand viz-à-viz Palestine and hence his demand for Jews to abandon their collaboration with imperialism and follow the path of negotiation should be read within the Indian context. So long as India pursued a recognition-without-relations policy toward Israel, one could rest on Gandhi’s shoulders and adopt a self-righteous attitude. However, can one rely on the Gandhian paradigm to explain India’s new-found bonhomie toward Israel without sounding selective, hypocritical or both? The primary focus of this book is the explication of political constraints and oversensitivity towards the religious minority for political gains, which shaped Gandhi's notion about the Jewish homeland. The author has conducted an empirical survey of the political, religious and strategic constraints behind Gandhi's idea of the Jewish homeland that in common parlance is seen as an ardent disapproval of Zionism by Gandhi. Please note: This title is co-published with KW Publishers, New Delhi. Taylor & Francis does not sell or distribute the Hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka

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Page Count

297

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Routledge

Published Date

ISBN 10

1000097854

ISBN 13

9781000097856

Book's by P.R. Kumar

Malaysia & Bengali Doctors 1907-2012 a Personal Perspective

Malaysia & Bengali Doctors 1907-2012 a Personal Perspective

eMarketing eXcellence

eMarketing eXcellence

Historical Dictionary of the Arab-Israeli Conflict

Historical Dictionary of the Arab-Israeli Conflict

Illustrated Pediatric Dentistry

Illustrated Pediatric Dentistry

Swami Vivekananda

Swami Vivekananda

Energy-Emissions Trends and Policy Landscape for India

Energy-Emissions Trends and Policy Landscape for India

Jumbos and Jumping Devils

Jumbos and Jumping Devils

India's Israel Policy

India's Israel Policy

Indonesia

Indonesia

Climate Change and India

Climate Change and India

Transfer of Agricultural Technology

Transfer of Agricultural Technology

Sodium Fast Reactors with Closed Fuel Cycle

Sodium Fast Reactors with Closed Fuel Cycle

Marketing Communications

Marketing Communications

Key to Success in Agriculture: Objective (MCQ's for JRF, SRF, NET & Other Competitive Exams)

Key to Success in Agriculture: Objective (MCQ's for JRF, SRF, NET & Other Competitive Exams)

Squaring the Circle

Squaring the Circle

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