Doctoral Thesis / Dissertation from the year 2021 in the subject Business economics - Customer Relationship Management, CRM, grade: Commended, Bharathiar University (Tamil Nadu Institute of Urban Studies), course: Ph.D, language: English, abstract: The consumer attitude towards the various financial services products in the past was very passive and attracted less interest. But after the advent of technology and new forms of internet-based Banking, have had a great impact on consumer's attitudes and how they purchase financial products and services. The financial services providers are not certain of retaining their customers and have resorted to the traditional technique of the relationships building and loyalty practices. This makes it all the more important for financial services providers to understand the attitudes of customers and influence their decision-making and behavioral patterns. Consumers tend to search for product information either explicitly or implicitly depend on the attention, perception and other environmental cues related to information on the product. In literature, the choice of a mortgage is conceptualized as a function of value, prepayment, points, type of mortgage sought, etc. A prerequisite for consumers to make good decisions is to have all the relevant information therefore Banks must adopt a mandatory disclosure policy to facilitate this information search.
Doctoral Thesis / Dissertation from the year 2021 in the subject Business economics - Economic and Social History, grade: Commended, Bharathiar University (Tamil Nadu Institute of Urban Studies), course: PH.D, language: English, abstract: It is understood that two-third of world’s adult illiterates are women and seventy per cent of world’s poor are women and Women’s participation in a nation’s development is not merely a question of providing some special concessions to them but goes ahead only in empowering them in the process of development. In order to face and overcome the above crisis, this thesis enunciates empowerment for urban poor involving women, children, destitute, and suggesting schemes for gainful and productive employment for all those who seek it. This study has been made to address multiple deprivations of the urban poor through universalize the coverage and access to civic services and livelihood development opportunities. A nation’s economic health can be judged by the wellbeing of its people. The main role of a government of a country is to reduce its poverty rate. It introduces many welfare schemes for the upliftment of its people. Women have harder daily lives when compared with men. They have to perform plenty of tasks on a regular basis to help their family and their livelihood. The upliftment of the life of women is hence an important task for the government.
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