P. Sheppard's Books

This revised text explains how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustained competitive advantage. The text focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. It emphasizes global issues, competitive forces, and the implementation of a strategic plan/process. The topics of corporate governance, TQM, core competencies, strategic alliances and corporate entrepreneurship are covered, among others.

Book's by P. Sheppard

Self, Culture, and Others in Womanist Practical Theology

Self, Culture, and Others in Womanist Practical Theology

Strategic Management

Strategic Management

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