Fleischmann is a brand name that everyone recognizes, even if they have never baked bread from scratch, drunk a Fleischmann's gin and tonic, or used their vinegar and margarine. Charles Fleischmann, in fact, pretty much invented the brand name and this continued recognition is testimonial to his genius. At one time, teenagers around the country ate fresh yeast cakes by the millions to improve their skin, and corporate success was measured in pound of live yeast consumed per capita. And the great Fleischmann distilleries kept America jolly from 1870 to Prohibition and afterward. Charles Fleischmann and his brothers, sons, daughter, and grandsons amassed a fortune that would be easily equivalent to the billionaires of today--and it all started through the scientific husbandry of a tiny one-celled fungus known as yeast. Add sugar and water, and you get alcohol and more yeast--simple--alter it slightly and you get vinegar. Multiply it times a million and you have the beginnings of the modern industrial food industry in America. This book is a snapshot of a unique family from Central Europe that changed the way America cooked. A family business from the Civil War until the start of the Depression, Fleischmann's created the giant food conglomerate Standard Brands, which was in-turn gobbled up by Nabisco in the 1980s. In its long history, it literally invented the coupon premium, the give-away recipe book, and state fair bake-offs. This is a story of a talented, generous, outrageously successful family, and of a brand name that still conjures up delicious memories of freshly baked bread and a most happy well being. The Fleischmann story is America at its finest.
This is the 4th edition, a hardcover version of 9780971181618. A complete biography of King Kamehameha III, longest ruling king of the Hawaiian Islands (1824-1854).
The seven microstates of Europe, i.e. Andorra, Liechtenstein, Monaco, Malta, San Marino, Sovereign Order of St. John, and Vatican City are remarkable not only for their size, but their persistence. Most have been around for centuries, while much larger empires have come and gone. Despite the great events of the last two millennia, these countries have come into existence and have managed to steer a course away from incorporation within their larger neighbors. Why is this? Rather than being an exercise in triviality, the study in The Microstates of Europe: Designer Nations in a Post-Modern World of the histories of these tiny states may provide insight into tenaciousness of national aspirations and ethnic solidarity that are everywhere evident. Modernist studies tend to view the microstates as illogical anomalies destined to disappear under the crush of social progress. However, these states are anything but marginal—in fact, they are among the richest states in the world. This book examines the phenomenon from structural history and anthropological perspectives. It is not a grand history of petite places—rather, it is an “ethnographic anthology” of a few places in Europe that should not logically exist. The Microstates of Europe is a post-modern critique of the trends of globalism, and it examines the counter-trend of increasing nationalism, particularism, and cultural relativism. Rather than being eclectic exceptions, the microstates may demonstrate the survival of extremely long enduring mechanisms of collective boundary maintenance that are most likely present in many communities throughout the world.
Fleischmann is a brand name that everyone recognizes, even if they have never baked bread from scratch, drunk a Fleischmann's gin and tonic, or used their vinegar and margarine. Charles Fleischmann, in fact, pretty much invented the brand name and this continued recognition is testimonial to his genius. At one time, teenagers around the country ate fresh yeast cakes by the millions to improve their skin, and corporate success was measured in pound of live yeast consumed per capita. And the great Fleischmann distilleries kept America jolly from 1870 to Prohibition and afterward. Charles Fleischmann and his brothers, sons, daughter, and grandsons amassed a fortune that would be easily equivalent to the billionaires of today--and it all started through the scientific husbandry of a tiny one-celled fungus known as yeast. Add sugar and water, and you get alcohol and more yeast--simple--alter it slightly and you get vinegar. Multiply it times a million and you have the beginnings of the modern industrial food industry in America. This book is a snapshot of a unique family from Central Europe that changed the way America cooked. A family business from the Civil War until the start of the Depression, Fleischmann's created the giant food conglomerate Standard Brands, which was in-turn gobbled up by Nabisco in the 1980s. In its long history, it literally invented the coupon premium, the give-away recipe book, and state fair bake-offs. This is a story of a talented, generous, outrageously successful family, and of a brand name that still conjures up delicious memories of freshly baked bread and a most happy well being. The Fleischmann story is America at its finest.
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