1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index
The novel begins as a letter to her son, a complaint, or a justification. It has a testamentary and pedagogically sound, rather than confessional: My little one, I will tell you a sad story, which happened just before you were born.This novel is like an exotic fruit with a great bitter taste, from which springs a boundless desire to love and to be loved. It is the credo of a kind- hearted person who renounces at herself in favour of others. However, such an unselfish atitude is not appreciated in India; on the contrary, it is considered a weak, liable nature, which cannot achieve happiness even in mind. Perhaps if the author had been an Indian woman, she would not have been able to conceive such an orioginal work, crossed by a desire for total sacrifice of life, to the detriment of herself.
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