Oliver Brand's Books

REALITY IN BRANDING

The Rules of European Brand Management in 50 Answers

By: Arnd Zschiesche,Oliver Errichiello

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REALITY IN BRANDING

The Rules of European Brand Management in 50 Answers

By: Arnd Zschiesche,Oliver Errichiello

BELIEVING IS NOT THE SAME AS KNOWING: THE FUNDAMENTAL FACTS ABOUT THE LAWS OF EUROPEAN BRAND MANAGEMENT IN 50 ANSWERS REALITY IN BRANDING From breakfast cereals to smartphones, nothing is left unbranded: brands are with us every step of the way. We define ourselves through the brands we surround ourselves with. Even if we reject brands, that is a brand statement. Brands are everywhere in the 21st century - that is exactly why we all have an opinion on them. When it comes to private life, there is little objection to this concept. However, when it comes to brand management and brand positioning with - in a company, personal sensitivities and feelings are out of place. Too many opinions, too little wisdom: In 50 timeless answers, brand sociologists Dr. Arnd Zschiesche and Prof. Dr. Oliver Errichiello put a stop to the brand debates that are shaped by the zeitgeist. They speak in plain language where vague chatter typically prevails. And they show why every brand is a social phenomenon that has an impact: It is about the management of social hard facts. Not just in Europe. Classic European Brand Management leads the way for every company seriously focusing on economic success for the long term - internally, as well. It is time for timeless, value-oriented Branding from the old continent.

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266

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3967390551

ISBN 13

9783967390551

Brands that Dream

Only Companies That Dream Stand Out

By: Xavier Oliver Conti,Elisenda Serra Masip

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Brands that Dream

Only Companies That Dream Stand Out

By: Xavier Oliver Conti,Elisenda Serra Masip

IKEA, El Bulli, Apple, Bausch & Lomb, Coca-Cola... These are just a few of the brands that have “got it.” Every company that really stands out has this “certain something” in common. That being said, talking about something that does not have a name is tantamount to allowing that it may not exist. For this reason, the authors have named it; they call it a dream.Today, a company can only truly stand out if it has a dream – a shared dream with the capacity to touch us all. The potential of a dream has no limits, and any brand – as small as it may be – can stand out by chasing its dream. A dream can be found behind any activity, as mundane as it may seem. Through success stories that provide excellent opportunities for learning, the authors help us to uncover and communicate our dream and to share it with everyone who, in one way or another, comes into contact with our company. Today, a company can only truly stand out if it has a dream – a shared dream with the capacity to touch us all. The potential of a dream has no limits, and any brand – as small as it may be – can stand out by chasing its dream. A dream can be found behind any activity, as mundane as it may seem. Through success stories that provide excellent opportunities for learning, the authors help us to uncover and communicate our dream and to share it with everyone who, in one way or another, comes into contact with our company.

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Page Count

110

Publisher

Libros de Cabecera

Published Date

ISBN 10

8494239775

ISBN 13

9788494239779

Green Branding

Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management

By: Oliver Errichiello,Arnd Zschiesche

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Green Branding

Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management

By: Oliver Errichiello,Arnd Zschiesche

The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characteristics of successful "green brands" in the long term? How can they be effectively developed, managed and communicated? Based on business administration, brand sociology and social psychology, the authors describe overarching structural features and demonstrate solutions step by step using concrete examples. Experiences in the development and Europe-wide implementation of the green brand "wooden radio" form the basis for numerous recommendations that can be directly implemented. The reader receives clear analysis and implementation tools to anchor already existing sustainable brands in daily business and to develop young brands in a planned manner. The 2nd edition has been extensively revised and supplemented with current examples. Inspiring for all who want to make green brands strong. Translated with www.DeepL.com/Translator (free version)

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Page Count

161

Publisher

Springer Nature

Published Date

ISBN 10

3658360607

ISBN 13

9783658360603

Satisfaction: A Behavioral Perspective on the Consumer

A Behavioral Perspective on the Consumer

By: Richard L. Oliver

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Satisfaction: A Behavioral Perspective on the Consumer

A Behavioral Perspective on the Consumer

By: Richard L. Oliver

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.

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544

Publisher

Routledge

Published Date

ISBN 10

1317460227

ISBN 13

9781317460220

Marketing: A Relationship Perspective (Second Edition)

By: Svend Hollensen,Marc Oliver Opresnik

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Marketing: A Relationship Perspective (Second Edition)

By: Svend Hollensen,Marc Oliver Opresnik

Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.PowerPoint slides are available for all instructors who adopt this book as a course text.

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Page Count

521

Publisher

World Scientific

Published Date

ISBN 10

1944659641

ISBN 13

9781944659646

Market Research in Practice

An Introduction to Gaining Greater Market Insight

By: Matthew Harrison,Julia Cupman,Oliver Truman,Paul Hague

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Market Research in Practice

An Introduction to Gaining Greater Market Insight

By: Matthew Harrison,Julia Cupman,Oliver Truman,Paul Hague

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.

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Page Count

400

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749475862

ISBN 13

9780749475864

This Business of Television

By: Howard J. Blumenthal,Oliver R. Goodenough

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This Business of Television

By: Howard J. Blumenthal,Oliver R. Goodenough

This publication reflects the changes in television, both domestically and internationally and is a useful guide to the legal, economic, and production aspects of the industry.

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Page Count

594

Publisher

Billboard Books

Published Date

ISBN 10

0823077632

ISBN 13

9780823077632

Issues in Business Environment

By: Fidow Abdikadir Noor,Oliver Kimari Gitahi,Peter Mugo,Asst. Prof. Dr. Ahlam Alzoubi

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Issues in Business Environment

By: Fidow Abdikadir Noor,Oliver Kimari Gitahi,Peter Mugo,Asst. Prof. Dr. Ahlam Alzoubi

TOPICS IN THE BOOK Effect of Covid-19 on Loan Repayment of Small Businesses in Kenya: A Case Study of Eastleigh Business Community The Influence of Customer Retention Strategies on the Organization Performance of Commercial Banks in Thika Town Porter’s Five Forces Influence on Competitive Advantage in Telecommunication Industry in Kenya Corporate Aggression: A Comprehensive Review of Price War

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IPR Journals and Book Publishers

Published Date

ISBN 10

9914752950

ISBN 13

9789914752953

Visible!

Attracting Customers in a Distracted World

By: Oliver Pott,Jan Bargfrede

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Visible!

Attracting Customers in a Distracted World

By: Oliver Pott,Jan Bargfrede

How to make your company unmissable! Flashes everywhere, loud, turned-up commercials appear on the screens. A day without advertising catching our eye is hardly imaginable in modern everyday life. Customer attention is a valuable commodity. But how can companies easily and effectively catch the eye of potential customers and convince them of their own product or service? In this book, online marketing expert Oliver Pott explains how you can achieve smart and sustainable visibility for your company in just six steps in order to address particularly relevant target groups and thereby significantly increase your sales. If you also master the three dimensions of valuable visibility – consisting of relevance, authority and storytelling – you can completely abandon flashy campaigns in the future and still remain visible and relevant.

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244

Publisher

Campus Verlag

Published Date

ISBN 10

3593453908

ISBN 13

9783593453903

Level 1/Level 2 Cambridge National in Enterprise & Marketing (J837): Second Edition

By: Tess Bayley,Leanna Oliver

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Level 1/Level 2 Cambridge National in Enterprise & Marketing (J837): Second Edition

By: Tess Bayley,Leanna Oliver

Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen students' understanding of the content and boost the skills required to tackle the NEA with confidence. This Student Textbook is: > Comprehensive - gain in-depth knowledge of the examined unit with clear explanations of every concept and topic, plus improve understanding of the non-examined units with easy-to-follow chapters. > Accessible, reliable and trusted - structured to match the specification and provide the information required to build knowledge, understanding and skills. > Designed to support you - boost confidence when tackling the internal and external assessment with plenty of activities to test and consolidate knowledge. > Your go-to guide - expert authors have carefully designed tasks and activities to build skillset in order to aid progression and questions to assess understanding.

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Page Count

320

Publisher

Hodder Education

Published Date

ISBN 10

1398353655

ISBN 13

9781398353657

Cambridge National Level 1/2 Enterprise and Marketing

By: Tess Bayley,Leanna Oliver

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Cambridge National Level 1/2 Enterprise and Marketing

By: Tess Bayley,Leanna Oliver

Reinforce classroom learning and strengthen your students' understanding of the content with this student book written for the Cambridge National Level 1/2 in Enterprise and Marketing. Covering all three units, this essential student book will help to build students' knowledge and develop the skills required for success in Enterprise and Marketing. - This reliable and accessible textbook is structured to match the specification and provide your students with all the information they need, giving them the opportunity to build skills through appropriate activities. - Builds students' skillsets with clearly-focused content to aid progression and questions to assess understanding. - Prepares your students for both the internal and external assessment with opportunities to test and consolidate understanding.

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Page Count

298

Publisher

Hodder Education

Published Date

ISBN 10

1510456791

ISBN 13

9781510456792

Student Solutions Manual for Markov Processes for Stochastic Modeling

By: Oliver Ibe

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Student Solutions Manual for Markov Processes for Stochastic Modeling

By: Oliver Ibe

Student Solutions Manual for Markov Processes for Stochastic Modeling

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Page Count

120

Publisher

Academic Press

Published Date

ISBN 10

0080952143

ISBN 13

9780080952147

Fashion and Costume in American Popular Culture

A Reference Guide

By: Valerie Oliver

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Fashion and Costume in American Popular Culture

A Reference Guide

By: Valerie Oliver

Providing a convenient and unique look at fashion and costume literature and how it has developed historically, this volume discusses monographic and reference literature and provides information on periodicals, research centers, and costume museums and collections. It also provides a new way of looking at the literature through a database of 58 Library of Congress subject headings. It covers topics from jeans to wedding dresses and features popular examples of how clothing is used and reflected in our culture through the literature discussed. Of interest to scholars, students, and anyone curious about the unique power clothing holds in our lives. Various types of reference sources are discussed including other guides to the literature, encyclopedia, dictionaries, biographical dictionaries, specialized bibliographies, and indexing and abstracting services. Electronic CD-ROM and online databases equivalents are included in the presentation of indexing and abstracting services with major networks such as OCLC, RLIN, Lexis/Nexis, and Dialog mentioned as well. In addition a list of 123 research centers, mainly libraries, is provided and arranged geographically by state, some 176 costume museums and collections of costumes located at colleges and universities are listed alphabetically, and a list of 278 periodicals on fashion, costume, clothing and related topics is provided. A database of some 58 clothing and accessory subject headings is analyzed in the Worldcat database with the literature of the top ten specific clothing and accessory subject terms limited to media publication format are covered. Additionally, histories of costume and fashion in the U.S. and works which concentrate on psychological, sociological or cultural aspects are outlined. An appendix, including the clothing and accessory database, and author and subject indexes conclude the volume.

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Page Count

294

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313033269

ISBN 13

9780313033261

NCFE Level 1/2 Technical Award in Business and Enterprise Second Edition

By: Tess Bayley,Leanna Oliver

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NCFE Level 1/2 Technical Award in Business and Enterprise Second Edition

By: Tess Bayley,Leanna Oliver

This Student Textbook is: - Comprehensive - gain in-depth knowledge of each content area with clear explanations of every concept and topic and easy-to-follow chapters. - Accessible, reliable and trusted - structured to match the specification and provide you with the information you need to build knowledge, understanding and skills. - Designed to support you - boost your confidence when tackling the internal non-examined and external examined assessments with plenty of activities to test and consolidate knowledge. - Your go-to guide - expert authors have carefully designed tasks and activities to build your skillset in order to aid progression and questions to assess understanding.

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Page Count

282

Publisher

Hodder Education

Published Date

ISBN 10

1398368695

ISBN 13

9781398368699

The Entrepreneurial Adventure

Embracing Risk, Change, and Uncertainty

By: Oliver James,David James

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The Entrepreneurial Adventure

Embracing Risk, Change, and Uncertainty

By: Oliver James,David James

The Entrepreneurial Adventure is perfect for anyone with an interest in business or with aspirations to start their own business. The author outlines key principles of the entrepreneurial adventure and the business world, bringing it to life using case studies. This book contains useful and practical information about business and entrepreneurship gives a robust understanding of the theory and real-world implications of running a successful business. It describes and explains the whole process from understanding the implications and risks, the start-up stage through to future expansion. The authors clearly demonstrate that if the good business habits and practices described in this book are followed consistently, you really will achieve entrepreneurial success and the opportunities that come with it.

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Page Count

127

Publisher

Business Expert Press

Published Date

ISBN 10

1951527119

ISBN 13

9781951527112

The Digitally-Agile Researcher

By: Natalia Kucirkova,Oliver Quinlan

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The Digitally-Agile Researcher

By: Natalia Kucirkova,Oliver Quinlan

What survival skills do academics need to become digitally agile and to establish an effective digital academic presence? The twenty-first century academic is an engaged researcher who connects, builds and sustains varied and global audiences interested in their research. In one handy book, this essential read contains comprehensive advice on developing and sustaining a unique mix of twenty-first century scholarly skills and digital competencies. From getting started with Twitter to more detailed advice on how to manage time when performing the roles of an academic blogger and forum moderator, this book provides real world case studies to illustrate how to integrate digital engagement with traditional scholarly work. With a range of helpful strategies, The Digitally-Agile Researcher is a credible and practical guide for academics at all stages of their career, doctoral students, early career researchers or experienced academics. 'The Digitally-Agile Researcher is an important and welcome contribution to a growing literature on academic scholarship in the digital age. The book should be read by faculty and administrators alike, as it lays out a clear roadmap of the digital opportunities and challenges that researchers face and they support they require. If there is any hope for the future of the contemporary university, it will come through the communities we forge in new scholarly practices and the ways in which we negotiate digital society. The Digitally-Agile Researcher will be instrumental in fostering those communities.' Karen Gregory, University of Edinburgh, UK

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Page Count

170

Publisher

McGraw-Hill Education (UK)

Published Date

ISBN 10

0335261531

ISBN 13

9780335261536

Malcolm McDonald on Value Propositions

How to Develop Them, How to Quantify Them

By: Malcolm McDonald,Grant Oliver

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Malcolm McDonald on Value Propositions

How to Develop Them, How to Quantify Them

By: Malcolm McDonald,Grant Oliver

While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. This book will show you how to develop a financially quantified value proposition that drives growth. A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the needs of their customers. Malcolm McDonald on Value Propositions is a step-by-step guide to understanding exactly why financially quantified value propositions will help readers to increase revenue and deliver tangible results. Highly practical and filled with useful tools and checklists, this succinct guide explains the process of developing a value proposition from start to finish, how to use segmentation appeal to the relevant key accounts, and to ensure it is both financially grounded and has resonance with customers. From understanding how buying decisions are made, through to financial dashboards and value quantification tools, Malcolm McDonald on Value Propositions is perfect for anyone looking to integrate financial success into their proposition, and gain understanding of how it can be used to deliver and communicate value.

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Page Count

257

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749481757

ISBN 13

9780749481759

Customer-Driven Transformation

How Being Design-led Helps Companies Get the Right Services to Market

By: Joe Heapy,Oliver King,James Samperi

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Customer-Driven Transformation

How Being Design-led Helps Companies Get the Right Services to Market

By: Joe Heapy,Oliver King,James Samperi

Service design is the activity of utilizing resources and people to build and sustain services that not only meet customers' needs, but also add that little bit of magic or true competitive advantage. In an overcrowded marketplace there is often little opportunity to break away from the pack and influence customer perceptions; Customer-Driven Transformation demonstrates how to use design thinking as a driver for organizational change to translate your vision into compelling services that will delight your customers. How did companies like Netflix, Airbnb and Uber revolutionize industries and win loyal followers? They started here. By thinking about what customers need foremost, you can reinvent your value proposition and deliver services that work. Customer-Driven Transformation shows how to instill an outside-in approach to strategy, moving away from management that's technology, marketing or resource optimization-led, towards being customer-inspired and experimental with innovation. It is a practical guide for any business to lead a transformational programme and use design thinking to change how services are created, ensuring they are expertly designed, elegant in use and advance in customer-mindedness. With ground-breaking case studies from the likes of E.On Energy, Hyundai Motor Company and Bupa, this cutting-edge book will empower companies to take control of customer experience and deliver long-lasting and impactful change. Focusing on one of the hottest management topics, it is an inspiring read for any business leader to understand how to reinvent their value proposition, gain market share and win customers.

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Page Count

217

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749483024

ISBN 13

9780749483029

Uniform Across-the-Board Promotions

By: Marc-Oliver Jauch

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Uniform Across-the-Board Promotions

By: Marc-Oliver Jauch

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.

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Page Count

116

Publisher

Springer

Published Date

ISBN 10

3319071157

ISBN 13

9783319071152

Strategic Management

By: Richard Lynch,Oliver Barish,Vinh Sum Chau,Charles Thornton,Karl S. R. Warner

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Strategic Management

By: Richard Lynch,Oliver Barish,Vinh Sum Chau,Charles Thornton,Karl S. R. Warner

Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: • Balanced treatment of prescriptive and emergent models of strategic management. • Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy. • Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups. • 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout. • A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading. Suitable for both undergraduate and postgraduate study. Professor Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. Dr Oliver Barish is Lecturer in Management at Birkbeck Business School, Birkbeck, University of London. Dr Vinh Sum Chau is Senior Lecturer in Strategy at Kent Business School, University of Kent. Dr Charles Thornton is Lecturer in Service Operations Management and Business Strategy at Plymouth Business School, University of Plymouth. Dr Karl Warner is Lecturer in Strategy at Adam Smith Business School, University of Glasgow.

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Page Count

1105

Publisher

SAGE Publications Limited

Published Date

ISBN 10

1529678609

ISBN 13

9781529678604

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