Odih, Pam's Books

Adsensory Urban Ecology (Volume Two)

By: Pamela Odih

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Adsensory Urban Ecology (Volume Two)

By: Pamela Odih

Adsensory sign technology, which depicts the human body as both object and subject of inscriptive advertising technologies, is integral to a western capitalist insurantial financialisation of health and wellbeing. Developing further the theme of adsensory technologies of the sign, in conjunction with Daniel Bell’s theory of the codification of knowledge as an axial feature of the structuring of post-industrial society, this book explores gentrification in heterotopic post-industrial urban spaces. It brings together case studies from the City of Bath’s decommissioned Bath Press print works; London’s Trafalgar Square busking community and its dialectics of audio-sensory gentrification; and London’s Brick Lane and its gentrification of street art. These studies illustrate, empirically, the extent to which advertising adsensory technologies have become integral to the gentrification of post-industrial urban spaces. Several of the case studies engage critically with the empirical observation that, in the post-industrial urban ecology of inner-city regeneration, adsensory technologies extend avariciously into the infrastructure of neoliberal, managerialist gentrification. In addition, the book explores the forms of capital accumulation which are emerging from the integration of adsensory technology into the gentrification of post-industrial urban spaces, and examines a new form of capital accumulation in inner-city gentrification, predicated on the (de)generative integrity of adsensory financialisation.

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858

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Cambridge Scholars Publishing

Published Date

ISBN 10

1527531368

ISBN 13

9781527531369

Visual Media and Culture of ‘Occupy’

By: Pamela Odih

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Visual Media and Culture of ‘Occupy’

By: Pamela Odih

On 15th October 2011, hundreds of anti-capitalist protestors assembled into a spectacular carnivalesque procession towards Paternoster Square; the heartland of London’s banking district. Beginning with Althusser’s concept of ‘interpellation’, this book examines Occupy LSX St Paul’s Cathedral in relation to media spectacle. Initially focusing on arrival narratives, it asks the question: were the 15th October 2011 anti-capitalist protestors ‘hailed’ into becoming the subjects of Occupy LSX St Paul’s Cathedral? Based on extensive ethnographic interviews and photographic data, this book demonstrates the complex ways in which Occupy LSX St Paul’s Cathedral ‘interpolated’ (Ashcroft 2001) and subverted media spectacle. Kairos exemplifies the longue durée of the art and ethics of Occupy. The bifarious dimensions of kairos emphasise an ethics of care and devotion alongside the indeterminate possibilities of the aleatory encounter. Formulated within Marxist aleatory materialism, this book explores the momentous reality of Occupy LSX St Paul’s Cathedral. Instantiated within an extraordinary conjuncture of conflict between capital and labour, Occupy LSX St Paul’s Cathedral manifested formidable expressions of resistance to the disembodied ‘space of flows’; ‘timeless times’; and the ‘real virtualities’ of transnational capitalist accumulation. Empirical case studies are used to engage with the extraordinary strategies that Occupy LSX St Paul’s Cathedral politically cultivated to address: (i) the future of print news media, The Occupied Times of London; (ii) disjunctures and disruptions within the locality of the ‘space of place’ amidst the harsh reality of neoliberal austerity measures; (iii) the harnessing of multi-modal information communication technologies as part of an imperative to unite the ‘space of place’ with an international environmental citizenship; (iv) critically mobilising market analogues and promotional media integral to the neoliberal market reform of public sector healthcare provision and, in so doing, occupying a radical riposte to the entrepreneurial self and marketized morals of neoliberalism’s homo economicus consumer citizen. In these and many other examples, this book argues that Occupy LSX St Paul’s Cathedral exemplifies the possibilities of kairos as a condition and consequence of the politics, visual media and culture of new social movements.

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295

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Cambridge Scholars Publishing

Published Date

ISBN 10

1443870064

ISBN 13

9781443870061

Advertising and Cultural Politics in Global Times

By: Pamela Odih

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Advertising and Cultural Politics in Global Times

By: Pamela Odih

Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. It engages with a range of interpolations between cultural politics and advertising technologies including: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding, techno-political convergences between the social and political, and the marking of a new exciting geo-political terrain for cultural politics in global times. Tracing global advertising practices to the cultural politics commonly manifested in the postmodern political caesura of advertising, this book makes use of extensive case studies, whilst drawing on the work of Baudrillard, Giroux, Foucault, Castells and Latour to illustrate the manner in which advertising continues to revolutionize the political sphere. As such, it will be of interest to a range of readers across media studies, cultural studies and sociology.

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300

Publisher

Routledge

Published Date

ISBN 10

1317185021

ISBN 13

9781317185024

Advertising in Modern and Postmodern Times

By: Pamela Odih

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Advertising in Modern and Postmodern Times

By: Pamela Odih

How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.

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249

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SAGE

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ISBN 10

1848605064

ISBN 13

9781848605060

Watersheds in Marxist Ecofeminism

By: Pamela Odih

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Watersheds in Marxist Ecofeminism

By: Pamela Odih

The neoliberal environmental governance of river conservation, coupled with the organizational modernization imposed and sustained by the European Union's water directives, engenders Other Spaces of feminist ecological alignment. The riparian landscapes of urban cities are manifestations of political and ideological rationalities operating under the constraints of capitalist markets, and are saturated by the contradictions of neoliberal environmental science. Neoliberal rationalities configur...

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460

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Cambridge Scholars Publishing

Published Date

ISBN 10

1443870358

ISBN 13

9781443870351

Gender And Work In Capitalist Economies

By: Odih, Pam

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Gender And Work In Capitalist Economies

By: Odih, Pam

Odih explores the sociological aspects of work, time and gender. The trend towards the regulation and commodification of work and leisure time is examined along with other links between work, culture, identity and time.

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225

Publisher

McGraw-Hill Education (UK)

Published Date

ISBN 10

0335216722

ISBN 13

9780335216727

Adsensory Financialisation

By: Pamela Odih

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Adsensory Financialisation

By: Pamela Odih

Adsensory technology presupposes a neoliberal entrepreneurial self as an integral feature of its biopolitical financialisation of healthcare regimes. According to Michel Foucault, neoliberalism is indebted to the endeavour of its self-disciplined subjects, investing human capital in a self-regulated, entrepreneurial pursuit of responsible healthcare and well-being. Primarily informed by social network analytics and virtual ethnographic observations, this book identifies the biopolitical basis of adsensory technologies. It argues that a paradoxical feature of adsensory technologies dissimulating “that there is nothing” (Jean Baudrillard) is the proliferation of risk. This is because the dissimulation of nothing opens up the possibility that “everything can be a risk, in so far as the type of event it falls under can be treated according to the principles of insurance technology” (Francois Ewald). Adsensory wearable technologies are called upon as “a strategy of deterrence” (Jean Baudrillard) to indemnify capitalism’s production of signs which dissimulate their simulation. In a context in which much that was certain now feigns its own existence, the insurance professed by adsensory technologies provides for an unrealisable guarantee against indefinable unknowable risks. Based also on case studies of European Court of Justice personal finance insurance rulings, this book engages critically with the neoliberal construct of the entrepreneurial lifestyle insurance subject. Social network analytics are utilised here to map bio-technology onto neoliberal regimes of financialised well-being and healthcare provision. In so doing, the book situates adsensory technologies within the marketising healthcare management programmes that are currently aligning the neoliberal reengineering of health and well-being citizenship with the biopolitical healthcare financialisation of populations. Paradoxically, in their endeavour to actor network virtual well-being health communities, adsensory technologies proliferate the individuating marketised conditions of neoliberal self-regulating entrepreneurialism. This gives rise to aleatory materialist dialectics of financialised surveillance far exceeding the regulatory time and space modalities of Foucauldian panoptics and Mathiesen synoptics. Adsensory technologies are integral to a seismic transformation in the cultural economies of time presently eliding digital advertising and insurantial technologies. Axiomatic with the synchronic times of the adsensory technologies valorised by lifestyle insurance, much riskier asynchronic embodied times, transgressively dissimilating the limits of financialisation, are beginning to emerge.

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350

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Cambridge Scholars Publishing

Published Date

ISBN 10

144381850X

ISBN 13

9781443818506

Gender And Work In Capitalist Economies

By: Odih, Pam

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Gender And Work In Capitalist Economies

By: Odih, Pam

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225

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McGraw-Hill Education (UK)

Published Date

ISBN 10

0335216722

ISBN 13

9780335216727

Visual Media and Culture of ‘Occupy’

By: Pamela Odih

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Visual Media and Culture of ‘Occupy’

By: Pamela Odih

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295

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Cambridge Scholars Publishing

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1443870064

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9781443870061

Adsensory Urban Ecology (Volume Two)

By: Pamela Odih

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Adsensory Urban Ecology (Volume Two)

By: Pamela Odih

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858

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Cambridge Scholars Publishing

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1527531368

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9781527531369

Adsensory Financialisation

By: Pamela Odih

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Adsensory Financialisation

By: Pamela Odih

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350

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Cambridge Scholars Publishing

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144381850X

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9781443818506

Watersheds in Marxist Ecofeminism

By: Pamela Odih

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Watersheds in Marxist Ecofeminism

By: Pamela Odih

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460

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Cambridge Scholars Publishing

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1443870358

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9781443870351

Advertising in Modern and Postmodern Times

By: Pamela Odih

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Advertising in Modern and Postmodern Times

By: Pamela Odih

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249

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SAGE

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1848605064

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9781848605060

Ecofeminist Water Ecology

By: Pamela Odih

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Ecofeminist Water Ecology

By: Pamela Odih

The denaturing of environmental sustainability is observably accelerating; and continuously bringing into question the proficiency of capitalism to superintend the proliferating risks of global climate change. Industrial modernization involves exploitative subjugation; and the capitalization of the natural environment is an integral feature of this capitalist dynamic. It is evident that the preceding modes of industrial capitalism have modernized in disregard of issues of sustainability in the expenditure of renewable resources. ‘Risk society’ is the unintended outcome or reverse-side consequences of industrial capitalist opulence. According to Ulrich Beck, the conditions of the risk society precipitate changes at the level of individual apprehension. In the risk society, insecurities erupt through the disjunctures, contradictions and conflicts that capillary from industrial society into subsequent orders of modernity. The current milieu of privatized securities erodes collective solidarities, individuating identities and undermining a social defense against local experiences of global risks. Nowhere is this clearer than in the paralyzing grip of environmental crisis. Overwhelmed by the unprecedented magnitudes of environmental risks, political institutions no longer profess to guarantee present and future wellbeing. Faced with the local immediacy of international environmental risks, individuals are compelled into defensive action. Beck describes ‘sub-politics’ as confrontational and immediate, a direct political engagement indexed to the particular locality of disjuncture. It is a politics of the moment, in the moment. This book explores the sub-political geographies of river restoration so as to critically examine the extent to which ‘meta-industrial labour’ is the fundamental, material and symbolic mediation of ecological activism. Michel Foucault identifies inter-relationships between sign technologies (inscriptive signs, symbolic medium, signification); technologies of production (transformation of material things); technologies of power (objectivising categorization); and technologies of the self (self-regulating abilities of subjects to impact discourse on the cultivation of body and soul). Primarily informed by organizational ethnographies, extensive interviews and ethnographic observations of river restorations this book empirically examines how symbolic mediations of ecological activism are inextricably bound up with ‘government’ i.e., shifting assemblages of formal and informal agencies, practices and institutions that variously and differentially align the self-regulating ability of subjects with the design, objectives and scope of a regime of governance. Emerging through this assemblage can be located a ‘feminine ideal’ through which river restoration is symbolically mediated. But the operation of assemblages of actions upon actions through symbolic mediations of ecological activism, in terms of the ‘feminine ideal’, is not prescriptive or directly imposed upon subjects. This book extensively illustrates how, the symbolic mediations of ecological activism exemplify the manifold ways in which the exercise of power opens up a field of possibilities for the cultivation of gender identities.

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225

Publisher

Goldsmiths University of London

Published Date

ISBN 10

1906897271

ISBN 13

9781906897277

Book's by Odih, Pam

Adsensory Urban Ecology (Volume Two)

Adsensory Urban Ecology (Volume Two)

Visual Media and Culture of ‘Occupy’

Visual Media and Culture of ‘Occupy’

Advertising and Cultural Politics in Global Times

Advertising and Cultural Politics in Global Times

Advertising in Modern and Postmodern Times

Advertising in Modern and Postmodern Times

Watersheds in Marxist Ecofeminism

Watersheds in Marxist Ecofeminism

Gender And Work In Capitalist Economies

Gender And Work In Capitalist Economies

Adsensory Financialisation

Adsensory Financialisation

Gender And Work In Capitalist Economies

Gender And Work In Capitalist Economies

Visual Media and Culture of ‘Occupy’

Visual Media and Culture of ‘Occupy’

Adsensory Urban Ecology (Volume Two)

Adsensory Urban Ecology (Volume Two)

Adsensory Financialisation

Adsensory Financialisation

Watersheds in Marxist Ecofeminism

Watersheds in Marxist Ecofeminism

Advertising in Modern and Postmodern Times

Advertising in Modern and Postmodern Times

Ecofeminist Water Ecology

Ecofeminist Water Ecology

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