Oana Buliga's Books

Business Model Pioneers

How Innovators Successfully Implement New Business Models

By: Kai-Ingo Voigt,Oana Buliga,Kathrin Michl

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Business Model Pioneers

How Innovators Successfully Implement New Business Models

By: Kai-Ingo Voigt,Oana Buliga,Kathrin Michl

Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.

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Age

Page Count

215

Publisher

Springer

Published Date

ISBN 10

3319388452

ISBN 13

9783319388458

Measures for Innovating Business Models

An Empirical Study of German SMEs

By: Oana Buliga

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Measures for Innovating Business Models

An Empirical Study of German SMEs

By: Oana Buliga

The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SMEs generally follow successful innovations of large enterprises. Another main finding is that SMEs innovate intuitively: from common sense changes to bold innovations, which severely reshape the value creation systems on the whole. Yet, business model innovation is still a rather ambiguous term and depends on what is considered to be the industry-standard.

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