An Unplanned Roundtrip recounts author Arthur O. Klein's transition from life in a middle class Jewish home in prewar 1930s Vienna to a new life as an American citizen after serving in the U.S. Army Counter Intelligence Corps in 1947. Beginning with the entry of Adolf Hitler into Vienna in March 1938, Klein's memoir details the subsequent separation of his family in August 1938 as he and his father were forced to leave his mother and sister and flee to Luxembourg and their eventual reunion in September 1939. Klein describes moving through France, Spain, Portugal and Cuba before arriving in the U.S. in early 1945, where he was immediately drafted into the U.S. Army. His memoir includes a description of his training as a Special Agent of the U.S. Army Counter Intelligence Corps and of his eventual discharge after a serious car accident in West Germany in December 1946.
Regarded as the definitive source of information in the field, Infectious Diseases of the Fetus and Newborn Infant remains your indispensable source for authoritative, state-of-the-art answers. Edited by Drs. Wilson, Nizet, Maldonado, Remington, and Klein, this fully updated reference helps you apply the latest evidence-based recommendations in the prevention, diagnosis, and management of infections found in utero, during delivery, and in the neonatal period in both premature and term infants. Consult this title on your favorite e-reader. Form a definitive diagnosis and create the best treatment plans possible using evidence-based recommendations and expert guidance from world authorities. Locate key content easily and identify clinical conditions quickly thanks to a consistent, highly user-friendly format now featuring a full-color design with hundreds of illustrations, and fresh perspectives from six new authoritative chapter lead authors. Explore what’s changing in key areas such as: - emerging problems and concepts in maternal, fetal, and neonatal infectious diseases - anticipation and recognition of infections occurring in utero, during delivery, and in the neonatal period Stay on the cutting edge of your field with new and improved chapters including: obstetric factors associated with infections of the fetus and newborn infant; human milk; borella infections; tuberculosis; bordetella pertussis and other bordetella sp infections; herpes simplex; toxoplasmosis; pneumocystis and other less common fungal infections; and healthcare-associated infections in the nursery Keep up with the most relevant topics in fetal/neonatal infectious disease including new antimicrobial agents, gram- negative infections and their management, and recommendations for immunization of the fetus/mother. Overcome clinical challenges in developing countries where access to proper medical care is limited. Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, references, and videos from the book on a variety of devices.
Infectious Diseases of the Fetus and Newborn Infant, written and edited by Drs. Remington, Klein, Wilson, Nizet, and Maldonado, remains the definitive source of information in this field. The 8th edition of this authoritative reference provides the most up-to-date and complete guidance on infections found in utero, during delivery, and in the neonatal period in both premature and term infants. Special attention is given to the prevention and treatment of these diseases found in developing countries as well as the latest findings about new antimicrobial agents, gram-negative infections and their management, and recommendations for immunization of the fetus/mother. Nationally and internationally recognized in immunology and infectious diseases, new associate editors Nizet and Maldonado bring new insight and fresh perspective to the book. Form a definitive diagnosis and create the best treatment plans possible using evidence-based recommendations and expert guidance from world authorities. Locate key content easily and identify clinical conditions quickly thanks to a consistent, highly user-friendly format now featuring a full-color design with hundreds of illustrations, and fresh perspectives from six new authoritative chapter lead authors. Explore what's changing in key areas such as: - emerging problems and concepts in maternal, fetal, and neonatal infectious diseases - anticipation and recognition of infections occurring in utero, during delivery, and in the neonatal period Stay on the cutting edge of your field with new and improved chapters including: obstetric factors associated with infections of the fetus and newborn infant; human milk; borella infections; tuberculosis; bordetella pertussis and other bordetella sp infections; herpes simplex; toxoplasmosis; pneumocystis and other less common fungal infections; and healthcare-associated infections in the nursery Keep up with the most relevant topics in fetal/neonatal infectious disease including new antimicrobial agents, gram- negative infections and their management, and recommendations for immunization of the fetus/mother. Overcome clinical challenges in developing countries where access to proper medical care is limited. Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, references, and videos from the book on a variety of devices.
Regarded as the definitive source of information in the field, Infectious Diseases of the Fetus and Newborn Infant remains your indispensable source for authoritative, state-of-the-art answers. Edited by Drs. Wilson, Nizet, Maldonado, Remington, and Klein, this fully updated reference helps you apply the latest evidence-based recommendations in the prevention, diagnosis, and management of infections found in utero, during delivery, and in the neonatal period in both premature and term infants. Consult this title on your favorite e-reader. Form a definitive diagnosis and create the best treatment plans possible using evidence-based recommendations and expert guidance from world authorities. Locate key content easily and identify clinical conditions quickly thanks to a consistent, highly user-friendly format now featuring a full-color design with hundreds of illustrations, and fresh perspectives from six new authoritative chapter lead authors. Explore what’s changing in key areas such as: - emerging problems and concepts in maternal, fetal, and neonatal infectious diseases - anticipation and recognition of infections occurring in utero, during delivery, and in the neonatal period Stay on the cutting edge of your field with new and improved chapters including: obstetric factors associated with infections of the fetus and newborn infant; human milk; borella infections; tuberculosis; bordetella pertussis and other bordetella sp infections; herpes simplex; toxoplasmosis; pneumocystis and other less common fungal infections; and healthcare-associated infections in the nursery Keep up with the most relevant topics in fetal/neonatal infectious disease including new antimicrobial agents, gram- negative infections and their management, and recommendations for immunization of the fetus/mother. Overcome clinical challenges in developing countries where access to proper medical care is limited. Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, references, and videos from the book on a variety of devices.
When the author--who was left disfigured by a childhood dog attack--finds God, she no longer sees "Scarface" in the mirror, but instead sees the beauty of the one who lives inside her mended soul.
The Riviera in the 1950s and 1960s was culturally rich with modernist icons such as Matisse and Picasso in residence, but also a burgeoning tourist culture, that established the C?d'Azur as a center of indigenous artists associated with Nouveau R?isme, Fluxus, and Supports/Surfaces, emerged under the mantle of the "Ecole de Nice." Drawing on the primary sources and little known publications generated during the period from museum archives, collections in the region, and privately owned archives, this study integrates material published in monographic studies of individuals and art movements, to offer the first in-depth study of this important movement in twentieth-century art. The author situates the work of the Ecole de Nice within the broader social currents that are so important in contextualizing this phenomenon within this internal region of France, and underscores why this work was so significant at this historical moment within the context of the broader European art scene, and contemporary American art, with which it shared affinities. Despite their stylistic differences, and associations with groups that are generally considered distinct, O'Neill discloses that these artists shared conceptual affinities?theatrical modes of presentation based on appropriation, use of the ready-made, and a determination to counter style-driven painting associated with the postwar Ecole de Paris. Art and Visual Culture on the Riviera, 1956-1971 suggests that the emergence of an Ecole de Nice internally eroded the dominance of Paris as the national standard at this moment of French decentralization efforts, and that these artists fostered a model of aesthetic pluralism that remained locally distinct yet fully engaged with international vanguard trends of the 1960s.
Transcendent Teacher Learner Relationships: The Way of the Shamanic Teacher (Second Edition) explores the nature of the transcendent teacher learner relationship and precisely how such relationships of warmth, safety, mutual care, mutual respect and mutual trust are developed and maintained.
Drawing on the primary sources and little known publications from museum archives, collections in the region, and privately owned archives, Art and Visual Culture on the Riviera, 1956-1971 offers the first in-depth study of the Ecole de Nice. The author shows how artists indigenous to the region challenged the dominance of Paris as the national standard at this moment of French decentralization efforts, and growing internationalism in the arts.
The papers of Edna O’Shaughnessy are among the finest to be found in psychoanalytic writing. Her work is unified not so much by its subject matter, which is diverse, but by her underlying preoccupations, including the nature of psychic reality and subjectivity, and the psychic limits of endurance and reparation. Here a selection of her work, edited and with an introduction by Richard Rusbridger, is brought together in a collection which demonstrates the contribution that O’Shaughnessy has made to many areas of psychoanalysis, from personality organisations, the superego, psychic refuges and the Oedipus complex to the subject of whether a liar can be psychoanalysed. Inquiries in Psychoanalysis is a record of clinical work and thinking over sixty years of psychoanalytic practice with children and adults. This wide-ranging selection of work will be essential reading for psychoanalysts, psychotherapists and students.
Safety at the Sharp End is a general guide to the theory and practice of non-technical skills for safety. It covers the identification, training and evaluation of non-technical skills and has been written for use by individuals who are studying or training these skills on CRM and other safety or human factors courses. The material is also suitable for undergraduate and post-experience students studying human factors or industrial safety programmes.
A complete, comprehensive play therapy resource for mental health professionals Handbook of Play Therapy is the one-stop resource for play therapists with coverage of all major aspects written by experts in the field. This edition consolidates the coverage of both previous volumes into one book, updated to reflect the newest findings and practices of the field. Useful for new and experienced practitioners alike, this guide provides a comprehensive introduction and overview of play therapy including, theory and technique, special populations, nontraditional settings, professional and contemporary issues. Edited by the founders of the field, each chapter is written by well-known and respected academics and practitioners in each topic area and includes research, assessment, strategies, and clinical application. This guide covers all areas required for credentialing from the Association for Play Therapy, making it uniquely qualified as the one resource for certification preparation. Learn the core theories and techniques of play therapy Apply play therapy to special populations and in nontraditional settings Understand the history and emerging issues in the field Explore the research and evidence base, clinical applications, and more Psychologists, counselors, marriage and family therapists, social workers, and psychiatric nurses regularly utilize play therapy techniques to facilitate more productive sessions and promote better outcomes for patients. Handbook of Play Therapy provides the deep, practical understanding needed to incorporate these techniques into practice.
When we were first approached by the senior editors of this series to edit a book on interactions between the host and infectious agents, we acceptedthis offer as an exciting challenge. The only condition, readily agreed upon, was that such a book should focus on the immunology of infections in humans. Our reasons, if not biases, were severalfold. We sensed that the fields of microbiology and im munolgy, which had diverged as each was focusing on its individual search, were coming together. In agreement with the opinions expressed by Dr. Richard Krause in the Introduction, we strongly believed that the development of the immune system evolved in response to infectious agents and that the evolution of these agents was influenced in turn by the character of the host's responses. An inten sive examination of the multitude of primitive or more recently developed host defense mechanisms to determine their relative contribution to man's resistance to a given infectious agent appeared to us to be of crucial basic· and practical interest. Many immune mechanisms studied in animals were being explored in humans and it appeared timely to focus particularly on what was known about man's resistance to infectious agents, correlating this information with lessons learned from relevant experiments in animal models.
Infectious Diseases of the Fetus and Newborn Infant, written and edited by Drs. Remington, Klein, Wilson, Nizet, and Maldonado, remains the definitive source of information in this field. The 7th edition of this authoritative reference provides the most up-to-date and complete guidance on infections found in utero, during delivery, and in the neonatal period in both premature and term infants. Special attention is given to the prevention and treatment of these diseases found in developing countries as well as the latest findings about new antimicrobial agents, gram-negative infections and their management, and recommendations for immunization of the fetus/mother. Nationally and internationally recognized in immunology and infectious diseases, new associate editors Nizet and Maldonado bring new insight and fresh perspective to the book. Get the latest information on maternal infections when they are pertinent to the infant or developing fetus, including disease transmission through breastfeeding Diagnose, prevent, and treat neonatal infectious diseases with expert guidance from the world's leading authorities and evidence-based recommendations. Incorporate the latest findings about infections found in utero, during delivery, and in the neonatal period. Find the critical answers you need quickly and easily thanks to a consistent, highly user-friendly format Get fresh perspectives from two new associate editors—Drs. Yvonne Maldonado, head of the Pediatric Infectious Disease program at Stanford, and Victor Nizet, Professor of Pediatrics & Pharmacy at University of California, San Diego and UCSD School of Medicine. Keep up with the most relevant topics in fetal/neonatal infectious disease including new antimicrobial agents, gram- negative infections and their management, and recommendations for immunization of the fetus/mother. Overcome the clinical challenges in developing countries where access to proper medical care is limited. Apply the latest recommendations for H1N1 virus and vaccines. Identify and treat infections with the latest evidence-based information on fighting life-threatening diseases in the fetus and newborn infants.
The Poincaré Conjecture tells the story behind one of the world’s most confounding mathematical theories. Formulated in 1904 by Henri Poincaré, his Conjecture promised to describe the very shape of the universe, but remained unproved until a huge prize was offered for its solution in 2000. Six years later, an eccentric Russian mathematician had the answer. Here, Donal O’Shea explains the maths behind the Conjecture and its proof, and illuminates the curious personalities surrounding this perplexing conundrum, along the way taking in a grand sweep of scientific history from the ancient Greeks to Christopher Columbus. This is an enthralling tale of human endeavour, intellectual brilliance and the thrill of discovery.
This book deals with the new class of one-dimensional variational problems OCo the problems with branching solutions. Instead of extreme curves (mappings of a segment to a manifold) we investigate extreme networks, which are mappings of graphs (one-dimensional cell complexes) to a manifold. Various applications of the approach are presented, such as several generalizations of the famous Steiner problem of finding the shortest network spanning given points of the plane. Contents: Preliminary Results; Networks Extremality Criteria; Linear Networks in R N; Extremals of Length Type Functionals: The Case of Parametric Networks; Extremals of Functionals Generated by Norms. Readership: Researchers in differential geometry and topology.
A brilliantly witty book about the intertwined lives of psychoanalyst Ernest Jones, surgeon Wilfred Trotter and the guru of psychoanalysis, Sigmund Freud. Welsh-born psychoanalyst Ernest Jones was Sigmund Freud's closest associate and most fervent disciple. Clever, self-confident and intensely ambitious, Jones promoted psychoanalysis as a kind of secular religion. Meanwhile, his intimate friend Wilfred Trotter – a celebrated surgeon who saved the life of George V, and who took on Freud as a patient during his London exile – refused to yield to the seductions of the new Freudianism. A quintessentially English figure, Trotter was unimpressed by slick medical careerists, distrusted grand theories and lacked pomposity and self-regard. From the first psychoanalytic congress in Salzburg in 1908 to the illness of King George in the late 1920s and the meeting of Freud and Trotter in 1939, Seamus O'Mahony tells the story of these three figures and their intertwined lives with his customary wit and erudition. Not only the story of the development of psychoanalysis, this is a book about the sexual obsessions of intellectual and bohemian circles in London, Cambridge and Vienna, of Bloomsbury, of doctors in pursuit of wealth and fame. It covers a pivotal thirty years in European history, and reveals how and why the writings of a failed neurologist from Vienna became so influential.
Shortly after the end of World War II, the world is still trying to put itself back together, Europe most of all. Within the chaos, a French heroin cartel takes advantage and begins successfully trafficking drugs into the United States, via New York City, utilizing a covert Latin American organization. The DEA is on the hunt. Meanwhile, Israeli Intelligence struggles to pin down the location of ex-Nazi war criminals. Their investigation collides with that of the DEA, and two very unlikely parties become allies. As the agencies work together, they soon come to a shocking revelation. The Latin American connection, sneaking heroin onto U.S. soil, is linked to the ex-Nazis hunted by the Mossad. Now more than ever, two countries must share confidential information to stop not only a drug epidemic but also bring to justice hateful men who tortured and murdered thousands.
During the course of this century, gauge invariance has slowly emerged from being an incidental symmetry of electromagnetism to being a fundamental geometrical principle underlying the four known fundamental physical interactions. The development has been in two stages. In the first stage (1916-1956) the geometrical significance of gauge-invariance gradually came to be appreciated and the original abelian gauge-invariance of electromagnetism was generalized to non-abelian gauge invariance. In the second stage (1960-1975) it was found that, contrary to first appearances, the non-abelian gauge-theories provided exactly the framework that was needed to describe the nuclear interactions (both weak and strong) and thus provided a universal framework for describing all known fundamental interactions. In this work, Lochlainn O'Raifeartaigh describes the former phase. O'Raifeartaigh first illustrates how gravitational theory and quantum mechanics played crucial roles in the reassessment of gauge theory as a geometric principle and as a framework for describing both electromagnetism and gravitation. He then describes how the abelian electromagnetic gauge-theory was generalized to its present non-abelian form. The development is illustrated by including a selection of relevant articles, many of them appearing here for the first time in English, notably by Weyl, Schrodinger, Klein, and London in the pre-war years, and by Pauli, Shaw, Yang-Mills, and Utiyama after the war. The articles illustrate that the reassessment of gauge-theory, due in a large measure to Weyl, constituted a major philosophical as well as technical advance.
Everybody's Business is a succinct analysis of the factors that led to the founding of American business schools and why they are the way they are. Mitroff, Alpaslan, and O'Connor consider why current business schools do not give students the knowledge and the tools they need to deal with today's complex, messy problems and systems.
The new edition of this classic text provides a critical and contemporary review of the latest medical findings on otitis media and effusion. Each chapter has been substantially updated to include the latest studies of the anatomy and physiology of the Eustachian tube, current guidelines for clinical and microbiologic diagnosis and case ......
Originally compiled and published in 1922, this volume contains three studies on Early Greek Thought: E. Hofmann's Qua Ratione; J. W. Beardslee's Fifth-Century Greek Literature; and O. JOhrens's Die Fragmente des Anaxagoras.
Can the teachings of Judaism provide a sacred framework for repairing the world? In this groundbreaking volume, leading rabbis, intellectuals, and activists explore the relationship between Judaism and social justice, drawing on ancient and modern sources of wisdom. The contributors argue that American Jewry must move beyond “mitzvah days” and other occasional service programs, and dedicate itself to systemic change in the United States, Israel, and throughout the world. These provocative essays concentrate on specific justice issues such as eradicating war, global warming, health care, gay rights and domestic violence, offering practical ways to transform theory into practice, and ideas into advocacy. Rich and passionate, these expressions will inspire you to consider your obligations as a Jew, as an American and as a global citizen, while challenging you to take thoughtful and effective action in the world. Contributors: Martha Ackelsberg, PhD • Rabbi Rebecca Alpert, PhD • Diane Balser, PhD • Jeremy Benstein, PhD • Rabbi Phyllis Berman • Ellen Bernstein • Marla Brettschneider, PhD • Rabbi Sharon Brous • Aryeh Cohen, PhD • Stephen P. Cohen, PhD • Rabbi Elliot N. Dorff, PhD • Aaron Dorfman • Jacob Feinspan • Rabbi Marla Feldman • Sandra M. Fox, LCSW • Julia Greenberg • Mark Hanis • Rabbi Jill Jacobs • Rabbi Jane Kanarek, PhD • Rabbi Elliot Rose Kukla • Joshua Seth Ladon • Arieh Lebowitz • Rabbi Michael Lerner, PhD • Shaul Magid, PhD • Rabbi Natan Margalit, PhD • Ruth Messinger • Jay Michaelson • Rabbi Micha Odenheimer • Rabbi Jonah Dov Pesner • Judith Plaskow, PhD • Judith Rosenbaum, PhD • April Rosenblum • Adam Rubin, PhD • Danya Ruttenberg • Rabbi David Saperstein • Joel Schalit • Rabbi Sidney Schwarz, PhD • Martin I. Seltman, MD • Dara Silverman • Daniel Sokatch • Shana Starobin • Naomi Tucker • Abigail Uhrman • Rabbi Arthur Waskow, PhD • Rabbi Melissa Weintraub
Jungle stories have been a part of popular literature since Tarzan swung out of the trees in 1913. We aren't including "Tarzan of the Apes" or any of its numerous sequels -- which are easily available elsewhere -- and are focusing on standalone tales, plus a rival of Tarzan's ... Jan of the Jungle! Here are tales of Jungle vudu, adventure, and mystery stories sure to entertain. Included are: THE CALL OF THE SAVAGE, by Otis Adelbert Kline AN ELEPHANT NEVER FORGETS, by Arthur Lane A CREEPING TERROR, by Douglas M. Dold AIR TRAIL, by Arthur O. Friel JUNGLE PLOY, by Bryce Walton JUNGLE WIRES, by Carl Jacobi RED WATER, by B. W. Watkin SKIN-DEEP, by Sherman Ripley THE CROWN JEWELS, by Robert Carlton Brown BLOOD-FLAME FOR THE JUDU, by Al Storm THE JUNGLE, by Paul Eardley THE WOOD DEVIL THING, by Gordon McCreagh If you enjoy this ebook, don't forget to search your favorite ebook store for "Wildside Press Megapack" to see more of the 280+ volumes in this series, covering adventure, historical fiction, mysteries, westerns, ghost stories, science fiction -- and much, much more!
The one real difference between the American press and the Soviet state newspaper Pravda was that the Russian people knew they were being lied to. To expose the lies our media tell us today, controversial journalist James O’Keefe created Project Veritas, an independent news organization whose reporters go where traditional journalists dare not. Their investigative work–equal parts James Bond, Mike Wallace, and Saul Alinsky—has had a consistent and powerful impact on its targets. In American Pravda, the reader is invited to go undercover with these intrepid journalists as they infiltrate political campaigns, unmask dishonest officials and expose voter fraud. A rollicking adventure story on one level, the book also serves as a treatise on modern media, arguing that establishment journalists have a vested interest in keeping the powerful comfortable and the people misinformed. The book not only contests the false narratives frequently put forth by corporate media, it documents the consequences of telling the truth in a world that does not necessarily want to hear it. O’Keefe’s enemies attack with lawsuits, smear campaigns, political prosecutions, and false charges in an effort to shut down Project Veritas. For O’Keefe, every one of these attacks is a sign of success. American Pravda puts the myths and misconceptions surrounding O’Keefe’s activities to rest and will make you rethink every word you hear and read in the so-called mainstream press.
It is difficult to improve on a classic, but the fifth edition of Psychodynamic Psychiatry in Clinical Practice does just that, offering the updates readers expect with a deft reorganization that integrates DSM-5® with the author's emphasis on psychodynamic thinking. The individual patient is never sacrificed to the diagnostic category, yet clinicians will find the guidance they need to apply DSM-5® appropriately. Each chapter has been systematically updated to reflect the myriad and manifold changes in the 9 years since the previous edition's publication. All 19 chapters have new references and cutting-edge material that will prepare psychiatrists and residents to treat patients with compassion and skill. The book offers the following features: * Each chapter integrates new neurobiological findings with psychodynamic understanding so that clinicians can approach their patients with a truly biopsychosocial treatment plan.* Excellent writing and an intuitive structure make complicated psychodynamic concepts easy to understand so that readers can grasp the practical application of theory in everyday practice.* The book links clinical understanding to the new DSM-5® nomenclature so that clinicians and trainees can adapt psychodynamic thinking to the new conceptual models of disorders.* New coverage of psychodynamic thinking with relation to the treatment of patients on the autism spectrum addresses an increasingly important practice area.* Posttraumatic stress and dissociative disorders have been combined to allow for integrated coverage of primary psychiatric disorders related to trauma and stressors. A boon to clinicians in training and practice, the book has been meticulously edited and grounded in the latest research. The author firmly believes that clinicians must not lose the complexities of the person in the process of helping the patient. Psychodynamic Psychiatry in Clinical Practice, Fifth Edition, keeps this approach front and center as it engages, instructs, and exhorts the reader in the thoughtful, humane practice of psychodynamic psychiatry.
This book offers a revision of psychoanalytic theory. It highlights how philosophical perspectives on language, embodiment, time, history, and conscious/unconscious experiences can contribute to clinical interpretations of gender, sexuality, race, age, culture, and class.
To aid research in crisis management, we reviewed the literature pertaining to synchronous, non-collocated, cross-organizational, time-sensitive collaboration. We examined the theoretical constructs that researchers have proposed for collaborative systems and determined that several of these, such as common ground and awareness theory, have particular applicability to crisis management. We reviewed collaboration models that were developed to provide frameworks for understanding the multiple facets of technological support to group work. Because teams normally need to come to a common understanding of the situation and the relevant decisions, we examined research in team awareness, sensemaking and decision-making. Types of group tasks affect technology use and adoption, so we considered the literature surrounding these topics, as well, before turning to case studies of new collaboration technologies. We end with our assessment of the findings most relevant to developing new crisis management collaboration approaches, including procedures, needed functionality, and candidate capabilities.
An introductory text that explores Psychology's major theories, and the evidence that supports and refutes them. This title incorporates research, helping students to probe for the purposes and biological origins of behavior - the 'whys' and 'hows' of Human Psychology.
Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the obvious emotions evoked by an inspirational Nike ad or an affecting Hallmark commercial lies an emotional universe that is less conspicuous, even transparent, yet no less influential. In this definitive work, two marketing experts provide a highly original, entertaining and anecdote-rich account of the marketing power of emotion. The primordial force behind motivation and persuasion, emotions enter into all decisions involving tradeoffs and are thus especially relevant to consumer decision-making. The Marketing Power of Emotion traces the manner in which companies rely on emotion to connect with consumers, develop new products, improve their strategic position, and increase brand recognition. Synthesizing key research in a variety of scientific fields, the authors cover the role of mood in persuasion; affect-driven consumer behavior; choice processes; associationism (how consumers develop positive and negative associations with a product); the importance of consistency; response prediction; and emotional response manipulation, among a host of other topics. Importantly, the centrality of emotion in developing brand loyalty is explored in depth. Essential reading for executives and middle management alike, as well as all students and scholars of consumer behavior, The Marketing Power of Emotion is the most authoritative statement yet on this critically important aspect of business strategy.
Guides readers through the development of geometry and basic proof writing using a historical approach to the topic In an effort to fully appreciate the logic and structure of geometric proofs, Revolutions of Geometry places proofs into the context of geometry's history, helping readers to understand that proof writing is crucial to the job of a mathematician. Written for students and educators of mathematics alike, the book guides readers through the rich history and influential works, from ancient times to the present, behind the development of geometry. As a result, readers are successfully equipped with the necessary logic to develop a full understanding of geometric theorems. Following a presentation of the geometry of ancient Egypt, Babylon, and China, the author addresses mathematical philosophy and logic within the context of works by Thales, Plato, and Aristotle. Next, the mathematics of the classical Greeks is discussed, incorporating the teachings of Pythagoras and his followers along with an overview of lower-level geometry using Euclid's Elements. Subsequent chapters explore the work of Archimedes, Viete's revolutionary contributions to algebra, Descartes' merging of algebra and geometry to solve the Pappus problem, and Desargues' development of projective geometry. The author also supplies an excursion into non-Euclidean geometry, including the three hypotheses of Saccheri and Lambert and the near simultaneous discoveries of Lobachevski and Bolyai. Finally, modern geometry is addressed within the study of manifolds and elliptic geometry inspired by Riemann's work, Poncelet's return to projective geometry, and Klein's use of group theory to characterize different geometries. The book promotes the belief that in order to learn how to write proofs, one needs to read finished proofs, studying both their logic and grammar. Each chapter features a concise introduction to the presented topic, and chapter sections conclude with exercises that are designed to reinforce the material and provide readers with ample practice in writing proofs. In addition, the overall presentation of topics in the book is in chronological order, helping readers appreciate the relevance of geometry within the historical development of mathematics. Well organized and clearly written, Revolutions of Geometry is a valuable book for courses on modern geometry and the history of mathematics at the upper-undergraduate level. It is also a valuable reference for educators in the field of mathematics.
Handbook of Contemporary Psychotherapy explores a wide range of constructs not captured in the DSM or traditional research but that play important roles in psychotherapy cases. To provide readers with a tool bag of practical techniques they can use in these cases, editors William O′Donohue and Steven R. Graybar present chapters written by leading clinical authorities on such topics as the process of change in psychotherapy, attachment and terror management, projective identification, terminating psychotherapy therapeutically, shame and its many ramifications for clients, dream work, boundaries, forgiveness, the repressed and recovered memory debate, and many others. Each chapter includes a definition of the construct, along with sections on theory, the construct′s possible roles in pathology and treatment, measurement, intervention strategies, case illustrations, and future research. Features Addresses in a practical manner complex patients who do not fall under empirically supported treatments or diagnostic categories Covers in a scholarly and clinically useful way critically important constructs often neglected in academic discourse Explores issues with measurement limitations in an intellectually honest manner Offers a tool bag of practical techniques Of interest to both experienced psychotherapists and to beginning students who wish to better orient to the complexities of psychotherapy, the book is appropriate for all the major disciplines of psychotherapy, including psychiatry, psychology, social work, psychiatric nursing, marital and family therapists.
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