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Creating Lasting Value

How to Lead, Manage and Market Your Stakeholder Value

By: Jeroen Geelhoed,Salem Samhoud,Nur Hamurcu

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Creating Lasting Value

How to Lead, Manage and Market Your Stakeholder Value

By: Jeroen Geelhoed,Salem Samhoud,Nur Hamurcu

The consequences of a primary focus on shareholders over the last few decades has emphasized that that a new model of value creation is necessary. Today's economy demands organizations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses that face up to this challenge by focusing on all the stakeholders involved will be far more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. Creating Lasting Value shows readers how to achieve lasting results by channeling efforts into three key areas. It demonstrates how to lead the value, manage the value, and market the value. The successful organizations of the future will be those that can put these principles into practice: this book shows you how.

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Page Count

320

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749471182

ISBN 13

9780749471187

Creating Lasting Value

How to Lead, Manage and Market Your Stakeholder Value

By: Jeroen Geelhoed,Salem Samhoud,Nur Hamurcu

Write a review Read reviews Take a Quiz Solve Book Puzzle

Creating Lasting Value

How to Lead, Manage and Market Your Stakeholder Value

By: Jeroen Geelhoed,Salem Samhoud,Nur Hamurcu

The consequences of a primary focus on shareholders over the last few decades has emphasized that that a new model of value creation is necessary. Today's economy demands organizations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses that face up to this challenge by focusing on all the stakeholders involved will be far more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. Creating Lasting Value shows readers how to achieve lasting results by channeling efforts into three key areas. It demonstrates how to lead the value, manage the value, and market the value. The successful organizations of the future will be those that can put these principles into practice: this book shows you how.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

320

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749471182

ISBN 13

9780749471187