This book was compiled concerning five studies conducted by the author with samples from the city of Pontianak, the sample from West Kalimantan Province, and the Indonesian sample. Various concepts and strategies are compiled by the authors to be able to improve the performance of MSMEs so that they become better, able to develop their business, and most importantly become more productive and innovative. MSMEs that are adaptive to changes in various marketing and payment methods will be able to survive and even be able to compete healthily, to be able to win and increase sales of their products and services.