Just what is meant by marketing communications, or marcom as it is frequently called? How does it fit in with other corporate functions, and in particular how does it relate to business and marketing objectives? All the evidence indicates that the vast majority of companies are without a marcom plan. With the continuing growth in brand competition and an increasing number of undifferentiated products, the demand for better marketing communications has grown substantially. In order to be ahead and stay ahead of your competition, it is essential to integrate all your marketing communications as part of your marketing plan.
A comprehensive guide to avoiding hydrogen cracking which serves as an essential problem-solver for anyone involved in the welding of ferritic steels. The authors provide a lucid and thorough explanation of the theoretical background to the subject but the main emphasis throughout is firmly on practice.
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