Norman Fowler's Books

Predicting and Changing Health Behaviour: Research and Practice with Social Cognition Models

By: Mark Conner,Paul Norman

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Predicting and Changing Health Behaviour: Research and Practice with Social Cognition Models

By: Mark Conner,Paul Norman

This popular, established text has been expanded to include the most up-to-date research on social cognition models and health behaviours. This edition takes account of important developments in the field, and features: Three completely new chapters on Self-determination Theory, Prototype-Willingness Model and Health Behaviour Change Techniques Updated work on the health belief model, protection motivation theory, social cognitive theory and the theory of planned behavior New models and greater focus on health behaviour change Providing the theoretical background and examples of how to apply the most common social cognition models to health behaviours, this book thoroughly examines how to: Assess the advantages and disadvantages of using each of these models Appropriately apply each model in practice Adequately analyze and report the results Apply the models to change health behaviour Predicting and Changing Health Behaviour boasts many of the leading names in the field and provides key reading for advanced undergraduate and postgraduate students, health promoters, health psychologists and others assessing health behaviour.

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458

Publisher

McGraw-Hill Education (UK)

Published Date

ISBN 10

0335263798

ISBN 13

9780335263790

Orders Iniomi and Lyomeri

Part 5

By: William W. Anderson,Frederick H. Berry,James E. Böhlke,Rolf L. Bolin,Jack W. Gehringer,Robert H. Gibbs, Jr.,William A. Gosline,N. B. Marshall,Giles W. Mead,Robert R. Rofen,Norman J. Wilimovsky

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Orders Iniomi and Lyomeri

Part 5

By: William W. Anderson,Frederick H. Berry,James E. Böhlke,Rolf L. Bolin,Jack W. Gehringer,Robert H. Gibbs, Jr.,William A. Gosline,N. B. Marshall,Giles W. Mead,Robert R. Rofen,Norman J. Wilimovsky

Part Five in the Fishes of the Western North Atlantic series describes the lizardfishes, other iniomi, and deepsea gulpers.Specialist authorships of its sections include detailed species descriptions with keys, life history and general habits, abundance, range, and relation to human activity, such as economic and sporting importance. The text is written for an audience of amateur and professional ichthyologists, sportsmen, and fishermen, based on new revisions, original research, and critical reviews of existing information. Species are illustrated by exceptional black and white line drawings, accompanied by distribution maps and tables of meristic data.

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664

Publisher

Yale University Press

Published Date

ISBN 10

193378928X

ISBN 13

9781933789286

Parole Work in Canada

Caseloads, Cultures, and Carceral Spaces

By: Rosemary Ricciardelli,Mark Norman,Katharina Maier,Micheal Taylor

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Parole Work in Canada

Caseloads, Cultures, and Carceral Spaces

By: Rosemary Ricciardelli,Mark Norman,Katharina Maier,Micheal Taylor

Parole officers (POs) support rehabilitation and desistance but face mental health challenges and occupational stressors. Parole Work in Canada provides novel insight into the occupational routines, mental health impacts, and identities of this oft-overlooked group of correctional workers. The authors conducted 150 interviews with POs employed in Canada’s federal correctional system and traverse prison and community spaces in their analyses. They also examined how workplace culture and relationships affect POs’ well-being, provide implications for occupational routines created by COVID-19; interrogate organizational structures, culture, and practice; and unpack how POs understand carceral space, self-presentation, and the tensions between supervising and supporting criminalized people.

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199

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1538179768

ISBN 13

9781538179765

Saving the Church of England

John Edwards (1637–1716) as Dissenting Conformer

By: Daniel C. Norman

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Saving the Church of England

John Edwards (1637–1716) as Dissenting Conformer

By: Daniel C. Norman

On his second Atlantic voyage, George Whitefield read lengthy quotations from a work of a deceased English cleric. Writing in his journal, he exclaimed, "[These words] deserve to be written in Letters of Gold." Whitefield's associate, the American Jonathan Edwards, concurred. That cleric was John Edwards, an anomaly in several respects: a self-proclaimed Calvinist who conformed to the Church of England at a time when most Calvinists left in the Great Ejection of 1662. In leading a public debate against prominent intellectuals of his day, including John Locke and Samuel Clarke, over the definition of orthodox Christianity, he allied himself with the same church leaders who decried his Calvinist theology. Edwards retired in his mid-fifties due to "ill health"--a retirement in which he wrote over forty scholarly books. At the heart of his concern was the unity and doctrinal orthodoxy of the church, themes over which contentious disputes have reverberated throughout church history. Saving the Church of England tells the story of why the church was in trouble and of John Edwards's heroic effort to save it.

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288

Publisher

Wipf and Stock Publishers

Published Date

ISBN 10

1666725684

ISBN 13

9781666725681

Ethical Theory and Business

By: Denis G. Arnold,Tom L. Beauchamp,Norman E. Bowie

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Ethical Theory and Business

By: Denis G. Arnold,Tom L. Beauchamp,Norman E. Bowie

Ethical Theory and Business is the authoritative guide to business ethics and CSR, with cutting edge theoretical readings and cases.

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619

Publisher

Cambridge University Press

Published Date

ISBN 10

1108422977

ISBN 13

9781108422970

The Power of Positive Thinking

10 Traits for Maximum Results

By: Dr. Norman Vincent Peale

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The Power of Positive Thinking

10 Traits for Maximum Results

By: Dr. Norman Vincent Peale

An international bestseller with over five million copies in print, The Power of Positive Thinking has helped men and women around the world to achieve fulfillment in their lives through Dr. Norman Vincent Peale’s powerful message of faith and inspiration. In this phenomenal bestseller, “written with the sole objective of helping the reader achieve a happy, satisfying, and worthwhile life,” Dr. Peale demonstrates the power of faith in action. With the practical techniques outlined in this book, you can energize your life—and give yourself the initiative needed to carry out your ambitions and hopes. You’ll learn how to: · Believe in yourself and in everything you do · Build new power and determination · Develop the power to reach your goals · Break the worry habit and achieve a relaxed life · Improve your personal and professional relationships · Assume control over your circumstances · Be kind to yourself

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Page Count

294

Publisher

Simon and Schuster

Published Date

ISBN 10

0743254309

ISBN 13

9780743254304

Who was Who on TV

By: Norman Chance

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Who was Who on TV

By: Norman Chance

The information herein was accumulated of fifty some odd years. The collection process started when TV first came out and continued until today. The books are in alphabetical order and cover shows from the 1940s to 2010. The author has added a brief explanation of each show and then listed all the characters, who played the roles and for the most part, the year or years the actor or actress played that role. Also included are most of the people who created the shows, the producers, directors, and the writers of the shows. These books are a great source of trivia information and for most of the older folk will bring back some very fond memories. I know a lot of times we think back and say, "Who was the guy that played such and such a role?" Enjoy!

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534

Publisher

Xlibris Corporation

Published Date

ISBN 10

1456824562

ISBN 13

9781456824563

Temporary Heroes [Illustrated Edition]

By: Captain Norman Cecil Sommers Down

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Temporary Heroes [Illustrated Edition]

By: Captain Norman Cecil Sommers Down

Includes The First World War On The Somme Illustration Pack - 110 photos and illustrations and 31 maps. “This book, published in 1917, was compiled from letters written to his fiancée while serving in France and Belgium February 1915 to July 1916 with the 1/4th Gordon Highlanders. Down was commissioned into the Gordon Highlanders, a Territorial Battalion, in September 1914 and they formed part of the 8th Brigade, 3rd Division in Belgium in 1915. “The Battalion served mainly in the Ypres Salient throughout 1915 and Down’s letters contain vivid accounts of the actions in which they took part (pp. 52-60); (pp. 75-80). For prolonged periods they were in the front line and, despite the humour of Down’s letters, the appalling conditions and experiences come through clearly. His style of writing is lively and very easy to read and his accounts of life in the trenches and particularly in rest camp are witty and entertaining. He particularly brings irreverent wit to bear on the "brass hats" (pp. 98; 104) - comments which were almost always censored in the published version. “The battalion greatly appreciated a spell in front line trenches, opposite a Saxon battalion where a semi truce had been unofficially (p. 84) declared but on the whole the battalion suffered, particularly from the weather. ”Down spent several months as bombing officer to the 8th Brigade, becoming one of the "brass hats" (p. 117), and he remained with 8th Brigade after the Gordon Highlanders transferred to form part of the 51st Highland Division. “In April 1916 the 51st moved to the Somme and Down rejoined his own battalion there briefly before being posted to a month’s course at the Infantry School from which he witnessed the progress of the "Big Push" (p. 231). Down was wounded in late July during the Offensive and returned to hospital in England.”-IWM

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Page Count

422

Publisher

Pickle Partners Publishing

Published Date

ISBN 10

1782893105

ISBN 13

9781782893103

Samuel of the Nations

By: Norman Jay Landerman-Moore

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Samuel of the Nations

By: Norman Jay Landerman-Moore

Occasionally, unknown individuals engage in momentous events. They associate with iconic people standing at the heart of nations. Samuel Saunders is one of these. Beginning at age 15 and continuing until his demise, Samuel of the Nations chronicles a lad engaged in events dramatically affecting people and nations on a continental scale. Based on first-hand accounts and historical records, the reader will experience, through Samuel's eyes, decisive clashes and convulsion of cultures during the 18th and 19th centuries. Details of tribulation in the Caribbean, American Colonies, and Canada and among Native American tribes become personal testimonies of truth. It is the story of real people engaged in events that set monumental changes in motion within the western hemisphere. Changes affecting the world well into the modern era. Embraced as a son by Daniel Boone, Samuel helped blaze the Wilderness Road and construct Boones Fort. Near there, Samuel and his friend William McQuinney were attacked by Shawnee warriors. William was killed while Samuel, taken prisoner, was adopted into the Shawnee Nation, launching adventures he could never have anticipated. After three years in research the author, Norman Jay Landerman-Moore, set about writing this creative non-fiction novel, bringing human drama, adventure and national movements to greater heights of understanding while revealing a love story between an English lad and a Shawnee girl that began generations of some incredible people. It all began in Cardington, Bedfordshire England. The year was 1760.

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488

Publisher

FriesenPress

Published Date

ISBN 10

1460295137

ISBN 13

9781460295137

The Aesthetics of Hope in Late Greek Imperial Literature

Methodius of Olympus' Symposium and the Crisis of the Third Century

By: Dawn LaValle Norman

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The Aesthetics of Hope in Late Greek Imperial Literature

Methodius of Olympus' Symposium and the Crisis of the Third Century

By: Dawn LaValle Norman

This book sheds light on a relatively dark period of literary history, the late third century CE, a period that falls between the Second Sophistic and Late Antiquity. It argues that more was being written during this time than past scholars have realized and takes as its prime example the understudied Christian writer Methodius of Olympus. Among his many works, this book focuses on his dialogic Symposium, a text which exposes an era's new concern to re-orient the gaze of a generation from the past onto the future. Dr LaValle Norman makes the further argument that scholarship on the Imperial period that does not include Christian writers within its purview misses the richness of this period, which was one of deepening interaction between Christian and non-Christian writers. Only through recovering this conversation can we understand the transitional period that led to the rise of Constantine.

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297

Publisher

Cambridge University Press

Published Date

ISBN 10

110862751X

ISBN 13

9781108627511

Interpretive Interactionism

By: Norman K. Denzin

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Interpretive Interactionism

By: Norman K. Denzin

Please update SAGE UK and SAGE INDIA addresses on imprint page.

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210

Publisher

SAGE

Published Date

ISBN 10

0761915141

ISBN 13

9780761915140

Nursing Practice and Health Care 5E

A Foundation Text

By: Susan Hinchliff,Sue Norman,Jane Schober

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Nursing Practice and Health Care 5E

A Foundation Text

By: Susan Hinchliff,Sue Norman,Jane Schober

Nursing Practice and Health Care is an essential companion to pre-registration nursing education programmes, for those studying at degree and diploma level, and for students on post-registration courses. This fifth edition has been completely revised to reflect the current professional and educational requirements for those preparing for

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Page Count

598

Publisher

CRC Press

Published Date

ISBN 10

1444113038

ISBN 13

9781444113037

Intellectual Property Law Directions

By: Helen Norman

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Intellectual Property Law Directions

By: Helen Norman

Intellectual Property Law is written in an informal, engaging and lively manner with an emphasis on explaining the key topics covered on intellectual property law courses with clarity. It focuses on the practical issues of United Kingdom law at the same time as demonstrating how the subject is being shaped by outside forces.

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562

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0199205094

ISBN 13

9780199205097

Cross-Training in the Voice Studio

A Balancing Act

By: Norman Spivey,Mary Saunder Barton

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Cross-Training in the Voice Studio

A Balancing Act

By: Norman Spivey,Mary Saunder Barton

Cross-Training in the Voice Studio: A Balancing Act is an innovative resource for teachers and students of singing in today's evolving professional landscape. Saunders Barton and Spivey offer an inside view of their applied studios and the results of the cross-training process. As vocal performance demands continue to change, singers must adapt in order to stay competitive in the job market. The authors address this challenge and provide a practical technical approach to developing the most flexible and resilient singing voices - the essence of their philosophy of "bel canto can belto," embracing classical and vernacular styles. Key Features In-depth chapter on resonance/registration for voice buildingCross-training in the academic vs. the private studioCross-training with repertoireCoverage of multi-disciplinary training: how acting, speech, movement, and dance support studio effortStudent recordings enhance concepts within the text Cross Training in the Voice Studio: A Balancing Act is a must-read for anyone in the singing profession seeking insight on cross-training.

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166

Publisher

Plural Publishing

Published Date

ISBN 10

1635500389

ISBN 13

9781635500387

The Power of Positive Thinking

By: Norman Vincent Peale

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The Power of Positive Thinking

By: Norman Vincent Peale

Fill your mind with all peaceful experiences possible, then make planned and deliberate excursions to them in memory. You must learn that the easiest way to an easy mind is to create an easy mind. This is done by practice, by the application of some such simple principles as outlined here. The mind quickly responds to teaching and discipline. You can make the mind give you back anything you want, but remember the mind can give back only what it was first given. Saturate your thoughts with peaceful experiences, peaceful words and ideas, and ultimately you will have a storehouse of peace-producing experiences to which you may turn for refreshment and renewal of your spirit. It will be a vast source of power." Norman Vincent Peale, an American minister and author, was a progenitor of the theory of Positive Thinking. Born in Bowersville, Ohio, Peale graduated from Bellefontaine High School. He earned degrees at Ohio Wesleyan University and Boston University School of Theology. He was brought up as a Methodist and was ordained as a Methodist minister in 1922. A decade later, Peale changed his religious affiliation to the Reformed Church in America in 1932, and thus began his 52-year tenure as pastor of Marble Collegiate Church in Manhattan. In 1935, Peale also started a radio program, “The Art of Living”, which lasted for 54 years and gained immense popularity. He was a copious writer, and his most widely read book, The Power of Positive Thinking sold around 5 million copies. Peale also cofounded The Horatio Alger Association along with Peale Center, Guideposts Publications, and the Positive Thinking Foundation, all of which aim to advance Peale’s theories of Positive Thinking. Talking Points - An international bestseller - Written by the world-renowned motivational writer Norman Vincent Peale - Inspires to have belief in oneself and in all one undertakes to do - Motivates one to develop the power to realise one’s ambitions and reach one’s goals

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312

Publisher

Om Books International

ISBN 10

9385609890

ISBN 13

9789385609893

Critical Language Awareness

By: Norman Fairclough

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Critical Language Awareness

By: Norman Fairclough

The proliferation of language awareness has now led to a need for a reassessment of the nature and functions of language awareness. This accessible collection of essays addresses that need in developing a more rigorous and critical theoretical underpinning for what language awareness is and should do. In particular, it argues that there needs to be a greater awareness of the social and political issues, and the context within which language awareness work is set.

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298

Publisher

Routledge

Published Date

ISBN 10

1317898540

ISBN 13

9781317898542

The Pharmacology of Alcohol and Drugs of Abuse and Addiction

By: Norman S. Miller

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The Pharmacology of Alcohol and Drugs of Abuse and Addiction

By: Norman S. Miller

This volume is intended for clinicians, researchers, residents, and students. The range is wide and the depth considerable for all the topics covered in the treatment of this timely and relevant subject. This book may serve equally well as a general introduction and a scholarly reference. Ultimately, it is designed to serve those patients suffering from abuse of and addiction to drugs and alcohol. The content and organization of the book flow from general concepts of abuse and addiction to specific details of the pharmacology of alcohol and drugs. Special chapters on topics not found in most other books, such as pharmacology of drug-drug interactions, abstinence, and prevention, are included. This book is written especially for the clinician interested in the pharma cology of alcohol and drugs of abuse and addiction. The pharmacology is integrated into a conceptual approach to diagnosis and treatment of alcohol and drug abuse and addiction. The form and style are didactic, critical as well as straightforward in presentation. Literature references from recent clinical research and basic research provide the foundation for the chapters throughout the book. Be cause the book is written by a clinician-researcher, the information is readily adaptable to clinical problems and research ideas. I would like to express my deep appreciation to Susan Newsom and Darlene Tucci for their invaluable technical assistance. Norman S. Miller vii Contents Preface ....................................................... vii CHAPTER 1 Introduction to the Pharmacological Effects of Alcohol and Drugs and Addiction on the Brain and Behavior .... . . . . . . . . . . . . . . . . . .. . . 1 . . . . . .

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359

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1461230446

ISBN 13

9781461230441

James I’s Tumultuous First Year as King

Plague, Conspiracy and Catholicism

By: Ben Norman

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James I’s Tumultuous First Year as King

Plague, Conspiracy and Catholicism

By: Ben Norman

This is the story of a crucial year in the history of England, brimming with great political and social upheaval: the year 1603. 1603 was a time of last goodbyes and new beginnings; of waning customs and fresh political and constitutional visions. It saw an aged queen die and a king from the far north rise as sovereign over a foreign nation. It also witnessed an unprecedented outbreak of bubonic plague, which began in London and spread indiscriminately through the provinces, killing up to 30,000 people. Catholicism was a second major disease doing the rounds in 1603. Its presence would lead to an attempt to dethrone King James I in the very first months of his reign, culminating in a trial staged at Winchester Castle in November. One of the candidates the conspirators had in mind to replace him was the would-be queen Lady Arbella Stuart. Indeed, Arbella would bring her own dramas to an already crowded and politically and socially charged year. The present work considers the entirety of the year 1603 in England, from January to December. In this same spirit, it also pays attention to the lives of ordinary men and women, as well as the lives of the great and powerful of the land. How aware were so-called common folk of the significant national episodes playing out around them? Did they even care? The answers are both fascinating and unexpected, and raise important questions about the interrelationship between the ordinary and the extraordinary in seventeenth-century England.

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326

Publisher

Pen and Sword History

Published Date

ISBN 10

1399057189

ISBN 13

9781399057189

Statistical Mechanics

By: Norman Davidson

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Statistical Mechanics

By: Norman Davidson

Sufficiently rigorous for introductory or intermediate graduate courses, this text offers a comprehensive treatment of the techniques and limitations of statistical mechanics. 82 figures. 15 tables. 1962 edition.

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564

Publisher

Courier Corporation

Published Date

ISBN 10

0486160939

ISBN 13

9780486160931

Atomic Dynamics in Liquids

By: Norman Henry March,M. P. Tosi

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Atomic Dynamics in Liquids

By: Norman Henry March,M. P. Tosi

Distinguished work by two noted authorities covers static structure and thermodynamics, calculation of liquid structure from a law of force, binary fluids, charged fluids, much more. 1976 edition.

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354

Publisher

Courier Corporation

Published Date

ISBN 10

0486665984

ISBN 13

9780486665986

Predicting Health Behaviour

By: Conner, Mark,Norman, Paul

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Predicting Health Behaviour

By: Conner, Mark,Norman, Paul

The second edition of this title is an expanded and updated review of the most up to date research in the field, covering social cognition models and health behaviours.

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Page Count

403

Publisher

McGraw-Hill Education (UK)

Published Date

ISBN 10

0335211763

ISBN 13

9780335211760

The Yankee Dollar Conspiracy

By: Norman Moore,Curtis S. Stover

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The Yankee Dollar Conspiracy

By: Norman Moore,Curtis S. Stover

The international underworld conspires with a disgruntled former government employee to steal the technology used to print counterfit-proof dollars. In the process they attempt to frame a security guard and a U.S. Attorney. From its begining in Washington to its conclusion in Asia it is replete with suspense, intrigue, romance, and action.

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Page Count

286

Publisher

iUniverse

Published Date

ISBN 10

0595099114

ISBN 13

9780595099115

Language and Power

By: Norman Fairclough

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Language and Power

By: Norman Fairclough

Language in Social Life is a major series which highlights the importance of language to an understanding of issues of social and professional concern. It will be of practical relevance to all those wanting to understand how the ways we communicate both influence and are influenced by the structures and forces of contemporary social institutions. Language and Power was first published in 1989 and quickly established itself as a ground-breaking book. Its popularity continues as an accessible introductory text to the field of Discourse Analysis, focusing on: how language functions in maintaining and changing power relations in modern society the ways of analysing language which can reveal these processes how people can become more conscious of them, and more able to resist and change them The question of language and power is still important and urgent in the twenty-first century, but there have been substantial changes in social life during the past decade which have somewhat changed the nature of unequal power relations, and therefore the agenda for the critical study of language. In this new edition, Norman Fairclough brings the discussion fully up-to-date and covers the issue of 'globalisation' of power relations and the development of the internet in relation to Language and Power. The bibliography has also been fully updated to include important new reference material.

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347

Publisher

Routledge

Published Date

ISBN 10

1317876318

ISBN 13

9781317876311

Dynamics of Large Herbivore Populations in Changing Environments

Towards Appropriate Models

By: Norman Owen-Smith

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Dynamics of Large Herbivore Populations in Changing Environments

Towards Appropriate Models

By: Norman Owen-Smith

This book aims to reconcile theoretical models of population dynamics with what is currently known about the population dynamics of large mammalian herbivores. It arose from a working group established at the National Center for Ecological Analysis and Synthesis at the University of California, Santa Barbara, to address the need for models that better accommodate environmental variability, especially for herbivores dependent on changing vegetation resources. The initial chapter reviews findings from definitive long-term studies of certain other ungulate populations, many based on individually identifiable animals. Other chapters cover climatic influences, emphasising temperate versus tropical contrasts, and demographic processes underlying population dynamics, more generally. There are new assessments of irruptive population dynamics, and of the consequences of landscape heterogeneity for herbivore populations. An initial review of candidate population models is followed up by a final chapter outlining how these models might be modified to better accommodate environmental variability. The contents provide a foundation for resolving problems of diminishing large mammal populations in Africa, over-abundant ungulate populations elsewhere, and general consequences of global change for biodiversity conservation. This book will serve as a definitive outline of what is currently known about the population dynamics of large herbivores.

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216

Publisher

John Wiley & Sons

Published Date

ISBN 10

1444318608

ISBN 13

9781444318609

The Power of Positive Thinking: Interfaith 21st Century Edition

By: Norman Vincent Peale,Hasan Abdullah Ismaik

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The Power of Positive Thinking: Interfaith 21st Century Edition

By: Norman Vincent Peale,Hasan Abdullah Ismaik

Tap into the power you possess to make the best of your life. Norman Vincent Peale’s The Power of Positive Thinking is one of the most inﬂuential books of modern times. It has sold more than 24 million copies worldwide and been translated into 42 languages. Delve into the profound teachings of the father of positive thinking as he unveils practical, direct-action applications of spiritual techniques to conquer defeat and unlock the boundless potential within you. Through Peale’s gentle guidance, you'll learn to cast aside defeatist attitudes that have held you back, replacing them with a newfound sense of purpose and determination. As you explore the depths of your own power, you’ll witness a positive shift in every aspect of your existence. This is your chance to discover how to embrace life's hurdles as stepping stones, cultivate unshakable faith in your abilities, and foster an unyielding belief in the inherent goodness of the world. What makes this twenty-ﬁrst century edition special is that it is created for people of all faiths, awakening them to the shared philosophy and beliefs of Judaism, Christianity, and Islam, and provides a unifying and universal voice in our polarized world.

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315

Publisher

Jaico Publishing House

Published Date

ISBN 10

8119792289

ISBN 13

9788119792283

Augustine's Laws

By: Norman R. Augustine

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Augustine's Laws

By: Norman R. Augustine

Such landmark books as "The Peter Principle, Parkinson's Law", and "Up the Organization" have had an indelible effect on the management culture of our time through their acute visions of the tangles and paradoxes of modern business. To that short list must now be added "Augustine's Laws"--A classic of the genre, a brilliant (and ruefully hilarious) book on the looking-glass world of business management and organizational misbehavior. it offers its readers multiple shocks of recognition and priceless insights into how things might be better run. The fifty-two "Augustine's Laws" set forth here cover every area of business. Each law formulates a home truth about business life that, once pointed out, is impossible to forget or ignore. Each law is imbedded in a literate, droll, quotation-laden text, whose contrapuntal humor brings into sharp focus all the knotty complexities a manager is ever likely to face. As a bonus, readers can also follow, law by law, the cautionary saga of the Daedalus Model Airplane Company, a concern founded in unfounded optimism by two business school graduates, and headed straight for oblivion -but not before every disastrous mistake known to managerial life is made.

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Page Count

396

Publisher

AIAA

Published Date

ISBN 10

1563472392

ISBN 13

9781563472398

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