Norm O Reilly's Books

Business the NHL Way

Lessons from the Fastest Game on Ice

By: Norm O'Reilly,Rick Burton

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Business the NHL Way

Lessons from the Fastest Game on Ice

By: Norm O'Reilly,Rick Burton

Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. This revised and expanded edition explores business-related scenarios from the sport of hockey and links each lesson back to business, leadership, diversity, management, and sport outcomes. Using ice hockey as an analogy for life, Norm O’Reilly and Rick Burton – leaders in the business of sports and former amateur hockey players – inform business and industry professionals on best practices to achieve strategic outcomes and career advancement. The book aims to help businesses emerge from the financial and health disruptions of the global COVID-19 pandemic that not only altered the future of hockey but threatened business sustainability in every sector. Business the NHL Way will appeal to both casual and passionate hockey fans, as well as anyone eager to follow in the footsteps of a successful professional sports organization.

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229

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University of Toronto Press

Published Date

ISBN 10

1487557965

ISBN 13

9781487557966

Canadian Sport Marketing

By: Norm O'Reilly,Benoit Seguin,Gashaw Abeza,Michael L. Naraine

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Canadian Sport Marketing

By: Norm O'Reilly,Benoit Seguin,Gashaw Abeza,Michael L. Naraine

The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors. Canadian Sport Marketing, Third Edition With HKPropel Access, brings to life the fundamental principles of marketing, drawn from Canadian experience, with the end goal of providing students with a toolbox of useful tactics, frameworks, models, and knowledge to support a promising career or future learning in sport marketing. It covers essential topics, including the Canadian sport system and Canadian consumer behavior, market research, branding, pricing, sponsorship, ambush marketing, traditional media, social media, and digital marketing. Additionally, a sample marketing plan provides instructors an invaluable opportunity for assigned experiential learning and gives students a practical tool for use in early career work. The only text focusing on Canadian sport marketing, this edition has been extensively updated to foster applied learning in sport marketing concepts and theories, supported by expert perspectives from the Canadian sport industry. Over 40 sport industry executives and experts contribute to the In the Know sidebars, Executive Perspective, and case studies, which draw from the most successful Canadian sport brands, events, and organizations to provide real-life application of the material. Authors Norm O’Reilly and Benoit Séguin welcome Gashaw Abeza and Michael Naraine, forming an author team with comprehensive professional experience in the Canadian sport sector. With reflections on, and references to, a variety of Canadian and provincial sport entities, this third edition offers the following: Learning objectives provide students a road map to navigate the content while maximizing retention. In the Know sidebars direct student attention to the consideration of real-world situations and sport business analysis. Executive Perspective sidebars, written by individuals who work within the industry, bring sport marketing concepts to life by using examples from Canadian sport businesses. Case studies in HKPropel allow enhanced practical application and use real Canadian examples with questions to ensure critical analysis and understanding. Test Your Knowledge questions help students assess their learning. Answers are provided in the instructor guide. A glossary helps students identify and learn key vocabulary within the text. A sample marketing plan provides an opportunity to review a completed marketing plan, and students can also use it as a template for creating their own plan. Also new to Canadian Sport Marketing, Third Edition, are case studies and quizzes delivered through HKPropel. These are designed to increase student engagement and help students more deeply examine their comprehension of the material. Strengthen and prepare students for future success in the sport industry with Canadian Sport Marketing, Third Edition With HKPropel Access. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

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402

Publisher

Human Kinetics

Published Date

ISBN 10

1718200951

ISBN 13

9781718200951

Sport Sponsorship Insights

By: Norm O’Reilly,Gashaw Abeza,Mark Harrison

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Sport Sponsorship Insights

By: Norm O’Reilly,Gashaw Abeza,Mark Harrison

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience. Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book demonstrates that sport sponsorship works if done correctly. Drawing on the latest cutting-edge research, it introduces the core principles of sport sponsorship and shows how to get maximum value at each stage of the sponsorship process, from plan to activation, servicing and evaluation, for sponsor, property or agency. Requiring no prior knowledge of sport sponsorship, and full of real-world examples of best practice, this is the perfect primer for any student or industry professional looking to improve and deepen their understanding of this core element of modern sport business.

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100

Publisher

Routledge

Published Date

ISBN 10

1000477711

ISBN 13

9781000477719

20 Secrets to Success for NCAA Student-Athletes

By: Rick Burton,Jake Hirshman,Norm O'Reilly,Andy Dolich,Heather Lawrence

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20 Secrets to Success for NCAA Student-Athletes

By: Rick Burton,Jake Hirshman,Norm O'Reilly,Andy Dolich,Heather Lawrence

The premier NCAA student-athlete handbook, now in a second, updated edition designed for today’s competitive market and with a new chapter on name, image, and likeness (NIL) rights. Few student-athletes dreaming of athletic stardom ever make it to the pros. Yet, the discipline and skills they’ve developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere. The book’s authors draw on personal experience, interviews, expert opinion, and industry data to provide a game plan for student-athletes to help them transition from high school to college, navigate evolving rules about NIL rights, and find success in life after college. Modeled after Stephen Covey’s The 7 Habits of Highly Effective People, this expanded and updated guide provides a much-needed strategy for student-athletes as they prepare for postcollege careers, while serving as a valuable resource for their parents, coaches, and sports administrators across the country.

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328

Publisher

Ohio University Press

Published Date

ISBN 10

0821447505

ISBN 13

9780821447505

Public-Private Partnerships in Physical Activity and Sport

By: Norm O'Reilly,Michelle K. Brunette

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Public-Private Partnerships in Physical Activity and Sport

By: Norm O'Reilly,Michelle K. Brunette

With resources for not-for-profit public sector organizations proving increasingly scarce, partnerships with the private sector are becoming progressively more important to the growth and support of not-for-profit organizations. Frequently, private sector organizations are seeking not-for-profit physical activity, health, and sport partners for the valuable and unique links to potential markets and brand associations. This mix creates controversy over if, how, and at what cost public health and physical activity goals can be achieved in partnership with private, profit-driven organizations. Public–Private Partnerships in Physical Activity and Sport is a guide for nonprofit, charity, and sport organizations in developing and maintaining strategic and responsible relationships with corporate partners. With its comprehensive and practical examination, this text is also relevant to private sector corporations seeking public sector partners and for agencies seeking to broker such partnerships. This text is drawn from the collaboration of leaders in public and private organizations, athletes, and academics who identified a need to provide formalized direction on partnerships between the public and private sectors. Authors O’Reilly and Brunette present a detailed discussion of the pros and cons of establishing partnerships between not-for-profits and private sector organizations. They also provide a thorough understanding of the issues and illustrate how a responsible implementation of these partnerships can benefit all parties involved. They offer strategies and tactics for finding, developing, implementing, and evaluating public–private partnerships and highlight how partnership and social marketing studies outside of public health and health promotion can inform these growing disciplines. Providing guidelines from the World Health Organization and other entities worldwide, this resource offers readers a framework for forming and maintaining beneficial partnerships. Readers will also find the Partnership Protocol, a public health-centered collaborative initiative led by ParticipACTION, which provides evidence-based public–private partnership guidelines for practitioners. A foreword by Kelly Murumets of ParticipACTION, an advocate of partnership building in the public health sphere, emphasizes the value of this resource in confronting the challenges of public–private partnerships in a thoughtful and responsible way. Throughout, Executive Perspective sidebars provide expert commentaries on partnership from experienced individuals in both private industry and public health organizations. These sidebars include Global Application questions that provide insight into issues and obstacles overcome in creating public–private partnerships in the contexts of public health and health care. Case studies throughout the book help readers understand how partnerships and social marketing strategies can be successfully implemented. This comprehensive text shows how public–private partnerships done properly expand markets, increase efficiency, provide resources, allow access to expertise, and provide platforms for marketing, activation, and programs. Public–Private Partnerships in Physical Activity and Sport provides information, guidance, and tools to help readers make partnerships work most effectively for their organizations according to their resources, scope, and purpose. Public–Private Partnerships in Physical Activity and Sport is part of the Physical Activity Intervention Series. This timely series provides educational resources for professionals interested in promoting and implementing physical activity programs to a diverse and often resistant population.

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250

Publisher

Human Kinetics

Published Date

ISBN 10

1492581844

ISBN 13

9781492581840

Sports Business Management

Decision Making Around the Globe

By: George Foster,Norm O'Reilly,Antonio Dávila

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Sports Business Management

Decision Making Around the Globe

By: George Foster,Norm O'Reilly,Antonio Dávila

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included. Foster, O’Reilly and Dávila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials and exercises to help students apply the decision-making approach to real-world situations. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Stanford cases are updated for the second edition and entirely new chapters cover the latest topics, including esports, sports gambling, fantasy sports and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.

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650

Publisher

Routledge

Published Date

ISBN 10

1000065855

ISBN 13

9781000065855

Sports Business Unplugged

Leadership Challenges from the World of Sports

By: Rick Burton,Norm O’Reilly

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Sports Business Unplugged

Leadership Challenges from the World of Sports

By: Rick Burton,Norm O’Reilly

For more than seven years, the incisive commentary of Burton and O’Reilly has graced the pages of SportsBusiness Journal, the industry’s leading trade journal. Now, fifty of their most recent columns are collected in one volume, providing thoughtful and deeply knowledgeable insight into many of the industry’s most contentious issues. Covering an era in sports that has experienced rapid change, the authors discuss such topics as gender equity, corporate sponsor-ship, collegiate athletics, diversity, and the future of sports. As two of the leading scholars in the business of sports, Burton and O’Reilly also draw upon years of experience to give both students and industry professionals a dual perspective on the role sports play in a healthy, thriving society.

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232

Publisher

Syracuse University Press

Published Date

ISBN 10

0815653921

ISBN 13

9780815653929

My First 1,000 Jumps

The Evolution of a Skydiver and the Organization That Became His Life

By: Norm Heaton

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My First 1,000 Jumps

The Evolution of a Skydiver and the Organization That Became His Life

By: Norm Heaton

You are holding the only comprehensive history of the early days of the sport of skydiving yet published. It is the story of not just one skydiver but the story of many, the true pioneers of the sport. Just as important this book includes a complete history of the national organization established for the express purpose of promoting sport parachuting. While this history is restricted to a short fifteen years (1961-1975), those years were the most productive, most far-reaching, and the most exciting for the fledgling idea of jumping out of perfectly good airplanes for the sheer joy of it all, eventually establishing the sport of skydiving as an integral part of the world of aviation sports. This book tells the story of those formative years with details of battles fought to maintain freedom of the skies for all parachutists when government and corporate interests made numerous attempts to severely restrict the right of skydivers to use our nation's airspace. This story is told by a man who dedicated his life to the advancement of the sport, serving for twelve years as the chief executive officer of the national organization for skydivers, the Parachute Club of America / US Parachute Association. The reader will embark on a most exciting journey, a journey not told before, continually laced with personal stories that will touch your heart, make you smile, and occasionally make you laugh. This book contains over 400 photographs and 1,500 names of people from around the world who participated in that wonderful and exhilarating sport called skydiving.

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910

Publisher

Page Publishing Inc

Published Date

ISBN 10

1645443973

ISBN 13

9781645443971

Virtual Crowds

Steps Toward Behavioral Realism

By: Mubbasir Kapadia,Nuria Pelechano,Jan Allbeck,Norm Badler

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Virtual Crowds

Steps Toward Behavioral Realism

By: Mubbasir Kapadia,Nuria Pelechano,Jan Allbeck,Norm Badler

This volume presents novel computational models for representing digital humans and their interactions with other virtual characters and meaningful environments. In this context, we describe efficient algorithms to animate, control, and author human-like agents having their own set of unique capabilities, personalities, and desires. We begin with the lowest level of footstep determination to steer agents in collision-free paths. Steering choices are controlled by navigation in complex environments, including multi-domain planning with dynamically changing situations. Virtual agents are given perceptual capabilities analogous to those of real people, including sound perception, multi-sense attention, and understanding of environment semantics which affect their behavior choices. The roles and impacts of individual attributes, such as memory and personality are explored. The animation challenges of integrating a number of simultaneous behavior and movement demands on an agent are addressed through an open source software system. Finally, the creation of stories and narratives with groups of agents subject to planning and environmental constraints culminates the presentation.

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248

Publisher

Springer Nature

Published Date

ISBN 10

3031025865

ISBN 13

9783031025860

Business Intelligence in Microsoft SharePoint 2013

Busin Intel Micr Sha 2013_p1

By: Norm Warren,Mariano Neto,Stacia Misner,Ivan Sanders,Scott A. Helmers

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Business Intelligence in Microsoft SharePoint 2013

Busin Intel Micr Sha 2013_p1

By: Norm Warren,Mariano Neto,Stacia Misner,Ivan Sanders,Scott A. Helmers

Dive into the business intelligence features in SharePoint 2013—and use the right combination of tools to deliver compelling solutions. Take control of business intelligence (BI) with the tools offered by SharePoint 2013 and Microsoft SQL Server 2012. Led by a group of BI and SharePoint experts, you’ll get step-by-step instructions for understanding how to use these technologies best in specific BI scenarios—whether you’re a SharePoint administrator, SQL Server developer, or business analyst. Discover how to: Manage the entire BI lifecycle, from determining key performance indicators to building dashboards Use web-based Microsoft Excel services and publish workbooks on a SharePoint Server Mash up data from multiple sources and create Data Analysis Expressions (DAX) using PowerPivot Create data-driven diagrams that provide interactive processes and context with Microsoft Visio Services Use dashboards, scorecards, reports, and key performance indicators to monitor and analyze your business Use SharePoint to view BI reports side by side, no matter which tools were used to produced them

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407

Publisher

Pearson Education

Published Date

ISBN 10

0735675872

ISBN 13

9780735675872

To Protect and Serve

How to Fix America's Police

By: Norm Stamper

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To Protect and Serve

How to Fix America's Police

By: Norm Stamper

The police in America belong to the people -- not the other way around. Yet millions of Americans experience their cops as racist, brutal, and trigger-happy: an overly aggressive, militarized enemy of the people. For their part, today's officers feel they are under siege -- misunderstood, unfairly criticized, and scapegoated for society's ills. Is there a fix? Former Seattle Police Chief Norm Stamper believes there is. Policing is in crisis. The last decade has witnessed a vast increase in police aggression, misconduct, and militarization, along with a corresponding reduction in transparency and accountability. It is not just noticeable in African American and other minority communities -- where there have been a series of high-profile tragedies -- but in towns and cities across the country. Racism -- from raw, individualized versions to insidious systemic examples -- appears to be on the rise in our police departments. Overall, our police officers have grown more and more alienated from the people they've been hired to serve. In To Protect and Serve, Stamper delivers a revolutionary new model for American law enforcement: the community-based police department. It calls for fundamental changes in the federal government's role in local policing as well as citizen participation in all aspects of police operations: policymaking, program development, crime fighting and service delivery, entry-level and ongoing education and training, oversight of police conduct, and -- especially relevant to today's challenges -- joint community-police crisis management. Nothing will ever change until the system itself is radically restructured, and here Stamper shows us how.

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336

Publisher

Bold Type Books

Published Date

ISBN 10

1568585411

ISBN 13

9781568585413

Identity Theft and Fraud

Evaluating and Managing Risk

By: Norm Archer,Susan Sproule,Yufei Yuan,Ken Guo,Junlian Xiang

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Identity Theft and Fraud

Evaluating and Managing Risk

By: Norm Archer,Susan Sproule,Yufei Yuan,Ken Guo,Junlian Xiang

A practical guide to evaluating and managing identity theft and fraud risks for Canadian businesses, organizations and individuals.

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369

Publisher

University of Ottawa Press

Published Date

ISBN 10

0776619926

ISBN 13

9780776619927

On Our Way Rejoicing

The 150th Anniversary of Central Presbyterian Church in Atlanta

By: Norm Kohn

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On Our Way Rejoicing

The 150th Anniversary of Central Presbyterian Church in Atlanta

By: Norm Kohn

To celebrate its sesquicentennial, Central (1858-2008) has gathered a collection of histories, memories and musings from its members as well as former staff and their families. The result is a colorful patchwork quilt of both research and recollection that captures this venerable Atlanta congregation's rich array of ministries, programs and activities through the years. Members and visitors alike receive a warm welcome at Central Presbyterian Church in Atlanta--a church well known for its inclusive hospitality. Within this historic place, at the heart of the old city, all receive strength from the ministries of worship, education, and congregational nurture, and leave equipped to respond to the ever changing needs of the community and the world. Central as it appeared in 1937 provides a backdrop for the Palm Sunday march on Capitol Hill.

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Page Count

285

Publisher

Xlibris Corporation

Published Date

ISBN 10

1469119706

ISBN 13

9781469119700

Done with the Talking

By: Norm Cole

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Done with the Talking

By: Norm Cole

Three Special Forces veterans return home after fighting in Afghanistan and Pakistan for years, but find their dreams of having a home, a job and a future back in the States just a dream. Unemployment, bankruptcy, corruption, greedy politicians and CEO's have made it a very different America. Together they devise a plan to fix America with their Special Forces buddies and a cache of "found" money, hoping to rid the country of corruption on the way to restoring the high moral values they fought for.

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156

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Xlibris Corporation

Published Date

ISBN 10

1477115684

ISBN 13

9781477115688

Why the Bottom Line Isn't!

How to Build Value Through People and Organization

By: Dave Ulrich,Norm Smallwood

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Why the Bottom Line Isn't!

How to Build Value Through People and Organization

By: Dave Ulrich,Norm Smallwood

Offers a broad view of leadership and shareholder value based on multiple business disciplines In Why the Bottom Line Isn't! authors Dave Ulrich and Norm Smallwood argue that sustainable shareholder value comes increasingly from assets not accounted for on an organization's balance sheet. These assets include a company's reputation, its ability to attract talent, and its ability to react quickly to new opportunities in the marketplace. Why the Bottom Line Isn't! harnesses research from a number of disciplines including human resources, finance, and leadership to establish a hierarchy of such intangibles. The authors extrapolate from these intangibles to establish leadership tools that will help create sustainable shareholder value. The book offers a broad, expansive perspective on leadership while eschewing convoluted theory for concrete practice. Dave Ulrich, Ph.D., (DOU@UMICH.EDU) has been listed by BusinessWeek as the top "guru" in management education. He has co-authored 10 books and over 100 articles, serves on the Board of Directors of Herman Miller, and has consulted with over half of the Fortune 200 companies. He is currently on professional leave as Professor at the University of Michigan to serve as Mission President for the Church of Jesus Christ of Latter-day Saints in Montreal. Norm Smallwood (nsmallwood@rbl.net) is co-founder of Results-Based Leadership (www.rbl.net), which provides education and consulting services based on this book as well as the ideas in Results-Based Leadership: How Leaders Build the Business and Improve the Bottom Line, which he co-authored with Ulrich. He has led leadership development, business strategy, organization capability, change management, and HR projects for a wide variety of clients spanning multiple industries.

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Page Count

306

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471447226

ISBN 13

9780471447221

The Heat of the Moment

Inspired by the Heroes of the 2007 San Diego Wildfires

By: Amy Alessio,Regan Black,Carl Brookins,Anne Carter,Austin S. Camacho,Norm Cowie

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The Heat of the Moment

Inspired by the Heroes of the 2007 San Diego Wildfires

By: Amy Alessio,Regan Black,Carl Brookins,Anne Carter,Austin S. Camacho,Norm Cowie

In a world filled with disasters and catastrophes, there always remains hope. In the Heat of the Moment, twenty-one authors came together with a showcase of short fiction. Committed to aiding those who lost so much in the blink of an eye, we proudly offer this tribute to the true heroes of the San Diego wildfires, the survivors. We invite you to wear your own red ribbon in honor of their extraordinary Courage and Inspiration. Proceeds from the sale of this book will offer aid to those heroes through the support of the Fire Safe Council of San Diego County. Authors are as follows: Amy Alessio, Regan Black, Carl Brookins, Austin Camacho, Anne Carter, Norm Cowie, Janelle Dakota, JRG Demarco, Robert Goldsborough, Kevin Helmold, C. Hyytinen, Heather S. Ingemar, Margot Justes, Alyssa Montgomery, Sam Morton, Kelle Z. Riley, Jeff Sherratt, Jacquelyn Sylvan, Dana Taylor, Christine Verstraete, Marc Vun Kannon.

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292

Published Date

ISBN 10

1590805968

ISBN 13

9781590805961

Business the NHL Way

Lessons from the Fastest Game on Ice

By: Norm O'Reilly,Rick Burton

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Business the NHL Way

Lessons from the Fastest Game on Ice

By: Norm O'Reilly,Rick Burton

The National Hockey League is at its apex in terms of its business success. Even a global pandemic could not slow it down. The league generates more than $5 billion annually, its revenues and media deals continue to grow, and its properties are increasing in value, innovation, and quantity. More clubs are profitable than are not, and the game of hockey is expanding globally. Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. The book explores twelve business-related scenarios from the sport of hockey and links each lesson back to business, leadership, diversity, management, and sport outcomes. Using ice hockey as an analogy for life, Norm O’Reilly and Rick Burton – leaders in the business of sports and former amateur hockey players – inform business and industry professionals on best practices to achieve strategic outcomes and career advancement. The book aims to help businesses emerge from the financial and health disruptions of the global COVID-19 pandemic that not only altered the future of hockey but threatened business sustainability in every sector. Business the NHL Way will appeal to both casual and passionate hockey fans, as well as anyone eager to follow in the footsteps of a successful professional sports organization.

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324

Publisher

University of Toronto Press

Published Date

ISBN 10

148753891X

ISBN 13

9781487538910

Public-Private Partnerships in Physical Activity and Sport

By: Norm O'Reilly,Michelle K. Brunette

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Public-Private Partnerships in Physical Activity and Sport

By: Norm O'Reilly,Michelle K. Brunette

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250

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Human Kinetics

Published Date

ISBN 10

1492581844

ISBN 13

9781492581840

Implications and Impacts of ESports on Business and Society

Emerging Research and Opportunities

By: David J. Finch

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Implications and Impacts of ESports on Business and Society

Emerging Research and Opportunities

By: David J. Finch

This book explores the implications of eSports and its future. It also examines topics ranging from the eSports marketplace to the direct and indirect impact on business and society"--

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185

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ISBN 10

1799815390

ISBN 13

9781799815396

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