A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
True Faith and Allegiance is a provocative account of nationalism and the politics of turning immigrants into citizens and Americans. Noah Pickus offers an alternative to the wild swings between emotionally fraught positions on immigration and citizenship of the past two decades. Drawing on political theory, history, and law, he argues for a renewed civic nationalism that melds principles and peoplehood. This tradition of civic nationalism held sway at America's founding and in the Progressive Era. Pickus explores how, from James Madison to Teddy Roosevelt, its proponents sought to combine reason and reverence and to balance inclusion and exclusion. He takes us through controversies over citizenship for blacks and the rights of aliens at the nation's founding, examines the interplay of ideas and institutions in the Americanization movement in the 1910s and 1920s, and charts how both left and right promoted a policy of neglect toward immigrants and toward citizenship in the second half of the twentieth century. True Faith and Allegiance shows that contemporary debates over a range of immigration and citizenship policies cannot be resolved by appeals to fixed notions of creed or culture, but require a supple civic nationalism that bridges the gap between immigrants' needs and American principles and practices. It is critical reading for scholars, policy makers, and all who care about immigrants and about America.
In the campaign against Japan in the Pacific during the Second World War, the armed forces of the United States, Australia, and the Australian colonies of Papua and New Guinea made use of indigenous peoples in new capacities. The United States had long used American Indians as soldiers and scouts in frontier conflicts and in wars with other nations. With the advent of the Navajo Code Talkers in the Pacific theater, Native servicemen were now being employed for contributions that were unique to their Native cultures. In contrast, Australia, Papua, and New Guinea had long attempted to keep indigenous peoples out of the armed forces altogether. With the threat of Japanese invasion, however, they began to bring indigenous peoples into the military as guerilla patrollers, coastwatchers, and regular soldiers. Defending Whose Country? is a comparative study of the military participation of Papua New Guineans, Yolngu, and Navajos in the Pacific War. In examining the decisions of state and military leaders to bring indigenous peoples into military service, as well as the decisions of indigenous individuals to serve in the armed forces, Noah Riseman reconsiders the impact of the largely forgotten contributions of indigenous soldiers in the Second World War.
He was a young American rabbi. She was his beautiful Christian wife. Together they tried to forge a life . . . “This big, ambitious novel comes as close to matters of faith and life as any book that has appeared. . . . Excellent.”—New York Post First and foremost, Michael Kind was a man—a courageous man with strong ideals and feelings, a family man devoted to his two children, a passionate man deeply in love with his wife Leslie. He'd already become a rabbi when he met Leslie, a minister's daughter. She fell in love with Michael and converted to Judaism to marry him. This is their story, a sweeping drama of love and identity, of compassion and cruelty, a searing tale of one man and one woman who must learn to cope with the complications of an unorthodox life in a world that will not accept them, in a world where rabbis and non-Jews do not fall in love—let alone marry . . . “A human and enlightening portrait of a rabbi as a man, called upon constantly to be something more than a man: of a rabbi as a husband and father with the weakness and problems of other men . . . A rewarding reading experience.”—Los Angeles Times
Covering the development of massage from prehistory to today's "golden age," the founder of Massage Magazine helps to explain the evolution of this popular therapy.
Originally published in 1998, Like Men of War was a groundbreaking early study of Black troops in the Civil War that is still considered a major contribution to the literature on the United States Colored Troops (USCT). In this chronological operational history, Trudeau covers every major engagement—and a few minor ones—that the USCT participated in. By quoting generously from primary documents, including Black soldiers’ letters, Trudeau tells the combat history of African American troops in the Civil War largely through the voices of the soldiers themselves. This fresh, expanded second edition adds material on additional engagements and other aspects of Black soldiers’ experiences, and features a new selection of photographs. The updated bibliography is extensive, providing a rich selection of source materials for further study and exploration. Like Men of War is essential reading for anyone seeking a thorough understanding of the U.S. Civil War.
As a literary agent, Noah Lukeman hears thousands of book pitches a year. Often the stories sound great in concept, but never live up to their potential on the page. Lukeman shows beginning and advanced writers how to implement the fundamentals of successful plot development, such as character building and heightened suspense and conflict. Writers will find it impossible to walk away from this invaluable guide---a veritable fiction-writing workshop---without boundless new ideas. “One of the best-ever books about the craft of writing. It is a book that can change the world of every writer who embraces Lukeman's ideas. His classroom on paper should be on every writer's shelf to be read again and again.” --Authorlink
NEW YORK TIMES BESTSELLER • As seen on The Daily Show: an illustrated portrait of the Donald J. Trump Twitter account, with analysis and “scholarly” commentary from the writers of The Daily Show and an introduction by Trevor Noah In June 2017, just steps from Trump Tower in midtown Manhattan, The Daily Show with Trevor Noah opened The Donald J. Trump Presidential Twitter Library, a 4,000-square-foot museum space that gave the 45th president and his amazing Twitter legacy the respect they deserve. In the single weekend it was open to the public, the Library pop-up drew 7,500 visitors and had to turn away countless others. But the Presidential Twitter Library experience should not be limited to the elite coastal few. Not fair! All citizens, even the Mexican ones, should have the chance to see Donald Trump’s tweets in their rightful context—organized and commented on in the fearless, hilarious, insightful voice of The Daily Show. This one-of-a-kind exhibition catalog presents the Library’s complete contents, including: • The Masterpieces: In-depth critical appreciations of history’s most important Trump tweets, from “Very Stable Genius” to “Covfefe” to “Trump Tower Taco Bowl/I Love Hispanics!” • The Greatest Battles: @realDonaldTrump’s brutal Twitter campaigns against fellow Republicans, Diet Coke, women generally, and Kristen Stewart specifically • Sad! A Retrospective: a compendium of the many people, events, and twists of fate that apparently made Donald Trump feel this human emotion • Trumpstradamus: DJT’s amazing 140-character predictions—none of which came true! • The Hall of Nicknames: the greatest of Trump’s monikers, from “Lyin’ Ted” to “Low I.Q. Crazy Mika,” accompanied by original caricature artwork • Trump vs. Trump: You’re going to want to sit for this one. Donald Trump has sometimes been known to contradict himself. • Always the Best: the greatest boasts of the greatest boaster of all time, ever! Comprising hundreds of Trump tweets, and featuring a foreword by Pulitzer Prize-winning historian Jon Meacham, and even a place for readers to add their own future Trump tweet highlights—because he is making new Twitter history literally every day—The Donald J. Trump Presidential Twitter Library is a unique portrait of an artist whose masterworks will be studied by historians, grammarians, and mental health professionals for years to come.
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