Nitin Jain's Books

MARKETING RESEARCH

By: ARORA, RICHA,MAHANKALE, NITIN R.

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Intended primarily as a text for undergraduate and postgraduate students of Management, this compact yet comprehensive book discusses the multidimensional aspects of Marketing Research in an accessible manner. The book begins with an overview of marketing research, the type and scope of, and stages in marketing research, organization of marketing research in India, and research plan — its need, functions and types. Then it goes on to give a clear analysis of research design and its classification, descriptive and experimental research, as well as uses, methods and techniques in qualitative research. Besides, the book gives detailed description on marketing research process and attitude measurement, sampling methods and sample size determination, methods and techniques of data collection and data processing analysis. Finally, the book dwells on various statistical techniques, statistical packages, report writing, and different applications of marketing research in specific areas. Besides students, professionals engaged in marketing research would find the book very valuable. DISTINGUISHING FEATURES Provides indepth analysis of identifying, gathering, analyzing and interpreting primary and secondary data. Gives many examples, which are interspersed throughout the book, to illustrate the concepts discussed. Provides caselets for a better understanding of the topics covered.

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Page Count

274

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8120346696

ISBN 13

9788120346697

Anecdotes Behind the Blackboard

A Collection of Life Changing Incidents at School

By: Nitin Dakshene

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Anecdotes Behind the Blackboard

A Collection of Life Changing Incidents at School

By: Nitin Dakshene

All those who say that we cannot travel back in time, come along with me on this journey and relive the most joyous moments of our lives – our childhood. This is not a book, but my heart that you are holding in your hands right now, unfolding the mischievous but harmless activities, I used to indulge in along with my friends at school. All the characters in the book are real and truly funny. I am sure you would be able to relate yourself and your childhood friends with many of the characters described in the book. In a nutshell, this is the story of everyone's childhood irrespective of age, nationality, caste, creed, religion, language, ethnicity or gender for that matter. I guarantee you that after reading this book, the impact would be so strong that you will be compelled to reach out to your friends with whom you haven’t been in touch with in a long time. So, tighten your seat belts as we are all set to begin an amazing and thrilling roller coaster ride called "Anecdotes Behind The Blackboard". Happy Reading!!!

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112

Publisher

Notion Press

Published Date

ISBN 13

9798885304450

Coolies of Capitalism

Assam Tea and the Making of Coolie Labour

By: Nitin Varma

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Coolies of Capitalism

Assam Tea and the Making of Coolie Labour

By: Nitin Varma

“Coolie” is a generic category for the “unskilled” manual labour. The offering of services for hire had various pre-colonial lineages. In the nineteenth century there was an attempt to recast the term in discursive constructions and material practices for “mobilized-immobilized” labour. Coolie labour was often proclaimed as a deliberate compromise straddling the regimes of the past (slave labour) and the future (free labour). It was portrayed as a stage in a promised transition. The tea plantations of Assam, like many other tropical plantations in South Asia, were inaugurated and formalized during this period. They were initially worked by the locals. In the late 1850s, the locals were replaced by labourers imported from outside the province who were unquestioningly designated “coolies” in the historical literature. Qualifying this framework of transition (local to coolie labour) and introduction (of coolie labour), this study makes a case for the “production” of coolie labour in the history of the colonial-capitalist plantations in Assam. The intention of the research is not to suggest an unfettered agency of colonial-capitalism in defining and “producing” coolies, with an emphasis on the attendant contingencies, negotiations, contestations and crises. The study intervenes in the narratives of an abrupt appearance of the archetypical coolie of the tea gardens (i.e., imported and indentured) and situates this archetype’s emergence, sustenance and shifts in the context of material and discursive processes.

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384

Publisher

Walter de Gruyter GmbH & Co KG

Published Date

ISBN 10

3110461285

ISBN 13

9783110461282

Algorithms in Pediatrics

By: Nitin K Shah

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Algorithms in Pediatrics

By: Nitin K Shah

Algorithms in Pediatrics uses an algorithm-based approach to various paediatric disorders. The book is divided into nineteen sections covering all paediatric specialties and sub-specialties, from neonatology, through to haematology and oncology. Later sections focus on other important topics in paediatrics including emergencies in office practice, intensive care, and a final section on paediatric surgery. Every section presents algorithms based on patient history, physical examination, and laboratory studies, using a step-by-step approach. Clinical evaluation, diagnosis, treatment and management are also included, with clinical pearls throughout and key points at the end of each section, making this an ideal resource for post-graduates and paediatricians. Key Points Comprehensive, step-by-step guide to a range of paediatric disorders Nineteen sections covering all paediatric specialities and sub-specialities Clinical pearls and key points summary in each section

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Page Count

825

Publisher

JP Medical Ltd

Published Date

ISBN 10

9351521605

ISBN 13

9789351521600

The Innovation Butterfly

Managing Emergent Opportunities and Risks During Distributed Innovation

By: Edward G. Anderson Jr.,Nitin R. Joglekar

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The Innovation Butterfly

Managing Emergent Opportunities and Risks During Distributed Innovation

By: Edward G. Anderson Jr.,Nitin R. Joglekar

Product and service innovations are the result of mutually interacting creative and coordination tasks within a system that has to balance technical decisions, marketplace taste, personnel management, and stakeholder commitment. The constituent elements of such systems are often scattered across multiple firms and across the globe and constitute a complex system consisting of many interacting parts. In the spirit of the "butterfly effect", metaphorically describing the sensitivity to initials conditions of chaotic systems, this book builds an argument that "innovation butterflies" can, in the short term, take up significant amounts of effort and sap efficiencies within individual innovation projects. Such "innovation butterflies" can be prompted by external forces such as government legislation or unexpected spikes in the price of basic goods (such as oil), unexpected shifts in market tastes, or from a company manager’s decisions or those of its competitors. Even the smallest change, the smallest disruption, to this system can steer a firm down an unpredictable and irreversibly different path in terms of technology and market evolution. In the long term, they can shift the balance of the entire innovation portfolio into unplanned directions. More importantly, we describe how innovation leaders can influence the emergent behavior of the system for good or ill. The first half of the book draws parallels from physics, economics, and sociology as well as evidence from multiple industries to describe the structural and behavioral causes of emergent phenomena in innovation settings as well as their often negative impacts. In the second half of the book, we turn to distributed management of innovation under emergence. We show that innovation butterflies, if improperly managed, most often lead to negative outcomes. On the other hand, it is also argued that while the complexity of the innovation system and the desire to experiment and try new and emergent alternatives precludes precise planning, innovation leaders can actually tame innovation butterflies through the design and implementation of appropriate processes, strategies, tools and leadership choices.

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Page Count

178

Publisher

Springer

Published Date

ISBN 10

146143131X

ISBN 13

9781461431312

Gems of Ophthalmology: Glaucoma

By: HV Nema,Nitin Nema

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Gems of Ophthalmology: Glaucoma

By: HV Nema,Nitin Nema

Part of the new series Gems of Ophthalmology, this book provides the latest information in the diagnosis and management of glaucoma and its progressive optic neuropathy that leads to complete blindness. The book begins with an introduction to diagnostic investigations such as gonioscopy, optic disk assessment, perimetry and ultrasound. The following chapters provide in depth discussion on different types of glaucoma and detail on appropriate treatment modalities including medical, laser and surgical procedures. Emphasis is placed on the role of imaging in glaucoma management, and special investigations such as ultrasound biomicroscopy and optical coherence tomography, are also covered. This comprehensive text is further enhanced by clinical and surgical photographs. Other topics in the series include: Diseases of the Uvea, Cornea & Sclera, and Retina. Key points Comprehensive guide to diagnosis and management of glaucoma Part of the new Gems of Ophthalmology series Covers different types of glaucoma and emphasises role of imaging Other topics in the series include: Diseases of the Uvea, Cornea & Sclera, and Retina

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Page Count

490

Publisher

JP Medical Ltd

Published Date

ISBN 10

9352702492

ISBN 13

9789352702497

Orienting Hollywood

A Century of Film Culture Between Los Angeles and Bombay

By: Nitin Govil

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Orienting Hollywood

A Century of Film Culture Between Los Angeles and Bombay

By: Nitin Govil

Orienting Hollywood moves beyond the conventional popular wisdom that Hollywood and Bombay cinema have only recently become intertwined because of economic priorities, instead uncovering a longer history of exchange. Through archival research, interviews, industry sources, policy documents, and cultural criticism, Nitin Govil not only documents encounters between Hollywood and India but also shows how connections were imagined over a century of screen exchange.

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255

Publisher

NYU Press

Published Date

ISBN 10

0814785875

ISBN 13

9780814785874

Gems of Ophthalmology: Cornea & Sclera

By: HV Nema,Nitin Nema

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Gems of Ophthalmology: Cornea & Sclera

By: HV Nema,Nitin Nema

This book provides the latest information in the diagnosis and management of diseases of the cornea and sclera. Beginning with an overview of corneal topography, the following chapters compare LASIK and SMILE procedures for refractive surgery, and their potential complications. The remaining sections discuss numerous disorders, covering both common conditions and more complex, less common infections such as fungal keratitis and acanthamoeba keratitis. Corneal dystrophies and their latest classification and management are explained in depth, as is DALK (Deep Anterior Lamellar Keratoplasty). A chapter on corneal changes in contact lens wearers, is also included."--Provided by publisher

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487

Publisher

JP Medical Ltd

Published Date

ISBN 10

9352702484

ISBN 13

9789352702480

CABology: Value of Cloud, Analytics and Big Data Trio Wave

By: Nitin Upadhyay

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CABology: Value of Cloud, Analytics and Big Data Trio Wave

By: Nitin Upadhyay

This uniquely accessible book helps readers use CABology to solve real-world business problems and drive real competitive advantage. It provides reliable, concise information on the real benefits, usage and operationalization aspects of utilizing the “Trio Wave” of cloud, analytic and big data. Anyone who thinks that the game changing technology is slow paced needs to think again. This book opens readers’ eyes to the fact that the dynamics of global technology and business are changing. Moreover, it argues that businesses must transform themselves in alignment with the Trio Wave if they want to survive and excel in the future. CABology focuses on the art and science of optimizing the business goals to deliver true value and benefits to the customer through cloud, analytic and big data. It offers business of all sizes a structured and comprehensive way of discovering the real benefits, usage and operationalization aspects of utilizing the Trio Wave.

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161

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Springer

Published Date

ISBN 10

9811086753

ISBN 13

9789811086755

Changes in India's foreign policy towards Pakistan

By: Dr. Nitin Prasad

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Changes in India's foreign policy towards Pakistan

By: Dr. Nitin Prasad

For years, the centre of India’s foreign policy was Pakistan. Love it or hate it. This was the country that the external affairs ministry had to break its head over most of the times. You can’t brush off four wars (1947-48, 1965, 1971 and 1999), two conflicts (Rann of Kutch and Siachen), militancy in Kashmir that claimed tens of thousands of lives and terrorist attacks all over India. Pakistan and India literally split on an ideological basis, due to the notion of the two-nation theory, and that Muslims cannot live as a minority in Hindu India. Dispute over Kashmir emphasises this divide, and it is still brought up even to this day. India has had to fight 4 wars with Pakistan, and since 1980’s, when Soviets started to get involved in Afghanistan, USA and Pakistan started anti-Soviet terrorism, and Pakistan had the bright idea to use it against India, further worsening relations between the two nations, especially when military coup has meant that the war-hungry military has been in power, and this led to the 1965 war and the Kargil War. The foreign policy of Narendra Modi concerns the policy initiatives made towards other states by the current Modi government after he assumed office as Prime Minister of India on 26 May 2014. The Ministry of External Affairs, headed by External Affairs Minister Sushma Swaraj (the first woman to hold the office since Indira Gandhi), is responsible for carrying out the foreign policy of India. Although the book has involved considerable empirical research, it is not simply fact-finding enterprise. It is also a prescriptive and analytical study intended to create and influence opinion regarding the essentials of policy-making process that would minimize the chances of non-rationality in Indian Foreign Policy.

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Page Count

256

Publisher

Vij Books India Pvt Ltd

Published Date

ISBN 10

9386834448

ISBN 13

9789386834447

Introduction to Accounting

By: Nitin Popat

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Introduction to Accounting

By: Nitin Popat

INTRODUCTION TO ACCOUNTING....THE BOOK PRESENTLY DEALS WITH THE BASICS OF ACCOUNTING AND ACCOUNTING PRACTICES...

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Page Count

462

Publisher

Lulu.com

Published Date

ISBN 10

1329911644

ISBN 13

9781329911642

Recent Advances in Ophthalmology - 14

By: HV Nema,Nitin Nema

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Recent Advances in Ophthalmology - 14

By: HV Nema,Nitin Nema

This book is the latest volume in the Recent Advances in Ophthalmology series providing ophthalmic trainees and ophthalmologists with the latest surgical and technological developments in the field. Divided into 21 chapters, each section is dedicated to a specific topic, explaining symptoms, investigation techniques, imaging, differential diagnosis and treatment methods. The pros and cons of various surgical procedures are covered in depth. New to this volume is discussion on advances in lamellar keratoplasty, deep anterior lamellar keratoplasty, Descemet’s membrane endothelial keratoplasty (DMEK), and a new technique – keratopigmentation. The text features nearly 400 clinical photographs, diagrams, flowcharts and tables to assist learning. Key points Latest volume in Recent Advances in Ophthalmology series Covers latest surgical and technological developments in the field Features new topics and nearly 400 images, flowcharts and tables Previous volume (9789386322784) published in 2017

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Page Count

322

Publisher

Jaypee Brothers Medical Publishers

Published Date

ISBN 10

9352709012

ISBN 13

9789352709014

Recent Advances in Ophthalmology - 10

By: HV Nema,Nitin Nema

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Recent Advances in Ophthalmology - 10

By: HV Nema,Nitin Nema

The tenth volume of Recent Advances in Ophthalmology contains some selected chapters on cornea, uvea, secondary glaucoma, lens, retina, oculoplastic surgery, and neuro-ophthalmic disorders. First time in the serial publication, three editorials—artificial cornea, diabetic retinopathy, and endophthalmitis are included to provide an over view of the problem to the reader. Recent advances in ophthalmology have considerably improved the quality of medical and surgical management of the patients with eye diseases. Besides editorial on artificial cornea, five articles are included on cornea. Sinha and coauthors have described corneal dystrophies in great detail covering prevalence, international classification, inheritance, histopathology, clinical features and treatment. Hopefully, the postgraduate students in ophthalmology and general ophthalmic practitioners will find the present volume helpful not only in the basic understanding of new developments in the subject but also in day-to-day clinical practice and care of the patients.

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Page Count

400

Publisher

JP Medical Ltd

Published Date

ISBN 10

9350252635

ISBN 13

9789350252635

Jeremiad of Hearts : Listen! Your heart can speak

By: Nitin Chopra,Niveditha ,Pakeeza Rizvi

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Jeremiad of Hearts : Listen! Your heart can speak

By: Nitin Chopra,Niveditha ,Pakeeza Rizvi

A best selling book published internationally by Poetry World Org

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134

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POETRY WORLD

ISBN 10

1730854745

ISBN 13

9781730854743

Psychological Perspectives on Identity, Religion and Well-Being

Empirical Findings from India

By: Preeti Kapur,Girishwar Misra,Nitin K. Verma

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Psychological Perspectives on Identity, Religion and Well-Being

Empirical Findings from India

By: Preeti Kapur,Girishwar Misra,Nitin K. Verma

This book takes a social psychological perspective to study the ways in which identity, religious beliefs and well-being are related to and affect each other in the contemporary world. It simultaneously draws upon intellectual resources from the extant interdisciplinary literature to build connections within the broader societal context. In view of the social diversity and changes in post-globalization India, issues of identity, religion and well-being emerge as dynamic and vibrant aspects of social reality in both individual and group contexts, across age groups and genders. The current social-cultural-political scenario in the India, therefore, points to the need to investigate the outcome of personal and social well-being in relation to identity and religion. As contexts change, these issues take different shades and influence human conditions differentially. This book undertakes the investigation by going beyond the traditional tropes of behavioral science and discussing the dynamic interplay and confluence of socio-cultural-political variables in changing times. It draws from a large sample from the four major religious faiths in India—Hinduism, Islam, Christianity and Sikhism—and enables readers to understand significant interactions among facets of identity (personal and social), religious beliefs and practices and well-being (personal and social) with age and gender in an important segment of the global population.

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205

Publisher

Springer Nature

Published Date

ISBN 10

9811928444

ISBN 13

9789811928444

Thermal Food Engineering Operations

By: Nitin Kumar,Anil Panghal,M. K. Garg

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Thermal Food Engineering Operations

By: Nitin Kumar,Anil Panghal,M. K. Garg

Thermal Food Engineering Operations Presenting cutting-edge information on new and emerging food engineering processes, Thermal Food Engineering Operations, the first volume in the new series, “Bioprocessing in Food Science,” is an essential reference on the modeling, quality, safety, and technologies associated with food processing operations today. As the demand for healthy food increases in the current global scenario, manufacturers are searching for new possibilities for occupying a greater share in the rapidly changing food market. Compiled reports and updated knowledge on thermal processing of food products are imperative for commercial enterprises and manufacturing units. In the current scenario, academia, researchers, and food industries are working in a scattered manner and different technologies developed at each level are not compiled to implement for the benefits of different stakeholders. However, advancements in bioprocesses are required at all levels for the betterment of food industries and consumers. This series of groundbreaking edited volumes will be a comprehensive compilation of all the research that has been carried out so far, their practical applications, and the future scope of research and development in the food bioprocessing industry. This first volume includes all the conventional and novel thermal technologies based on conduction, convection, and radiation principles and covers the basics of microbial inactivation with heat treatments, aseptic processing, retorting, drying, dehydration, combined high-pressure thermal treatments, and safety and quality concerns in food processing. Before studying the novel non-thermal processes and the concept of minimal processing, comprehensive knowledge about the conventional thermal technologies is desired along with benefits, constraints, equipment, and implementation of these technologies. Whether for the engineer, scientist, or student, this series is a must-have for any library. This outstanding new volume: Discusses food safety and quality and thermal processing, laying the groundwork for further study and research Provides case studies of solid–liquid and supercritical fluid extraction Explores pasteurization, ohmic heating, irradiation, and more Presents cutting-edge information on new and emerging food engineering processes Audience: Process and chemical engineers, chemists, engineers in other disciplines, managers, researchers, scientists, students, and teachers working in the field of food engineering and processing

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504

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119775590

ISBN 13

9781119775591

Gems of Ophthalmology: Cataract Surgery

By: HV Nema,Nitin Nema

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Gems of Ophthalmology: Cataract Surgery

By: HV Nema,Nitin Nema

Part of the new series Gems of Ophthalmology, this book provides ophthalmic surgeons with the latest advances in cataract surgery. Divided into 24 chapters, the book begins with an overview of incision making, followed by discussion on different types of lenses. The next sections cover a variety of techniques in cataract surgery including phacoemulsification for patients with other existing ocular conditions such as uveitis, corneal diseases and those that have previously undergone vitrectomy procedures. The book concludes with discussion on femtosecond laser-assisted surgery. Complete chapters are dedicated to paediatric cataract surgery and toxic anterior segment syndrome (acute inflammation following generally uneventful cataract and anterior segment surgery). This comprehensive text is further enhanced by clinical and surgical photographs, diagrams and tables. Other topics in the series include: Cornea & Sclera, Diseases of the Uvea, Glaucoma, and Retina. Key points Comprehensive guide to latest advances in cataract surgery Part of the new Gems of Ophthalmology series Covers many basic and more complex procedures Other topics in the series include: Cornea & Sclera, Diseases of the Uvea, Glaucoma, and Retina

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Page Count

522

Publisher

Jaypee Brothers Medical Publishers

Published Date

ISBN 10

9352704010

ISBN 13

9789352704019

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