Nir Kossovsky's Books

Reputation, Stock Price, and You

Why the Market Rewards Some Companies and Punishes Others

By: Nir Kossovsky,Michael D. Greenberg,Robert C. Brandegee

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Reputation, Stock Price, and You

Why the Market Rewards Some Companies and Punishes Others

By: Nir Kossovsky,Michael D. Greenberg,Robert C. Brandegee

“All of our working lives we have heard the mantra, ‘a reputation lost is never regained.’ Still, the firms we work for, admire and invest in seem to take costly reputation hits all too often. Everyone interested in managing, regulating or investing in public firms will find Nir Kossovsky’s book a wonderful read through reputations won, lost and regained over the last 20 years. This is the first book which goes beyond platitudes to explain how to spot value-destroying reputation risk and how to manage it or live with its consequences. Couldn't be more timely.” —Tom Skwarek, Managing Director|Structuring and Solutions Group, Unicredit Bank AG; previously Managing Director|Corporate Strategic Solutions, Swiss Re. “There are fiduciary reasons why corporate directors would benefit from reading this book. There is also a personal benefit. The collapse of a company’s reputation can stain the personal reputation of its directors.” —George Miles, Member of the Board of Directors, AIG, EQT, Harley Davidson, HFF, and Wesco. “Nir Kossovsky has written a gripping tale, first educating the reader by distinguishing between corporate branding and reputation, then alarming us with case histories of mismanagement of corporate reputational crises, and finally reassuring all with a unique solution, i.e., insuring against the risk of reputational loss.” —John H. Bennett, Partner, Global Brand Positioning, previously Chief Marketing Officer, Visa, Inc. “While directors know reputation is important, it often is treated as a vague ‘good’ until something bad happens. Nir Kossovsky does a great job, with many examples, of connecting reputation to stock price and to behaviors, before and after crises. If you are a director, a senior manager, or a regulator, you should read this book and remember the lessons it offers. There is no office which will restore reputation, but careful planning and quick response, as Nir points out, can make a big difference.” —Herbert S. Winokur, Jr., former chairman on Enron’s Board Finance Committee and a director of many for-profits and non-profits A company that takes a hit to its reputation—BP after the Gulf oil spill, Barclays after fiddling LIBOR, News Corp after the phone hacking scandal—enters a world of grief: market value falls along with employee morale, regulatory scrutiny increases, and customers defect and boycott. Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others shows how a company’s reputation is created and how reputational value impacts corporate P&L and the personal finances of its many stakeholders. Better yet, it shows what you can do to profit from, increase, protect, monitor, evaluate, restore, and even insure reputational value. If your job, bonus, options, salary, or investments depend on the stock price of a public company—or on the sales, profitability, or value of a private company—you need to read this book to understand the concrete steps you can take to improve your firm’s reputation, reduce risks to its finances and industry standing, and reap the highest reputational dividends. Using dozens of case studies, Reputation, Stock Price, and You: Explains how stakeholders, and their expectations, both shape and are shaped by a company’s reputation Describes how reputations for ethics, innovation, good governance, quality, safety, sustainability, and security are created and lost Explains why both corporate and individual stakeholder behavior affect reputational value Shows how you can influence the expectations and behaviors of stakeholders, which in turn can improve corporate finances, reduce operational risk, and increase stock price or market value Provides sensitive tools for tracking and predicting stock price as a function of reputational value metrics The majority of directors at U.S. public companies now count reputation as their firm’s #1 concern, and with good reason. A firm with a superior reputation gains many benefits: Customers are more willing to pay higher prices, vendors and employees offer better terms for their services, creditors and equity investors offer better terms for capital, and regulators tend to be more forgiving. This book shows how to achieve and sustain a stellar reputation and how to convert it into its tangible form: reputational value.

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Page Count

292

Publisher

Apress

Published Date

ISBN 10

1430248912

ISBN 13

9781430248910

Mission

Intangible: Managing Risk and Reputation to Create Enterprise Value

By: Nir Kossovsky

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Mission

Intangible: Managing Risk and Reputation to Create Enterprise Value

By: Nir Kossovsky

In Mission: Intangible. Managing risk and reputation to create enterprise value, the author shares value-creating strategies for conquering headline risks and helping corporate executives, C-suite leaders, and business directors protect their most critical business processes. Dr. Nir Kossovsky, chief executive of Steel City Re has spent the last 30 years helping companies increase, protect, and restore their intangible asset value. Dr Kossovsky offers convincing proof that protecting a company's intangible assets is an investment in reputation resilience and value creation. By reading this book, business leaders will obtain the knowledge and insights they need to: Identify how intangible assets contribute to enterprise value Build a business case for allocating resources to protect and grow intangible asset value Manage intangible assets to create a competitive edge and reputation resilience Mitigate risks that may reduce intangible asset value Develop superior strategies for communicating value to stakeholders Dr. Kossovsky's insightful methods for managing ethical compliance, quality, safety, sustainability and security will help businesses compete successfully in a dynamic global economy. Click here to read what experts are saying about Mission: Intangible. Click here for ideas on how to use Mission: Intangible in a classroom setting.

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Page Count

231

Publisher

Trafford Publishing

Published Date

ISBN 10

1426924143

ISBN 13

9781426924149

Reputation, Stock Price, and You

Why the Market Rewards Some Companies and Punishes Others

By: Nir Kossovsky,Michael D. Greenberg,Robert C. Brandegee

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Reputation, Stock Price, and You

Why the Market Rewards Some Companies and Punishes Others

By: Nir Kossovsky,Michael D. Greenberg,Robert C. Brandegee

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

292

Publisher

Apress

Published Date

ISBN 10

1430248912

ISBN 13

9781430248910

Book's by Nir Kossovsky

Reputation, Stock Price, and You

Reputation, Stock Price, and You

Mission

Mission

Reputation, Stock Price, and You

Reputation, Stock Price, and You

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