By exploring the associations that people make between emotions and colours, looking at how they vary across languages, and exploring the explanations that people provide for the associations that they make, this Element provides insight into the ways in which humans express emotions through colour, and the reasons why they do so. Metaphoric (and metonymic) language and thought play a key role on several levels in the formation of emotion–colour associations, interacting with physical, environmental and social factors. A strong metaphorical connection between the valence of the emotion and the lightness of the colours with which it is associated, and between the intensity of an emotion and the saturation level of the colours with which it is associated is found. However, the strength of this association varies according to the linguistic background of the speaker, and the gender in which the emotion is presented.
The book explores (1) the motivation of motion expressions in Western classical music criticism in terms of conceptual metaphors (Lakoff & Johnson, 1980, 1999) in two corpus studies, and (2) their perceived degree of metaphoricity among musicians and non-musicians in a rating study. The results show that while fundamental embodied conceptual metaphors like TIME IS MOTION certainly play a part in explaining why we speak of Western classical music as motion, it is the specific communicative setting of music criticism that determines the particular use of motion metaphors. Furthermore, the perceived metaphoricity of musical motion metaphors varies with participants’ musical background: musicians perceive musical motion expressions as more literal compared to non-musicians, showing that there are individual differences in the perception of metaphoricity.
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