Wissenschaftlicher Aufsatz aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Technische Universität Carolo-Wilhelmina zu Braunschweig (Institut für Marketing), Veranstaltung: International Email Debate, Sprache: Deutsch, Abstract: Developing countries face serious threats in various fields nowadays. Many attempt to keep up with globalization, however, often at the expense of their environment and people. This work aims to point out the importance of sustainable policies especially in developing countries and the opportunities arising from a new way of thinking, eventually attempting to prove that sustainability and economic growth are no options to be chosen in neglectance of the other.