This book describes the clinical and organisational aspects of general medical practice to assist lawyers, particularly those involved in personal injury and professional negligence work.; It aims to describe orthodox and normal practice concentrating on areas of potential medical accidents. It also identifies and clarifies the relevant issues involved in the preparation of expert reports
Austerity’s impacts on the healthcare, social care and education professions are under the spotlight in this important book. From scarcer resources to greater stresses, and falling training budgets to rising risks, it charts how policies and cuts have compromised workers’ ability to undertake their professional roles. It combines research and practice experience to assess the extent of de-professionalisation in recent years and how workers have responded. This book is a vital review of how austerity has resculpted our notions of professionalism.
Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries. Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
This book describes the clinical and organisational aspects of general medical practice to assist lawyers, particularly those involved in personal injury and professional negligence work.; It aims to describe orthodox and normal practice concentrating on areas of potential medical accidents. It also identifies and clarifies the relevant issues involved in the preparation of expert reports
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