At the dawn of the twentieth century mankind had not yet achieved powered flight. The main motive power then was provided by steam engines – heavy, dirty and inefficient. If one wanted to travel ‘over seas’ one had to travel on them. A journey from London to New York, by steam-driven train and ship, took more than 6 days. By the time the same century drew to a close in December 1999, air travel was the normal choice for long journeys. Millions of people every day flew comfortably and safely in pressurised aluminium airliners propelled by simple, clean and efficient gas turbine engines. The same journey from London to New York could be achieved at supersonic speed in less than 6 hours. For much of that century, many of the extraordinary developments that moved aviation from fragile wood and fabric biplanes to supersonic transports were achieved on 330 acres of low-lying former estate farmland in Surrey, England. The estate was called Brooklands. Those marshy acres were transformed from 1907 into the world’s first custom-built motor-racing circuit, then a rapidly developing aerodrome, and finally one of the country’s largest aircraft factories, employing tens of thousands of people. Nearly 19,000 aircraft of many different types were built at Brooklands during nine decades of peace and war. By the 1980s however it was being eclipsed by larger manufacturing sites elsewhere, with longer runways and better communications links; its owner, by then called British Aerospace, finally closed the factory in 1989. This book tells the history of those amazing developments through 100 of the key aircraft, engines, places and other objects that can still be seen, either in or near Brooklands Museum or in other locations around the country. It also highlights the stories of six designers whose inspiring creativity produced aircraft, engines and weapons ranging from Camel to Concorde, Fury to Harrier, Wellington to Viscount, Merlin to Olympus. Between them, Thomas Sopwith, Barnes Wallis, Rex Pierson, Sydney Camm, Stanley Hooker and George Edwards were responsible for much of what was designed, built and flown, not only at Brooklands but elsewhere too. The book is arranged in successive historical episodes but the many links between the objects and the designers should allow readers to follow different paths if they so wish. It is not intended as a technical reference but rather to inspire the reader to seek out the objects and discover more about them.
The Global Brand examines the challenges facing international brands and identifies the best practices that will help aspiring global brands become successful on the world stage." "Using research from the 2008 BrandZ Top 100 Most Valuable Brands ranking, case studies, and interviews with the architects of some of today's most successful global brands including Nestle, Jack Daniels, YouTube, HP, and more, Nigel Hollis, Chief Global Analyst at Millward Brown, paints a complete portrait of the international branding world. This book will provide marketers with the critical information necessary to determine how, when, and where it is best to take a brand global, when keeping a brand local is more important than going global, and how to effectively manage a brand from launch to global maturity."--BOOK JACKET.
With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.
Based on their combined experience of over half a century of advising companies, the authors argue that marketing has lost its way. Companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. Success in the new marketplace demands integration of the firm's entire set of capabilities into a seamless system that delivers exemplary customer satisfaction, if not delight. Integrating marketing is imperative, from the top down, and with every major function: finance, operations, sales, R&D, customer service and HR. Only by creating Total Integrated Marketing, ensuring that everyone in the organization has one paramount goal to get and keep customers can success be achieved. The authors provide a wealth of marketing tips and innovations that readers can easily adapt to their own businesses and revealing cases that lift the lid on good and bad practice around the world.
A new perspective on the roles of psychopathology, confirmation bias, false confessions, the media and internet (amongst other causes) of unjust accusations. Putting lack of empathy at the fore in terms of police, prosecutors and others, it considers a wide range of other psychopathological aspects of miscarriages of justice. By looking at three high profile cases, those of Amanda Knox and Raffaele Sollecito (Italy), Stefan Kiszko (UK) and Darlie Routier (USA)—the authors show that motive forces are a mind-set in which psychopathy (what they term ‘constitutional negative empathy’) may be present and the need to reinforce existing supposition or lose face plays a large part.
Press coverage has often shown little understanding of the distinction between tax avoidance and tax evasion, describing the legitimate behaviour of taxpayer banks, financial institutions and multinational businesses in emotive terms and often inaccurately. This book aims to look at tax arbitrage, and demystify its practice.
The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.
Hydrology and Global Environmental Change presents the hydrological contribution to, and consequences of, global environmental change. Assuming little or no prior knowledge on the part of the reader, the book looks at the main processes of global environmental change - global scale processes, large regional processes, repetitive processes - and how the hydrological cycle, processes and regimes impact on GEC and vice-versa.
Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business "stories" that are contemporary and provocative. These new "stories" depict how major organizations have experienced revolution in their traditional markets - created by new types of competitors with new business models. The search for superior value is overtaking traditional brand and relationship strategies. The challenge to companies is reinvention and renewal and the alternative is obsolescence and decline. After all, did the major banks really expect to be competing with supermarkets, car companies, Virgin and internet-based companies to provide retail bank services? The book is based on the author's view that: · Business is exciting, turbulent and unpredictable - the "stories" we read and study should be too! · From Dell Computers and easyJet to Amazon.com and Skoda Cars, it is the most innovative companies that have most to teach us about reinvention and new business models · The inflexible analytical frameworks of the past no longer apply - "stories" of reinvention and renewal show the creative strategies developed by companies to cope with threats and exploit opportunities around them. 'Tales from the Marketplace' is essential, timely and designed to be highly readable for managers. It also provides an innovative approach for undergraduate and MBA level teachers and students, and for participants on executive programmes in marketing and strategic management.
The theme of this new book from Nigel Graddon is Mother Earth and her magnificent powers, both visible and invisible. In extolling Mother Earth’s virtues in the face of humanity’s increasing assaults upon nature, Graddon presents a three-part narrative through the medium of crystal, “solidified light,” according to the ancients. Part 1, Physical Crystal, describes the origins of the Universe and our Earth, and the gradual evolution of the mineral kingdom in its diverse forms, which find their highest vibrational power in the mysterious world of crystal. Part 2, Amazing Crystal, examines mind-blowing uses of crystal in the past and present, and in its future potential. Among its highlights are in the past the Great Pyramids original crystal tip, the amazing legend of the Rose Queen Goddess of Languedoc, Dr. Dee’s scrying mirror and amethyst pendant, and the Black Stone and the Goddess; present day applications in science, technology and health; and exotic future applications such as Time Crystals and Quasicrystals. An extensive Part 3, Living Crystal, observes that Goddess worship as a symbol of humanity’s love for Mother Nature prevailed until relatively recently in our very long history upon Earth. Graddon examines this phenomenon in the context of the forces of living nature that maintain and nourish the physical experience. Special focus is put on the history of Goddess worship and its mysterious initiation rites. This is followed by an analysis of Mother Earth’s living forces, including the legendary Crystal Skulls of Mesoamerica; the true nature and origins of crop circles and UFOs; the work of the Elementals (the caretakers and pulse of Nature) in planet maintenance; Man, Nature and the Ancient Wisdoms; the role of the classical Four Elements in determining mans metaphysical make-up; the challenges involved in going beyond the Subconscious Mind towards a more unified and balanced experience in living life on this beautiful planet in partnership with Mother Earth and not as adversaries; an investigation of the invisible crystal structure of the Earth and its connectivity with human crystalline DNA; the power of crystals in health and healing, including color, especially as it relates to the human aura. The book concludes with an account of a San Franciscan residents amazing journey back in time to the heart of a mysterious crystal skull community in Chile’s Andean mountains. The book is populated throughout by scores of illustrations and images.
A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business development, the strategic sales organization, and strategic customer management. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved. The book focuses on the transformation of the traditional sales organization into a strategic force leading the strategic customer management process in companies. Traditionally, the area of sales management has mainly been treated as a tactical, operational topic in the conventional marketing literature - simply part of the communications mix within the planned marketing programme. However, the emergence of major customers as dominant buyers in many sectors as a result of pressures towards consolidation and enhanced scale of operations, is changing the way in which sales issues are addressed in supplier organizations. The growth of new forms of buyer-seller relationship based on collaboration and partnering has encouraged organizations to reconsider the sales and account management operation as an important source of competitive differentiation in commoditized markets. Increasingly, sales is being perceived as a central part of business strategy and attention given to the challenges in better aligning sales processes with strategy. This has many implications for the design of the sales organization and its management strategy, which go far beyond the confines of conventional marketing views.
IBM® Informix® Warehouse Accelerator is a state-of-the-art in-memory database that uses affordable innovations in memory and processor technology and trends in novel ways to boost query performance. It is a disruptive technology that changes how organizations provide analytics to its operational and historical data. Informix Warehouse Accelerator uses columnar, in-memory approach to accelerate even the most complex warehouse and operational queries without application changes or tuning. This IBM Redbooks® publication provides a comprehensive look at the technology and architecture behind the system. It contains information about the tools, data synchronization, and query processing capabilities of Informix Warehouse Accelerator, and provides steps to implement data analysis by using Informix Warehouse Accelerator within an organization. This book is intended for IBM Business Partners and clients who are looking for low-cost solutions to boost data warehouse query performance.
Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges How to deconstruct decision-making throughout all levels of your organization How to combine strategy, product, experience, engineering, and data to produce digital results Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.
The Second World War saw the role of espionage, secret agents and spy services increase exponentially as the world was thrown into a conflict unlike any that had gone before it. At this time, no one in government was really aware of what MI5 and its brethren did. But with Churchill at the country's helm, it was decided to let him in on the secret, providing him with a weekly report of the spy activities. These reports were so classified that he was handed each report personally and copies were never allowed to be made, nor was he allowed to keep hold of them. Even now, the documents only exist as physical copies deep in the archives, many pages annotated by hand by 'W.S.C.' himself. In Churchill's Spy Files intelligence expert Nigel West unravels the tales of hitherto unknown spy missions, using this groundbreaking research to paint a fresh picture of the worldwide intelligence scene of the Second World War.
Bristol is a major city and port in the south-west of England. In medieval times, it became the third largest city in the kingdom, behind London and York. Bristol was founded in the late Saxon period and grew rapidly in the 12th and 13th centuries. Initially, seaborne trading links with Ireland and France were particularly significant; later, from the 16th century onwards, the city became a focus for trade with Iberia, Africa, and the New World. This led to the growth of new industries such as brass manufacture, glass production and sugar refining, producing items for export, and processing imported raw materials. Bristol also derived wealth from the slave trade between Africa and the New World. The city has a long history of antiquarian and archaeological investigation. This volume provides, for the first time, a comprehensive overview of the historical development of Bristol, based on archaeological and architectural evidence. Part 1 describes the geological and topographical context of Bristol and discusses evidence for the environment prior to the foundation of the city. The history of archaeological work in Bristol is discussed in detail, as is the pictorial record and the cartographic evidence for the city. In Part 2, a series of period-based chapters considers the historical background and archaeological evidence for Bristol’s development from the prehistoric, Roman, and post-Roman eras through the establishment and growth of Bristol between about 950 and 1200 AD; the medieval city; early modern period; and the period from 1700 to 1900 AD, when Bristol was particularly important for its role in transatlantic trade. Each chapter discusses the major civic, military, and religious monuments of the time and the complex topographical evolution of the city. Part 3 assesses the significance of Bristol’s archaeology and presents a range of themes for future research.
A "revolution" is taking place in the development of global information and communications technologies. In slightly more than a decade, the World Wide Web has gone from the idea of an obscure English scientist to a consumer-oriented technology system with an expected one billion users by 2005. The technologies that enable this to happen are advancing rapidly, which is leading to both an unprecedented number of start-up companies and a host of innovative new alliances between companies. The growth has been so rapid and unexpected that little research and analysis has yet been done on what impact this transformation has had or will have on the ability of companies to meet the global sustainability challenge. As environmental strategy has traditionally been portrayed in terms of risk cutting and resource efficiency, there is a danger that critical business issues such as information technology, R&D and e-commerce development are examined in isolation from the wider sustainable business perspective. An important objective of the book is to explore, document and raise awareness of sustainability concerns arising from the emerging global information economy. The information economy is defined in the broadest sense possible, including software, hardware, telecommunication – traditional and wireless – and advanced communication technologies. Some of the key issues and questions that are examined include:Case studies on how and to what degree sustainability concerns are being integrated into the business model of electronic, telecommunication and dot.com firms. The relationship between the diffusion of information and communication technologies and the energy and resource intensity of companies. The role of information and communication technologies in the shaping of policies for sustainability, its impacts on sustainable or unsustainable lifestyles and its implications for the interaction between companies and other actors. Corporations and the global digital divide. The Ecology of the New Economy will be of interest to academics, governments, businesses, and non-governmental groups who are trying to understand the linkages and relationship between the two of our greatest global challenges: the information revolution and environmental sustainability.
Bringing together in one volume the most important writings of Andrew Leyshon and Nigel Thrift on money and finance, including the unpublished classic "Sexy-Greedy" this collection examines the economic, social and cultural manifestations that go to make up the multiple vision of money. Money, it seems is the great God of our age. It is also an economy, a sociology, an anthropolgy and a geography. Linking money with the emergent patterns of global spatial order. Money/Space analyses the restructuring of financial markets in a range of spatial scales; global, national and local.
This book will protect your audiences from the following disorders: · Death by PowerPoint · Tedium · Compulsive fidgeting · Losing-the-Will-to-Live Syndrome Nearly all of us have to pitch or present our ideas, whether in a formal setting like a theatre, at a company conference, in a classroom or even selling a concept one-to-one to our boss. In Rock your Presentation, Nigel Barlow, a professional keynote speaker and creative coach to many of the world's most famous organisations, gives you inspiring insights and practical techniques to 'rock up' your presentation or speech. Many of these tips come from exploring what makes great music so moving and impactful, and are easy to apply to make your own talks more dynamic and memorable. Try changing your key for different emotional impact; come up with a stronger chorus and an exciting climax; create your speaker's rider; be a protest singer to unleash your passion; and learn when and how to go unplugged to touch your audience. Whether you want to create a whole new presentation or tune up a tired old one, Rock Your Presentation will give you plenty of fresh ideas.
This dynamic and beautifully written textbook takes a modern and innovative approach to strategy by placing technology at its heart, bridging the gap between general strategy texts and specialist technology and innovation literature. It addresses the challenges and opportunities presented to organisations by disruptive technological change and takes into account the navigation of uncertain business environments. In addition to examining more established concepts and theories, the text also explores new disruptive business models and non-traditional approaches to strategy development such as effectuation, the Business Model Canvas and prediction logic. This comprehensive and critical approach is supported by a rich assortment of practical examples and cases drawn from different sectors and a range of exciting companies from all over the world, helping students and practitioners to apply theory to practice. This will be an essential core text for modules on technology strategy and innovation at upper undergraduate, postgraduate and MBA levels, and invaluable reading for senior executives and aspiring managers who seek to understand how to implement strategy in a volatile disruptive environment.
This timely and compelling book presents a broad study of all key cyber security issues of the highest interest to government and business as well as their implications. This comprehensive work focuses on the current state of play regarding cyber security threats to government and business, which are imposing unprecedented costs and disruption. At the same time, it aggressively takes a forward-looking approach to such emerging industries as automobiles and appliances, the operations of which are becoming more closely tied to the internet. Revolutionary developments will have security implications unforeseen by manufacturers, and the authors explore these in detail, drawing on lessons from overseas as well as the United States to show how nations and businesses can combat these threats. The book's first section describes existing threats and their consequences. The second section identifies newer cyber challenges across an even broader spectrum, including the internet of things. The concluding section looks at policies and practices in the United States, United Kingdom, and elsewhere that offer ways to mitigate threats to cyber security. Written in a nontechnical, accessible manner, the book will appeal to a diverse audience of policymakers, business leaders, cyber security experts, and interested general readers.
This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and proves it to be largely inappropriate as a decision-making methodology in today’s internet-based market. By developing a new biological hydrothermal vent model in which analogical comparisons are made with the Information Communication Technology (ICT) sector, the chapters challenge existing paradigms of competitive advantage and analyse the extent to which the Internet can be considered to be an ecosystem in its own right. The Internet as a Technology-Based Eco-System offers a range of alternative models and analytical frameworks for the analysis of internet-based technology companies in the twenty-first century, creating a valuable tool for students and academics undertaking research in strategy, technology and electronic engineering.
Redfern and Hunter on International Arbitration is an established treatise on the law and practice of international arbitration, the pre-eminent method for the peaceful resolution of disputes in international trade, investment, and commerce. This book serves as an introduction, following the chronology of an arbitration from the drafting of the arbitration agreement right through to the enforcement of the arbitral award. Written by an author team with extensive experience as counsel and abitrators, the book has been read and cited by international lawyers, arbitrators, and judges, and has become a key learning text for teachers, students, and potential arbitrators in colleges and universities across the world. The seventh edition has been significantly revised to incorporate the latest significant developments in the field, includling changes in investor state dispute resolution, leading court decisions on arbitration matters in a wider number of jurisdictions, changes in the 'soft law' of leading international arbitral institutions and of the International Bar Association, and the impact of the COVID-19 pandemic on the practice of international arbitration. This shorter, paperback edition does not include the appendices.
′This is an ambitious, original, and complex treatment of key aspects of contemporary capitalism. It makes a major contribution because it profoundly destabilizes the scholarship on globalization, the so-called new economy, information technology, distinct contemporary business cultures and practices′ - Saskia Sassen, author of Globalization and its Discontents ′Nigel Thrift offers us the sort of cultural analysis of global capitalism that has long been needed - one that emphasizes the innovative energy of global capitalism. The book avoids stale denouncements and offers instead a view of capitalism as a form of practice′ - Karin Knorr Cetina, Professor of Sociology, University of Konstanz, Germany Capitalism is well known for producing a form of existence where `everything solid melts into air′. But what happens when capitalism develops theories about itself? Are we moving into a condition in which capitalism can be said to possess a brain? These questions are pursued in this sparkling and thought-provoking book. Thrift looks at what he calls ′the cultural circuit of capitalism′, the mechanism for generating new theories of capitalism. The book traces the rise of this circuit back to the 1960s when a series of institutions locked together to interrogate capitalism, to the present day, when these institutions are moving out to the Pacific basin and beyond. What have these theories produced? How have they been implicated in the speculative bubbles that characterized the late twentieth century? What part have they played in developing our understanding of human relations? Building on an inter-disciplinary approach which embraces the core social sciences, Thrift outlines an exciting new theory for understanding capitalism. His book is of interest to readers in geography, social theory, anthropology and cultural economics.
Core concepts. Contemporary ideas. Outstanding, innovative resources. To succeed in your business studies, you will need to master core finance concepts and learn to identify and solve many business problems. Learning to apply financial metrics and value creation as inputs to decision making is a critical skill in any kind of organisation. Fundamentals of Corporate Finance shows you how to do just that. Berk presents the fundamentals of business finance using the Valuation Principle as a clear, unifying framework. Throughout the text, its many applications use familiar Australian examples and makes consistent use of real-world data. This Australian adaptation of the highly successful US text Fundamentals of Corporate Finance features a high-calibre author team of respected academics. The second edition builds on the strengths of the first edition, and incorporates updated figures, tables and facts to reflect key developments in the field of finance. For corporate finance or financial management students, at undergraduate or post-graduate level.
This title was first published in 2000: Did the plan of medieval churches have any underlying symbolic meaning? This work re-opens the debate about the importance of geometry and symbolism in medieval architectural design and argues the case for attributing an intellectual meaning to the planning of abbeys and cathedrals. In challenging prevailing claims for the use of arithmetical rations in architectural design, notably those based on the square root of two, Dr Hiscock advances a perspective consisting of proportions derived from the figures of Platonic geometry - the square, the equilateral triangle and the pentagon - and provides evidence for the symbolic interpretation of these figures. The investigation further reveals whole series of geometric relationships between some of England's most celebrated Norman cathedrals, such as Norwich or Durham, together with a wide sample from the Continent, from Old St Peter's in Rome to Chartres Cathedral, and sets out a comprehensive design method in each case. Hiscock first demonstrates the proposition that the ideas of Christian Platonism, including number and geometry, remained current and were employed in the thought of the early Middle Ages. In particular, he argues that they can be associated with the leading persons in the 10th-century revival of monasticism and that they found expression in the "white mantle of churches" that spread across Western Europe at the end of the first millennium AD. The book then provides a detailed analysis of the geometric proportions of church plans between the 9th and 12th centuries in Germany, France and in England. This research seeks to demonstrate that a coherent sequence of geometric forms can be seen in thse plans, forms which correspond to the key figures of Platonic geometry as understood in the context of Christian Platonist thought. In conclusion, the author shows how the system of design proposed could be set out on site using the known working methods of medieval masons.
A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives. The expanded third edition of Exploring Entrepreneurship includes: • Additional coverage of entrepreneurship and the United Nations Sustainable Development Goals (SDGs), corporate entrepreneurship, variety and diversity in entrepreneurship, and entrepreneurial approaches to the delivery of public services • New and updated Case Studies that tackle cutting-edge practical issues • New and updated Researcher Profiles from leading international scholars • Enhanced Recommended Reading sections in each chapter with concise introductions to the latest research findings Essential online resources for students, including selected SAGE journal articles, pre-reading suggestions, self-assessment questions and revision tips, plus a range of lecturer resources, are available. Suitable reading for students taking modules in Entrepreneurship or Small Business Management at upper undergraduate and postgraduate levels.
Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand’s social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. This lack of meaning is creating a market full of commodities rather than products that instill loyalty. But loyalty (i.e., repeat business) is the key to long term success, and that requires focusing on meaningful differentiation: functional, emotional, or societal. Here, brand expert Nigel Hollis focuses on the four components of a meaningfully different brand: purpose, delivery, resonance, and difference.This unique model will be applied to two very different brand models: premium priced and value priced. The models will show readers how to amplify what their brand stands for across all the brand touch points including: findability, affordability, credibility, vitality, and extendibility. The book will include cases of global brands such as Dyson, Johnnie Walker, Geico, Volkswagen, and more.
This book is part of a range of popular, compactguidebooks perfect for planning all sorts of holidays -whether long-haul, short-haul, regional tours and citybreaks. Full of useful information on walks and tours,accommodation and eating out, shopping options and toptravel tips, they're all you need for your holiday rightat your fingertips. The features include: user-friendlydesign; 180 colour photographs and 15 colour maps; easilyaccessible A-Z format for key practical information; andfeature spreads to illuminate cultural and historicalbackground.
Is noise the most neglected green issue of our age? This book argues compellingly that it is, and tells you all you need to know about noise as a social, cultural, environmental and health issue. Across the world, more people are disturbed by noise in their day-today lives than by any other pollutant on Earth. From the shanty towns of Mumbai to the smart boulevards of Paris, noise is a problem. It is damaging people's health, costing billions, and threatening the world's natural sound systems in the same way that climate change is altering its eco-systems. Drawing on evidence from all over the world, this book showcases policies and strategies that have worked to decrease noise pollution, and offers lessons for policymakers and environmental health professionals, campaigners and any individual affected by noise. Written by a renowned noise campaigner and experts in law and health, this book tells you all you need to know about noise as a social, cultural and environmental issue and how we can act to build a more peaceful world.
This book provides a complete math course for those who want to learn technology. The book reinforces all math topics with extensive electronic and computer applications to show readers the value of math as a tool. (Midwest).
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