Nigel F. Piercy's Books

Tales from the Marketplace

By: Nigel F. Piercy

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Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business "stories" that are contemporary and provocative. These new "stories" depict how major organizations have experienced revolution in their traditional markets - created by new types of competitors with new business models. The search for superior value is overtaking traditional brand and relationship strategies. The challenge to companies is reinvention and renewal and the alternative is obsolescence and decline. After all, did the major banks really expect to be competing with supermarkets, car companies, Virgin and internet-based companies to provide retail bank services? The book is based on the author's view that: · Business is exciting, turbulent and unpredictable - the "stories" we read and study should be too! · From Dell Computers and easyJet to Amazon.com and Skoda Cars, it is the most innovative companies that have most to teach us about reinvention and new business models · The inflexible analytical frameworks of the past no longer apply - "stories" of reinvention and renewal show the creative strategies developed by companies to cope with threats and exploit opportunities around them. 'Tales from the Marketplace' is essential, timely and designed to be highly readable for managers. It also provides an innovative approach for undergraduate and MBA level teachers and students, and for participants on executive programmes in marketing and strategic management.

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Page Count

365

Publisher

Routledge

Published Date

ISBN 10

1136010254

ISBN 13

9781136010255

Strategic Customer Management

Strategizing the Sales Organization

By: Nigel F Piercy,Nikala Lane

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Strategic Customer Management

Strategizing the Sales Organization

By: Nigel F Piercy,Nikala Lane

A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved.

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Page Count

338

Publisher

Oxford University Press on Demand

Published Date

ISBN 10

0199544506

ISBN 13

9780199544509

Market-Led Strategic Change

By: Nigel F. Piercy

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Market-Led Strategic Change

By: Nigel F. Piercy

The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.

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Page Count

779

Publisher

Routledge

Published Date

ISBN 10

1136379185

ISBN 13

9781136379185

Market-led Strategic Change

Transforming the Process of Going to Market

By: Nigel Piercy

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Market-led Strategic Change

Transforming the Process of Going to Market

By: Nigel Piercy

With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.

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Page Count

561

Publisher

Routledge

Published Date

ISBN 10

1856175049

ISBN 13

9781856175043

Total Integrated Marketing

Breaking the Bounds of the Function

By: James M. Hulbert,Noel Capon,Nigel Piercy

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Total Integrated Marketing

Breaking the Bounds of the Function

By: James M. Hulbert,Noel Capon,Nigel Piercy

Based on their combined experience of over half a century of advising companies, the authors argue that marketing has lost its way. Companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. Success in the new marketplace demands integration of the firm's entire set of capabilities into a seamless system that delivers exemplary customer satisfaction, if not delight. Integrating marketing is imperative, from the top down, and with every major function: finance, operations, sales, R&D, customer service and HR. Only by creating Total Integrated Marketing, ensuring that everyone in the organization has one paramount goal to get and keep customers can success be achieved. The authors provide a wealth of marketing tips and innovations that readers can easily adapt to their own businesses and revealing cases that lift the lid on good and bad practice around the world.

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Page Count

372

Publisher

Kogan Page Publishers

Published Date

ISBN 10

074944455X

ISBN 13

9780749444556

Market-Led Strategic Change

Transforming the process of going to market

By: Nigel F. Piercy

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Market-Led Strategic Change

Transforming the process of going to market

By: Nigel F. Piercy

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.

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Page Count

604

Publisher

Taylor & Francis

Published Date

ISBN 10

1135050244

ISBN 13

9781135050245

Stories of Strategies and Markets

By: Piercy

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Stories of Strategies and Markets

By: Piercy

Stories of Strategies and Markets: Tales from the Marketplace' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business "stories" that are contemporary and provocative. These new "stories" depict how major organizations have experienced revolution in their traditional markets - created by new types of competitors with new business models. The search for superior value is overtaking traditional brand and relationship strategies. The challenge to companies is reinvention and renewal and the alternative is obsolescence and decline. After all, did the major banks really expect to be competing with supermarkets, car companies, Virgin and internet-based companies to provide retail bank services? The book is based on the author's view that: · Business is exciting, turbulent and unpredictable - the "stories" we read and study should be too! · From Dell Computers and easyJet to Amazon.com and Skoda Cars (NOTE: cases to be updated), it is the most innovative companies that have most to teach us about reinvention and new business models · The inflexible analytical frameworks of the past no longer apply - "stories" of reinvention and renewal show the creative strategies developed by companies to cope with threats and exploit opportunities around them. 'Stories of Strategies and Markets: Tales from the Marketplace' is essential, timely and designed to be highly readable for managers. It also provides an innovative approach for MSc and MBA level teachers and students, and for participants on executive programmes in marketing and strategic management. * Learn from best practice with this collection of highly accessible and topical case studies * Unique: this is an anti case study, case study book which benefits greatly from Piercy's wit and style * Provides conceptual frameworks to challenge conventional thinking

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Solve jigsaw puzzle

Age

Page Count

280

Publisher

Routledge

Published Date

ISBN 10

1856176991

ISBN 13

9781856176996

Book's by Nigel F. Piercy

Tales from the Marketplace

Tales from the Marketplace

Strategic Customer Management

Strategic Customer Management

Market-Led Strategic Change

Market-Led Strategic Change

Market-led Strategic Change

Market-led Strategic Change

Total Integrated Marketing

Total Integrated Marketing

Market-Led Strategic Change

Market-Led Strategic Change

Stories of Strategies and Markets

Stories of Strategies and Markets

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