The definitive reference on free vs. paid business models. Marketing has been practiced for centuries around one central tenet: creating an effective message to potential customers so as to generate sales and profits. This method, while proven, is flawed by incompleteness: the message carries no value; only what is sold does. In recent decades, marketers added value to advertising and created so-called "free products". The Mind Share Market uncovers this hidden customer segment that can make or break a business. Through the story of Maria Ezrati, CEO of Etymologic Corporation and over 15 real world examples, executives and managers in all industries will find a philosophical and practical blueprint to understand the dynamics of a zero price.
If you have a working knowledge of JavaScript and ECMAScript 6 (ES6), this practical guide will help you tackle modular programming to produce code that’s readable, maintainable, and scalable. You’ll learn the fundamentals of modular architecture with JavaScript and the benefits of writing self-contained code at every system level, including the client and server. Nicolás Bevacqua, author of Practical Modern JavaScript, demonstrates how to scale out JavaScript applications by breaking codebases into smaller modules. By following the design practices in this book, senior developers, technical leaders, and software architects will learn how to create modules that are simple and flexible while keeping internal complexity in check. Learn modular design essentials, including how your application will be consumed and what belongs on the interface Design module internals to keep your code readable and its intent clear Reduce complexity by refactoring code and containing and eliminating state Take advantage of modern JavaScript features to write clear programs and reduce complexity Apply Twelve-Factor App principles to frontend and backend JavaScript application development
Floating-point arithmetic is the most widely used way of implementing real-number arithmetic on modern computers. However, making such an arithmetic reliable and portable, yet fast, is a very difficult task. As a result, floating-point arithmetic is far from being exploited to its full potential. This handbook aims to provide a complete overview of modern floating-point arithmetic. So that the techniques presented can be put directly into practice in actual coding or design, they are illustrated, whenever possible, by a corresponding program. The handbook is designed for programmers of numerical applications, compiler designers, programmers of floating-point algorithms, designers of arithmetic operators, and more generally, students and researchers in numerical analysis who wish to better understand a tool used in their daily work and research.
As divisions grow across political, economic, and social lines, it often feels as though the only belief shared by many is that “the other side is too far gone.” An authentic difficult dialogue has the power to mobilize our shared humanity in addressing divisions and making transformative change for a more just society. Decades of social science research on meaningful human exchanges can help make sure you not only engage in a difficult dialogue, but that you can engage authentically for the desired goal of transformative change. A difficult dialogue is an exchange between two or more individuals that are likely to disagree or clash. This book will provide a solid foundation for understanding and engaging in difficult dialogues. As you traverse through the pages, you will develop a better understanding of how desires for power and belonging shape each unique difficult dialogue and recognize how experiences with motivation and defensiveness impact difficult dialogues. Further, you will read about case studies of successful dialogues between children and adults and discover the positive benefits of engaging in difficult dialogues with the youth in your life. Finally, you will be given the opportunity to learn about and practice specific skills to prepare for, engage in, and move forward before, during, and after a difficult dialogue. Given the intellectual foundation you will construct while reading this book, this book includes a workbook section to put your newfound skills to work. If you are left wondering “If difficult dialogues are difficult by nature, is it really worth engaging in one?” This book will shed light on the power dialogue grants you to inspire transformative change. Difficult dialogues show us that very few people are truly “too far gone” to communicate, reflect, transform, and act. We have all bore witness to both massive societal issues and their proliferating repercussions. However, there is hope in that each can begin to be solved and dismantled with the comparatively small task of engaging in authentic difficult dialogues. To address societal ills - to grow - we must be courageous, we must be vulnerable, and we must have authentic difficult dialogues. We must do this for a better world, for a more just world, and this book may serve as a foundation and a reference as you progress in your journey.
This 6-volume set of Bakers covers all musical genres, with entries written by a distinguished group of area specialists as well as the original articles of Nicolas Slonimsky. More than 15, 000 biographies span the medieval ages to the present.This work continues the tradition of offering the most comprehensive and authoritative information on the musicians, along with interesting and insightful evaluations of their contributions to the musical world. Bakers remains the most affordable, comprehensive and readable of all music reference works, providing everyone from the student to scholar a one-stop resource for all their music biographical needs. Some of the artists featured include: Louis Armstrong Johann Sebastian Bach The Beatles Ludwig van Beethoven James Brown John Cage Maria Callas Johnny Cash Miles Davis Claude Debussy Marvin Gaye Philip Glass George Frideric Handel Charlie Parker Luciano Pavarotti Arturo Toscanini Tom Waits And many more
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