The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
The sounds of spectators at football (soccer) are often highlighted – by spectators, tourists, commentators, journalists, scholars, media producers, etc. – as crucial for the experience of football. These sounds are often said to contribute significantly to the production (at the stadium) and conveyance (in televised broadcast) of 'atmosphere.' This book addresses why and how spectator sounds contribute to the experience of watching in these environments and what characterizes spectator sounds in terms of their structure, distribution and significance. Based on an examination of empirical materials – including the sounds of football matches from the English Premier League as they emerge both at the stadium and in the televised broadcast – this book systematically dissects the sounds of football watching.
The sounds of spectators at football (soccer) are often highlighted – by spectators, tourists, commentators, journalists, scholars, media producers, etc. – as crucial for the experience of football. These sounds are often said to contribute significantly to the production (at the stadium) and conveyance (in televised broadcast) of 'atmosphere.' This book addresses why and how spectator sounds contribute to the experience of watching in these environments and what characterizes spectator sounds in terms of their structure, distribution and significance. Based on an examination of empirical materials – including the sounds of football matches from the English Premier League as they emerge both at the stadium and in the televised broadcast – this book systematically dissects the sounds of football watching.
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
The sounds of spectators at football (soccer) are often highlighted – by spectators, tourists, commentators, journalists, scholars, media producers, etc. – as crucial for the experience of football. These sounds are often said to contribute significantly to the production (at the stadium) and conveyance (in televised broadcast) of 'atmosphere.' This book addresses why and how spectator sounds contribute to the experience of watching in these environments and what characterizes spectator sounds in terms of their structure, distribution and significance. Based on an examination of empirical materials – including the sounds of football matches from the English Premier League as they emerge both at the stadium and in the televised broadcast – this book systematically dissects the sounds of football watching.
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