Born in a landlocked town in the center of Kansas, Pip is tall, flat, smart, funny, and supernaturally buoyant. On land, she has her share of troubles: an agoraphobic mother, a lost father, and a school full of nuns who just want her to sit still. But in the water, Pip is unstoppable. Swimming her way from a small Midwestern team to the Barcelona Olympics, Pip’s journey is the story of a young girl with an unsinkable spirit, struggling to stay afloat in the only way she can.
What happens to the hour we lose to daylight-saving time? If he's Six O'Clock, maybe he packs his bag and goes looking for work. And because time flies, he flies around the world, finding himself in music and numbers, and even on the front of a bus! The Lost Hour, delightfully illustrated by 13-year old Maya Keegan, is a humorous story about time and travel and finding yourself when you are lost.
This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
In Flesh and Blood, Sunday World Investigations Editor, Nicola Tallant looks at the rising phenomenon of murder-suicide in Ireland, at events which, while shocking in the extreme, happen in tight-knit communities, behind the closed doors of apparently loving homes. She takes us inside these houses of horror and pieces together what happened in seventeen prominent cases, including the horrific murder of four-year-old Deirdre Crowley, whose abductor father shot her dead so that her mother would never see her again; the case of Caitlin Innes, murdered after her Communion Day; the tragic McElhill children, torched to death by their own father; and the case of mother Sharon Grace who, in a state of extreme desperation, drove off a pier with her children in the car. It examines what warning signs, if any, were there before loving fathers and mothers turned killer in their own homes, and looks at the roles of the HSE, the Gardai and families and friends in the build up to these tragic events. Is it too easy to whitewash these crimes as those of the mentally ill? Or can jealousy tip the scales in an otherwise balanced mind? Are there common factors that link these cases? And what steps can be taken to ensure that warning signs are heeded in the future before tragedy strikes again?
This work provides a detailed analysis of each provision of European Law that bears on free movement of persons and shows how the provisions have been interpreted by the European Court of Justice.
This volume provides a cutting-edge analysis concerning the biology and aetiology, classification, clinical assessment and conservative treatment of lower limb muscle injuries in athletes. Muscle injuries are the most common trauma both in team and individual sports and are responsible for most of the time lost both in training and in competition: in professional football (soccer), they account for 30% and in track and field for 48% of all injuries recorded. Despite the considerable interest in this topic among clinicians and researchers, there is still no consensus regarding the etiopathogenesis, classification, clinical examination and treatment of muscle lesions. Based on the first Italian Consensus Conference on guidelines for the conservative treatment of lower limb muscle injuries in athletes, which was held in April 2017 at Humanitas Clinic Institute in Milan, Italy under the auspices of the Italian Society of Arthroscopy, this comprehensive book addresses the main issues concerning muscle injuries, from biology and pathobiology to clinical evaluation and different treatment option, including the most frequently used physio-kinesitherapy therapies. It also presents a consensus classification of muscle injuries closely linked to prognostic factors. Written by international experts with diverse medical backgrounds, this book offers comprehensive practical guidance for orthopedic surgeons, sports physicians, athletic trainers, physiotherapists, sports science students, and physiatrists.
How did Winston Churchill inspire Britain and its Empire in the dark days of 1940, when defeat in World War II seemed imminent, and how did that lead to victory in the Battle of Britain? What choices did he have, what support and advice did he receive, and how did his decisions affect history and his legacy? This book looks at a momentous event from World War II, showing how one of the world's most famous leaders chose to follow a particular course of action.
How do we know about the men and women who broke important World War II military and diplomatic codes? What were the challenges, and what happened to them? This book shows how we know about the Allied codebreakers and their experiences from primary and other sources. It includes information on some historical detective work that has taken place, using documentary, archaeological, and oral evidence, that has enabled historians to piece together the fascinating story of those who provided top secret information known as Ultra and Magic.
What you really need to know, but no-one told you. The best-selling Essential Guide to Acute Care contains everything you need to know about acute care that you can't find in a standard textbook. The third edition has been extensively revised and updated, presenting new oxygen guidelines, updated evidence and practice around sepsis, fluid balance and volume resuscitation, acute kidney injury, perioperative care, and much more. The third edition retains the accessible style and comprehensive coverage that has made Essential Guide to Acute Care essential reading for those who look after acutely ill adults. Throughout the book, 'mini-tutorials' expand on the latest thinking or controversies, and there are practical case histories to reinforce learning at the end of each chapter. The chapters are designed to be read by individuals or used for teaching material in tutorials. This new edition of Essential Guide to Acute Care: Provides up-to-date and practical guidance on the principles of acute care, written by experienced teachers and clinicians Offers a unique approach to the subject that focuses on understanding rather than lists and 'recipes' Explains the altered physiology that accompanies acute illness in adults Includes learning objectives, self-assessment questions, and illustrative examples related to clinical practice Essential Guide to Acute Care is an indispensable volume for medical students and newly graduated doctors; doctors training in medicine, surgery, anaesthesia and emergency medicine; advanced clinical practitioners; nurses and allied health professionals working in acute and critical care; and teachers.
This new addition to the Oxford Case Histories series is a specialty-based collection of geratology cases. Based around the specialist training curriculum for geriatrics, Oxford Case Histories in Geriatric Medicine covers the presentation, management, and treatment of illness in older people and relevant social and ethical issues.
Providing original insights into Chinese military history, Nicola Di Cosmo gives an annotated translation of the only known military diary in pre-modern Chinese history, providing fresh and extensive information on the inner workings of the Ch'ing army. The personal experience of the author, a young Manchu officer fighting in inhospitable South-Western China, take us close to the 'face of the battle' in seventeenth-century China, and enriches our general knowledge of military history.
From Queen Medbh to Mary McAleese, Constance Markiewicz to Nell McCafferty, this is a collection of profiles of women who have shaped Ireland. For too long when people discuss Irish heroes and important figures, only men have been cited. Mn na hireann addresses that tendency and offers an impressive array of women who have brought change and progress to Ireland. From the mythical era, through the Middle Ages, the Plantation, the Famine, the struggle for independence and the early years of the state, right up to the twenty-first century, Mn na hireann profiles over 50 formidable Irish women.
Decolonizing the Diet challenges the common claim that Native American communities were decimated after 1492 because they lived in “Virgin Soils” that were biologically distinct from those in the Old World. Comparing the European transition from Paleolithic hunting and gathering with Native American subsistence strategies before and after 1492, the book offers a new way of understanding the link between biology, ecology and history. Synthesizing the latest work in the science of nutrition, immunity and evolutionary genetics with cutting-edge scholarship on the history of indigenous North America, Decolonizing the Diet highlights a fundamental model of human demographic destruction: human populations have been able to recover from mass epidemics within a century, whatever their genetic heritage. They fail to recover from epidemics when their ability to hunt, gather and farm nutritionally dense plants and animals is diminished by war, colonization and cultural destruction. The history of Native America before and after 1492 clearly shows that biological immunity is contingent on historical context, not least in relation to the protection or destruction of long-evolved nutritional building blocks that underlie human immunity.
Bion in the Consulting Room addresses the long-unanswered question of Bion’s clinical and supervisorial technique and examines the way Bion’s conceptual model and clinical practices informed his theoretical work. As Bion wrote about technique so rarely, the authors set about looking at many of his clinical and supervisorial examples to infer what might be learned from them. This book factors in the four distinctive periods of Bion's clinical and supervisorial work in chronological order: the group period of the 1940s; the period of the psychosis papers in the 1950s; the epistemological period of the early 1960s; and, finally, the period of his international group seminars in the late 1960s and 1970s. In all four periods, the authors examine and analyze his method of clinical inquiry, or how he went about knowing and experiencing his analysands and supervisees. The authors offer a uniquely overarching view of his method of clinical inquiry, uncovering an amazing consistency in how Bion went about his work both as a psychoanalyst and supervisor. This illuminating book is essential reading for psychoanalysts, psychotherapists, and psychologists interested in the work of Wilfred Bion and the importance of his legacy in contemporary practice.
The Five Continents of Theatre undertakes the exploration of the material culture of the actor, which involves the actors’ pragmatic relations and technical functionality, their behaviour, the norms and conventions that interact with those of the audience and the society in which actors and spectators equally take part.
Born in a landlocked town in the center of Kansas, Pip is tall, flat, smart, funny, and supernaturally buoyant. On land, she has her share of troubles: an agoraphobic mother, a lost father, and a school full of nuns who just want her to sit still. But in the water, Pip is unstoppable. Swimming her way from a small Midwestern team to the Barcelona Olympics, Pip’s journey is the story of a young girl with an unsinkable spirit, struggling to stay afloat in the only way she can.
This book offers the first comprehensive history of white workers from the end of the First World War to Zimbabwean independence in 1980. It reveals how white worker identity was constituted, examines the white labouring class as an ethnically and nationally heterogeneous formation comprised of both men and women, and emphasises the active participation of white workers in the ongoing and contested production of race. White wage labourers' experiences, both as exploited workers and as part of the privileged white minority, offer insight into how race and class co-produced one another and how boundaries fundamental to settler colonialism were regulated and policed. Based on original research conducted in Zimbabwe, South Africa and the UK, this book offers a unique theoretical synthesis of work on gender, whiteness studies, labour histories, settler colonialism, Marxism, emotions and the New African Economic History.
This book provides concrete scientific basis that we can conceive the possibility of modifying or even completely canceling aging process, despite the fact that aging is commonly regarded as the result of the overall effects of many uncontrollable degenerative phenomena. The authors illustrate in detail the mechanisms by which cells and the whole organism age. Actions by which it is possible, or will be possible within a limited time, to operate for modifying aging are also debated. The discussion is conducted within the frame and the concepts of evolutionary medicine, which is also indispensable for distinguishing between the manifestations of aging and: (i) diseases that worsen with age, and (ii) acceleration of normal aging rates, caused by unhealthy lifestyle habits and other avoidable factors. The book also discusses the impact of aging on overall mortality and the strange situation that, according to official statistics, aging does not exist as cause of death. This book is a turning point between a gerontology and geriatrics conceived as the study and vain treatment of an incurable condition and one in which these disciplines examine the how and why of a physiological phenomenon that can be modified up to a possible total control. This means transforming the medical prevention and treatment of physiological aging from the greatest failure to the greatest success of medicine.
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