The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include: Promote or die! Knowing your market Creating a marketing plan Watching your spending Investigating niche marketing Writing great marketing copy Getting your press releases noticed Investigating piggyback marketing deals Getting the best from permission-based e-mail marketing 'a great little package' The Bookseller
Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry. The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice. Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program.
Alec Thespian is a university sophomore of silver-spooned upbringing. While on summer vacation on a Mediterranean cruise liner, he hopes to find his first adventure away from home. Jason Austin is a crude but intelligent boy with extreme potential. He finds his way on the cruise liner en route to Florence where he hopes to take part in an exchange program. Although keen on his studies, the only thing on Jasons immediate mind is adventure. But the boys dont find their adventure; it, in fact, finds them and, in a place where civilization is far from reach and where ones innermost secrets begin to surface, their adventure teaches them some important life lessons. Being Thespian is a series of events in the lives of Alec and Jason during their stay on the cruise liner. Told in asynchronous order, the chapters are the primary glimpses into the story and the reader is left to fill in the details.
Life Without the BS is a humorous look at life, marriage, kids, education, and a few other bugaboos including politics, religion, and sex and dating. If you've got an axe to grind against the Obama, Hillary, Rush, or Anne Coulter--we've got you covered there, too. I don't want to give away the farm, but here a few tastes of what you'll find inside. Let me warn--It's finger licking good. Once you start reading you won't want to stop. On people - As Americans, we're guaranteed the right to ""life, liberty, and the pursuit of happiness."" Only problem is what gets my rocks off doesn't even register on the happiness scale for some crazy ass bastards out there. Believe it or not, people are different, some a little more so than others.
A book on God’s greatness that helps you to trust him, grow in faith and live confidently. What’s the secret to truly trusting God so that we can rest easy at night? How can we have the same faith and confidence as David who said: “In peace I will lie down and sleep, for you alone, LORD, make me dwell in safety” (Ps 4:8)? The answer lies in focusing on God’s greatness. When we consider God’s greatness, we usually tend to think about what God can do. However, this book explores 12 things that God can’t do. They all express aspects of his nature and character which we can embrace with relief, celebrate with joy and worship with awe. You will marvel both at God’s otherness and at how he became one of us in the person of Jesus. Read this book to grow in faith, live with confidence and rest easy at night, trusting in the God who never sleeps.
Sherlock Holmes: The Unauthorized Biography blends what we already know of the great sleuth's career with carefully documented social history to answer the questions admirers have long puzzled over. Nick Rennison reveals for the first time Holmes's influence on the political events of late 19th-century England and his connections to the British criminal underworld. It also brings to light his close friendships with key figures of the day, including Oscar Wilde and Sigmund Freud, and exposes the truth about his cocaine use.
Who is McLaren's greatest nemesis? What disappoints Ocado about their competitors? What wakes Google up at 4am? Why does Wimbledon sweat the small stuff? Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today. The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges. Including interviews with Google, Ocado, McLaren, Comic Relief, V&A, National Trust, Dropbox and more, each chapter of Wild Thinking explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective. It's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it's time to break the rules.
The Desiring-Image redefines queer cinema as a kind of filmmaking that conveys sexuality and desire as fundamentally fluid for all people, exceeding familiar stories and themes in many LGBT movies.
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