This is the ultimate guide to protect your data on the web. From passwords to opening emails, everyone knows what they should do but do you do it?'A must read for anyone looking to upskill their cyber awareness,' Steve Durbin, Managing Director, Information Security ForumTons of malicious content floods the internet which can compromise your system and your device, be it your laptop, tablet or phone.•How often do you make payments online? •Do you have children and want to ensure they stay safe online? •How often do you sit at a coffee shop and log onto their free WIFI? •How often do you use social media on the train or bus? If you believe using an antivirus software will keep devices safe... you are wrong. This book will guide you and provide solutions to avoid common mistakes and to combat cyber attacks.This Guide covers areas such as:•Building resilience into our IT Lifestyle•Online Identity•Cyber Abuse: Scenarios and Stories•Protecting Devices•Download and share•Gaming, gamble and travel•Copycat websites•I Spy and QR Codes•Banking, apps and PasswordsIncludes chapers from Nick Wilding, General Manager at AXELOS, Tim Mitchell, Content Director at Get Safe Online, Maureen Kendal, Director at Cybercare, Nick Ioannou, Founder of Boolean Logical, and CYBERAWARE.'Conquer the Web is a full and comprehensive read for anyone wanting to know more about cyber-security. It takes it time to explain the many acronyms and jargon that are associated with our industry, and goes into detail where necessary.' Sarah Jane MD of Layer8 Ltd'Online fraud, cyber bullying, identity theft and these are the unfortunate by products of the cyber age. The challenge is how do we protect ourselves in the online world? Conquer the Web provides practical guidance in an easy to understand language that allows readers to take a small number of steps that will greatly increase their online security. A must read for anyone looking to upskill their cyber awareness.' Steve Durbin MD of Information Security Forum Limited
What are you waiting for? Whether you’re dreaming about starting a business, learning about entrepreneurship, or on the brink of creating a new opportunity right now, don’t wait. Open this book. Inside you will find everything you need. This book contains: a vivid new way to learn about and to practice entrepreneurship. practical exercises, questions and activities for each step in your process. specific principles derived from the heuristics of expert entrepreneurs. 70+ case briefs of entrepreneurs across industries, geographies and time. applications to social entrepreneurship as well as the creation of opportunities in large enterprises. data that will challenge assumptions you might have about entrepreneurship. a broader perspective about the science of entrepreneurship and implications for how individuals can shape their own situation. extra resources are also available on the accompanying website: http://www.effectuation.org/ You will find these ideas presented in a concise, modular, graphical form, perfect for those learning to be entrepreneurs or already in the thick of things. If you want to learn about entrepreneurship in a way that emphasizes action, this book is for you. If you have already launched your entrepreneurial career and are looking for new perspectives, this book is for you. Even if you are someone who feels your day job is no longer creating anything novel or valuable, and wonders how to change it, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice, and practical techniques inside. So what are you waiting for?
I always knew he was quite creative, but I had no idea he was so reckless' Lord Sugar 'The thinking woman's Bakewell tart ... Witty, interesting and underpinned by a sharp intellect' Jo Brand 'This book is a total delight - as wise and witty and surprising as the man himself' Gyles Brandreth When Nick Hewer first appeared on our TV screens in The Apprentice in 2005, he had thought he was heading towards a quiet retirement after a long and successful career in PR and marketing. Little did he realise that appearing on the show with Lord Sugar and Margaret Mountford would mean that his life was about to be transformed. Quickly, he became a regular presence in our homes, renowned for his wry sense of humour and his astute insights. But the story of how the current host of Countdown came to this point has remained largely unknown – until now. In My Alphabet, Nick Hewer takes us through an A to Z of some of the most remarkable and entertaining events his life, covering everything from his Boyhood in Swindon, when he took his Dinky toys on a most unexpected journey, to Regrets, and an episode that ended in a kidnapping. With chapters on subjects from Tottenham Hotspur to one on Underwear, there is sure to be something for all tastes within these pages. My Alphabet builds up into a brilliant and fascinating self-portrait, taking the reader on a remarkable journey that will inform, entertain and move you. We get to see behind the scenes on The Apprentice and Countdown, and much else besides. Self-deprecating and witty, Nick Hewer has written a brilliant book his many fans are sure to treasure.
Until now, all it's taken to build a successful e-business is the right technology. An online storefront goes up and a company's market capitalization goes through the roof, despite low sales and no profits. But now the race to get online is over. As the new economy rapidly becomes the only economy, Internet companies must learn how to create sustainable value if they're going to survive. This book provides the solid business basics companies need to move from the old era of .com to the next era of .profit. Nick Earle, the driving force behind Hewlett-Packard's worldwide Internet strategy, and Peter Keen, a visionary in the world of business and technology, have been anticipating online trends and communicating them to managers for over twenty years. Here they team up to forecast the future of Internet commerce and to lay out the six key imperatives that will determine the difference between successful and unsuccessful e-business in the coming decade. Earle and Keen show managers how to perfect the logistics, cement the relationships, build the brands, transform the capital and cost structures, harmonize the sales channels, and provide the services that are crucial to delivering both value and profits on the Web. Using examples from HP and other top companies around the world, the authors go beyond Internet hype to lay out strategic action in the key areas of technology, finance, and marketing. In the process, they provide all the useful information, timely insights, and practical advice managers need to build business plans for the new economy that really work.
We’re accustomed to seeing humour as a diversion from the serious side of life, but humour also permeates some of the most troubling political developments in recent years. From the resurgence of white nationalism to the erosion of democratic norms, jokes force-feed us objectionable ideologies while we gasp and splutter at all the side-splitting shenanigans. This book explores the relationship between humour and offensiveness in contemporary society. Drawing on examples from philosophical thinkers and popular culture, it invites readers to consider the dark side of humour. Weaving together cultural analysis, political discussion and philosophical reflection, the book provides an antidote to positive thinking about laughter and a roadmap for navigating different types of offensive humour.
Many observers have suggested that capitalism is fast destroying our planet, concentrating power in a few big companies. Excessive short-termism, leveraged debt, digitisation, and disruption are the new normal. We stand at a critical juncture where the two paths ahead could lead to very different futures. One route could take us back to the harshest days of the early Industrial Revolution and the Great Depression. The other could lead to a world of abundance, equality, inclusivity, and prosperity for all. Which future awaits us will largely be determined by business, and HR (Human Resources) in particular. Books on HR tend to focus on HR practices and potential interventions, but they rarely look at the profession, how it evolved, and how and why those people practices were created. The HR (R)Evolution: Change the Workplace, Change the World describes the "Seven Great Waves" of change and explains how each wave impacted business. It explains how some companies are stuck in the past and how HR can break the deadlock if it understands what the future holds. This book is meant for senior business leaders or anyone currently working in HR who are grappling with the paradoxes of business today. It’s for leaders who recognise that people issues are the central challenge of our time. Whether we embrace the waves yet to come will determine whether we survive or regress, whether we flourish or flounder. The future is in our hands.
From the renowned biochemist and author of The Vital Question, an illuminating inquiry into the Krebs cycle and the origins of life. “Nick Lane’s exploration of the building blocks that underlie life’s big fundamental questions—the origin of life itself, aging, and disease—have shaped my thinking since I first came across his work. He is one of my favorite science writers.”—Bill Gates What brings the Earth to life, and our own lives to an end? For decades, biology has been dominated by the study of genetic information. Information is important, but it is only part of what makes us alive. Our inheritance also includes our living metabolic network, a flame passed from generation to generation, right back to the origin of life. In Transformer, biochemist Nick Lane reveals a scientific renaissance that is hiding in plain sight —how the same simple chemistry gives rise to life and causes our demise. Lane is among the vanguard of researchers asking why the Krebs cycle, the “perfect circle” at the heart of metabolism, remains so elusive more than eighty years after its discovery. Transformer is Lane’s voyage, as a biochemist, to find the inner meaning of the Krebs cycle—and its reverse—why it is still spinning at the heart of life and death today. Lane reveals the beautiful, violent world within our cells, where hydrogen atoms are stripped from the carbon skeletons of food and fed to the ravenous beast of oxygen. Yet this same cycle, spinning in reverse, also created the chemical building blocks that enabled the emergence of life on our planet. Now it does both. How can the same pathway create and destroy? What might our study of the Krebs cycle teach us about the mysteries of aging and the hardest problem of all, consciousness? Transformer unites the story of our planet with the story of our cells—what makes us the way we are, and how it connects us to the origin of life. Enlivened by Lane’s talent for distilling and humanizing complex research, Transformer offers an essential read for anyone fascinated by biology’s great mysteries. Life is at root a chemical phenomenon: this is its deep logic.
Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, providing an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making. This book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods.
Make the most of your time with The Rough Guide to Greece, the ultimate handbook to the Greek mainland and islands - right down to the tiniest one-village outcrops, including an overview of all of Greece's highlights, from Mount Pilio's lush countryside and Prespa's beautiful lakes to the fish market in Thessaloniki and the famous oracle site in Delphi. There are sections on Greek cuisine, Wild Greece and Orthodox Festivals, hundreds of reviews of all the best places to eat, drink and sleep, for all budgets, plus practical tips on a wide range of activities, from bird-watching and windsurfing to hiking and cycling. The guide also takes a detailed look at the country's history, culture, mythology and wildlife and comes complete with maps and plans for every region.
Today should be a Golden Age for free speech – with technology providing more ways of communicating ideas and opinions than ever before. Yet we’re actually witnessing a growing wave of restrictions on freedom of thought and expression. In Having Your Say a variety of authors – academics, philosophers, comedians and more – stress the fundamental importance of free speech, one of the cornerstones of classical liberalism. And they provide informed and incisive insights on this worrying trend, which threatens to usher in a new, intolerant and censorious era.
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
This is a book for leaders who think about legacy, their own and the one their business is leaving. Yet, none of us get to write our legacy, that is for those who come after us. This book and the lessons within will enable you to improve yours. The eight questions at the core of this book are underpinned by three big ideas: The questions we ask matter Businesses are the tools we use to shape our world Business value is optimized for the long term when society thrives The questions have been developed and road-tested with business leaders and thousands of executives on an MBA that is ranked number one in the world as ‘best for the planet’. Applying them to your business will enable long-term value creation while shifting it to one that your children will be proud of. This book will appeal to business executives, leaders and managers, MBA graduates and students, and all those interested in transforming their organizations for the challenges ahead.
This is the ultimate guide to protect your data on the web. From passwords to opening emails, everyone knows what they should do but do you do it?'A must read for anyone looking to upskill their cyber awareness,' Steve Durbin, Managing Director, Information Security ForumTons of malicious content floods the internet which can compromise your system and your device, be it your laptop, tablet or phone.•How often do you make payments online? •Do you have children and want to ensure they stay safe online? •How often do you sit at a coffee shop and log onto their free WIFI? •How often do you use social media on the train or bus? If you believe using an antivirus software will keep devices safe... you are wrong. This book will guide you and provide solutions to avoid common mistakes and to combat cyber attacks.This Guide covers areas such as:•Building resilience into our IT Lifestyle•Online Identity•Cyber Abuse: Scenarios and Stories•Protecting Devices•Download and share•Gaming, gamble and travel•Copycat websites•I Spy and QR Codes•Banking, apps and PasswordsIncludes chapers from Nick Wilding, General Manager at AXELOS, Tim Mitchell, Content Director at Get Safe Online, Maureen Kendal, Director at Cybercare, Nick Ioannou, Founder of Boolean Logical, and CYBERAWARE.'Conquer the Web is a full and comprehensive read for anyone wanting to know more about cyber-security. It takes it time to explain the many acronyms and jargon that are associated with our industry, and goes into detail where necessary.' Sarah Jane MD of Layer8 Ltd'Online fraud, cyber bullying, identity theft and these are the unfortunate by products of the cyber age. The challenge is how do we protect ourselves in the online world? Conquer the Web provides practical guidance in an easy to understand language that allows readers to take a small number of steps that will greatly increase their online security. A must read for anyone looking to upskill their cyber awareness.' Steve Durbin MD of Information Security Forum Limited
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