Despite considerable work the answer to basic questions such as ‘what are our ethics and our moral norms now?’ ‘Have they changed since last year?’, ‘If so why?’ remain surprisingly illusive. This book argues that progress towards answering these questions is possible through a grounded analytical account of the cultivation of ethics and moral norms in social groups, in particular places and times. Departing from the evolutionary theory of why we gain value from pro-social behaviour, we argue that a coherent thread exists for how we do so through evolved social capacities that are united in the pursuit of a Positive Social Identity. Drawing on a unique quantitative dataset from Sierra Leone this book offers a theoretical framework and a preliminary guide to the systematic quantitative analysis of ethics and moral norms and how these may relate to the long term success of organisations. The results directly challenge a ‘one-size-fits-all’, universal understanding of both ethics and moral norms both within and between organisations. The costs and challenges influencing the development of ethics and moral norms and their ultimate conception of pro-sociality vary dramatically according to situation. Nowhere is this more starkly illustrated than between economically developed and developing countries. In analysing the relationship between agency and situation, the role of diversity, conflict, inefficiency and failure to cooperate prove to be essential components of the solution of social dilemmas on which Positive Social Identity depends.
Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The ‘ecosystems’ this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that- • As mass media impact wanes so the role of influencers grows - marketers need to know why and how to use this knowledge • The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence. • Large and small businesses worldwide pour billions of pounds each year into influencing what they think are their influencers. This book shows you that most of that money is being spent on the wrong people, leaving the real influencers all too often untouched. • Influencers do not do the buying, are not obvious, cannot be bought, and start off neutral - which is why their potential to affect sales is so great • Influencers are not all equal - they can be assessed, ranked and prioritised to be used effectively • Influencers can be influenced – the question is how to get to them to generate market awareness, leads and address sales barriers Influencer marketing is closely related to the relentless rise and success of word of mouth (WOM) and relationship marketing, and is now established as one of the armoury of new techniques professionals must use. For all those involved in marketing and sales this book will be an essential analysis of how to identify who has influence, how they apply it, and how you can turn it to your advantage.
The long and eagerly awaited third edition of this popular and compact textbook is here. Often labelled an "exam bible" in its previous editions, Key Topics in Otorhinolaryngology provides a concise yet comprehensive overview that clinical students and trainees alike can use. It will serve as an ideal introduction to ENT and also prove to be a valuable revision aid for ENT examinations. Conceived and edited by three very knowledgeable and highly respected ENT surgeonsfrom the UK with a wealth of examining experience and an in-depth understanding of the British, European, and International examination formats and contents. Key Features: Contents organised alphabetically in manageable sized chapters, covering individual topics in a systematic style with great clarity. Liberally updated to reflect new developments in the field – with 21 new chapters, and inclusive coverage of all sub-specialties in the discipline. An ideal introduction to the specialty for medical students, and an accessible source of reference for general practitioners and junior doctors covering ENT. It is insightful and succinct, whilst providing sufficient detail to be used as a valuable revision aid for those studying for post-graduate examinations in Otolaryngology and Head & Neck Surgery. Key Topics in Otolaryngology is certain to become a much-used reference for students, primary healtcare physicians and surgical trainees alike.
The long and eagerly awaited third edition of this popular and compact textbook is here. Often labelled an "exam bible" in its previous editions, Key Topics in Otorhinolaryngology provides a concise yet comprehensive overview that clinical students and trainees alike can use. It will serve as an ideal introduction to ENT and also prove to be a valuable revision aid for ENT examinations. Conceived and edited by three very knowledgeable and highly respected ENT surgeonsfrom the UK with a wealth of examining experience and an in-depth understanding of the British, European, and International examination formats and contents. Key Features: Contents organised alphabetically in manageable sized chapters, covering individual topics in a systematic style with great clarity. Liberally updated to reflect new developments in the field – with 21 new chapters, and inclusive coverage of all sub-specialties in the discipline. An ideal introduction to the specialty for medical students, and an accessible source of reference for general practitioners and junior doctors covering ENT. It is insightful and succinct, whilst providing sufficient detail to be used as a valuable revision aid for those studying for post-graduate examinations in Otolaryngology and Head & Neck Surgery. Key Topics in Otolaryngology is certain to become a much-used reference for students, primary healtcare physicians and surgical trainees alike.
A Gooleness, petite station balnéaire surannée du nord de l'Angleterre, Annie, la quarantaine sonnante, se demande ce qu'elle a fait des quinze dernières années de sa vie... En couple avec Duncan, dont la passion obsessionnelle pour Tucker Crowe, un ex-chanteur des eighties, commence sérieusement à l'agacer, elle s'apprête à faire sa révolution. Un pèlerinage de trop sur les traces de l'idole et surtout la sortie inattendue d'un nouvel album, Juliet, Naked,mettent le feu aux poudres. Mais se réveiller en colère après quinze ans de somnambulisme n'est pas de tout repos ! Annie est loin de se douter que sa vie, plus que jamais, est liée à celle de Crowe qui, de sa retraite américaine, regarde sa vie partir à vau-l'eau... Reste plus qu'à gérer la crise avec humour et plus si affinités... " Vous avez devant vous un auteur à son apogée... " The Times Magazine Traduit de l'anglais par Christine Barbaste
Carey provides an introduction to all areas of the law relating to print, broadcast and electronic media. This edition includes chapters on IT and the internet and copyright and moral issues, as well as reflecting recent legislative changes.
De Forenede Stater og Sovjetunionen er kommet ud i et forrygende kapløb om at vinde indflydelse over en lille ø i Det Caribiske Hav. Selvfølgelig må AXE sende sin topagent Nick Carter. Han må kaste sig ud i en kamp på liv og død for at forhindre, at russerne skal vinde kontrol over et af verdens værdifuldeste og for rumforskningens helt uundværlige mineraler ... Nick Carter-Killmaster er en samling hårdtslående spionromaner, hvor spændingen er i højsædet. De 261 bøger er skrevet af forskellige forfattere under det fælles pseudonym Nick Carter, som også er navnet på bogens hovedperson, agent N3 for det amerikanske spionbureau, AXE. Nick Carter er lige så dygtig til at jagte forbrydere, som han er til at forføre damer, og bøgerne er sprængfyldt med action.
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