Nick Burcher's Books

Paid, Owned, Earned

Maximising Marketing Returns in a Socially Connected World

By: Nick Burcher

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Paid, Owned, Earned

Maximising Marketing Returns in a Socially Connected World

By: Nick Burcher

The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.

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Page Count

296

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749465638

ISBN 13

9780749465636

Paid, Owned, Earned

Maximising Marketing Returns in a Socially Connected World

By: Nick Burcher

Write a review Read reviews Take a Quiz Solve Book Puzzle

Paid, Owned, Earned

Maximising Marketing Returns in a Socially Connected World

By: Nick Burcher

Average ratings

N/A

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Solve jigsaw puzzle

Age

Page Count

296

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749465638

ISBN 13

9780749465636

Behind The Lions

Playing Rugby for the British & Irish Lions

By: Stephen Jones,Tom English,Nick Cain

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Behind The Lions

Playing Rugby for the British & Irish Lions

By: Stephen Jones,Tom English,Nick Cain

For over 130 years the British & Irish Lions have stood out as a symbol of the ethics, values and romance at the heart of rugby union. To represent the Lions is the pinnacle for every international player in Britain and Ireland, and the dream of tens of thousands of avid fans who fol-low them. A Lions tour, undertaken every four years to the southern hemisphere, is more than a series of rugby matches played out on foreign fields; it is an epic crusade where the chosen few face a succession of mental and physical chal-lenges on their way to the Test arena, where they do battle with the superpowers of the world game. Behind the Lions sees seven esteemed rugby writers delve to the very heart of what it means to be a Lion, using diaries and letters from those who pioneered the concept, to interviews with a vast array of players who have followed in their footsteps. In so doing they have uncovered the passion, pride and honour experienced when taking up the unique challenge of a Lions tour. This is a tale of heart-break and ecstasy, humour and poignancy that is at once inspirational, moving and utterly compelling. And it is the only story worth hearing: the players' own.

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Age

Page Count

704

Publisher

Birlinn

Published Date

ISBN 10

0857905295

ISBN 13

9780857905291

Book's by Nick Burcher

Paid, Owned, Earned

Paid, Owned, Earned

Paid, Owned, Earned

Paid, Owned, Earned

Behind The Lions

Behind The Lions

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