Nick Birks's Books

Rethinking Public Strategy

By: Sean Lusk,Nick Birks

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Strategy is vital to effective and efficient public service delivery as well as successful governance and leadership. This new text provides a concise yet systematic overview of the achievements, downfalls and complexities of public strategy in today's globalized and often market-driven world. It describes the place of strategy in civic societies whose citizens are more interconnected and vocal than ever. It shows that successful strategic planning goes well beyond problem-solving to developing adaptable plans that can evolve as requirements and circumstances change. And it explains why muddling through simply won't work. Emphasizing the importance of applying a variety of techniques to the process of strategy-creation, Rethinking Public Strategy reassesses the key factors that can deliver significant improvements in public services and build public value. It looks at why public strategy is distinctive, as well as the principles it has in common with the corporate domain. This text includes numerous case studies from around the globe – from South Africa to Singapore, the USA to Germany, and from China to the Czech Republic – that ground the exposition in real experience. Based on state-of-the-art research by two expert practitioners in the field, it offers an essential guide to the art of strategy in the contemporary public sector, and encourages readers to evaluate critically the various approaches to strategy.

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Page Count

262

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1137377585

ISBN 13

9781137377586

Environmental Archaeology

Theoretical and Practical Approaches

By: Chris Turney,Matthew Canti,Nick Branch,Peter Clark

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Environmental Archaeology

Theoretical and Practical Approaches

By: Chris Turney,Matthew Canti,Nick Branch,Peter Clark

Environmental Archaeology: Theoretical and Practical Approaches outlines and assesses the various methods used to reconstruct and explain the past interaction between people and their environment. Emphasising the importance of a highly scientific approach to the subject, the book combines geoarchaeological, bioarchaeological (archaeobotany and zooarchaeology) and geochronological information and examines how these various aspects of archaeology may be used to enhance our knowledge and understanding of past human environments. Drawing from both the practical experiences of the authors and cutting-edge research, Environmental Archaeology: Theoretical and Practical Approaches is a valuable contribution to the subject. It will be essential reading for students and professionals in archaeology, geography and anthropology.

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395

Publisher

Routledge

Published Date

ISBN 10

1134664516

ISBN 13

9781134664511

Reducing Burglary

By: Andromachi Tseloni,Rebecca Thompson,Nick Tilley

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Reducing Burglary

By: Andromachi Tseloni,Rebecca Thompson,Nick Tilley

Domestic burglary has fallen significantly over the past 20 years in many countries, but still remains a high volume crime. On top of substantial financial loss and property damage, burglary also leads to high levels of anxiety and fear of crime. The research presented in this book represents the first systematic study of what actually works in security interventions against burglary, with cross-sectional data on different regions and socio-economic population groups. This work provides an overview of the scope of the problem and what can be done about it, drawing on extensive research evidence from projects funded by the Economic and Social Research Council (ESRC) Secondary Data Analysis Initiative (SDAI), and other sources. It reports detailed findings about which interventions are most effective for different population groups and how these measures can be implemented. It includes burglary prevention advice for homeowners, law enforcement and other public agencies, and makes recommendations for future research. In addition to being relevant to concerned citizens, police, policy-makers and crime prevention practitioners, this book will also be of interest to researchers in criminology and criminal justice, particularly those working on security and crime prevention, as well as urban planning and public policy.

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299

Publisher

Springer

Published Date

ISBN 10

3319999427

ISBN 13

9783319999425

Clifford Brown

The Life and Art of the Legendary Jazz Trumpeter

By: Nick Catalano

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Clifford Brown

The Life and Art of the Legendary Jazz Trumpeter

By: Nick Catalano

Although he died in a tragic car accident at twenty-five, Clifford Brown is widely considered one of the most important figures in the history of jazz, a trumpet player who ranks with Louis Armstrong, Dizzy Gillespie, and Miles Davis, and a leading influence on contemporary jazz musicians. Now, in Clifford Brown: The Life and Art of the Legendary Jazz Trumpeter, Nick Catalano gives us the first major biography of this musical giant. Based on extensive interviews with Clifford Brown's family, friends, and fellow jazz musicians, here is a fascinating portrait of a remarkable musician. Catalano depicts Brown's early life, showing how he developed a facility and dazzling technique that few jazz players have ever equaled. We read of his meteoric rise in Philadelphia, where he played with many of the leading jazz players of the 1950s, including Dizzy Gillespie and Charlie Parker; his tour of Europe with Lionel Hampton, which made him famous; and his formation of the Brown-Roach Quintet with prominent drummer Max Roach--one of the most popular hard bop combos of the day. Catalano also shows that Brown was a remarkable individual--he grew up in a middle-class African-American home in Wilmington, Delaware, attended college, was a skilled mathematician, and had wide cultural interests. Moreover, in an era when most jazz players were either alcoholics or addicts, Brown was clean-living and drug free. Indeed, he became a role model for musicians who were struggling with drugs and had great influence in this area with one prominent colleague, tenor sax player Sonny Rollins. Clifford Brown not only provides a colorful account of Brown's life, but also features an informed analysis of his major recorded solos, highlighting Brown's originality and revealing why he remains a great influence on trumpet players today. It is a book that anyone with a serious interest in jazz will want to own.

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232

Publisher

Oxford University Press

Published Date

ISBN 10

0190286806

ISBN 13

9780190286804

Profit Brand

How to Increase the Profitability Accountability and Sustainability of Brands

By: Nick Wreden

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Profit Brand

How to Increase the Profitability Accountability and Sustainability of Brands

By: Nick Wreden

Profit Brand presents a results-driven view of branding that any CEO or CFO would applaud. While branding strategies often concern themselves with "awareness," "visibility," "impact," and "image," author Nick Wreden shifts the focus to the bottom line. He offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with profits. Wreden looks at the inefficiencies of traditional branding strategies that stress customer acquisition over customer retention. Customer loyalty, he argues, is the key to delivering profitability. With this in mind, he explores loyalty schemes, the need to own the customer experience, and the means of leveraging allies as brand ambassadors. He covers topics such as segmentation, optimization, pricing, and communication strategies and explores accountability systems such as six sigma, CRM, and scorecards. Citing examples from global brands such as IBM, Disney, Amex and KLM, the book highlights marketing practices both good and bad.

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260

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749450185

ISBN 13

9780749450182

The Global Casino

An Introduction to Environmental Issues

By: Nick Middleton

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The Global Casino

An Introduction to Environmental Issues

By: Nick Middleton

The Global Casino is an introduction to environmental issues which deals both with the workings of the physical environment and the political, economic and social frameworks in which the issues occur. Using examples from all over the world, the book highlights the underlying causes behind environmental problems, the human actions which have made them issues, and the hopes for solutions. It is a book about the human impact on the environment and the ways in which the natural environment impacts human society. The fifth edition has been fully revised and updated throughout, with new case studies, figures, and online resources such as downloadable figures and tables from the text and multiple choice questions for students, accessible at: www.routledge.com/cw/middleton. New topics covered in extended boxed case studies include payment for environmental services, ocean acidification, biofuels in Brazil, waste reduction through industrial symbiosis, and the long-term impact of natural disasters on vulnerable groups. Other approaches and concepts covered for the first time in this new edition include traditional ecological knowledge, environmental justice, the ‘resource curse’, and urban biodiversity. Eighteen chapters on key issues follow three initial chapters which outline the background contexts of the physical and human environments and the concept of sustainable development. Each chapter provides historical context for key issues, outlines why they have arisen, and highlights areas of controversy and uncertainty to appraise how issues can be resolved both technically and in political and economic frameworks. Each chapter also contains an updated critical guide to further reading and websites, as well as discussion points and essay questions. The text can be read in its entirety or individual chapters adopted as standalone reading. The Global Casino is an essential resource for students of the environment, geography, earth sciences and development studies. It provides comprehensive and inspirational coverage of all the major global environmental issues of the day in a style that is clear and critical.

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639

Publisher

Routledge

Published Date

ISBN 10

1134051034

ISBN 13

9781134051038

Never Say Never

The Inside Story of the Motorcycle World Championships

By: Nick Harris

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Never Say Never

The Inside Story of the Motorcycle World Championships

By: Nick Harris

The unmistakable voice of Moto GP' - Valentino Rossi As 'The Voice' of motorcycle racing for forty years, commentator Nick Harris became the biggest star not on two wheels in the paddock, and this is his mostly eye-witness, white-knuckle account of MotoGP's scorching seventy-year history. The story starts on the Isle of Man in 1949, when Geoff Duke, with his slicked-back hair and one-piece black leathers, became the nation's hero, defying the odds and winning the most dangerous race in the world on a British-built Norton. Just over a decade later at Mallory Park, another British champion and one of the greatest riders of all time Mike Hailwood screamed past a young Nick Harris on his 250cc Honda, and a life-long passion was born. Harris has been at the centre of the sport for decades, getting to know the riders as individuals, seeings feuds unfold, champions made, careers and sometimes lives ended. We'll see the biggest podium stars up close, from Barry Sheene and Kenny Roberts to Valentino Rossi, and we'll meet the mechanics behind them, the manufacturers who poured millions into the teams, and the organisers who, in the early days, ruthlessly compromised rider safety for profits. The drama has often been as tense off the track as on it. This is the book the motorcycling world has been waiting for.

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200

Publisher

Random House

Published Date

ISBN 10

0753553864

ISBN 13

9780753553862

Garranes: An Early Medieval Royal Site in South-West Ireland

By: William O'Brien,Nick Hogan

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Garranes: An Early Medieval Royal Site in South-West Ireland

By: William O'Brien,Nick Hogan

Presenting the results of an interdisciplinary project (2011–18) where archaeological survey and excavation, supported by specialist studies, examined the early medieval landscape of Garranes. A ringfort in the mid-Cork region of south-west Ireland, this 'royal site' is considered to have been a centre of political power and elite residence.

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402

Publisher

Archaeopress Publishing Ltd

Published Date

ISBN 10

1789699207

ISBN 13

9781789699203

Marketing

A Critical Textbook

By: Nick Ellis,Gavin Jack,Matthew Higgins,James Fitchett

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Marketing

A Critical Textbook

By: Nick Ellis,Gavin Jack,Matthew Higgins,James Fitchett

Electronic Inspection Copy available for instructors here Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students. Visit the companion website at www.sagepub.co.uk/ellis

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257

Publisher

SAGE Publications

Published Date

ISBN 10

1848608780

ISBN 13

9781848608788

The Global Casino: An Introduction to Environmental Issues, Fourth Edition

An Introduction to Environmental Issues

By: Nick Middleton

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The Global Casino: An Introduction to Environmental Issues, Fourth Edition

An Introduction to Environmental Issues

By: Nick Middleton

he Global Casino is a compelling introduction to environmental issues which links the physical environment to its political, social and economic contexts. Case studies from around the globe are used to illustrate key environmental issues, from global warming and deforestation to natural hazards and soil erosion. The book highlights the underlying causes behind environmental problems, including human actions and emphasises the potential for solutions. In line with contemporary international trends, emphasis is placed on the critical concept of sustainable development. This new edition has been thoroughly revised and updated, with the introduction of new illustrative material and up-to-the-minute case studies on topics such as endangered deep-sea species, the global uptake of unleaded petrol, geothermal energy in Iceland, genocide in Rwanda and the Indian Ocean tsunami of 2004. Particularly useful features for students include points for discussion at the end of each chapter as well as a comprehensive glossary. The lists of key readings and websites, again linked specifically to the content of each chapter, have been fully updated and expanded. The Global Casino is the essential course companion for students of the environment, geography, earth sciences and development studies.

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512

Publisher

Routledge

Published Date

ISBN 10

1444145290

ISBN 13

9781444145298

Frontline Cardiology

An Off-the-fence Guide for Those who Need a Definitive Answer to "what Do I Do Next?"

By: Nicholas G. Fisher,Nick Fisher

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Frontline Cardiology

An Off-the-fence Guide for Those who Need a Definitive Answer to "what Do I Do Next?"

By: Nicholas G. Fisher,Nick Fisher

This title is edited by a British author from chapters written by cardiologists working in the UK. This handbook - which has been formally adopted by the Royal Brompton and Harefield NHS Trust - is a homunculus of cardiology knowledge, based on the experience of the authors with the sole aim of helping the reader make a decision when faced with the daily challenges of cardiology. Living in an age where access to the latest trial data is immediate, for many people lack of knowledge is not the problem, instead it is inadequate experience that holds them back from making a decision based on that knowledge. The Editor calls this 'evidence based paralysis'- sometimes you don't want to know what a group of experts decided in the latest trial but simply want to know what to do next. Obviously there is no substitute for experience but to help you along the way this book will help you 'get off the fence' and indicate what the authors have done in similar situations. Written by a doctor involved in every day real life cardiology, designed for all junior doctors, primary care physicians and nursing staff involved with cardiological problems Sorts the 'wheat from the chaff' and says it how it really is Designed to cure people who suffer from 'evidence based paralysis'! Content approved and adopted by two NHS Trusts Material based on national and international guidelines Deals not only with the prevailing evidence regarding 'best practice', but highlights common misconceptions and well known 'short-cuts' to try to resist! Covers ACS and first line treatment for MI in the emergency room Includes diagnostic angiography and angioplasty Addresses the primary and secondary management of MI Includes practical discussion of lipid disorders, hypertension and risk stratification Addresses heart failure, chronic valve disease and cardiomyopathies Discusses the use of pacemakers and implantable cardioverter defibrillators, heart transplant and VAD Includes common drug interactions Addresses the management of adults with congenital heart disease

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185

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0723434255

ISBN 13

9780723434252

An Introduction to Behavioral Economics

By: Nick Wilkinson,Matthias Klaes

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An Introduction to Behavioral Economics

By: Nick Wilkinson,Matthias Klaes

The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research, developments and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology and neuroscience into the discussions. And, ultimately, they consider what it means to be 'rational', why we so often indulge in 'irrational' and self-harming behavior, and also why 'irrational' behavior can sometimes serve us well. A perfect book for economics students studying behavioural economics at higher undergraduate level or Master's level. This new edition features: - Extended material on heuristics and biases, and new material on neuroeconomics and its applications - A wealth of new topical case studies, such as voting behavior in Brexit and the Trump election and the current obesity epidemic - More examples and review questions to help cement understanding

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616

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350306126

ISBN 13

9781350306127

Star Maps

History, Artistry, and Cartography

By: Nick Kanas

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Star Maps

History, Artistry, and Cartography

By: Nick Kanas

Explore the beauty and awe of the heavens through the rich celestial prints and star atlases offered in this third edition book. The author traces the development of celestial cartography from ancient to modern times, describes the relationships between different star maps and atlases, and relates these notions to our changing ideas about humanity’s place in the universe. Also covered in this book are more contemporary cosmological ideas, constellation representations, and cartographic advances. The text is enriched with 226 images (141 in color) from actual, antiquarian celestial books and atlases, each one with an explanation of unique astronomical and cartographic features. This never-before-available hardcover edition includes two new chapters on pictorial style maps and celestial images in art, as well over 50 new images. Additionally, the color plates are now incorporated directly into the text, providing readers with a vibrant, immersive look into the history of star maps.

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Page Count

599

Publisher

Springer Nature

Published Date

ISBN 10

3030136132

ISBN 13

9783030136130

Dino

Living High in the Dirty Business of Dreams

By: Nick Tosches

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Dino

Living High in the Dirty Business of Dreams

By: Nick Tosches

From dealing blackjack in the small-time gangster town of Steubenville, Ohio, to carousing with the famous "Rat Pack" in a Hollywood he called home, Dean Martin lived in a grandstand, guttering life of booze, broads, and big money. He rubbed shoulders with the mob, the Kennedys, and Hollywood's biggest stars. He was one of America's favorite entertainers. But no one really knew him. Now Nick Tosches reveals the man behind the image--the dark side of the American dream. It's a wild, illuminating, sometimes shocking tale of sex, ambition, heartaches--and a life lived hard, fast, and without apologies.

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658

Publisher

Delta

Published Date

ISBN 10

038533429X

ISBN 13

9780385334297

Aegean Strategies

Studies of Culture and Environment on the European Fringe

By: P. Nick Kardulias,Mark T. Shutes

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Aegean Strategies

Studies of Culture and Environment on the European Fringe

By: P. Nick Kardulias,Mark T. Shutes

With a long, detailed historical record, a large corpus of archaeological data, and, more recently, a number of sophisticated analyses of current and previous environmental conditions, the Aegean region of the eastern Mediterranean offers a unique setting to explore the evolution of a landscape through time. As expanding world markets continue to encroach upon even the most remote and delicate ecological zones, anthropologists across all sub-disciplines are beginning to find common theoretical and methodological ground within their own discipline and with other ecologically oriented sciences. This volume examines the value of such collaborative research by bringing together archaeologists, cultural anthropologists, ethnoarchaeologists, and ecologists to discuss environmentally related issues that affect the European fringe, with an emphasis on the Aegean region. The contributors bring to light the subtleties involved in understanding the interactive relationship between humans and their environment over time. Students and scholars in a variety of disciplines, including anthropology, ecology, classics, and history, will find this book to be a valuable and original investigation of a dynamic and complex region.

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364

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0847686574

ISBN 13

9780847686575

Arrival

The Story of CanLit

By: Nick Mount

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Arrival

The Story of CanLit

By: Nick Mount

“The most important book to be written in more than 40 years about the rise of Canadian literature... Arrival: The Story of CanLit brims and crackles, in equal measure, with information and energy.” — Winnipeg Free Press A Globe and Mail Top 100 Book National Post 99 Best Books of the Year In the mid-twentieth century, Canadian literature transformed from a largely ignored trickle of books into an enormous cultural phenomenon that produced Margaret Atwood, Alice Munro, Michael Ondaatje, Mordecai Richler, and so many others. In Arrival, acclaimed writer and critic Nick Mount answers the question: What caused the CanLit Boom? Written with wit and panache, Arrival tells the story of Canada’s literary awakening. Interwoven with Mount’s vivid tale are enlightening mini-biographies of the people who made it happen, from superstars Leonard Cohen and Marie-Claire Blais to lesser-known lights like the troubled and impassioned Harold Sonny Ladoo. The full range of Canada’s literary boom is here: the underground exploits of the blew ointment and Tish gangs; revolutionary critical forays by highbrow academics; the blunt-force trauma of our plain-spoken backwoods poetry; and the urgent political writing that erupted from the turmoil in Quebec. Originally published to coincide with the 150th anniversary of Canadian Confederation, Arrival is a dazzling, variegated, and inspired piece of writing that helps explain how we got from there to here.

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460

Publisher

House of Anansi

Published Date

ISBN 10

1770892222

ISBN 13

9781770892224

Better Crime Prevention

By: Nick Tilley

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Better Crime Prevention

By: Nick Tilley

Better Crime Prevention provides a critical guide to theory, research, ethics, and politics in relation to crime prevention policy and practice. It concludes with an agenda for continuous improvement. The book also demonstrates what is involved in doing theoretically informed and realistically applied social science orientated to reducing harms. The focus throughout this book is on ethical and effective ways to reduce crime-related harms. There are chapters on how to target crime prevention efforts, crime prevention theories and frameworks, ethical issues in crime prevention, the practical conduct of crime prevention, evidence-based crime prevention, the politics of crime prevention, and the need for continuous adaptation in crime prevention. Student readers will obtain an overview of, and capacity critically to engage with, crime prevention theory and practice. Policymakers and practitioner readers will be able to make better-informed decisions about what to do and how to allocate crime prevention resources. Social scientists interested in contributing realistically to harm reduction will better understand how they can go about doing so.

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204

Publisher

Taylor & Francis

Published Date

ISBN 10

1040004040

ISBN 13

9781040004043

The English Civil War

An Atlas and Concise History of the Wars of the Three Kingdoms 1639–51

By: Nick Lipscombe

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The English Civil War

An Atlas and Concise History of the Wars of the Three Kingdoms 1639–51

By: Nick Lipscombe

The English Civil War is a joy to behold, a thing of beauty... this will be the civil war atlas against which all others will judged and the battle maps in particular will quickly become the benchmark for all future civil war maps.' -- Professor Martyn Bennett, Department of History, Languages and Global Studies, Nottingham Trent University The English Civil Wars (1638–51) comprised the deadliest conflict ever fought on British soil, in which brother took up arms against brother, father fought against son, and towns, cities and villages fortified themselves in the cause of Royalists or Parliamentarians. Although much historical attention has focused on the events in England and the key battles of Edgehill, Marston Moor and Naseby, this was a conflict that engulfed the entirety of the Three Kingdoms and led to a trial and execution that profoundly shaped the British monarchy and Parliament. This beautifully presented atlas tells the whole story of Britain's revolutionary civil war, from the earliest skirmishes of the Bishops' Wars in 1639–40 through to 1651, when Charles II's defeat at Worcester crushed the Royalist cause, leading to a decade of Stuart exile. Each map is supported by a detailed text, providing a complete explanation of the complex and fluctuating conflict that ultimately meant that the Crown would always be answerable to Parliament.

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Page Count

369

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1472847164

ISBN 13

9781472847164

Terrestrial Mammal Conservation: Global Evidence for the Effects of Interventions for Terrestrial Mammals Excluding Bats and Primates

By: Nick A. Littlewood,Ricardo Rocha,Rebecca K. Smith,Philip A. Martin,Sarah L. Lockhart,Rebecca F. Schoonover,Elspeth Wilman,Andrew J. Bladon,Katie A. Sainsbury,Stuart Pimm,William J. Sutherland

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Terrestrial Mammal Conservation: Global Evidence for the Effects of Interventions for Terrestrial Mammals Excluding Bats and Primates

By: Nick A. Littlewood,Ricardo Rocha,Rebecca K. Smith,Philip A. Martin,Sarah L. Lockhart,Rebecca F. Schoonover,Elspeth Wilman,Andrew J. Bladon,Katie A. Sainsbury,Stuart Pimm,William J. Sutherland

Terrestrial Mammal Conservation provides a thorough summary of the available scientific evidence of what is known, or not known, about the effectiveness of all of the conservation actions for wild terrestrial mammals across the world (excluding bats and primates, which are covered in separate synopses). Actions are organized into categories based on the International Union for Conservation of Nature classifications of direct threats and conservation actions. Over the course of fifteen chapters, the authors consider interventions as wide ranging as creating uncultivated margins around fields, prescribed burning, setting hunting quotas and removing non-native mammals. This book is written in an accessible style and is designed to be an invaluable resource for anyone concerned with the practical conservation of terrestrial mammals. The authors consulted an international group of terrestrial mammal experts and conservationists to produce this synopsis. Funding was provided by the MAVA Foundation, Arcadia and National Geographic Big Cats Initiative. Terrestrial Mammal Conservation is the seventeenth publication in the Conservation Evidence Series, linked to the online resource www.ConservationEvidence.com. Conservation Evidence Synopses are designed to promote a more evidence-based approach to biodiversity conservation. Others in the series include Bat Conservation, Primate Conservation, Bird Conservation and Forest Conservation and more are in preparation. Expert assessment of the evidence summarised within synopses is provided online and within the annual publication What Works in Conservation.

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714

Publisher

Open Book Publishers

Published Date

ISBN 10

1800640862

ISBN 13

9781800640863

Work without Stress: Building a Resilient Mindset for Lasting Success

By: Derek Roger,Nick Petrie

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Work without Stress: Building a Resilient Mindset for Lasting Success

By: Derek Roger,Nick Petrie

FORGET EVERYTHING YOU KNOW ABOUT STRESS. If you’re like most people, you probably think that stress is an inevitable part of life. The truth is: it’s not. In a groundbreaking 30-year study, Dr. Derek Roger has discovered that everything we think we know about stress—and how we should “manage” it—is just plain wrong. STRESS IS A CHOICE. It is not a natural response to the pressures of work. It’s a choice that you make, consciously or not, to worry and fret and agonize over the work you need to do—instead of just doing it. WORK DOESN’T HAVE TO BE STRESSFUL FOR YOU TO BE SUCCESSFUL. This book offers a radically different approach to stress. It’s about being resilient. Flexible. Mentally awake and in the moment. It’s about changing your mindset to keep things in perspective instead of adding fuel to the fire with negative thoughts. The techniques you’ll find in this book are powerful, practical, and proven to work—without stress.

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