Nicholas DiFonzo Ph.D.'s Books

The Watercooler Effect

An Indispensable Guide to Understanding and Harnessing the Power of Rumors

By: Nicholas DiFonzo Ph.D.

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The Watercooler Effect

An Indispensable Guide to Understanding and Harnessing the Power of Rumors

By: Nicholas DiFonzo Ph.D.

A fresh look at informal communication, and how information spreads rapidly...An absorbing and compelling book." -Daniel J. Levitin, author of This Is Your Brain on Music and The World in Six Songs "Nicholas DiFonzo is one of the world's experts on why rumors spread. If you've ever wondered where rumors come from or whether some new rumor is true, this book will fascinate you." - Chip Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die During the 2008 presidential election, both campaigns sought to detect, decipher, and defuse a host of derogatory rumors. After Hurricane Katrina, rumors swirled about stranded residents shooting rescue workers. Tipping off the economic crisis, costly rumors crippled financial institutions as they flew through the stock market. Pyschologist Nicholas DiFonzo has studied hearsay for more than fifteen years, and in this book he shows how the process that gave rise to these troubling rumors is fundamentally the same as a tête-à-tête around the company watercooler. With The Watercooler Effect, you'll learn: *how businesses or campaigns can control destructive rumors *how to sort fact from fiction *why a "no comment" response can be more detrimental than helpful *how an organization can increase trust from within *why rumors can actually become more truthful the more they spread DiFonzo argues that rumors stem from our deeply rooted motivation to make sense of the world and are a window into both individual and group psychology. Using fascinating case studies and surprising research findings, The Watercooler Effect gives you the tools to find the truth behind the rumor.

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Page Count

306

Publisher

Penguin

Published Date

ISBN 10

1440638632

ISBN 13

9781440638633

The Watercooler Effect

An Indispensable Guide to Understanding and Harnessing the Power of Rumors

By: Nicholas DiFonzo Ph.D.

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Watercooler Effect

An Indispensable Guide to Understanding and Harnessing the Power of Rumors

By: Nicholas DiFonzo Ph.D.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

306

Publisher

Penguin

Published Date

ISBN 10

1440638632

ISBN 13

9781440638633

The Watercooler Effect

A Psychologist Explores the Extraordinary Power of Rumors

By: Nicholas DiFonzo

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Watercooler Effect

A Psychologist Explores the Extraordinary Power of Rumors

By: Nicholas DiFonzo

Psychologist DiFonzo has studied hearsay for more than 15 years, and in this book he argues that rumors--and the tendency to believe them without question--stem from people's deeply rooted motivation to make sense of the world.

Average ratings

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Write a review

Solve jigsaw puzzle

Age

Page Count

306

Publisher

Penguin

Published Date

ISBN 10

1583333258

ISBN 13

9781583333259

Book's by Nicholas DiFonzo Ph.D.

The Watercooler Effect

The Watercooler Effect

The Watercooler Effect

The Watercooler Effect

The Watercooler Effect

The Watercooler Effect

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